Reviews: The Emoji Movie
It's funny how the emotion that the main character is supposed to represent is exactly the emotion I have after watching the movie. The funny thing is, for about half of it I actually found myself mildly enjoying it. After all, I was open to the idea of someone doing their take on the Wreck-It Ralph kind of plot, and the gimmick of a movie centered around emojis wasn't as cringy to me as it was to others. Because of this, I was able to notice several good aspects of the movie: the good animation (I was particularly impressed by how they managed to animate the hand emoji to represent various poses), the sometimes creative use of various apps (including some not bad jokes), and how they managed to weave the concept into a plot as coherent and sometimes clever as this. And our main characters were likable enough, though I guess the hand emoji could potentially get on some people's nerves. Unfortunately, by the time of about two thirds into the movie, the novelty has already worn off and I was left with a very cliched and not very interesting story. I feel that, compared to the rest of the movie, the last third feels the most like going through the motions, which contributes the most to the movie leaving the viewer with a general feeling of "blah". Some other issues that come to mind is that, because the characters keep jumping from app to app, the movie doesn't have time to flesh out any of them; locations that could use some elaboration would be the hacker haven or the Cloud, for instance. And some of the metaphors are a little confusing, such as the fact that according to this movie's logic, Internet trolls are actually present on your phone and can be deleted(?!). How likely are you to hate this movie? Well, if any instance of product placement or trying-to-be-hip type of references makes you throw a hissyfit, then you should definitely stay away. Personally, I don't think there's that many of those in the movie and I didn't find them obnoxious enough to be annoyed. At the end of the day, what we have here is one of those middle-of-the-road forgettable movies, except with a gimmick that causes people to give it more attention than it really deserves. Just an all around meh.