[[folder: Plot]]
[[WMG: The Chocolate Room was laced with LSD or some other dissasocative hallucinogen.]]
This explains the following boat ride, etc. Perhaps Mr. Wonka wanted to see which kids had the most tolerance for stress, etc. so he induced the most stress he could by making everybody stoned in the beginning.

[[WMG: The tickets were not random.]]
Wonka specifically targeted the children who were to get tickets. How else could the fake-Slugworth get to them so quickly?

He had to already know who would get them. For whatever reason, Wonka thought they might make good candidates for being his "heirs"; but he wanted to be sure, and so he invented a contest to get them to come to the factory where he could observe them. He rigged it so that only the children he wanted to get tickets would receive them. The contest story was a way to cover up his targeting and to make sure that they would come.

Note that, at the end, Wonka says he "knew" Charlie would win, but he had to test him to be sure.
* He might just have had the fake Slugworth sent wherever the boxes containing tickets went.
* You still have to know which boxes they are. And you would have to hope that no one ''else'' will game the system -- though you have to do that anyway. In this film, there was one grown-up scientist/reporter who tried to game the system with a supercomputer, but was balked because that computer didn't understand what one would do with a lifetime supply of chocolate. Computers were more ethical in the 1970s...
* The fake Slugworth might have helped Charlie just a bit more than the others, leaving the money for him to find, bribing the candy dealer to give Charlie that particular bar of chocolate. He would be watching to make sure it worked out, how else would he meet Charlie so quickly.

There are even plausible explanations for why Wonka picked each kid for their strengths and tested their weaknesses:
* Augustus Gloop, obviously, loves eating. He'd be obsessed with creating the most delicious candy. But he's a glutton, and the chocolate river proved that he'd be overwhelmed by all the candy and never keep a clear head.
* Violet Beauregard is competitive and cutthroat, an important quality for the owner of any business. She'd work hard to keep Wonka #1. But she's too competitive, and would care more success than preserving the integrity of the brand, hence the Gobstopper Incident.
* Veruca Salt is wealthy and knows how to handle money. She'd be sure to keep the company in the black and probably expand it. But she's too greedy, and doesn't care about the candy itself or the welfare of any other person or part of the business.
* Mike Teavee is very clever, and would be a creative and effective leader. But he cares more about solving puzzles than anything else, and doesn't even really like candy.
* Charlie respects and admires Wonka's company, and would preserve the Wonka spirit. But he gets overwhelmed by the wonder and loses his discretion, not to mention he's too eager to do what others expect of him, which is how he ends up taking the fizzy concoction and floating up to the ceiling, plus being tempted by Slugworth.
The children are, in order, a food expert, an aggressive businessperson, a savvy money manager, a brainiac, and a true candymaker. Wonka just needed to check who could best serve the needs of the factory.

[[WMG: The Golden Ticket found in South America wasn't a forgery.]]
Wonka's plan to find a successor required that each Golden Ticket wind up in the hand of a ''child'', not an adult. Wonka couldn't be sure that only kids, or parents of kids who'd bring their child along as their "plus one", would find the things. He therefore arranged for ''each'' of the five Tickets to have some apparent subtle flaw or typo, so that if a couple of adults found a Ticket and insisted on taking the tour themselves, their Ticket could be "exposed as a fake" and a new Ticket-loaded chocolate bar, shipped out to some lucky child.

Or, perhaps, to a candy shop that "just happened" to be within spitting distance of Wonka's factory, whose proprietor would be instructed to hand it over to the first gracious, needy kid who came along. Nothing like a heartwarming "Poor Kid Wins Contest!" story to distract attention from how Wonka just set some poor schmuck in South America up for fraud charges.

