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[[quoteright:221:http://static.tvtropes.org/pmwiki/pub/images/wwe_2014_logo_6882.png]]
[[caption-width-right:221:Then. Now. Forever.]]

'''WWE''', short for '''World Wrestling Entertainment''' [[note]]Currently marketed solely as WWE, but World Wrestling Entertainment remains the legal name of the company[[/note]], is a [[InsistentTerminology "global entertainment"]] juggernaut specializing in [[ProfessionalWrestling professional wrestling]]. It was formerly known as the Capital Wrestling Corporation, World Wide Wrestling Federation and World Wrestling Federation. In 2000, a trademark dispute with the nonprofit World Wide Fund for Nature (''"Lost to the Panda!"'' -- [[Wrestling/JimCornette Corny]]) required the company to settle on the current acronym.

The company was founded in [[TheFifties 1952/1953]] by Roderick "Jess" [=McMahon=] (1882-1954) and Raymond "Toots" Mondt (1894-1976) to promote wrestling matches in the UsefulNotes/NewYorkCity area. Vincent J. [=McMahon=] (1914-1984) took over in 1954, following the death of his father. Vincent expanded the company to cover the entire northeastern United States from Washington, D.C. to Pittsburgh to Maine. Run by [[Wrestling/VinceMcMahon Vincent K. McMahon]] (1945-), the then-WWF revolutionized -- and monopolized -- the pro wrestling world in the [[TheEighties 1980s]], using a series of closed-circuit broadcast events, colorful characters, and clever cross-promotion with MTV to transform wrestling from a regionalized industry with a series of small players in a loose confederation into its own private Idaho, and transforming themselves into a multi-billion-dollar global entertainment conglomerate.
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%% We want to get to the tropes as quickly and as entertainingly as possible. Let Wikipedia do the history lesson.
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WWE currently has five different television shows that they produce weekly: ''[[Wrestling/WWERaw Raw]]'' and ''[[Wrestling/WWESmackDown SmackDown]]'', which between 2002 and circa 2011/2012 acted as two separate brands with little interaction between the two shows except during [=PPVs=], and are considered the A Shows, although ''[=SmackDown=]'' could these days be considered a B show. ''[[Wrestling/WWEMainEvent Main Event]]'', ''[[Wrestling/WWESuperstars Superstars]]'' and ''[[Wrestling/{{WWENXT}} NXT]]'' are C level shows, with ''NXT'' as the show for their developmental talent.

They currently hold twelve [=PPVs=] a year, namely: ''Wrestling/RoyalRumble, Fast Lane, Wrestling/WrestleMania, Extreme Rules, Payback, Wrestling/MoneyInTheBank, Battleground, Wrestling/SummerSlam, Night of Champions, Hell in a Cell, Wrestling/SurvivorSeries and TLC: Tables, Ladders and Chairs.''

Three magazines about WWE (''[[Magazine/WWEMagazine WWE Magazine]]'', ''WWE Kids'', and ''WWE Presents'') were also published.

WWE also produces star vehicles for its talents, mostly comedy and [[DirectToVideo straight-to-DVD]] fare. For every ''[[Film/TheScorpionKing Scorpion King]]'' ([[Wrestling/DwayneJohnson Rock]]) and ''[[Film/TheMarine Marine]]'' ([[Wrestling/JohnCena Cena]]), for instance, you get ''Film/LeprechaunOrigins'' ({{Wrestling/Hornswoggle}}) and ''The Chaperone'' ([[Wrestling/TripleH Haitch]]). The ''Marine'' series is showing healthy life on Blu-ray, though, with Cena being succeeded by Wrestling/TedDibiaseJr and Wrestling/TheMiz, filling the B-action niche left behind by Van Damme and Seagal. No word yet on a Broadway musical starring Wrestling/HonkyTonkMan.

WWE launched its own subscription 24/7 web-stream and on-demand service, the WWE Network, on February 24, 2014, which carries WWE's pay-per-views and B-shows, as well as NXT, a number of original documentary/reality programs, and selections from the WWE/WCW/ECW/World Class tape vaults.

WWE currently has five championships that they recognize:
* '''[[http://www.wwe.com/classics/titlehistory/wwechampionship WWE World Heavyweight Champion]]: Wrestling/SethRollins''' since March 29, 2015
* '''[[http://www.wwe.com/classics/titlehistory/intercontinental Intercontinental Champion]]: Wrestling/{{Ryback}}''' since May 31, 2015
* '''[[http://www.wwe.com/classics/titlehistory/unitedstates United States Champion]]: Wrestling/JohnCena''' since March 29, 2015
* '''[[http://www.wwe.com/classics/titlehistory/wwetag Tag Team Champions]]''': '''[[Wrestling/PrimeTimePlayers The Prime Time Players]]''' ('''Darren Young''' and '''Titus O'Neill''') since June 14, 2015
* '''[[http://www.wwe.com/classics/titlehistory/divas Divas Champion]]: [[Wrestling/BellaTwins Nikki Bella]]''' since November 23, 2014

----
!!! Tropes associated with WWE:
* AbortedArc: Happens not infrequently, owing to many storylines only being developed as they go along rather than pre-planned in their entirety; plus they are played out in a volatile live environment where participants can get injured mid-arc or otherwise fall from favour. Plots can be dropped abruptly due to an unfavourable initial response from higher-ups (like Vince [=McMahon=]), a change of writers, or unexpected audience reactions sending the wrestlers involved onto a different path or even through the HeelFaceRevolvingDoor.
* ActionGirl: About half of the Divas qualify. For the other half, [[FauxActionGirl hope they are not being pushed as wrestlers]].
* AffablyEvil: Wrestling/MickFoley, especially in his early years as a psychotic wrestler with multiple personas.
* AllAmericanFace:
** Wrestling/HulkHogan, Wrestling/SgtSlaughter [before and after his feud with Hulk Hogan], Wrestling/TheUndertaker when he had his biker gimmick, Wrestling/JohnCena, to the extreme. Subverted with Wrestling/KurtAngle, [[Wrestling/JohnBradshawLayfield JBL]], and Wrestling/JackSwagger.
** Wrestling/TorrieWilson dressed up as [[{{Eagleland}} Uncle Sam]] (top hat, striped coat, and bow tie) to promote the 2004 Great American Bash (although this was clearly FetishFuel more than anything else). Wrestling/JohnBradshawLayfield tried the same thing the following year - but it didn't go over as well.
** While it was normally subverted by Kurt Angle, it was played very straight whenever he made a HeelFaceTurn.
** Sgt. Slaughter even [[SugarWiki/MomentOfAwesome BARKED OUT THE PLEDGE OF ALLEGIANCE to a roaring crowd.]] [[invoked]]
* AlliterativeName: [[Wrestling/TripleH Hunter Hearst Helmsley]], Mike "Wrestling/TheMiz" Mizanin, Wrestling/KofiKingston, Wrestling/MichelleMcCool, Wrestling/HulkHogan, Duke "The Dumpster" Droese, The Wrestling/BigBossman, Carlito Carribean Cool, [[Wrestling/ScottHall Razor Ramon]], Wrestling/JeffJarrett...
* AmbiguouslyGay[=/=]NotThatTheresAnythingWrongWithThat: Billy & Chuck, until October 2002 when Chuck proposed to Billy and it was revealed a week later to just be a publicity stunt, giving Billy a CMOF when the reveal came.
--> '''Billy:''' I'm not gay, and even if I was, I wouldn't marry Chuck.
* AndThatsTerrible: If the {{Heel}}s and the announcers didn't tell you who the heels were, most people wouldn't know who to boo.
* TheArtifact:
** Several finishers and hometowns no longer fit with their gimmicks. Most notable being Wrestling/TripleH, who started in the WWE as an upper-class blueblood, but since that is no longer his gimmick, his finisher (The Pedigree), his hometown (Greenwich, Connecticut), and even his ring name ("Triple H" refers to the initials of his original WWE ring name, Hunter Hearst Helmsley) don't fit. Though he really does live in Greenwich (but contrary to his original gimmick, wasn't born there, actually hailing from Nashua, NH).
** Even more glaring is Wrestling/TheUndertaker, who, in what is currently portrayed as an at-least-semi-realistic combat sports league, is ''[[AnthropomorphicPersonification Death himself]]''.
** Believe it or not, Wrestling/StoneColdSteveAustin was once a GorgeousGeorge type with blonde hair. The name of his finishing move - the "Stunner" - is an oblique reference to this.
** Ghanaian wrestler Wrestling/KofiKingston was initially billed as Jamaican, and his character's surname is the capital of Jamaica. It's now acknowledged that he's from Ghana, but the name has stuck as the character remains a Jamaican culture enthusiast. In his case it helps that there are actual Ghanaians with the name Kingston.
** Before he changed its name to the LighterAndSofter "Attitude Adjustment", Wrestling/JohnCena's finishing move, the "FU", was this when Wrestling/BrockLesnar was off the roster, because it was named for its similarity to Lesnar's finishing move, the "F5" (both start from the fireman's carry position). His submission move is also the STF, originally the STFU.
* AssKicksYou: Any wrestler who would use a butt-drop as a move, including Wrestling/{{Yokozuna}}, [[Wrestling/JohnTenta Earthquake]], Wrestling/DoinkTheClown, and Wrestling/{{Rikishi}}. Wrestling/{{Goldust}} would use a jumping butt attack (a butt-butt, the name is most associated with 1980s great "Iceman" King Parsons.)
* AssShove:
** The [[Wrestling/JimRoss JR]] colonoscopy skits.
** "[[Wrestling/DwayneJohnson The Rock]] is going to take (some object, usually his boot but other times whistles, a camera, the Smoking Skull championship belt, Curtis Hughes, et al), shine it up nice and pretty, turn that sumbitch sideways and stick it straight up your candy ass!"
** Rikishi would use this to attack his opponents after knocking them down in the ring turnbuckles, shoving his own ass in their faces in a move dubbed "The Stink Face."
** StoneColdSteveAustin did this to VinceMcMahon with a catheter when he was in the hospital.
* TheAssimilator: The full acronym would be something like WWAWAWCWECWE.
** Since its inception, the WWE's biggest draws cut their teeth someplace else. Verne Gagne was the wizard behind most of the 80s Superstars. The Attitude Era was dominated by ex-{{Wrestling/WCW}} guys whom [[Wrestling/EricBischoff Bischoff]] fired because he [[ItWillNeverCatchOn thought they couldn't draw]]. The Aughts drifted away from WWE's southern base to incorporate some [[{{Wrestling/ECW}} East Coast names]]. Lately, the company has been poaching [[Wrestling/RingOfHonor ROH]] fighters and ex-[[UsefulNotes/MixedMartialArts MMA]] guys like Brock.
