* AmericansHateTingle: Google is getting a lot of flak from European regulators over privacy concerns.
* SugarWiki/AwesomeMoments:
** The release of the ''VideoGame/PacMan'' Google Doodle ([[MilestoneCelebration commemorating Pac-Man's 30th anniversary]]).
** Google Street View taking pictures of the highest mountains on each continent, ''including'' Mount Everest.
** The Google Doodle commemorating the [[MilestoneCelebration 50th anniversary]] of ''Series/DoctorWho'', like the above mentioned ''VideoGame/PacMan'' doodle, was made into a Flash game. And it was '''glorious'''.
* BrokenBase: The new logo introduced September 2015. Some love it, some like the old one better, some say it'll take some time getting used to, and some don't really care.
* CreatorsPet: Google keeps pushing Google+, to a lukewarm at best reception from the userbase.
* TheFireflyEffect: The subject of [[http://washingtonpost.com/blogs/wonkblog/wp/2013/03/21/googles-trust-problem/ this Washington Post article]], when Google Reader joined the company's graveyard of discontinued services.
-->If there's even a 25 percent chance that Google Keep will be canceled in two years, do you really want to be the sucker who spent endless hours organizing your life around it?
* SugarWiki/FunnyMoments:
** Going incognito (i.e. private browsing mode) in Google Chrome warns you that it won't protect you from secret agents and people standing behind you.
** Their Doodle [[http://www.youtube.com/watch?v=KX2BQM0D01M celebrating the life]] of [[Music/{{Queen}} Freddy Mercury]]. Probably qualifies for the Awesome and Funny lists as well.
* SugarWiki/HeartwarmingMoments:
** The famous Super Bowl 2010 ad, [[http://www.youtube.com/watch?v=nnsSUqgkDwU AKA "Parisian Love"]].
** In 2011, Google Japan, instead of their usual AprilFoolsDay joke, showed never-before-seen drawings from its 2009 Google Doodle competition, themed "What I Love About Japan" drawn by Japanese schoolchildren.
* HilariousInHindsight: On AprilFoolsDay in 2014, Google announced that Franchise/{{Pokemon}} had taken up residence in Google Maps and challenged users to go catch 'em all using their map app. [[https://www.youtube.com/watch?v=4YMD6xELI_k Their promotional video is almost prophetic frame by frame]]. In 2016, catching Pokémon in the real world became a reality with ''VideoGame/PokemonGo''. Even better is that the one of the developers, Niantic Labs, started off from Google before becoming independent. It was later revealed in a [[http://nintendoeverything.com/niantic-delves-more-into-the-origins-of-pokemon-go/ Famitsu interview with Niantic Labs]] that they actually got the idea from that April Fool's joke.
* ParanoiaFuel:
** Sure, Google is a nifty way to manage your emails and your documents, but Google also has your personal information. Do you really trust them to "not be evil"?
** Desktop search takes it UpToEleven, quite possibly the only product that does what you want it to do [[GoneHorriblyRight way too well]].
** Try googling yourself, or your credit card numbers. You can rest a bit easier knowing that Google likes to personalize what you find, but even then, other people might find it...
* ScrappyMechanic: Google indexes [[{{Imageboards}} 4chan]] threads even though, due to 4chan's thread-purging system, most threads in search results are 404 errors by the time almost anybody sees them. Just to add salt to the wound, Google never caches 4chan results. So what's even the point of indexing 4chan?
* SidetrackedByTheGoldenSaucer: Google's ''VideoGame/PacMan'' "logo" (their first interactive Google Doodle, coinciding with [[MilestoneCelebration Pac-Man's 30th anniversary]]) managed to cause this on the day it was released (spicing up a relatively boring webpage in the process that's typically used for web-searching), to the tune of '''[[http://blog.rescuetime.com/2010/05/24/the-tragic-cost-of-google-pac-man-4-82-million-hours/ approximately 4,819,352 hours of lost time, with a cost of $120,483,800.]]''' And said Google Doodle remains in playable form [[http://www.google.com/pacman/ here]].
* TheyChangedItNowItSucks:
** The Safe-Search filter. As of December 2012, there is no way to turn it completely off. This makes using the internet [[TheInternetIsForPorn for its intended purpose]] ''much'' less efficient.
** The new version of Google Mail is especially hated. The compose feature got rid of a lot of features that professional users rely on.
* VisualEffectsOfAwesome: Google Earth as of recent updates (if you have the most recent browser), where there are [[TheWorldIsJustAwesome beautiful renders of our planets]], complete if zoomed out, you will see bright city lights seen when it is nighttime on a part of the world, or the SceneryPorn of sunlit areas. Not to mention how well done the satellite view of places close up and the [[ArtEvolution improving]] 3D rendering of mountains, or skyscrapers in big cities.