Crowning Moment of Awesome: Fumie's confrontation with Mari/Jubilation in chapter 33, and after some intense fighting and calling each other out, they finally reconcile, resulting in Mari's Heel–Face Turn.
Harsher in Hindsight: Remember when Hisa yelled at Mari for dragging them around and hurt her feelings? Well, as of chapters 28 and 29, she may be taking Hisa's comments more personally than the readers thought.
Another example: The twist at the end with the person we think is the Big Bad is actually being brainwashed and used, with the realBig Bad being the one that did it. And they were a Pretty Cure themselves.Where have we seen that before?
Jerkass Woobie: Mari as Jubilation. She's quite harsh to Fumie, under the delusion that Fumie deliberately abandoned her and doesn't want to be her friend anymore. She gets better, thankfully!
Tear Jerker: Dear lord, chapters 28 and 29 were quite horrible to poor Fumie!
The Woobie: Kotone when she learns she didn't get scouted, Uta when Fureyaa gets brutally attacked by Chuusha, Mari with her backstory, and Fumie upon seeing Mari get brainwashed by Nocturna and turned into a Dark Magical Girl, convinced it's all her fault for not meeting with Mari in time.