* AttackOfThePoliticalAd: In 2004, Wrestling/MickFoley thought the big giant screens seen at political conventions resembled the Titantron, and since politics was, in his eyes, an imitation of WWE, he figured maybe WWE could imitate politics. This resulted in a pitch to Vince [=McMahon=] for an angle where Wrestling/RandyOrton would do political attack ads against Mick Foley. "Mick Foley claims to be a hardcore legend, but is he really?" [=McMahon=] laughed and approved the idea for storyline in early 2004.
* AuthorAppeal:
** [=McMahon=] is a 6'2" (1.88 m) ex-bodybuilder himself, and it's no secret Vince seems to think tall, very muscular men make the ideal wrestler. So it's no surprise those types are often the champion. Just ask Wrestling/HulkHogan, Wrestling/UltimateWarrior, Wrestling/{{Batista}}, Wrestling/BrockLesnar, and Wrestling/TripleH, to name a few. When you're wrestling in front of 17-60,0000 fans inside a massive dome, the size of the wrestler does matter. And the extra padding comes in handy when taking bumps. Philosopher Wrestling/KevinNash spelled it out in his inimitable style:
--->"You put two fucking guys[[note]]Wrestling/ChrisBenoit and Wrestling/EddieGuerrero at ''Wrestlemania XX''.[[/note]] (that were great workers) that were the same height as the fucking referees, and... I'm sorry, man. Are you going to watch a porno movie with a guy with [[BiggerIsBetterInBed a three-inch dick?]]"
** Wrestling/SuperstarBillyGraham got the wheels turning on the concept of a larger-than-life, charismatic, ex-bodybuilder type. Hulk Hogan followed this basic outline, but in being the megastar he was, he set the mold and was the true prototype of a patented Vinnie Mac babyface superman: Goofy, wins often, rainbow-colored merch, spouts slogans.
** Vince doesn't care much for high spots ("flippy shit!") or martial arts, thus eliminating the main draw of Cruiserweight Divisions. When they do appear on ''Raw'', it usually involves said Cruiserweights doing Heavyweight spots (suplexes and holds). Shawn Michaels, Wrestling/ChrisJericho, and Wrestling/ReyMysterioJr are all superstars who have figured out how to incorporate these spots into a Heavyweight-style match. Wrestling/JohnMorrison seems to have figured out how to game the system, too. Wrestling/EvanBourne is terrible at it. Most conspicuous of all was [[Wrestling/SeanWaltman X-Pac]] back when he was being pushed; a series of neck injuries forced him to wrestle like a big man, despite his small stature. NXT has a little more leeway when it comes to this style.
** Hayabusa once missed a springboard moonsault and paralyzed himself for life. Vince's strong dislike of high flying moves makes a lot more sense when you factor in corporate liability and teaching kids (many of them underage) to try these lethal moves in their backyard. And then, there is always Benoit...
** Also applies to people under Vince. Wrestling/TripleH often has the same mindset as Vince but also has called for "Wrestling/RingOfHonor-types", Wrestling/JohnLaurinaitis hired bikini models (such as Wrestling/KellyKelly) and people with interest in Japanese wrestling (MVP), Wrestling/JimRoss brought in fitness models (think Wrestling/TrishStratus) and along with Jerry Brisco likes bringing in college athletes (Wrestling/BrockLesnar, [[Wrestling/TheWorldsGreatestTagTeam The World's Greatest Tag Team]]).
* AuthorAvatar: The [=McMahon=] family (and to an extent, Wrestling/TripleH, who married into the family)
* AwesomeMomentOfCrowning: The winner of ''King of the Ring''. The most famous winner is Wrestling/JerryLawler, who made it a permanent part of his schtick.
** Wrestling/HarleyRace originated the gimmick of wearing an ermine cape and crown, sometimes accompanied by a "Queen" who was previously his valet (in Harley's case, The Magnificent Moolah). [[Wrestling/SherriMartel Sherri]] went all Lady Macbeth and attacked [[Wrestling/RandySavage Macho "King" Randy Savage]] when he lost the crown. Sharmell would claim the scepter while married to winner Wrestling/BookerT.
* BadBoss:
** Vince [=McMahon=]. In fact it's the entire premise for his onscreen persona.
** Eric Bischoff, as ''RAW'' general manager, certainly fit this trope, as did Wrestling/PaulHeyman as both ''[=SmackDown=]'' general manager and ECW chairman. Longtime ''[=SmackDown=]'' general manager Teddy Long, however, is an inversion: He tolerates no disrespect or LoopholeAbuse by the heels. The [[TheVoice anonymous]] ''RAW'' general manager was a bit of a mixed bag, as was Wrestling/TripleH. Wrestling/JohnLaurinaitis, also fits the trope.
* {{Badass}}: WWE's resident go-to {{Badass}} is Mark Calaway, better known as Wrestling/TheUndertaker (see his Crowning Moment Of Awesome entry). Come Hellfire or Vince [=McMahon=], this man lives for the fans, and he's respected for it.
* BadassBeard:
** Wrestling/TripleH, Wrestling/ShawnMichaels (Of the PermaStubble variety), Wrestling/TheUndertaker, Wrestling/RandySavage, Wrestling/StoneColdSteveAustin, [[Wrestling/BryanDanielson Daniel Bryan]] [[MyFriendsAndZoidberg and]] Wrestling/HillbillyJim!
** Wrestling/{{Edge}}. Whenever he returned from injury, he did it sporting a full beard.
** BeardOfEvil: Played straight with the early '00s Triple H, Wrestling/JustinGabriel during his days in Nexus and Corre, Daniel Bryan, Wrestling/TheWyattFamily.
* BadassFamily: The Guerreros, the [=McMahons=], The Samoans, the Harts/Neidharts, Wrestling/TheWyattFamily
* BadassGrandpa: Wrestling/RicFlair, Undertaker, Batista (who became a RealLife grandfather ''before turning 40''), occasionally Mr. [=McMahon=].
* BadassLongcoat: Undertaker, Edge
* BadassBoast: If you don't boast about something, there is something wrong.
-->'''Wrestling/TripleH'''. "Now either fight me, or sit around and bleed!"[[note]]This was said to Wrestling/BrockLesnar one week after their altercation on Raw, after Wrestling/TripleH split Brock's head open, and Triple H challenging him to fight at WrestleMania[[/note]].
* BaldOfAwesome: Wrestling/StoneColdSteveAustin, Wrestling/{{Goldberg}}, [[Wrestling/TheWyattFamily Erick Rowan]].
* BadMoodAsAnExcuse: Used in excess by heel characters. Face characters aren't immune to this either. In general, it's dangerous to your well being to be around a wrestler when they're frustrated.
* BattleStrip: Many wrestlers take off their shirts and coats before a match, some actually ripping it off.
* BigBad: Wrestling/VinceMcMahon, nearly constantly. In the year 2006, he took this UpToEleven by paying off a bewilderingly diverse CarnivalOfKillers (Shelton Benjamin, the Spirit Squad, Chris Masters, and Umaga just to name a ''few'') to either convert to [[ParodyReligion [=McMahonism=]]], rid WWE of [[Wrestling/DGenerationX D-Generation X]], or both. In fact, practically every heel on RAW (and even some from [=SmackDown!=] and ECW) were either on the take or pressed into working for Mr. [=McMahon=].
* BilingualBonus:
** Sometimes people such as Wrestling/ReyMysterioJr or Wrestling/{{Maryse}} will cut part of a promo in their native language, or sometimes the whole thing.
** Inadvertently inverted by Maryse on the 09.27.2010 edition of RAW: she and Wrestling/{{Ted DiBiase|Jr}} received a piece of paper with "next week, you will be mine" written on it. Maryse read it in French first, saying: "la semaine dernière, tu étais à moi", which translates as "last week, you were mine", [[CaptainObvious which is not what was written]], and probably made many French-speaking fans weep.
* BlackAndGrayMorality: Admittedly, pretty much every character in WWE has been a heel at some point during his or her career. Very few even come close to being full-time heroes like Wrestling/TitoSantana and [[Wrestling/ReyMysterioJr Rey Mysterio]].
** BlackAndWhiteMorality: Doesn't stop most feuds from being presented as this, though. The '80s/Hulkamania era is probably where this was played the straightest, with all the faces essentially being portrayed as real life superheroes and all the heels being played like real life supervillains, with very little room for ambiguity. BlackAndGreyMorality really took off in the Nineties, when anti-heroes and the HeelFaceRevolvingDoor started to become much more common.
* BlessedWithSuck: Anyone who wins the Money in the Bank briefcase will, without fail, start to go on a losing streak. This has been averted [[Wrestling/RobVanDam by]] [[Wrestling/{{Edge}} some]] [[Wrestling/JohnCena though]]. And in a sense, the current title holder(s), as it puts a giant bullseye on their back as they want it for their own.
** LaserGuidedKarma: And at one point will have it cashed in on them.
* BreakingTheFourthWall:
** It's extremely rare that they actually do this, rather than just LeaningOnTheFourthWall, but it finally happened (pretty much) in NXT season 3. During Goldust and Aksana's wedding, Wrestling/MichaelCole wondered aloud why Goldust was getting along with his brother after seemingly hating him previously, and Josh Matthews responded with "You know this is fake, right?" After a few seconds of mock-disbelief, they went right back into taking the ceremony pseudo-seriously. NXT in general has increasingly begun to break or lean on the fourth wall, whether it's through commentary or someone like Wrestling/DolphZiggler mockingly accusing a challenge of being rigged and Matt Striker simply answering with "Ya think?" The pros at their seats are also generally not in character and so it's not uncommon to see the various heels and faces chatting or otherwise doing something unrelated to the show.
** During his now-iconic worked shoot promo in 2011, Wrestling/CMPunk briefly made reference to the fourth wall, even going so far as to waving directly to the camera. Since then, his character has given him the freedom to escape the confines of the show's premise anytime he wants.
--> '''CM Punk:''' Woops, I'm breakin' the fourth wall!
** Most WorkedShoot angles are this by default, since they hinge on acknowledging that wrestling is scripted and the people involved are playing characters and are booked to win/lose/play the character they play. A lot of this happened before and during the ECW One Night Stand PPV in 2005, particularly from Joey Styles and Paul Heyman, where they pretended to shoot on the WWE.
* BreakTheCutie: Done very, very cruelly with Wrestling/MickieJames. There's a reason that more than one wrestling publication called that angle pretty much a humiliation for the industry.
