[[caption-width-right:344: Enjoy that logo, because [[LogoGag you'll rarely ever see it on the actual site]].]]

The search engine with the greatest user share, by a large margin. The company that creates/maintains it also works on a wide variety of other products, including things like translators, the webmail provider Gmail, the interactive map Google Earth, the web browser Google Chrome (and an operating system of the same name), Android, the social networking hub Website/GooglePlus, TheAdvertisementServer, and one of their most successful products, Website/YouTube. [[http://www.google.com Find it here.]] It also has a mirror site called [[http://www.kidrex.org/ KidRex]], a {{bowdlerise}}d version of Google for kids. The only difference is that [=KidRex=] blacklists inappropriate sites. Wiki/TVTropes' search engine is also run by Google.

Surely a company this wildly successful can afford to rest on its laurels for awhile? Nope. Fuelled by their success in commercializing software products and services, Google is now using its vast financial resources, data collection and analysis ability to explore the frontier edge of technology. Of particular note are its AugmentedReality glasses, AutomatedAutomobiles, and the Knowledge Graph/Knowledge Vault unified framework and database system to allow its [[RobotBuddy personal assistant]] Google Now unprecedented ability to understand you and process any kind of information on demand, with the aim to eventually develop it into a true ArtificialIntelligence (for which purpose it hired many specialists in the field, including the renowned inventor and futurist Ray Kurzweil). To show that the potential of Big Data is truly endless, Google has established the [[http://edition.cnn.com/2013/10/03/tech/innovation/google-calico-aging-death/ California Life Company (CALICO)]], whose aim is advancements in personalized medicine through advanced monitoring devices, [[WeWillHavePerfectHealthInTheFuture preventative medicine]], coordinating medical data from researchers and medical centres across the world and ultimately [[TheAgeless the defeat of aging itself]].

Currently believed to be the most likely company to result in TheSingularity.

Not to be confused with a googol, which is equal to 10[[superscript:100]].[[note]]That number is 1e100 in exponential notation, and the reverse DNS lookup for www.google.com shows that it lives on the 1e100.net network.[[/note]]

!!Tropes that fit Google include:

