* AudienceAlienatingPremise: The changes New Line made in order to avoid the controversy from the novels included changing the villainous organization, the Magisterium, from a clear parallel of the Catholic Church to a more generic EvilEmpire. This ended up pleasing no one: the people who were complaining in the first place were not the sort to back down over a slight story change, and the fans of the series were outraged at such a capitulation and wondered why the studio had bothered getting the rights to such a controversial series if they weren't prepared to go all the way with it. This led to the film becoming a BoxOfficeBomb.
* SugarWiki/AwesomeMusic: The soundtrack includes a gorgeous original song from Music/KateBush. There's also "[[https://www.youtube.com/watch?v=EjT31RrrP-4 Ragnar Sturlusson]]".
* EvilIsSexy: Mrs. Coulter, of course.
* GermansLoveDavidHasselhoff: One of the largest cases of this along with the like of ''Film/WarCraft''. Its overseas take was more than four times what it made in the US. Unfortunately, New Line sold the overseas rights cheap.
* HilariousInHindsight: Creator/DanielCraig as Lord Asriel. A previous Film/JamesBond actor played Asriel in a theatre play, Creator/TimothyDalton.
* MisaimedMarketing: Aww, who wouldn't want a cute widdle armored bear plushie?
* NoSuchThingAsBadPublicity: Averted. As with ''Film/TheDaVinciCode'' released the year previous, the movie attracted a large amount of controversy in the US before its release due its perceived anti-Christian themes. Yet unlike ''Film/TheDaVinciCode'', the film ended up doing poorly (at least in the US).
** It didn't help that New Line announced from the start that the criticism of religion would be completely neutered, which ended up [[AudienceAlienatingPremise pleasing no one]]. The religious right thought it still wasn't enough, and the fans were left wondering why they would adapt such a controversial book series in the first place if they were so worried about this.
* TheProblemWithLicensedGames: Not only did the game have common problems with licensed games, it wound up serving as developer Creator/ShinyEntertainment's final game before they merged with The Collective and became Double Helix Games.
** Despite these issues, some admire the developers for arguably having a more loyal grasp of the source material than the film executives. Several incidents from the novel omitted from the film were incorporated almost word-for-word, and the game notably follows the original sequence of events, avoiding the film's subsequent restructuring. To date, playing the game is the only way to view some of the cut footage. Though clunky execution and less-than-stellar graphics mar the overall experience for most gamers, it can be appreciated as a sincere attempt from a story standpoint.
* SugarWiki/VisualEffectsOfAwesome: Say what you will about the film, but there's no denying that it has a lot of truly spectacular visuals, particularly the airships. It even won an Oscar for Best Visual Effects, beating out ''Film/{{Transformers}}'' (which many people expected would get the award).
* WhatDoYouMeanItsForKids: The film adaptation of the first book of ''Literature/HisDarkMaterials'' trilogy was marketed to children, and is considered a family film. But despite the Disneyfication process that suffered the adaptation (like removing most of the [[AuthorFilibuster hardcore atheist rants]]), it still had lot of dark elements, like a very violent polar bear fight, people being shot, lots of killings and many other things... such as the [[SarcasmMode extremely heartwarming and uplifting]] ending scene which was left off the theatrical release.
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