If you haven't read Raising the Stones
, here be spoilers.
The Hobbs Land Gods
are viewed in-universe as a creepy Hive Mind plague
taking over the galaxy one planet at a time. In fact they are an efficient bio-organic communications device
. The perception of them as a Hive Mind
is due to people genuinely liking the way the "gods" have enhanced their lives and wishing to
spread their influence of their own free will
4chan is Elsewhere.