* AprilFoolsDay: Google has [[http://en.wikipedia.org/wiki/Google%27s_hoaxes an entire page]] on TheOtherWiki for their annual jokes.
* ArtifactTitle: [=AdSense=], the company's cash cow, was originally a feature called [=AdWords=] Select, a premium version of a paid-search function called [=AdWords=] it had launched in 2002. [=AdWords=] Select became so popular that [[http://www.slate.com/articles/business/when_big_businesses_were_small/2013/10/google_s_big_break_how_bill_gross_goto_com_inspired_the_adwords_business.2.html Google dropped the original AdWords altogether]] shortly afterwards, but didn't rename it.
* BuiltWithLEGO: Google built its first server racks out of Toys/{{LEGO}} bricks.
* TheCameo:
** Google itself appears in ''Film/{{Hitch}}'' and during the TimeCompressionMontage in ''Film/{{The Muppets}}''.
** Additionally, Google Earth is featured in ''Film/{{Crank}}'', as well as a map in later seasons of both ''Series/TheAmazingRace'' and ''Series/CashCab''.
* CargoCult: [[http://www.thechurchofgoogle.org/ The Church of Google.]]
* {{Cloudcuckoolander}}: Even Google thought [[http://www.google.com/loon/ bringing Internet service to rural areas via balloons]] was both CrazyEnoughToWork and [[WhatDoYouMeanItWasntMadeOnDrugs just crazy]].
* ColorCodedForYourConvenience: The company is made of this trope internally, from [[http://news.cnet.com/8301-1023_3-57534183-93/google-tries-wowing-the-world-with-a-look-at-its-data-centers/ pipes and cables]] in data centers to [[http://www.gourmet.com/food/gourmetlive/2012/030712/inside-googles-kitchens healthy and unhealthy snacks]] in office kitchens..
* CouchGag: For certain holidays, anniversaries, and other events, a special version of the Google logo (known as a "Google Doodle") will be created to commemorate a given event, usually outsourced to a specific artist. An archive of the Doodle variants used to date can be found [[http://www.google.com/doodles here]].
** For ''VideoGame/PacMan'''s 30th birthday, the Google logo changed to a playable level of ''Pac-Man'', ''and'' it remains playable [[http://www.google.com/pacman here.]]
** For ''Series/DoctorWho'''s 50th birthday, the logo became a short playable game in which you can play as [[TheNthDoctor any of the eleven Doctors]] (well, the eleven Doctors that existed at the time). [[https://www.google.com/doodles/doctor-whos-50th-anniversary It also remains playable.]]
** On the 70th birthday of Music/JohnLennon, Google logo was an animation set to an audio clip of Imagine.
** Similarly, on [[Music/{{Queen}} Freddie Mercury]]'s 65th birthday, the logo became an animated video clip for "Don't Stop Me Now".
** Since Google's search bar automatically kicks you into search results now, the now useless "I'm Feeling Lucky" button redirects to a randomly selected item, chosen when you put your mouse over the button, e.g. "I'm Feeling Trendy" or "Artistic", etc. Only happens if Instant searches are on, though. If you have it off, the "I'm Feeling Lucky" button will work as usual. And when it's off, you can get some pretty funny stuff - try searching "French Military Victories" and hit "I'm feeling lucky."
* DepartmentOfRedundancyDepartment: Searching "recursion" will net you a "Did you mean''' ''recursion'' '''?" link at the top. And if you click on that...
* TheDevTeamThinksOfEverything: It's amazing what you can do in the search bar. Regarding the safe-for-kids Kidrex mirror site, if you try to search for something inappropriate (e.g. porn), it'll give you an image saying "Oops! Try again!" in place of where the results would be
* DoABarrelRoll: No, seriously. Try searching [[VideoGame/StarFox64 "do a barrel roll" or "Z or R twice"]] on the Google homepage. Go on - we'll still be here when you've finally pulled your [[JawDrop jaw off the floor]].
* EasterEgg: There are various words and phrases that will produce a special result when searched either through the normal button or the I'm Feeling Lucky button. Google knows that the answer to The Ultimate Question is 42. And you won't find Chuck Norris before he finds you.
** [[https://maps.google.com/maps?saddr=The+shire&daddr=Mordor&hl=en&sll=42.879096%2C-61.167493&sspn=96.981085%2C129.375&geocode=FUBUFAMdU8_8_yElBZuqiYsAVw%3BFaUREgMdIgn-_yGY4m9JE24PHg&vpsrc=0&dirflg=w&mra=ltm&t=m&z=12 One does not simply walk into Mordor]].
* ElmuhFuddSyndwome: [[http://www.google.com/webhp?hl=xx-elmer One of the languages]] that can be set via search settings. [[TheDevTeamThinksOfEverything It gives you the option to switch back to English if you don't want it to be the default language]].
* EveryoneOwnsAMac: Despite Apple and Google's Android rivalry, Google plays this trope straight: users requiring a laptop are issued a Macbook, users requesting a desktop are either issued a Mac or a PC preloaded with Linux. Windows usage is rare in the company, and those who wish to use Windows will need to present a business case to the management first and will only get a Windows machine if the business case is approved.