* BreakupBreakout:
** The WWWF was the first major wrestling company to break ties with the [[Wrestling/NationalWrestlingAlliance NWA]] and declare its own world champion. Flash-forward to today and the WWE is a billion-dollar industry while the NWA barely exists.
** Anytime a tag team break up and one of the wrestlers does better than the other. The most prominent example is Wrestling/ShawnMichaels after the break up of The Rockers. Marty Jannetty was the former {{Trope Namer|s}} for this reason.
** The Wyatt Family and the Shield are perfect examples. The former had all three split individually, while the latter did so with each member going on to great singles success.
* BrickJoke:
** During the 900th episode of ''Raw'', Wrestling/{{Edge}} referred to Wrestling/{{Sheamus}} as [[Franchise/TheMuppets Beaker]]. On the Halloween 2011 episode of Raw, when the Muppets guest hosted ''Raw'' to promote [[Film/TheMuppets their new movie]], Sheamus came face to face with Beaker. Turns out they're cousins.
** Oh, gosh. Over a decade and a half ago, there was a storyline involving Wrestling/MarkHenry, [[DirtyOldWoman Mae Young]], and the latter [[{{Squick}} giving birth to a hand.]] About 16 years later on [[MilestoneCelebration RAW 1000]], the "hand baby" ''actually reappears''. [[note]]as a young man wearing a giant hand costume[[/note]]
* BrotherChuck: A case where it happened to a ''championship title''. The WWF Light Heavyweight Title was infamous for not only disappearing frequently, but also for its champions to disappear once they'd lost the belt. Towards the end of his second reign, Dean Malenko didn't even bother carrying the belt to the ring with him. When the title was finally deactivated for good, X-Pac who was at the height of [[XPacHeat the trope he named]] was champion and got injured, taking the title out of the company. Presumably, he still has the belt to this day.
* ButtMonkey:
** Wrestling/SantinoMarella, after his initial baby face run failed to get over in Italy. Wrestling/ChavoGuerreroJr. Because there's nothing more humiliating than jobbing to Wrestling/{{Hornswoggle}} over and over and over again. [[spoiler: Or doing it while wearing an eagle costume.]] When his uncle Wrestling/EddieGuerrero (who was only three years older, and like an older brother to him) died, and the company engaged in about a year of what fans derisively refer to as "Eddiesploitation", it was [[Wrestling/ReyMysterioJr Rey Mysterio]] who got the big push as Eddie's successor. Despite the fact that Mysterio and Eddie had little connection beyond both being Hispanic and having feuded several times in the past. It's been said that Chavo was offered the big push before Rey, but turned it down.
** Two words: Wrestling/MichaelCole. Two more words: Wrestling/JillianHall.
* CardCarryingVillain:
** Kaientai from the "Wrestling/AttitudeEra". They were [[LargeHam EEEEEVVVIIILLLL!!!! INDEED!!!]]
** "Million Dollar Man" Wrestling/TedDiBiase made many ''Franchise/{{Batman}}'' villains look subdued, for crying out loud. ("Everyone's got a price! BWAHAHAHAHAHAHAHA!")
** Most heels during the 80's and early 90's would count.
* CatchPhrase: And how! Check out the [[Characters/{{WWE}} Character Page]] for examples.
* TheChewToy: The SpanishAnnouncersTable, which seems to exist solely so wrestlers can take bumps through it.
* {{Chickification}}: Male WWE performers are referred to as Superstars (after "Superstar" Billy Graham), whilst female WWE performers are referred to as Divas (after [[HystericalWoman catty, self-serving, high-maintenance women]] everywhere). They are easily spotted by their hair extensions, breast implants, and non-stop jiggling/squealing whenever they move.
** WWE has more examples on the trope's page itself than any other published series. Going from the long running Fabulous Moolah, the huge draw that was Wendi Richter and the jeered villainy of Wrestling/SherriMartel to the career damaging run of Bertha Faye and pay per view pillow fights between diva search contestants, the company's whole women's division started strong in 1956 but has been afflicted with this trope [[{{Wrestling/Sable}} since 1995.]] During the prototype Diva Search (ten years before it was officially called that), John Laurinaitis immediately crossed off a ton of applicants and told everyone that the message from upstairs was, "We're looking for [[TheBeautifulPeople 10s]]".
** WWE is more anxious about bruising their cosmetic surgery than putting on a watchable match, a casualty of Mickie's exploding implant. Wrestling/GailKim was busy throwing unconvincing punches when she thought, ''nope, f**k it, I'm done'' during a Battle Royale and walked right out. Thing is, nobody even noticed until she stomped backstage and told Johnny Ace that she quit. [[WeHaveReserves He laughed in her face.]]
** The Women's Championship itself was Chickified in 2010 when they retired the Women's Championship and replaced it with a garish [[PinkMeansFeminine pink and silver butterfly shaped-belt]] called the Divas' Championship. No prior history carries over to the belt, either, which is pretty convenient. Even JBL made an on-air comment about AJ being the longest reigning Divas champion of all time (which [[MetaphoricallyTrue technically she is]]) by snarkily bringing up the Fabulous Moolah, who had the single longest reign with ''any'' championship ''ever''. Now anytime the company wants to push a Diva, all they have to do now is break AJ's streak, which is not hard. [[Wrestling/BellaTwins Nikki Bella]] is currently being groomed for this illustrious honor.
** Word is Bruce Prichard didn't think women belonged in wrestling except as arm candy, and that was the start of the decline. There were always exceptions like Mickie James and Trish Stratus (who got her start in modeling) managing to transcend the roles handed to them. But WWE never really changed with the times, and with shifting attitudes toward women in both Hollywood and MMA (not to mention the easy availability of porn), the juvenilia of the 90s looks more out of place than ever, as the Diva segments hemorrhage viewers and the company perversely trains swimsuit models to have bad matches, as it's "sexier" that way.
* CoolMask: Wrestling/{{Kane}}, [[Wrestling/ReyMysterioJr Rey Mysterio]], [[Wrestling/MickFoley Mankind]], Wrestling/SinCara.
* CoolShades: Wrestling/{{Edge}}, Wrestling/JohnMorrison, Wrestling/BretHart.
* ContinuityCavalcade: Wrestling/{{Kane}} gives a delightful speech about his past while in an anger management class on the August 27, 2012 edition of ''[[Wrestling/WWERaw Raw]]''. HilarityEnsues.
--> "I grew up locked in a basement, suffering severe psychological and emotional scarring when [[Wrestling/TheUndertaker my brother]] set my parents on fire. From there, I shifted around among a series of mental institutions until I was grown, at which point I buried my brother alive... twice. Since then, I've set a couple of people on fire and abducted various co-workers. Oh, and I, uh, [[UnnecessaryRoughness once electrocuted]] [[Wrestling/ShaneMcMahon a man's]] [[GroinAttack testicles]]. Years ago, [[DiscontinuityNod I had a girlfriend named Katie]] but [[OldShame let's just say that didn't turn out too well]].[[note]] Referring to the Katie Vick storyline, one of the most infamous in wrestling history, and winner of Website/WrestleCrap's Gooker Award as the worst wrestling storyline of 2002.[[/note]] My real father is a guy named Wrestling/PaulBearer, who I recently trapped in a meat locker. I've been [[Wrestling/{{Lita}} married]], divorced, broke up my ex-wife's [[Wrestling/{{Edge}} wedding]] and tombstoned the priest. [[ArsonMurderAndJaywalking And, for reasons never quite explained, I have an unhealthy obsession with torturing Pete Rose.]][[note]] At three consecutive ''Wrestling/{{WrestleMania}}'' events (XIV through XVI), the former baseball great had a storyline encounter with Kane, each time ending up on the receiving end of one of Kane's finishing moves.[[/note]]
* CorruptCorporateExecutive: Too many to count, but most obvious were [[CutLexLuthorACheck Vince]] and Wrestling/ShaneMcMahon.
* CurbStompBattle:
** Happens from time-to-time. Usually, between an incoming BigBad and a {{Jobber}}.
** Occasionally subverted too. Drew [=McIntyre=] made his debut like a standard jobber (starting in the ring with no entrance)... only to end up squashing the superstar he was facing and declaring himself the Chosen One.
** This was taken UpToEleven in the Rey Mysterio vs JBL match at Wrestling/WrestleMania 25. Rey Rey won the match in a matter of seconds.
** Wrestling/UltimateWarrior made a career out of them.
** Any match with a budding superstar or tag team is this.
* DarkerAndEdgier: The Wrestling/AttitudeEra, the period in the late 1990s and early 2000s where the product was loaded with ultra-violence and sex appeal.
* DarkIsNotEvil:
** Wrestling/TheUndertaker, if he's a face.
** 'Taker is often rivaled in this department by Wrestling/RandyOrton. Despite being known as "The Viper" and hardly ''ever'' smiling, he gets enormous cheers from the fans. It must have been a DracoInLeatherPants transition.
*** A popular theory about Orton's popularity is that he reminds fans of Wrestling/StoneColdSteveAustin. He dresses in similar clothing (black boots and trunks), has a snake-like nickname (The Viper compared to Austin's Texas Rattlesnake), works a slow, deliberate "no-frills" style similar to Austin's and his finisher, the RKO bears a passing similarity to Austin's Stone Cold Stunner. Orton, coincidentally (or perhaps deliberately) has since shaved his head and begun using the Lou Thesz Press.
** Wrestling/StoneColdSteveAustin fits as well. He's a Type V Antihero (hero in name only) who dresses in dark colors, drinks beer, attacks people unprovoked (sometimes even Divas, civilians and the elderly) and is generally loathsome... He then turned that dial up to 11 and exacerbated this behavior as part of a FaceHeelTurn; despite the announcers screaming how reprehensible these actions were, and the other wrestlers condemning him, fans continued to cheer him simply because he was Stone Cold Steve Austin. As a result, his turn never quite took and he was turned back relatively quickly.
* ADayInTheLimelight: Everyone - and I mean ''everyone'' - gets one in WWE. Don't believe me? Just ask [[EnsembleDarkhorse Hornswoggle]].
* DeepSouth:
** Lance Cade and Trevor Murdoch, Jesse and Festus, Jamie Noble.
** Also, [[Wrestling/JeffHardy Jeff]] and Wrestling/MattHardy to a certain extent.
** Florida-born [[Wrestling/{{LayCool}} Michelle McCool]] is sort of a [[AlphaBitch bitchy Southern belle]] as a heel.
** Hillbilly Jim (and his "kin"), full stop. Ditto the Godwinns.
** Wrestling/TheWyattFamily combines the ''Film/{{Deliverance}}''-style of this trope with a Manson-style cult.
* DemotedToExtra:
** This happens whenever a wrestler who usually who is in the midcard, and his/hers storyline and feud ends, he/she all but disappears, but might show up just to have one off match against someone, as there is a another feud that is starting up. Can also happen in the top card and said wrestler get dropped to mid card (or lower). It can be due to they are not over enough, or someone got hurt and they just get dropped as a result.