[[WMG: The scary tunnel was a failed attempt to lessen the numbers of the group.]]
Wonka wanted a way to scare off some of the weaker-stomached children to help weed out his successor, who would need to have a taste for the bizarre, of which the factory obviously has no shortage (note that Charlie and Grandpa Joe seemed to enjoy the ride, only being startled by the image of Slugworth.) He almost had his way, as they were clearly disturbed, but they all proceeded to simply shrug it it off instead of demanding to leave.
* Alternately, he was testing the children to see whether they could be scared into stealing Gobstoppers (which is why the fake Slugworth appeared as one of the images in the tunnel). He anticipated that a cash bribe wouldn't be enough of a test for the wealthier members of the group (who wouldn't need the money nearly as badly as Charlie), so he tried testing them with fear and intimidation.

[[WMG: Wonka wanted all of the children to succeed, and the tickets weren't random]]
Think about it. Every kid would fit somewhere into a big scheme. Augustus was passionate about food, especially chocolate. He would be either the new concept person for new candies, if you will. Veruca would use her obviously rich connections from her father and sell the candy. Violet, what with her impulsiveness and competitiveness, would be part of sales too. Mike would take care of marketing on the ever-growing popularity of the television, and soon, the Internet. And Charlie? Well, who doesn't love a poor blonde kid winning the prize and becoming the new face of Wonka Enterprises? See, it was a BatmanGambit by Wonka that sadly failed and left him only with Charlie.
** On the other hand, he may have (correctly) figured that they would eliminate themselves through their various weaknesses, and decided to watch and wait for the survival of the fittest. As stated above, Wonka was ready to deal with whichever child was left.

[[WMG: The other children didn't all survive.]]
Unlike the book or Creator/TimBurton's adaptation, this film made no attempt to [[RuleOfPerception show us that they did.]] That means it's quite possible that they didn't.

[[WMG: The Tunnel is a morality detector.]]
Only Charlie and Grandpa Joe react to the tunnel with fun. The only thing that scared Charlie was Slugworth being one of the scary images. The rotten children and their parents reacted repulsively to the more scarier images. The line from Veruca Salt was an excellent EvenEvilHasStandards moment:
-->Veruca: Daddy, I want a boat like this!!
-->*after the tunnel*
-->Veruca: Daddy, I don't want a boat like this.

[[WMG: Wonka's reaction to the gobstopper wasn't because Charlie showed honesty, it was because...]]

'''...Charlie ''realized'' that Slugworth was a test.'''

Look at Wilder's portrayal of the character throughout the movie and ask yourself something. Would that character look past a major rules violation that disqualified Charlie from the prize because he did another thing ''right?'' For all we know, Wonka didn't disqualify the other kids for their moral failings, he was disgusted by their stupidity.

No, this Wonka would reward a child who saw through his game. And maybe Charlie ''did'' know. His suspicions were ''confirmed'' by Wonka, but who's to say he hadn't suspected all along? Maybe in Dahl's original book Charlie was too good to take revenge on Wonka, but this sometimes terrifying, slyly cynical adaptation wouldn't be above rewarding Charlie for having read that {{Main/MagnificentBastard}}'s book and Wilder's Wonka would agree.

[[WMG: Willy Wonka deliberately set up various aspects of the tour to ensure that the kids would be forced to take part in the Gobstopper test.]]
As someone who is somewhat of a ManChild himself, Wonka's main concern wasn't the kids' misbehavior, as that would be a result of their fascination of what they saw during the tour. Rather, his concerns involved whether he can trust them with the factory, as his business was almost destroyed by spies from rival candy companies. As such, after learning about each kid's FatalFlaw (either from the news reports about each winner or from Mr. Wilkinson personally), Wonka made sure that the tour would include one aspect that would take advantage of each kid's flaw, thus ensuring that they lose their lifetime supply of chocolate and and subsequently take part in Wonka's SecretTestOfCharacter involving the only piece of candy that they would end receiving due to their actions, the Everlasting Gobstopper. While the basic elements were the same for each kid, there were two kids where things had to be done differently:

'''1. Augustus Gloop.''' Wonka probably figured that given how much [[BigEater he likes food]], Augustus would be the one kid who would definitely [[TakeAThirdOption keep the Everlasting Gobstopper for himself]] than either try to sell it to Slugworth or give it back to him. As such, Wonka made sure that the part of tour which takes advantage of Augustus's gluttony happened before he gave the rest of the kids the Gobstoppers.