* EveryoneWentToSchoolTogether: Larry Page and Sergey Brin started Google as computer science grad students at Stanford.
* ExcitedShowTitle: Just look at [[http://3.bp.blogspot.com/-lPmnL0X-xrA/Tgkrgpq_KRI/AAAAAAAAINM/jWo9iD0LQxQ/s1600/1sGJIpVMfe8hkDJxR9DUpGiMisH3FU0k.jpeg what it looked like in 1997]].
* FurriesAreEasierToDraw:
** Some of their Google Doodles, such as [[http://www.google.com/doodles?q=beijing+olympic+games the ones for the Beijing Olympics]].
** There was also their [[http://www.google.com/doodles?q=Happy+Holidays+2006 Christmas 2006]] series with kangaroos.
* AGodAmI: PlayedForLaughs with the Church of Google. They've [[http://www.thechurchofgoogle.org/proof/ compiled a list of 9 proofs]] to assert Google's godhood.
* GoodBadTranslation: Much of the output from Google Translate.
* HatOfFlight: During orientation, new employees ("Nooglers") are given a propeller hat in Google colors. One of the many on-campus statues of the Google Android is of a "Noogledroid", a [[https://en.wikipedia.org/wiki/File:Android_sculpture_with_Noogler_beanie.jpg green Android wearing the Noogler hat.]]
* InCaseYouForgotWhoWroteIt: Google Mail, Google Maps, Google+, etc.
* LeetLingo: [[http://www.google.com/webhp?hl=xx-hacker One of the languages]] that can be set via search settings. [[TheDevTeamThinksOfEverything It gives you the option to switch back to English if you don't want it to be the default language]].
* MeaningfulName: Named after the aforementioned Googol.
* MegaCorp[=/=]NGOSuperPower: One of the biggest examples over the Internet, it even went toe to toe with China (verbally) and tied. It should be said that they only tied China because they thought it wasn't worth the effort.
* MinimalisticCoverArt: The default search page.
* MuppetCameo:
** The ''Series/SesameStreet'' Muppets had a week of doodles in 2008 as part of the series' 40th anniversary.
** For Creator/JimHenson's 75th birthday they had a special puppet [[note]]Google worked with The Jim Henson Company on the project, which had sold the Muppet trademark to Disney in 2004[[/note]] logo: You could make them eat each other.
** Inverted in ''Film/TheMuppets'', where Google makes a cameo as Scooter's place of employment during the TimeCompressionMontage.
** Swedish Chef's "bork bork bork" [[http://www.google.com/webhp?hl=xx-bork is one of the languages]] that can be set via search settings. [[TheDevTeamThinksOfEverything It gives you the option to switch back to English if you don't want it to be the default language]].
* MyHovercraftIsFullOfEels: Common on Google's translations, especially for Asian languages, as mentioned below.
* NobodyOver50IsGay: Averted in an ad for Chrome featuring somebody coming out as homosexual over the Internet. Among the responses is a 70-something man who says, "It just gets better with age."
* PigLatin: A currently DummiedOut [[http://www.google.com/?hl=xx-piglatin language option]].
* {{Retreaux}}: For AprilFoolsDay in 2012, Google Maps was ''entirely'' redone in the style of the NES ''VideoGame/DragonQuest'' games.
** When searching for "[[http://www.google.com/search?sourceid=navclient&aq=&oq=google+in+&ie=UTF-8&rlz=1T4NDKB_enUS519US520&q=google+in+sc&gs_l=hp..4.0l5j41. Google In 1998]]", the page will display as it did in Google's first few years. It even uses Wayback Machine for the search results.
* SelfDeprecation: You can start typing "why google s" and one of the term suggestions is "Why Google sucks." If you type "google is", two of the suggestions will be "Google is evil" and "Google is making us stupid". Typing "I hate g" will instantly show you "I hate Google". And so on.
* SdrawkcabAlias: [[http://elgoog.im/ Elgoog]] si osla desu ni anihC ot teg dnuora eht nab.
* ShoutOut:
** The "crashed tab" page in Google Chrome looks a lot like the "Sad Mac" icon in old {{Apple Macintosh}}es.
** Google Doodles as a whole are this.
* SignificantAnagram: Search for "anagram" and it will ask if you meant "Nag a ram."
* {{Slogans}}:
** Famously, "Don't be evil".
** Or for Alphabet, Google's new parent company, "Do the right thing".
* StealthInsult: The Google Doodle celebrating the Sochi 2014 Winter Olympics has a rainbow background. This is a subtle jab against the ban of LGBT propaganda in Russia.
* TalkLikeAPirate: [[http://www.google.com/webhp?hl=xx-pirate One of the languages]] that can be set via search settings. [[TheDevTeamThinksOfEverything It gives you the option to switch back to English if you don't want it to be the default language.]]
* TranslationTrainWreck: Google Translate tends to mistake Latin for French. Similarly, Japanese and most other Asian languages.
* UnwinnableJokeGame: Type "ZergRush" and you'll get to play a game where you must defend your search results against a bunch of O's. There are too many of them, and they'll eventually defeat you. [[spoiler: [[MemeticMutation gg]]]]
* {{Usenet}}: [[http://groups.google.com/ Google Groups]] hosts archives of discussion oriented newsgroups going back to 1981.
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