* MyRealDaddy: While Bill Hart is the series' creator, an author going by the penname Morpheus explored and helped shape the original formula by posting dozens of stories in the series early years and [=ElrodW=] was responsible for threading together the cannon most fans are familiar with.
* WhatAnIdiot: Many of the customers are incredibly clueless, and very few actually use the magical items the wizard sells carefully or sensibly. And those that do often get those items stolen by someone else who WILL do stupid things with them.