** Since the 2010s, many prominent mid-carders such as Wrestling/KofiKingston, Wrestling/DamienSandow, Wrestling/CodyRhodes, and Wrestling/WadeBarrett have been pushed aside by the likes of such part-time talent like [[Wrestling/DwayneJohnson The Rock]] and Wrestling/BrockLesnar for one simple reason: part-timers sell, most of the mid-card do not.
* DesignatedVillain: [[invoked]] Some of the heels who get the most negative reactions from audiences are really more annoying or misguided than truly evil. Wrestling/JillianHall (whose only real crime is [[HollywoodToneDeaf having an atrocious singing voice]] and not realizing it) is a perfect example. If such a heel is booked to be part of an important or semi-important storyline, the writers will usually have him or her quickly [[KickTheDog kick dogs]].
* DiscontinuityNod:
** In a 2007 promo on ''Raw'', Wrestling/ShawnMichaels and Wrestling/TripleH took shots at the infamous Katie Vick angle.
-->'''Wrestling/ShawnMichaels:''' I don't know [[WhoWritesThisCrap who writes this garbage]], but this is the worst debacle since that whole Katie Vick thing years ago!
** Wrestling/CMPunk also took shots at Katie Vick in an episode of ''Raw''.
--->'''Wrestling/CMPunk:''' Just look it up on Website/YouTube, and it'll drive you to drink, and then you can come to me and I'll save you!
** Wrestling/{{Kane}}'s anger management speech on a 2012 episode of ''Raw'' also referred to the Katie Vick storyline. See Continuity Cavalcade above.
** Amidst the bizarrely entertaining hodgepodge of half-intentional comedy that is NXT season 3, there have been at least a few of these; for example, during the Goldust/Aksana wedding, Wrestling/MichaelCole said of the minister "Is that Al Wilson?" (See OutWithABang below.)
* DisproportionateRetribution: Very popular with heels, and often a starting point for a feud. Faces aren't exactly innocent of using this either.
* TheDragon: Shane O'Mac to his father Vince when both are heels. Alternatively ([[CoDragons or perhaps at the same time]]), Vince will use a top heel wrestler as this. The best example is [[Wrestling/DwayneJohnson The Rock]] when he was the "Corporate Champion".
** Randy Orton in Evolution, with Flair playing TheEvilGenius and Batista playing TheBrute and Triple H being the BigBad.
* DragonAscendant: [[Wrestling/DwayneJohnson The Rock]] in Wrestling/TheNationOfDomination and Wrestling/TripleH in [[Wrestling/DGenerationX D-Generation X]].
* DumbMuscle:
** Often played straight, with a cocky heel accompanied by large, [[TheVoiceless silent]], not-especially-bright {{Mooks}} – but sometimes subverted: some very muscular wrestlers like Batista, Wrestling/BobbyLashley or Wrestling/TripleH, although not being geniuses, aren't stupid either.
** One of Wrestling/TripleH's {{Red Baron}}s is even "The Cerebral Assassin".
* EnemyMine:
** Virtually a given in any Triple Threat Match. Is especially funny in the Royal Rumble Match, particularly in 2005 when Wrestling/MuhammadHassan tried to participate. He didn't last too long.
** The build up to Team WWE vs. Wrestling/TheNexus at ''Summerslam 2010'' involved Wrestling/JohnCena and Wrestling/BretHart forging a fragile alliance with Wrestling/{{Edge}} and Wrestling/ChrisJericho. In a matter of weeks, Edge and Jericho would join the team, quit the team, and rejoin six days before the match. The only thing that kept the team together was mutual hate for Nexus, and it only lasted until Edge and Jericho's eliminations from the team.
* EvenTheGirlsWantHer: Wrestling/KellyKelly. There was more than a little LesYay evident when Wrestling/CandiceMichelle enthusiastically accepted Kelly's invitation to join her in an ECW dance performance. Before that, Wrestling/TrishStratus and [[Wrestling/TorrieWilson TORRIE WILSON]], though they were not happy about it.
* EvenTheGuysWantHim: Wrestling/JohnMorrison and Wrestling/ShawnMichaels, notably.
* EvilIsPetty: Often used to gain heel heat, especially if said heel isn't getting the right kind of audience reaction. Wrestling/KurtAngle once tried every offense tactic in the book in one promo "and these people still cheer for him"!
* EvilLaugh: [[Wrestling/TedDiBiase Ted DiBiase Sr.]], [[Wrestling/DoinkTheClown DOINK THE CLOWN]], [[Wrestling/{{Boogeyman}} THE BOOGEYMAN]], Wrestling/VickieGuerrero...many.
* {{Expy}}:
** Some of the next generation of wrestlers like Wrestling/RandyOrton and Wrestling/JohnMorrison seem a bit like they're a call back to previous superstars. Randy as mentioned above has crossed into Steve Austin territory while Wrestling/JohnMorrison wouldn't seem too far out of place alongside Wrestling/ShawnMichaels.
** Wrestling/TedDiBiaseJr was one to his [[Wrestling/TedDiBiase father]] during his heel run.
** Husky Harris was repackaged in NXT as [[Wrestling/TheWyattFamily Bray Wyatt]], an expy of Wrestling/DanSpivey's short-lived Waylon Mercy character from the mid-'90s which was itself an expy of Max Cady, Creator/RobertDeNiro's character from the movie ''Film/CapeFear''.
* TheFace: Someone who comes along just once a decade. The Big Five. Namely, [[Wrestling/BrunoSammartino Bruno]], Hogan, Austin, Rock (more or less a [[SuspiciouslySimilarSubstitute torch-carrier]] for Austin after the injury), and Cena; guys who fundamentally changed wrestling and left WWE far different than they found it. Billy Graham also deserves a ton of credit for introducing feuds: a long-running story arc leading up to the big blowoff. (In the olden days, heels never stood a chance unless it was against a midcard scrub, and then only to make the face look even more powerful.)
* FaceHeelTurn: A standard procedure. Often used to start a new storyline or to advance an old one.
** HeelFaceTurn: This is pretty common among the main-eventers, as fans start to want to cheer for a fascinating heel but don't want to feel "dirty" doing it.
** HeelFaceRevolvingDoor: Happens when a wrestler turns within months of previous turn. Wrestling/{{Kane}} and Wrestling/TheBigShow are prone to this, and most Divas switch between the two without much notice or setup.
*** Wrestling/TheMiz in 2013 pulled this off several times.
*** Wrestling/{{Chyna}} was notorious for switching sides multiple times on the same show.
* FascinatingEyebrow: [[Wrestling/DwayneJohnson The Rock's]] The People's[=/=]Corporate Eyebrow
* FatBastard:
** Wrestling/KingKongBundy, [[Wrestling/JohnTenta Earthquake]], Wrestling/{{Yokozuna}}, Bastion Booger, Rikishi, Big Daddy V to name a few.
** Subverted by Wrestling/HaystacksCalhoun, who was grotesquely fat but [[BigFun hailed as a hero by the fans]]. Also subverted during Rikishi's face periods.
* FiveMovesOfDoom: {{Trope Namer|s}} is Wrestling/BretHart, though the TropeCodifier is Wrestling/JohnCena and an Ur-Example is Wrestling/HulkHogan.
* ForeignWrestlingHeel:
** Played straight with Wrestling/TheIronSheik, Wrestling/{{Kamala}}, Wrestling/VladimirKozlov, Wrestling/WilliamRegal, the Great Khali, practically every Canadian heel ever, and Finlay when he was heel. Averted by the likes of Wrestling/KofiKingston, Wrestling/YoshiTatsu and Finlay as a face, but played so straight with practically everyone of foreign extraction ever seen in WWF/E at some point in their careers, it's become one of Vinnie Mac's defining tropes - not that it's ever been confined to WWE, of course. Even applied to wrestlers [[FakeNationality who are not actually foreign or even of the same racial background as the character portrayed]], providing they don't need to speak a lot - e.g. Jimmy Yang, a Korean-American, played [[Wrestling/YoshihiroTajiri Tajiri]]'s {{Mook|s}} 'Akio' in a ''Japanese'' stable (some time before he subverted this trope by becoming 'Jimmy Wang Yang', [[StereotypeFlip a 'foreign'-looking chap who happens to act like he's a cowboy]], which is therefore amusing), or Yokozuna, a quasi-'Japanese' Polynesian wrestler played by Rodney Anoai of the great Samoan wrestling dynasty. Many of this family have been presented as semi-savages when their ethnic background is recognized, from the Wild Samoans to Wrestling/{{Umaga}}. The Canadian Bret Hart got massive heel heat in America by proclaiming his home country's superiority, yet simultaneously retained a fanatically loyal Canadian fanbase that kept the Hitman face north of the border – which presumably made his opponents Evil Foreigners from a Canadian perspective. Years later, the various incarnations of La Resistance were always Evil Foreigners (whether billed as from France or Quebec, except for one delirious babyface night in Montreal), which led to the absurd commentary habit of referring to them as first "French sympathizers" and subsequently "Quebec sympathizers" – prompting some mystification amongst those who had missed the exact point at which the USA or indeed WWE had declared war on France and Quebec...
** WWE had always been rather supportive of the armed forces (witness Tribute to the Troops). That might explain it.
** Subverted when WWE did the "Kerwin White" gimmick with Chavo Guerrero, showing him pretending to want to be a stereotypical preppy white dude. After his Uncle Eddie's death, the gimmick died with him. (It should be noted that both Eddie and Chavo were/are American.)
** As of 2010, WWE has toned down their usage of this trope - WWE now has a plethora of foreigners (such as [[WickedCultured Alberto]] [[Wrestling/AlbertoDelRio Del Rio]], [[GeniusBruiser Wade Barrett]], [[MilesGloriosus Sheamus]], [[ViolentGlaswegian Drew McIntyre]], [[Wrestling/TheNexus Justin Gabriel]]), and while many of them are heels, none of them are evil because they are foreign - each has a full-on heel gimmick to get heat.
** And as of 2012, an equal number of foreigners who are face. As with the heels, they're the good guys with their own characters rather than using their foreigner status as their sole defining feature.
** Revived by Rusev and Lana in 2014 (previously using the gimmick in NXT as well) despite generally being thought of as a DeadHorseTrope, and it's been surprisingly successful at garnering heat considering Cesaro got almost no heat at all while he did his anti-American United States Champion run just a few years earlier. It would last until Lana broke away in 2015 and turned face.
