* AcceptableEthnicTargets: The UsefulNotes/{{Romani}} again. On the other hand, her grievance is legitimate, although she obviously takes it too far.
* AcceptableProfessionalTargets: Bankers. The movie implies, and many viewers also took the position, that Christine deserved her fate for not giving the gypsy woman another extension, never mind that she gave no reason for Chris to think she'd be able to make the next payment this time.
* AlternativeCharacterInterpretation: A rapidly circulating [[http://www.slate.com/id/2219528 theory]] states that all of the events of the movie after her encounter with Mrs. Ganush were hallucinations caused by her insecurities and guilt.
** This theory is brilliant, especially as it explains why after Christine sprays blood everywhere like a firehose, her boss only acts concerned that there is blood on his suit.
*** This theory has also great chances to have been put into the movie by Sam and Ted Raimi, if the talk about psychoanalysis in the psychic's parlor at the beginning of the movie is of any indication.
** [[http://www.slashfilm.com/is-drag-me-to-hell-really-about-a-girl-with-an-eating-disorder/ There's also the theory that the movie is actually about eating disorders.]] ''And it makes sense''.
*** Her eating disorder killed the seance lady?
*** Though not mentioned in the article, the Lamiae are traditionally associated with gluttony in Greek folklore.
** Another interpretation in this vein is that, instead of being cursed by Mrs. Ganush (who's just a red herring), Christy was cursed by the Lamia (who assumes Mrs. Ganush's appearance throughout the movie, starting with the parking lot scene). In this case, the Lamia is a traveling demon that preys upon vulnerable individuals (like Christy with her eating disorder, social climbing, and guilt over denying Mrs. Ganush), a common premise in folklore. The Lamia torments its victims with vivid hallucinations, the intent being to trick them into damning themselves by compromising their moral and spiritual values, after which the Lamia is free to steal their soul (the psychic warns Christy against graverobbing and divination). This is as written in the Bible, where demons may only tempt mortals and cannot violate their free will (the acts committed by a person during possession are not done of their own free will and therefore do not damn their soul). [[SelfFulfillingProphecy Had Christy not done the things she did to get rid of the curse]], the most important being that ''[[WhatTheHellHero she believed she had the right to damn someone else's soul to Hell]]'', [[HoistByHisOwnPetard then she wouldn't have "deserved" to be dragged to Hell in the first place]].
*** She couldn't go through with damning ''anyone's'' soul to hell until she had the idea of turning the curse back on Sylvia Ganush. It became a matter of self-defense, giving the curse to the person who was irresponsible enough to invoke it to begin with - or so Christine believed, according to the theory. If Ganush knowingly and wilfully invoked the curse, and if that would result in ''someone'' inevitably being damned, she was the most deserving. That way nobody else would have to suffer, including the mostly-innocent Christine. Christine ''did'' take quite some satisfaction in giving Ganush the button, but she had gone through a lot of torment by then, and she seemed to genuinely believe that she was making the fairest choice.
%%* DarknessInducedAudienceApathy
%%* EnsembleDarkhorse: The goat.
* GermansLoveDavidHasselhoff: The film got a much better audience reception in the UK (where horror comedy sells a lot better) than it did in the US.
* HolyShitQuotient: An ''off the charts'' level of it.
* MoralEventHorizon: Stu Rubin. He and Christine are vying for the same promotion throughout the movie. At first he's just an inconsiderate jerk and a kiss-ass. Then Christine is given an extremely important account to work on (if she succeeds, it'll put her over the top for the promotion). What does Rubin do when Christine has her [[HighPressureBlood explosive nosebleed]]? He ''steals the account's files and tries to freelance it at another bank''. Christine notices it pretty quick, and late in the movie, tries to unload the button on him through blackmail (something that the audience has, understandably, no qualms with). He starts blubbering about it, and Christine has a crisis of human emotion and tells him to leave and that she won't tell--Rubin gives her eternal gratitude. [[spoiler:So, Christine ends up going to hell]]. Would it sound worse if I told you that the morning after meeting with Christine, ''he tried to pin the freelance thing on her?'' Oh, Christine. If only you'd given him that button, because Christ, he really proved he deserves it. [[spoiler:Well, if you'd ''had'' the button, anyway...]]
** Granted, he'll probably go to hell the normal way anyway.
** A large amount of people seem to also lose all sympathy for Christine once she [[spoiler:sacrifices her kitten.]] For some [[spoiler: Christine killing her kitten]] just made them hate Sylvia more, considering she was the one who put Christine in that position. She could have [[spoiler: killed ANY animal and had the same result.]] However she [[spoiler: killed the kitten]] after one of the worst if not ''the'' worst attacks of Lamia and [[spoiler: it was the closest animal at the time]]. It was clearly a DespairEventHorizon for her, Rham Jas even [[LampshadeHanging lampshaded]] about it. [[WhatMeasureIsANonCute And, well, nobody appears to care about the goat.]]
** The first Horizon crosser is the offscreen Romani (possibly Sylvia) who curses a ten year old Mexican boy to ''Hell'' for stealing a necklace. A necklace his parents immediately tried to return.
*** The gypsies may have refused to take it back because they knew the Lamia would come for them if they did. This, of course, doesn't excuse whoever cursed the necklace or the boy in the first place.
* {{Narm}}: Whatever atmosphere of fear [[spoiler: the possession scene]] could have had was ruined the moment [[spoiler: possessed Milos]] floated at Christie chanting something that roughly sounded like "Cheese pizza".
** The [[https://www.youtube.com/watch?v=SBcOnM5NOD0 anvil scene]] which looks like something out of a RoadRunner cartoon.
* NauseaFuel: The movie has an odd interest in NauseaFuel material of its own winding up in Christine's mouth.
* NeverLiveItDown: A woman who has suffered beatings at the hands of a ''demon'', an unstoppable evil entity hell bent on making her life miserable, and it hands her the worst attack yet. All with the added certainty of worse to come. She hits [[DespairEventHorizon rock bottom]] and [[spoiler: kills a kitten]] to save herself from eternity in hell. This is enough for Christine to lose [[NoSympathy all sympathy]] with some viewers and "deserve" her fate. Ignoring this was a clearly the result of a mental breakdown, it would have never happened without a hateful Sylvia cursing her in the first place.
* RetroactiveRecognition: Latecomers to the movie may recognize Rham Jas from one of his subsequent blockbusters, either as [[{{Film/Avatar}} Max the scientist]] or especially [[{{Film/Inception}} Yusuf the chemist]].
%% Unfortunate implications require citations.
%%* UnfortunateImplications: The movie plays on the tired trope of UsefulNotes/{{Romani}} people being able to inflict evil curses upon people who slight them. While it could be chocked up to a horror movie throwback it still is a stereotype about real people.
* SpecialEffectFailure: The CGI isn't too convincing when Christine drops an anvil on Ganush.
* {{Squick}}: Especially for a PG-13, this film is [[Series/BattlestarGalactica2003 frakkin']] disgusting. But in the most awesome possible way.
* WhatAnIdiot: As mentioned before, she should had realized the coin when she was tapping the envelope at the counter.
* TheWoobie: Christine, Clay, the Mexican boy and his parents, and the two animals involved in the plot.