History Advertising / GotMilk

The campaign was [[https://www.cnn.com/2020/08/03/business/got-milk-slogan-dairy/index.html revived]] in 2020 in the wake of increasing sales due to the UsefulNotes/CoronavirusDisease2019Pandemic.

* JackBauerInterrogationTechnique: Parodied in [[https://www.youtube.com/watch?v=zETXjC2uOvU one commercial]] where two cops are trying to get a tough suspect to spill. One of them gives him a chocolate cupcake, and ''then'' puts a carton of milk well out of his reach.

* CheckPlease: This [[https://www.youtube.com/watch?v=SB7ZWtgq4uM commercial]] has a guy eating pancakes taking a 'small sip' on a female customer's milk, but realizes he actually drank most of it. So, he pours most of his water glass into the milk glass to "fill" it back up, with another guy watching the whole thing unfold. The female customer returns and reveals the other guy was her boyfriend/fiancée. The first guy has an OhCrap expression and meekly asks for the check.

* ProductAsSuperhero: WesternAnimation/ThePowerpuffGirls appear in [[https://www.youtube.com/watch?v=LMCGADFNDiQ this one]] as a tie in for their movie.

** One wonders why this commercial wasn't shown around the time ''Film/{{The Avengers|2012}}'' premiered in theaters?

[[quoteright:299:https://static.tvtropes.org/pmwiki/pub/images/gotmilk_2090.jpg]]
[[caption-width-right:299:Yes, we do.]]

'''Got Milk?''' (or '''[[AllLowercaseLetters got milk?]]''' as it's normally rendered) was an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]]

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* TakeThat: PETA's rather uninformed article on milk's effects on autism. [[http://www.peta.org/features/got-autism-learn-link-dairy-products-disease/ Yes, it exists.]]

* AesopCollateralDamage: The general theme of "milk is good for you" could be {{Anvilicious}} at times. One commercial features a young boy who doesn't want to drink milk, saying it's "for babies", then points to his elderly neighbor who never drinks it, saying he does just fine. Then said neighbor's arms fall off as he tries to lift something heavy. Cue the boy and his sister gulping their milk.

'''Got Milk?''' (or '''[[AllLowercaseLetters got milk?]]''' as it's normally rendered) was an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]] It lasted from October 24, 1993 to February 24, 2014, when it was replaced with a new slogan called "Milk Life". However, its chocolate milk-focused variant (titled Got Chocolate Milk?) is still in active promotion, and the Got Milk ads themselves still run in California.

* VengefulVendingMachine: In [[https://www.youtube.com/watch?v=jv-636Fi5sE this commercial]], ''a priest'' almost loses his temper at one.

* CommercialSwitcheroo: The TrixRabbit commercial.

'''Got Milk?''' (or '''[[AllLowercaseLetters got milk?]]''' as it's normally rendered) was an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]] It lasted from October 24, 1993 to February 24, 2014, when it was replaced with a new slogan called "Milk Life". However, its chocolate milk-focused variant ([[SarcasmMode creatively titled]] [[CaptainObvious Got Chocolate Milk?]]) is still in active promotion, and the Got Milk ads themselves still run in California.

* BaitAndSwitch: The commercial starring the TrixRabbit

* BewareTheNiceOnes: The Santa commercial has him steal all the stuff in the house he was in because there's no milk and they left the empty carton inside.

** One wonders why this commercial wasn't shown during ''Film/{{The Avengers|2012}}'' premiere?

* CollectorOfTheStrange: The well-known first commercial in the campaign features a guy with a collection of every Aaron Burr paraphernalia imaginable failing to answer a question to a radio contest - where the answer is Aaron Burr - because his mouth is full of peanut butter.

* StepfordSuburbia: Drysville, a small rural one-horse town (in the commercials) where milk seems to be entirely forbidden. The black and white film with sad music seriously gets the depressed feel across in a town where water is used in cereal and baked goods are shunned. One kid charges a buck to show picture of a gallon of milk. They hate it when tourists ask for milk. We see a televised cop show where some rowdy teens are arrested for possession of milk (the cop personally confiscates the milk for himself). One boy leaves to drink milk whenever he wants and sends a "good-bye forever" letter to his parents.

* StepfordSuburbia: Drysville, a small town in one commercial where milk seems to be forbidden. The black and white film with sad music seriously gets the depressed feel across in a town where water is used in cereal.

* ThisIsntHeaven: One of the most famous commercials has a {{Jerkass}} business executive get hit by a truck right after firing someone by cell phone. The afterlife's a beautiful place, there's nice music, and giant cookies! But when he opens the fridge, all the milk cartons are empty! He asks, "Wait a minute... where am I?" [[IronicHell Cue the "got milk?" logo on fire.]]