* FriendlyNeighborhoodVampire: [[Wrestling/DavidHeath Gangrel]]. (He never really got the stardom to be a face or a heel.)
* FunWithAcronyms: Let's see: '''I'''rwin '''R'''. '''S'''hyster, [[WrestlingDoesntPay the wrestling taxman]]...'''H'''enry '''O'''. '''G'''odwin and '''P'''hineas '''I'''. '''G'''odwin, wrestling swine-farmers, '''M'''ontel '''V'''ontavious '''P'''orter, the CaptainErsatz for Terrell Owens, Rosey the '''S'''uper '''H'''ero '''I'''n '''T'''raining...
* GenreShift: [[Wrestling/{{WWENXT}} NXT]] went from being a show of finding the next breakout star, full of challenges and the like, to become sort of a third brand in 2012 after they had abandoned the challenges some months prior, to then becoming a show for their developmental talent. It was broadcasted on WWE.com up until the end of season 5, then it was moved to Hulu, so not many were aware of this. It's now part of the WWE Network, and are being talked about more, so the awareness factor has increased.
* GeodesicCast: The Brand Extension to [[Wrestling/WWERaw Raw]] and [[Wrestling/WWESmackdown Smackdown]] (and briefly Wrestling/{{ECW}}).
* GettingCrapPastTheRadar: When the WWF became WWE, they ran ads saying "Get the 'F' Out"
* TheGiant: Wrestling/AndreTheGiant, [[Wrestling/KevinNash Kevin "Diesel" Nash]], Wrestling/TheBigShow and The Great Khali, and to a lesser extent, Wrestling/{{Kane}}, and Wrestling/TheUndertaker.
* GimmickMatches: Hell in a Cell, the Royal Rumble, the Elimination Chamber, Money in the Bank, etc.
* {{Hammerspace}}: Under the ring is pretty much this. In addition to the fact that pretty much anything can be found underneath it, Hornswoggle ''lives'' under it in {{kayfabe}}. And DX once had to go under it as part of a storyline where Hornswoggle sued them, discovering an ''entire building'' under the ring populated by people of Hornswoggle's size. This was previously mentioned by JBL, but no one believed him...
* HideYourGays: [[ZigZaggingTrope Zigzagged]] with Darren Young, the first openly gay superstar to come out while still in the company. On the one hand, [[SubvertedTrope the company hasn't tried to cover up anything about his sexuality]], and [[InvertedTrope has in fact been very supportive of it]]. On the other hand, he was purposely left out of a company tour of the United Arab Emirates, since [[EnforcedTrope homosexuality is illegal in that part of the world]], and [[DoubleSubversion his boyfriend's face was later airbrushed out of a skit]] on ''WWE Swerved.'' This later turned out to be a ''[[RuleOfThree triple]]''-subversion, since Titus O'Neil's kids were also given the airbrush treatment, leading to many people suggesting that Darren's boyfriend simply hadn't given WWE permission to show his face on TV.
* HijackedByGanon:
** [[Wrestling/HarveyWippleman Dr. Harvey Wippleman]] unleashing the Giant Gonzales on Wrestling/TheUndertaker at ''Wrestling/RoyalRumble 1993'' as revenge for Taker having defeated Wrestling/{{Kamala}} in the casket match at ''Wrestling/SurvivorSeries 1992,'' leading to Kamala's HeelFaceTurn and his siding with Reverend Slick.
** [[spoiler:Wrestling/VinceMcMahon]] as the Higher Power in 1999. Wrestling/TripleH hijacking Wrestling/{{Test}}'s kayfabe wedding to Wrestling/StephanieMcMahon (and push) in the same year.
** Wrestling/StoneColdSteveAustin getting run over by a car driven by Rikishi: TripleH was revealed as the mastermind out of nowhere a month into the feud.
* IAteWhat: Wrestling/AlSnow's "Pepper steak" and the infamous gassy burrito given to Big Show by Wrestling/EddieGurrerro.
* IHaveManyNames: Most of the wrestlers have had more than one name (or at least more than one gimmick) during their runs. The company itself has gone through this. From Capitol Wrestling Corporation to World Wide Wrestling Federation to World Wrestling Federation to World Wrestling Entertainment to WWE, Inc. (World Wrestling Entertainment is still the legal name of the company.)
** Subverted by Mark Calaway, AKA "The Undertaker". While the gimmick has changed during his run 20+ year run, he's been The Undertaker through pretty much his entire run. He's only wrestled under a different name, Kane the Undertaker, at the very beginning of his WWE career, and only for the first couple of weeks.
* IdiotBall: The most frequently-occurring case is when a wrestler completely switches focus from the opponent they have lying on the mat to yell at someone (either the ref, or whomever came to the aid of their opponent) in the opposite direction or outside the ring. 9 times out of 10, this results in them turning and walking straight into the opponent's finisher; the remaining 1 is a successful roll-up. This can happen merely when an interloper's ''entrance music'' is played.
* InformedAbility: NXT rookie Michael Tarver never knocked anyone out in '1.9 seconds' on screen. That is, until the NXT riot. His first victim? ''Wrestling/JohnCena.''
* InsistentTerminology:
** Professional wrestling soon gave way to "Sports Entertainment" and, as of 2010, "''Live'' Entertainment."
** As [[WorkedShoot mentioned]] by Wrestling/JoeyStyles, WWE's insistence upon calling the wrestlers "Superstars" (Which, to be fair, they have done since the 80s)
** Likewise, female wrestlers are referred to as "Divas", despite the negative connotations the word carries about a woman being egotistical, flighty, and overbearing and/or with a large sense of entitlement. It sort of made sense in the [[NinetiesAntiHero attitude era]] but [[TotallyRadical at best]] [[TheArtifact comes off as really 1990s]] when used with no sense of irony in any era since. This even carries over to the [=WWE=] women's singles title being the "Divas championship", choosing to eliminate the Women's championship that had been in [=WWE=] for over fifty years.
** WWE doesn't have bookers, it has "writers". They don't work angles, they run story lines. The "superstars" don't have [[TheGimmick gimmicks]], but "characters", superstars don't operate in the locker room but "backstage". This started to become true to an extent, as WWE began favoring Soap Opera and Hollywood writers over pro wrestling bookers, resulting in WWE programming becoming more heavily scripted. "Superstars" are often told what to say word for word and sometimes have their matches planned out hold to hold in advance. For better or worse, WWE has effectively distanced itself from a lot of what makes pro wrestling, with some "superstars" prioritizing ''acting classes'' over tapes or training. Because of WWE's size and wide distribution, occasionally workers from other companies talk about "characters" or "writers" even if nothing of the sort is present just because WWE is so pervasive.(in fact, one can judge WWE's foothold in any given area by going to a wrestling event and taking note of how much or how little of its terminology they fall into)
** Taken to the next level when TVWeek wrote a press release about Drew Carey being inducted into the "Pro Wrestling Hall of Fame" and the WWE '''demanded''' the headline be changed because it included the words "Pro Wrestling". Read more about it [[http://www.tvweek.com/blogs/2011/03/whoaa-nellie-when-brands-go-horribly-wrong-pstvince-mcmahon-and-the-wwe-are-no-longer-in-the-wrestli.php here]]. To be fair, the WWE Hall of Fame does not represent the industry as whole so there were likely more reasons beyond simply the terminology. There is an actual independently-run [[http://www.pwhf.org Professional Wrestling Hall of Fame]] as well.
** The [=WWE=] does not have "fans". Rather, they have the collective "[=WWE=] Universe".
** Championship belts are almost never referred to as objects in the modern era. Instead, they are referred to as the "championship" the belt represents, rather than as a "belt"; ex: "John Cena is holding up the [=WWE=] championship!", as opposed to "He is holding up the championship belt!" [[note]]This led to a comical bit when Mick Foley was on commentary and slipped up, then tried to cover himself when he said a wrestler was looking at "the World Heavyweight title belt... which is representative of being the World Heavyweight champion"[[/note]]
** Personal pronouns, while not forbidden on commentary, are unusually rare. It's very common to hear a wrestler referred to by name and then referred to by name again in the very next sentence, even after it's been clearly established who the announcers are referring to and a pronoun (he, she, them, etc.) would be perfectly acceptable.
* InvincibleHero:
** Wrestling/HulkHogan for most of his career, Wrestling/TripleH and Wrestling/JohnCena at times (2005-2006, 2008-2012)
** The Wrestling/UltimateWarrior was arguably the worst offender. How many times did you EVER see the Ultimate Warrior put someone over clean? Answer for most fans: zero times.
* {{Jobber}}: In the 1990s, it was Wrestling/BarryHorowitz. Also, Al Snow and the "J.O.B. Squad". Wrestling/SteveLombardi, the Brooklyn Brawler, was the traditional "virgin-slayer" in the 80s and 90s, just about everyone who wasn't jobbing got their first win over him. In 2008 Colin Delaney lost so often, losing actually became his gimmick. These days, the go-to jobber is HeathSlater, [[OutOfFocus although he's been appearing less often]] since his run-in with the law late 2014.
* JuxtaposedHalvesShot: They have a strange love of them. The posters for the WWE ''Invasion'' PPV had half Vince [=McMahon=] and half Shane [=McMahon=], since the invading force was the WCW/ECW contingent led by Shane. WWE Superstars always opened with a montage of them.
* KidAppealCharacter: Wrestling/HulkHogan, Wrestling/ReyMysterioJr and Wrestling/JohnCena, Wrestling/JeffHardy to a lesser extent.
* KidsPreferBoxes: [[http://www.youtube.com/watch?v=8AxogCo4dV4 This Christmas promo]] for [=WWEshop=].com and the Elimination Chamber playset. CMOF for Shawn Michaels.
* LameComeback: Very often, a face and a heel will converse and the face will mock and insult the heel. And virtually every single time, the heel will either respond with spluttering outrage or by saying some variation of "You think you're pretty funny, huh?"
* LampshadeHanging: WWE.com posted this [[http://27.media.tumblr.com/tumblr_ltu50vZYGb1r5ymzxo1_1280.jpg job opening]] for the RAW General Manager position when it was vacant in-universe in late 2011.
* LargeHam:
** TwoWords - Wrestling/VinceMcMahon. YOUUUUU'RE... FIREEEEEEEEEEEEEEEEEED!
** Also, Wrestling/SantinoMarella.
** WorldOfHam: This is actually the manner in which many of the wrestlers portray themselves, showing their own personalities turned UpToEleven.
* LaxativePrank: Wrestling/EddieGuerrero did this to The Big Show using a bagful of spiked burritos.
* LeParkour: Wrestling/JohnMorrison practices this both in-ring and outside.
