If you haven't read Raising the Stones or Sidshow, here be spoilers.
The Hobbs Land Gods are viewed in-universe as a creepy Hive Mindplague taking over the galaxy one planet at a time. In fact they are an efficient bio-organic communications device. The perception of them as a Hive Mind is due to people genuinely liking the way the "gods" have enhanced their lives and wishing to spread their influence of their own free will.
4chan is Elsewhere.
But soft! What rock through yonder window breaks? It is a brick! And Juliet is out cold.
If you haven't read Raising the Stones or Sidshow, here be spoilers.
The Hobbs Land Gods are viewed in-universe as a creepy Hive Mind plague taking over the galaxy one planet at a time. In fact they are an efficient bio-organic communications device. The perception of them as a Hive Mind is due to people genuinely liking the way the "gods" have enhanced their lives and wishing to spread their influence of their own free will.
4chan is Elsewhere.
But soft! What rock through yonder window breaks? It is a brick! And Juliet is out cold.