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Author: WeAreAllKosh
Sep 30th 2012
at
5:00:16 AM
If it's about "becoming (about) the mascot", I'd add the Geico caveman, and the absurdity of there being an actual (but thankfully very short lived) TV show called ''Cavemen'' based on this very mascot. One could argue that some people might become so sick of these mascots and other such lame gimmicks that they might get turned off to the company itself, especially if there are plenty of competitive alternatives. I can get that way myself.
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