* LeaningOnTheFourthWall:
** Many, many instances. Wrestling/TripleH, especially, ''loves'' this one.
** During most of the backstage segments that aren't direct promos or interviews, most superstars don't acknowledge that there is a camera crew right there in the room with them. They'll sometimes openly discuss secret plans as if they were the only ones in the room and the people who's backs they're sneaking behind couldn't just watch the show later on DVR. Kane is a notable exception; towards the end of most backstage skits he's in, he'll give an evil stare directly into the camera.
** NXT season 3. The show was due to be "cancelled" mid-season in order to bring Smackdown to the [=SyFy=] network, and WWE apparently took this as an opportunity to launch into full-blown self-referential insanity, especially at the commentary table. Wrestling/MichaelCole constantly derided the show as being terrible and "quit" at one point. He was briefly replaced by Wrestling/CMPunk, which resulted in an episode where the commentary (aside from seeing a substantial increase in quality) reached a nearly ''Series/MysteryScienceTheater3000'' level of mocking, and it stayed right around that level ever since. In addition to just trashing the show in general, the commentary frequently danced around kayfabe.
* LesserStar: The reason fans (and [[Wrestling/CMPunk some wrestlers]]) whine so much about getting into the "main event" is because unless you are in the main event, you aren't going to get a compelling, sustained storyline in WWE. Everything else is a halftime show.
** In the 80s this wasn't an issue in the WWF because the secondary and tag titles held some importance. The Intercontinental champ seemed like a ''big'' deal. Those same titles are no longer valued by the company, and so the fans ignore them in turn.
* LighterAndSofter:
** Since WWE's free shows became rated TV-PG, starting in 2009. The pay-per-views were rated TV-14, until the ''Hell in a Cell'' PPV, which was rated TV-PG.
** The general consensus on the revived ECW (WWECW) brand. Despite several warnings (from [[Wrestling/PaulHeyman Heyman]] and others) that it was a terrible idea to stick to formula [[TorchesAndPitchforks in one of the former ECW strongholds]] and to only throw in ''one'' of the original ECW guys to [[InNameOnly keep the crowd happy]], ''One Night Stand'' played out no differently from ''Raw'', with [[Wrestling/TheBigShow Show]] main-eventing with {{Wrestling/Batista}}. The crowd, which had been pretty affable until this point, started booing like crazy which Wrestling/JoeyStyles actually tried to play off as a "mixed reaction". Maybe he meant "mixed" between those giving the finger and those chanting for refunds. ''December to Dismember'', broadcast from Georgia later that year, was nothing more than an Elimination Chamber event attended by actively ''hostile'' southerners. Also visible in the crowd are businessmen in suits waving [[Wrestling/JimFullington inflatable kendo sticks]]. Yikes. These were preceded by a pair of not-bad [=PPVs=], ''One Night Stand '05'' and ''[='=]06'', which at least featured some tables and ladders.
** The addition of little-person wrestler Hornswoggle and his inclusion in many storylines seemed to come at the very beginning of this new phase of the WWE's existence. Curiously, many fans don't seem to like the panto matches he's involved in very much. Actually, nowadays JBL and Cole go out to lunch whenever the Little Bastard appears, as if they're tired of him as well..
** ''Saturday Morning Slam'' on Creator/TheCW's {{Creator/Vortexx}} Saturday morning block is even more lighter & softer than its other programming, being rated TV-G as opposed to TV-PG. The show places more of an emphasis on colorful characters to appeal to a younger audience, and matches featured on the show tend to focus on the athletic aspects of pro wrestling, with WWE higher-ups even forbidding moves that target the head.
** Shortly before her release, the company had Sherri put over [[https://www.youtube.com/watch?v=Bqr8bLaGYe8 Todd Pettengil]], the geeky host of the kids-themed ''WWF Mania'' (causing a young [[{{Website/WrestleCrap}} RD Reynolds']] head to explode). Judging by her excitement, you'd think she was off to meet Benedict Cumberbatch.
* LoadsAndLoadsOfCharacters: There is a reason we have [[Wrestling/{{WWERaw}} Raw]] and [[Wrestling/{{WWESmackDown}} Smackdown]]. And if one where to check out their Alumni page on Wikipedia you see how many have been employed at one point or another.
* LoadsAndLoadsOfRoles:
** Wrestling/MickFoley's four wrestling personas - Cactus Jack, Dude Love, Mankind and [[AsHimself himself]] - are all completely separate characters. Unlike [[PunnyName Isaac Yankem DDS]] and Kane, say, who were played by the same person but are totally separated characters, it is openly acknowledged that Foley is one guy in 4 roles. It was even {{lampshade|Hanging}}d when he once entered a Royal Rumble match three times (he wasn't working under his own name at the time), once for each persona. Also lampshaded at the 2005 Taboo Tuesday PPV, when fans voted online whether Foley would face Carlito as Mankind, Cactus Jack, or Dude Love. Mankind won the online vote and also the match.
* LongRunners: [[Wrestling/{{WWERaw}} Raw]] and [[Wrestling/{{WWESmackdown}} Smackdown]] which have been on the air since 1993 and 1999 respectively. WWE itself is a long runner, being founded in 1952 as Capitol Wrestling Corporation, before their namechange to World Wide Wrestling Federation after leaving the Wrestling/NationalWrestlingAlliance in 1963.
** The "Big Four" pay-per-view events, with Wrestling/WrestleMania running annually since 1985, followed by Wrestling/SurvivorSeries (1987), Wrestling/SummerSlam (1988) and the Wrestling/RoyalRumble event (1989 as a pay-per-view, the 1988 event airing on free television).
* LoserLeavesTown: The Career Threatening Match forces a wrestler to leave the company if he loses said match. Comes in numerous variants, including the ExactlyWhatItSaysOnTheTin 'Loser Gets Fired' match. When the Brand Extension was in full force and you didn't move between Raw or Smackdown unless there was a Draft, you had the Loser Leave Raw/Smackdown, and had to move over to the other brand.
* LoudGulp: Wrestling/VinceMcMahon has turned this into an art.
* MacGuffinMelee:
** For a while the Hardcore Title was defended on the "24/7 rule." Anybody could challenge for the belt at any time 24 hours a day, 7 days a week, no matter what the champ was doing, as long as they had a WWF ref to call the match. Frequently the new champ would then be attacked by one of his friends, who would win the belt only to be challenged in turn, and so on.
* ManipulativeBastard: Edge and Wrestling/TripleH, and sometimes Mr. [=McMahon=].
* ManipulativeEditing: Used in-universe for a Wrestling/JohnLaurinaitis [[http://www.youtube.com/watch?v=PF21NLkonrw "People Power"]] video package for Over The Limit 2012 in the style of a business commercial. John Laurinaitis, the heel authority figure who is routinely booed, is made to look like a well-loved politician as the praises of People Power are sung by the charts and voiceover.
* MarketBasedTitle: In UsefulNotes/{{Germany}}, the ''Elimination Chamber'' PPV is promoted as ''No Way Out'' because the ''Elimination Chamber'' name has connotations that tie it to the gas chambers in [[UsefulNotes/NaziGermany Nazi extermination camps]]. ''Elimination Chamber'' was introduced in 2010 by WWE as its replacement for the ''No Way Out'' PPV, which was brought back in 2012. Interestingly, for this one, ''No Way Out'' was promoted in Germany as ''No Escape''.
* MeleeATrois: Triple Threat Matches and Fatal ''x''-Ways, usually. Upped to "always" when a title's on the line.
* MisplacedAccent: Kofi Kingston is from Ghana (West Africa) but was initially billed as 'Jamaican' and used an accent approximately more like he's from Jamaica.
* {{Mondegreen}}:
** Shelton Benjamin's music has been modified several times because of this.
** Wrestling/{{Sheamus}}'s theme song is a wealth of humorous Mondegreens. On some forums, he has gotten the nickname "Lobster Head" due to his red hair and the lyric "lost your head," and the line "Too many lies!" has been Mondegreen'd as "Too many limes!"" They can still be seen on signs in the "WWE Universe" occasionally. He also has a few mondegreens in some of his lines, thanks to his Irish accent: "Fact is"/"fuck this" and "in front of"/"and fucked" for starters.
** Wrestling/MattHardy's song is another popular source for them. The opening line, "I can slam a tornado, I can fly over seas" has had many, many unflattering Mondegreens (example: "[[HollywoodPudgy I can slap a tomato, I can make BLTs]].")
** Whenever {{Music/Motorhead}} plays Wrestling/TripleH's theme live (they've done it several times at Wrestling/WrestleMania), Lemmy can never get the lyrics right. Does that count?
* {{Mooks}}: If Wrestling/VinceMcMahon is a [[BigBad heel]], pretty much every heel can be considered this, since he can summon them whenever he wants. To a lesser extent, a lower-level heel authority figure or even main heel wrestlers can use lower card heels this way, especially if they have a PowerStable that's larger than a FiveBadBand.
* MuggedForDisguise: In one episode, the Bella Twins stole Paige's outfit just before a match. Paige compensated by grabbing a random Rosebud (a {{Cameo}} from indie wrestler Leva Bates) and dragging her into a dressing room. Cue Paige making her ring entrance in the unfortunate fan's purple fairy costume.
* NamedByDemocracy: The fans were asked to name every program on the WWE Network. Also how Air Boom (Wrestling/EvanBourne and Wrestling/KofiKingston) and Wrestling/TeamHellNo got their names.
* NeverHeardThatOneBefore:
** Yes, we DO know that it's fake, thank you. You can stop informing us.
** One fan at Wrestling/WrestleMania XXVI held a sign that stated, "It's still real to me, dammit!"
** Yes, we heard that Wrestling/TripleH monopolizes creative control. So did Wrestling/HulkHogan, Wrestling/RicFlair, Wrestling/KurtAngle . . . Wrestling/ShawnMichaels, Wrestling/DustyRhodes, [[Wrestling/{{TNA}} Jeff Jarrett]], uh everybody who's ever had creative control has done that.
* NeverMyFault: Commonplace. A heel can ''never'' accept they lost a match legitimately, they will accuse their opponent of using illegitimate tactics or manipulating a weakness. Can often lead into another feud arc if they blame their loss on an ally involved (and usually try beat that point into them).
* NinetiesAntiHero: Wrestling/StoneColdSteveAustin pretty much codified the trope for ProfessionalWrestling, let alone WWE. He was followed by [[FanNickname Bikertaker]], The Rock (as a face) and Wrestling/TripleH's non-DX face character.