'''2. Charlie Bucket.''' As Charlie only found the final Golden Ticket the day before the big tour, Wonka didn't really have time to plan something proper that could cause him to lose his lifetime supply of chocolate. As such, the Fizzy Lifting Drinks were included in the tour in hopes that Charlie (or whoever found the fifth ticket, if it wasn't him) would take the SchmuckBait and actually take a sip of the drink (which is what he and Grandpa Joe eventually did).

[[WMG: The trip through the Chocolate Factory is Charlie's dream.]]
"Let him have one last dream." And he does. The rest of the film after that point is all a dream experienced by Charlie. It explains the unrealistic and fantasy elements. Everything he experiences is the product of a wishful, vivid dream.


[[folder: Characters]]

[[WMG: Mr. Wilkinson is Slugworth's son after a HeelFaceTurn.]]
* Or some other close relative.
[[WMG: Grandpa Joe was faking disability so Charlie would work instead of him.]]
Joe was the healthiest old person of the house, but supposedly wasn't able to walk. Charlie had to work and care for his family because his family was sickly and old. When his grandpa saw Charlie had the golden ticket, he was miraculously cured, not just walking but singing and dancing. He went with Charlie to the factory with no repercussions on his health related to any preexisting conditions.
* Alternately, Grandpa Joe was faking disability because his genuinely-disabled wife was clinically depressed, and he feared she'd commit suicide if he didn't stay at home, keeping her company and (apparently) sharing her condition, at all times. Charlie's mother suspected her father was faking, but went along with the ruse because she didn't want her mother to kill herself. Fortunately, seeing Charlie overjoyed about finding the Golden Ticket made Grandma happy enough that Grandpa Joe felt it was safe to leave her alone for a few hours, just this once ... hence, his "miraculous recovery".

[[WMG: Grandpa Joe was feeding his grandson feces]]
* When Charlie got that "Wonka pie" for his birthday, he offered some to everybody else but they refused in sheer horror.
* Charlie claims he doesn't like the taste of chocolate in class but when he finds money in the gutter and goes to a candy shop, he scarfs down a candy bar like it's drugs. We didn't see Charlie scarf any "Wonka Bars" his grandparents gave him like that.
* Grandpa Joe pulled a candy bar out of his ass, literally. We all know that he couldn't got to a candy story if he didn't go out of bed to even use the can for 20 years and unlike Mr. Wonka, Grandpa Joe can't do magic.
* They had to do something to empty out those bed pans.
* I don't know what's worse, the fact that you people thought of this or the fact that it makes sense

[[WMG: The Oompa Loompas are [[DoesThisRemindYouOfAnything enslaved.]]]]
Mr. Wonka "rescued" them from Oompa Land where they were becoming endangered by the conditions there. He has them run his factory all their lives.

Nobody ever comes out.


* "Happiness"? Just watch the movie once more. Can you see a ''single'' instance in which even one of the Oompa-Loompas is smiling or looking like he's having a good time? The Oompa-Loompas ''claim'' that they "live in happiness"; but in all the scenes they appear, they have a permanent scowl on their faces and look like they absolutely hate the world and everyone in it. Those Oompa-Loompas are one moralizing song away from declaring war on society and starting a massacre, starting with the children that annoy them so. (We only have Wonka's word for it that they were all right in the end; it's more likely that the Oompa-Loompas finished off both the kids and the parents as soon as the tour had moved on.) Willy Wonka himself is definitely next.
** You'd probably be cranky too, if you had to put up with a bunch of asshole kids interrupting your day with their stupid problems that you spent months practicing songs to shame them with.
** Perhaps since the Oompa-Loompas haven't seen human children at all, they are uncomfortable with them. Or even with humans in general, and are perfectly happy when it's just their boss.

