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Target is better at predicting teen pregnancy than father of daughter

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MyGodItsFullofStars Since: Feb, 2011
#1: Feb 29th 2012 at 8:56:57 AM

http://flowingdata.com/2012/02/27/stephen-colbert-on-target-and-predictive-analytics/

After watching this clip, I started noticing that Target has done a similar thing for me. I buy candy there fairly often, so now all of the Target adds that google puts up involve things of a gastronomical nature - I get adds for tums and such. The creepy part, though, is that in order to target (heh) these adds at me over the internet, they somehow managed to find my IP address based off of my credit card alone.

I feel violated, haha.

Since mentioning the word "target" will likely cause the google ad brain to put up target related advertisements, see for yourself if Target's algorithm knows more about you than you'd expect. Creepy, right?

Barkey Since: Feb, 2010 Relationship Status: [TOP SECRET]
#2: Feb 29th 2012 at 9:15:15 AM

Well that is definitely odd. But kind of hilarious too, how they figured out she was pregnant and her dad didn't know.

This, my friends, is why I make most of my purchases in cash.

Sandbylur Since: Jun, 2009
Mandemo Since: Apr, 2010
#4: Feb 29th 2012 at 2:26:02 PM

Any chance of getting link to video that isn't restricted outside US of a god damn A?

TuefelHundenIV Night Clerk of the Apacalypse. from Doomsday Facility Corner Store. Since: Aug, 2009 Relationship Status: I'd need a PowerPoint presentation
Night Clerk of the Apacalypse.
#5: Feb 29th 2012 at 4:14:47 PM

Plastic is spaztic. Cash is King. Can't track the good ol dollar bills in my pocket.

edited 29th Feb '12 4:15:03 PM by TuefelHundenIV

Who watches the watchmen?
Pykrete NOT THE BEES from Viridian Forest Since: Sep, 2009
pvtnum11 OMG NO NOSECONES from Kerbin low orbit Since: Nov, 2009 Relationship Status: We finish each other's sandwiches
OMG NO NOSECONES
#7: Feb 29th 2012 at 5:25:24 PM

^ Only works if you bother to input the serial numbers, and it's not likely that the store notes who you are when you pay with cash, and notes the serial numbers after the fact.

Plastic is tracked no matter what.

I'd rather use cash, but since I'm married, it tends to be snagged out of my wallet by someone all the time... [lol]

Happiness is zero-gee with a sinus cold.
TuefelHundenIV Night Clerk of the Apacalypse. from Doomsday Facility Corner Store. Since: Aug, 2009 Relationship Status: I'd need a PowerPoint presentation
Night Clerk of the Apacalypse.
#8: Feb 29th 2012 at 5:26:35 PM

My indentity is not attached to cash purchases unlike with plastic.

Who watches the watchmen?
pvtnum11 OMG NO NOSECONES from Kerbin low orbit Since: Nov, 2009 Relationship Status: We finish each other's sandwiches
OMG NO NOSECONES
#9: Feb 29th 2012 at 5:28:33 PM

There's also pre-paid cards, but those are a mixed bag...

Happiness is zero-gee with a sinus cold.
feotakahari Fuzzy Orange Doomsayer from Looking out at the city Since: Sep, 2009
Fuzzy Orange Doomsayer
#10: Feb 29th 2012 at 8:38:40 PM

Apparently, Scorecard Research is one of the bigger data trackers. Their site has an opt-out, though I'm not sure whether it actually does anything.

edited 29th Feb '12 8:38:50 PM by feotakahari

That's Feo . . . He's a disgusting, mysoginistic, paedophilic asshat who moonlights as a shitty writer—Something Awful
Medinoc from France (Before Recorded History)
#11: Mar 1st 2012 at 11:29:35 AM

[up]I bet it adds you to the "has something to hide" list.

"And as long as a sack of shit is not a good thing to be, chivalry will never die."
DeMarquis Since: Feb, 2010
#12: Mar 2nd 2012 at 8:33:34 AM

@OP- the specific thing you complained about- retailers using your credit card purchases to target on-line ads to your IP- should be impossible. In the article that Cobert was using, Target only knows someone's snail mail address if that customer tells them, usually by filling out an application for one of their customer rewards programs. When you do that, you are exchanging your privacy for access to discounts. But there is a privacy law in place in the US. It's called the Fair Credit Reporting Act and basically says the following:

"...Federal financial privacy laws (Regulation P) prohibit credit card issuers from sharing your personal and payment information with third parties not affiliated with the issuer..."

From here

In other words, the credit card issuer cant share your info with any company that isn't part of the same ownership structure, with certain exceptions, most of which you can choose to opt out of.

The bottom line is, AFAIKT, your purchase information is being tracked, but by the credit card issuer, not the retailer you bought something from, unless you have given away your identity somehow.

You also have rights regarding what retailers are allowed to ask you as a customer. More info and advice here.

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