* [[NotUsingTheZWord Not Using the W Word]]:
** WWE is notorious for frequent attempts to distance itself from the concept of ''wrestling''; instances include (but are not limited to) billing itself as "Sports Entertainment" rather than 'professional wrestling', press releases to magazines playing the trope straight, exclusively referring to wrestlers as "Superstars" rather than 'wrestlers', referring to Fans as "the WWE Universe"; and, most lately, discarding its own ''name'' (World Wrestling Entertainment) – 'WWE' is now officially not an acronym; although the company's legal name is still World Wrestling Entertainment, it does business exclusively as WWE.
** Zigzagged now; the word "wrestler" is part of WWE Champ Wrestling/CMPunk's InsistentTerminology, and WWE has relented somewhat on the policy, reportedly due to falling ratings.
* NowBuyTheMerchandise: Listen up kids, if you want to become a champion, there's 3 things that you have to do: Do your exercises, say your prayers, and eat your...[[https://www.youtube.com/watch?v=HaOA2wWUuks ice cream bars.]] Six a day if possible.
** Sensational Sherri [[http://25.media.tumblr.com/tumblr_m5y2iw7rHd1qlyce9o1_400.gif approves.]]
* TheOnlyOneAllowedToDefeatYou: Wrestling/{{Sheamus}}' justification for helping Wrestling/JohnCena against Wrestling/TheNexus, on an episode of Raw.
* OutWithABang: Al Wilson, in what's probably an angle most people have repressed.
* OverlyLongGag: Admit it - the fans shouting out "WHAT!?" grates on the nerves, seeing as Wrestling/{{Stone Cold|SteveAustin}} (who started it up) has long been largely out of the picture, and it was only 'relevant' during his brief heel run a ''decade'' ago.
* PartsUnknown:
** [[Wrestling/UltimateWarrior The Ultimate Warrior]], of course
** Wrestling/LunaVachon, from "The Other Side of Darkness"
** Damien Demento, from "The Outer Reaches of Your Mind"
** The Boogeyman, from "The Bottomless Pit"
** Shawn Stasiak, from "Planet Stasiak"
** Who (Jim "The Anvil" Neidhart), from "Who Knows Where"
* PeoplesRepublicOfTyranny: Invoked by John Laurinaitis with "People Power".
* PintSizedPowerhouse: ReyMysterioJr may be short, but he's also noticeably quicker than the vast majority of the guys he wrestles against. He's held his own against more than his share of big guys.
* PlayingWithFire: Kane; the Inferno Match; occasionally the wrestlers' pyros.
* PoliticallyIncorrectVillain: Inverted by Wrestling/MuhammadHassan. Thuggin' and Buggin' Enterprises was a straight example. Kerwin White was the most extreme. Zeb Colter takes this UpToEleven.
* PokeThePoodle: One storyline had Tyson Kidd feuding with Yoshi Tatsu. Tyson's claim to villain/big heel act to get Yoshi angry? He broke Yoshi's action figure.
* PowerStable: Some examples:
** The Heenan Family (80s-'92)
** The New Hart Foundation (1997)
** Wrestling/DGenerationX (1997-2000)
** Wrestling/MinistryOfDarkness (1998-1999)
** Wrestling/TheCorporation (1998-1999)
** Wrestling/{{Evolution}} (2003-2005, 2014)
** The Cabinet (2004-2005)
** La Familia (2007-2008)
** Legacy (2008-2010)
** Wrestling/TheNexus (2010-2011)
** [[Wrestling/TheNexus The Corre]] (2011)
** Wrestling/TheShield (2012 - 2014)
** Wrestling/TheAuthority (2013-Present)
* PrejudicedForPecs: Wrestling/RickRude told Austin that. "Dammit, Steve, this is an upper body business."
** WWE is behind the inflated size expectations of wrestlers in USA, though WCW shares the blame. Before the WWF got a national TV deal, a 180 lbs man was considered on the small side but still a valid heavyweight. In WWF and WCW 220 lbs was considered ''[[http://i.imgur.com/b1pxbgW.jpg too small]]'' for a heavyweight.
** On the women's side WWE ''deflated'' size expectations. A 130 lbs woman used to be considered on the small side but still a valid heavyweight (which is itself a deflation, as the 138 Fabulous Moolah was initially considered too small to be a heavyweight and got the Women's championship by virtue of the NWA deciding to not put a weight limit on the belt). By 2003 or so, 120 lbs was considered standard for WWE "divas". Thus watching WWE shows can be a pretty jarring experience for fans of US independent or foreign shows when they see wrestlers normally considered "towering" (Wrestling/ClaudioCastagnoli) or "tiny" (Wrestling/{{Jacqueline}}) suddenly look pretty average. WWE occasionally does go against the grain, such as with 190 lbs Daniel Bryan or 180 lbs Chyna but they tend to be exceptions that prove the rule. Bryan's first World Championship reign was presented as him comically fleeing from Big Show and Mark Henry while Chyna was more famous for fighting men as none of the other woman gave her any real challenge-Lita got credit for simply not being {{squash| match}}ed by her.
* PutOnABus: Whenever someone is out due to injury, gets suspended or leaves the company. [[TheBusCameBack They usually come back]] after after a while. [[LongBusTrip For some it takes longer than others.]]
* RealMenWearPink: At least if it's Cancer Awareness Month, something WWE has every year in October. The Harts always wear pink.
* ReasonableAuthorityFigure: Any {{face}} GM. Wrestling/MickFoley and Wrestling/BookerT comes to mind.
** TyrantTakesTheHelm:
*** Whenever a {{heel}} get GM power.
*** Wrestling/VickieGuerrero. Wrestling/JohnLaurinaitis.
*** Really, most times Vince asserts his authority.
* RecognizableBySound: Regularly employed in WWE productions, where a wrestler's entrance music indicates he is on his way to the ring, often to the detriment of the wrestler already in the ring.
-->Wrestler A: I throw out an open challenge to anyone backstage!
-->''SFX: Wrestling/TheUndertaker's "Bong" chimes''
-->Wrestler A: OhCrap...
* ReformedButNotTamed: A number of wrestlers will make a HeelFaceTurn and still behave like heels. The noticeable change is that they start feuding with heels instead of faces and stop insulting the audience in their promos. Wrestling/StoneColdSteveAustin and [[Wrestling/DwayneJohnson The Rock]] are prime examples.
* ReligionOfEvil:
** Undertaker and the entire MinistryOfDarkness during the Wrestling/AttitudeEra. Also an inadvertent CosmopolitanCouncil.
** Wrestling/VinceMcMahon would briefly create [=McMahonism=], mostly as retaliation for ShawnMichaels' newfound born-again status.
** The cult of "straight edge" appeared to look this way thanks to Wrestling/CMPunk and his now-defunct "Straight Edge Society."
** Whatever the ''hell'' Wrestling/TheWyattFamily follows - or at least Rowan and Harper. (Bray already believes himself to be [[AGodAmI a god]], so...)
* RingOldies:
** Finlay is 52 years old. Undertaker and Wrestling/ShawnMichaels are 48. Wrestling/{{Kane}} is 46, and TripleH is 44. Wrestling/HulkHogan is nearly 60. However, special mention goes to RicFlair who (after "[[TenMinuteRetirement retiring]]" at 59) wrestled until 63, finally retiring from in-ring work shortly after Wrestling/JerryLawler (born in the same year as Flair) suffered his near-fatal heart attack on ''Raw''.
** None of them can hold a candle to The Fabulous Moolah, who won a match on her 80th birthday.
** Or Mae Young who took a table bump (to clarify for non-fans, that means getting smashed through a table) from the [[Wrestling/TheDudleyBoys Dudleys]] in her 80s... and who claimed to have a standing invitation to wrestle Wrestling/VinceMcMahon's (currently preschooler) granddaughter, Aurora Levesque, on Mae's 100th birthday. Young would have turned 100 in the year 2023, at which point young Aurora will be sixteen plus change. Unfortunately, [[AuthorExistenceFailure she died in 2014]], so that won't happen.
* RunningGag: Whenever Raw or Smackdown comes to Corpus Christi, it's become a tradition that something - or someone - will get tossed into the Gulf of Mexico.
* SdrawkcabAlias: While not in the typical sense, the WWE loves to take a wrestlers' real names and change it around to get their ring name. Wrestling/BryanDanielson became Daniel Bryan, and [[Wrestling/{{Fandango}} Curtis Jonathan Hussey became Johnny Curtis]].
* StillTheLeader: [[Wrestling/RonSimmons Faarooq]], after The Rock took over leadership of the Nation.
* SuplexFinisher: Somewhat surprisingly, very few wrestlers use a suplex as an actual finishing move. The most notable examples are probably [[Wrestling/CurtHennig Mr. Perfect's]] Perfectplex and the T-Bone Suplex of Shelton Benjamin. There are also, to some extent, Wrestling/{{Goldust}}'s Final Cut, Wrestling/{{Goldberg}}'s Jackhammer and Al Snow's Snowplow brainbuster. Notable examples where a variety is used as the direct set-up for a finisher include Wrestling/EddieGuerrero's Three Amigos twisting snap suplexes (for the Frog Splash), and the trifecta of German suplexes often used by Wrestling/ChrisBenoit (for the Diving Headbutt) and Wrestling/KurtAngle.
* TagTeam: Including many TagTeamTwins such as the Killer Bees, [[Wrestling/TheUsos Jimmy and Jey Uso]] and the Wrestling/BellaTwins, the Blu Twins and Gymini.
* TalkShowWithFists: Just to name a few:
** WWE Prime Time: A ''[=SportsCenter=]'' type panel, usually centered around [[Wrestling/BobbyHeenan Heenan]] and [[Wrestling/GorillaMonsoon Gorilla]] catfighting from across a table while Vince [[OnlySaneMan tried to keep order.]]
** ''Wrestling Spotlight'': Wrestling/Miss Elizabeth (the Kelly to Vince's Regis) and Vince reacted to each match from the comfort of a TV studio. After Macho dumped her, Liz went on a sabbatical, saddling Vince with "Queen" Sherri. She made quick work of him, demanding a huge throne for herself and using the show to put the heels over. Vince was replaced by [[FoxNewsLiberal an even wimpier host]], Sean Mooney, who [[https://www.youtube.com/watch?v=BXFXVEL24C8#t=430s regularly had his life threatened]] by the heel guests.
