Markup View

Author: hszmv1

May 2nd 2017 at 12:02:27 PM

Geico seems to be an aversion to this as their main mascots all started out as a one off commercials that fans loved (and it says something, as they have a long string of humorous ad campaigns).  To wit:
* The Gecko started life as a one off add about a poor Gecko who was reminding people to call Geico for car insurance  24/7 and to stop calling him (by the desperation in it's voice, he seemed like he had been plagued by wrong numbers at odd hours for weeks).
* The Cavemen seemed like a full blown campaign and recent commercials have had call backs.
* Maxwell the Pig was originally a one off character (The little piggy that went Weeeeeee all the way home... in a school carpool).  He was later repurpoused for the app campaign.
* The Hump Day camel, is an interesting varient as he hasn't appeared in a GEICO campaign on his own, but was used in a movie theater's "Cellphone Warning" and an "M&M" comerical.  GEICO's only reference was by showing a pair of Camels in a zoo who were irrate because the mematic ad was causing people to treat them like this all the time.