** [[Wrestling/RoddyPiper Piper's Pit]]
** [[Characters/WWECommentators The Brother Love Show]], a parody of televangelists on deep cable.
** [[Wrestling/EdLeslie Brutus Beefcake's Barber Shop]]
** [[Wrestling/JerryLawler The King's Court]]
** [[Wrestling/ShawnMichaels The Heartbreak Hotel]], with [[FengSchwing a heart-shaped bed]] in lieu of chairs. Classic.
** [[Wrestling/PaulBearer The Funeral Parlour]]
** [[Wrestling/{{Edge}} The Cutting Edge]]
** [[Wrestling/{{Christian}} The Peep Show]]
** [[Wrestling/ChrisJericho The Highlight Reel]]
** [[Wrestling/TheMiz MizTV]]
** [[Wrestling/CarlitoColon Carlito's Cabana]]
** [[Wrestling/MontelVontaviousPorter MVP's VIP Lounge]]
** [[strike:The Abraham Washington Show]] We don't talk about this one.
* TakeThat:
** During the Monday Night Wars, and against those who left the WWE on bad terms.
** ''Billionare Ted's Wrasslin' War Room''! WWF made fun of how WCW was [[GloryDays basically a retirement home]], featuring such greats as the Nacho Man, the Huckster, and Scheme Gene. (Huckster is so old he can no longer do moves... so instead, he poses).
** The MoralGuardians, the Right To Censor, is a TakeThat towards the Parents' Television Council.
* TearsOfJoy: Whenever someone wins their first championship.
* ThirdPersonPerson: The Rock says that The Rock hasn't been mentioned yet!
* TookALevelInBadass:
** Wrestling/JeffHardy, full stop. When he and his brother Matt debuted in the company in the late 1990s, they [[{{Jobber}} lost every single one of their matches for a while]]. Ten years later, Jeff [[CrowningMomentOfAwesome won the WWE Championship]]. Matt is a good example as well
** Wrestling/TheMiz transformed over time from a clownish DirtyCoward to a legitimately threatening heel. When he became ''WWE Champion'' in November 2010, it's a bit surprising that [[PuffOfLogic the entire universe didn't explode as a result]].
** Wrestling/StacyKeibler - After more than three years of mostly being used as eye candy, Stacy finally got a push of sorts in October of 2004 when she pinned Wrestling/MollyHolly to become Number One Contender to Wrestling/TrishStratus's Women's Championship. Although she didn't win her one-on-one with Stratus, Keibler got a second opportunity soon afterward when she entered a seven-woman Battle Royal at ''Taboo Tuesday'' and made it two-thirds of the way through before getting eliminated by Holly.
** Candice Michelle - She will go down in history as the first Diva Search contestant (2004) to win the Women's Championship. She accomplished this in June 2007, when she pinned then-champion Wrestling/{{Melina}} at the first-ever ''Night Of Champions''. She held the title for nearly four months, finally losing it to Wrestling/BethPhoenix.
** Maria Kanellis - Another 2004 Diva Search contestant, she started out as a "dim-witted" backstage interviewer for comic relief on ''Monday Night Raw''. She made occasional forays into the ring over the next few years, finally becoming more or less a full-time wrestler in 2008. That's when she became the first Diva to pin Beth Phoenix since Phoenix had won the Women's Championship (though the match was non-title, and Kanellis needed some help from Candice Michelle to score the win). Kanellis and Phoenix met again at ''Wrestling/WrestleMania XXIV'' in a tag-team match that also included Ashley Massaro and Melina Perez, and Kanellis almost certainly would have pinned Phoenix clean if it hadn't been for interference by Wrestling/SantinoMarella.
** Wrestling/KellyKelly - She joined the relaunched ''ECW on [=SyFy=]'' in June of 2006 as an exotic dancer [[InsistentTerminology ("exhibitionist," to use her term)]] with practically no wrestling skills. After just over a year of training, she began to appear in the ring sporadically and then full-time after being drafted to ''Monday Night Raw'' in 2008. She appeared in back-to-back (2008 and 2009) Divas' Elimination Matches at ''Survivor Series'', eliminating two Divas between them. Finally, she won the Divas' Championship from Brie Bella on June 20, 2011, after being voted Number One Contender by the fans.
** Wrestling/TrishStratus - ''Seven time'' Women's Champion, who started out as a valet for T&A and eye candy for Vince [=McMahon=], and who was initially so bad in the ring that she could ''botch a catfight''. In fact, much like how WWE saw its tag team division more so as a BreakupBreakout factory than anything else over time ever since Wrestling/ShawnMichaels went from one of the Rockers to one of the greatest of all time, WWE's insistence on turning models into wrestlers is largely due to this trope working so well for Trish.
** Wrestling/JohnCena went from a comic-relief white-boy rapper to possibly the biggest face in the federation. Key moments in the transition included marking his return from injury by [[DavidVersusGoliath lifting Rikishi above his head]], and slapping Vince in the face.
* [[TrashTheSet Trash The TitanTron]]:
** Happens each time when the WWE upgrades its [=TitanTron=]. For example, on an episode of Raw in 2007, TripleH throws his sledgehammer at the [=TitanTron=] to make way for the current [=TitanTron=] HD set used on Raw, [=SmackDown=], ECW, and Superstars.
** The [[Wrestling/TheNexus NXT rookies]] took this one pretty literally on the 6/7/10 Raw, when they took out ''everyone'' at ringside (down to the bell-ringer and medical personnel) and gave a NoHoldsBarredBeatdown to Wrestling/JohnCena.
* UnPerson:
** Wrestling/ChrisBenoit, though he is still mentioned in WWE's official title histories, match results, etc., as well as 2009's WWE Encyclopedia. It doesn't even mention that he's dead!
** Wrestling/VinceMcMahon tried to invoke this with Wrestling/CMPunk after he left the company after winning at the Money in the Bank PPV, and taking the WWE Championship with him. Off course this only lasted one or two weeks, as he came back after they had held a tournament to crown a new winner. Has unfortunately come true with his 2014 walkout.
* UnrelatedBrothers:
** Long-time childhood friends Wrestling/{{Edge}} and Wrestling/{{Christian}}. Whose being kayfabe brothers in the past is no longer acknowledged.
** Kane and The Undertaker.
** Wrestling/ZackRyder and Curt Hawkins was for a short while in WWE listed as the Major Brothers, before their name change.
* [[Franks2000InchTV Vince's 2000-inch Titantron,]] [[Wrestling/ChrisJericho the obscenely expensive Jeritron 5000]]
* WhamEpisode: 4/11/11. Wrestling/{{Edge}} retiring. June 7th 2010, Wrestling/TheNexus wrecks havoc on Raw. [[WhamEpisode/ProfessionalWrestling And a bunch of other memorable moments]].
* WildSamoan: The Wild Samoans, Wrestling/{{Umaga}}, [[Wrestling/{{Meng}} Haku]], Wrestling/JimmySnuka, and Wrestling/{{Rikishi}}. Averted by Wrestling/{{Yokozuna}} (who was Samoan but played a Japanese-style sumo wrestler), Manu, Rosey, Wrestling/TheUsos, Wrestling/{{Tamina|Snuka}}, and [[Wrestling/TheShield Roman Reigns]]. Oh, and [[Wrestling/DwayneJohnson The Rock]]. There were also The Headshrinkers and The Islanders (though Haku was a Tongan).
* WorldsStrongestMan: Nickname used by several wrestlers including Wrestling/MarkHenry, Ted Arcidi, Wrestling/KenPatera, and Dino Bravo.
* WrestlingDoesntPay: Especially JustForFun/{{egregious}} in the late '80s and early '90s. Later examples include [[Wrestling/MikeBucci Simon Dean]], The Boogeyman, and Wrestling/{{Fandango}}.
* WrestlingMonster: Wrestling/{{Vader}}, The Undertaker, Papa Shango, Kane, Bill Goldberg, The Boogeyman, [[Wrestling/KiaStevens Kharma]]...
* YesMan: The general attitude of Wrestling/VinceMcMahon to some people is that he refuses to take "no" for an answer. Pretty much a job description for anybody on the writing team not related to the [=McMahons=], according to virtually everyone.
* YouKeepUsingThatWord: Strangely, WWE has recently started picking an episode of ''Raw'' and ''Smackdown'' sometime in mid-August [[note]]The start of the traditional American television season.[[/note]] and billing them as the "season premiere," despite that fact that both shows run year round, meaning there's never really a new season to premiere any more than there is for the also-year-round morning news. It's also strange considering WWE somewhat operates on a ''Wrestlemania'' to ''Wrestlemania'' schedule, when story-lines culminate on camera (with loose ends often being tied up at the next PPV,) and there seems to be some house cleaning (read: lower-card firings) and starting fresh behind the scenes, as well, meaning that if WWE really wanted to do a true "season premiere," it should actually be sometime in April.
* YouLookFamiliar:
** Occasionally a wrestler will disappear and return with a new name and gimmick so radically different, many fans won't recognize him. Jamal to Umaga for example.
** Sometimes the WWE marketing actually helps this along, pretending that an earlier character played by a current athlete-actor never existed. R-Truth (a.k.a. Wrestling/RonKillings) is actually K-Kwik from back in the day; he even won a title as K-Kwik, but WWE has apparently {{handwave}}d that out of existence.
*** Similarly, when Wrestling/DolphZiggler won the WWE Intercontinental Championship in 2010, the announcers claimed that it was his first title, conveniently forgetting that the same wrestler was part of the Spirit Squad which won the World Tag Team Championship in 2006. Later on they do acknowledge his status a triple crown champion though.
*** Festus became one of Wrestling/CMPunk's underlings but is actually a subversion as he's acknowledged to be the same person; the story is that he was "saved" by [[SmugStraightEdge CM]] [[MessianicArchetype Punk]] and his teachings. He was also the fake Kane, so he's subverted it and played it straight.
*** Speaking of Wrestling/{{Kane}}, the real one previously played Fake Diesel when Wrestling/KevinNash left for Wrestling/{{WCW}}; earlier still, he was 'wrestling dentist' Isaac Yankem, before he was retooled (unacknowledged) under a mask into Wrestling/TheUndertaker's psychopathic half-brother.
*** Charles Wright, who played Papa Shango, Kama the Supreme Fighting Machine, and The Godfather. While Kama sort of evolved into The Godfather, they never once acknowledged that he was ever Papa Shango. It sort of helps that Shango wore face paint all the time, and that the time between Wright's stints as Shango and Kama was a fairly long interval.
*** Tyler Reks was a short lived surfer dude who then showed up as Tyler Reks, dreadlocked demolition man.
*** (Lord) Tensai was Prince Albert/A-Train after gaining some respect on the Japanese circuit. Which they actually admit, albeit in a half-assed manner (never mentioning his actual former names aside from WWE.com).
*** Johnny Curtis disappeared off TV after he debuted on Smackdown, and reappeared months later as Wrestling/{{Fandango}}. It helps that he was barely on TV, and the TV time he got was on Wrestling/{{WWE NXT}}.

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