[[WMG: The Oompa Loompas are [[HappinessInSlavery fine working for Wonka]], but not for the reasons Wonka says.]]

The Oompa Loompas disdain the modern world because they know exactly how scummy it is, and being orange-skinned, green-haired midgets, they know they have no chance of making a gainful life in it anyway ''because they tried''. Maybe not in England, but at some point the Oompa Loompas tried to live among humans and found out how badly that didn't work out. Returning to work for Wonka gave them a safe place to live, gainful work, and acceptance; they seem unhappy during the movie because they don't like children of the real world invading their otherwise paradise-like workspace.

[[WMG:The Pots-and-Pans Man is the real Slugsworth, or at least an old factory worker (or spy).]]
You all know about the freaky old man from early in the movie who speaks eerily to Charlie while he lurks about the factory's gates.

->"Up the airy mountain, down the rushy glen, we daren't go a-hunting, for fear of little men. You see, nobody ever goes in... and nobody ever comes out."

This hints that he knows about the Oompa Loompas, which means that at least some of the old factory workers knew about them.

Perhaps the Pots man was Slugworth, who went "down in his luck" after Wonka's factory closed. This is related to the fake Slugworth going all around the world to the Ticket Finders and offering them a deal for some of Wonka's secrets.

The Pots-and-Pans was an old worker, or a spy for Slugworth, who tried to follow Wonka after all the workers were locked out. He was freaked out by the monsters of Loompaland; when he returned, he was reduced to a maddened old coot. Or Slugworth himself followed Wonka and was terrified, with similar results.

* Is this even a wild guess?
** No, it's a damn good one. Bravo.
* It's unlikely that it's Slugworth. After all, Slugworth is still selling Sizzlers.
** It could be that the original Slugworth got bought out from his own company. It wasn't without precedent, even in 1971.
** Or better yet, Slugworth's company was bought out by Wonka. No evidence, but it's an interesting idea.

[[WMG: The tinker was a Mystic Romany.]]

[[WMG: The tinker was a Fairy Tinker.]]
This allows for weird fairies in unlikely places. Why this one would use Washington Irving's poetry (or is it older than that?) to refer to Oompa Loompas is anyone's guess.
* The poem was by William Allingham.

[[WMG:Wonka is Charlie's father.]]
Charlie's father is supposedly dead. But the way Wonka tells Charlie he's won is suspicious ("Oh, Charlie? ...My boy. You've ''won''"). Grandpa Joe says he used to work for Wonka (wasn't it only in [[Film/CharlieAndTheChocolateFactory the second movie]]?, but what if he is truly his estranged father? Lacking faith in Wonka's ambitions, he and Wonka's wife betrayed Willy to a rival chocolate factory for money and were thrown out. Years later, Wonka realized he needed an heir and concocted a scheme involving five Golden tickets to test if his son was of good character.
* If that's the case, then Willy is an extraordinary dick for much abandoning his extremely young son (and his senile mother) to the streets for something that's not even his fault. It's not totally out of character for Willy, but it's still one hell of a dick move.
** It's not like it would be the only dick move he's ever made.
** How was he to know that Grandpa Joe wasn't going to land on his feet?
** It would explain why Charlie's mom says his dad is dead -- for her, that's easier to stomach than the truth.
* Alternatively, Charlie could be the result of a one-night stand between his mother and Willy Wonka. And Wonka - in a rare moment of guilt - decided to organize a gigantic media extravaganza as a means of choosing an heir to his empire, rigging it so that Charlie would win. This would go along nicely with the WMG that the contest was somehow rigged in Charlie's favor from the beginning.

[[WMG:Charlie's dad is in the military in Vietnam.]]
Possibly as a temporary assignment too brief for the Defense Department to move his family back from his prior overseas posting. It would explain both the DisappearedDad and the fact that Charlie is both obviously American and obviously in Germany.
* Sorry to rain on your parade, in the '71 movie, he's dead. One of the lines in the movie:
--> "If only his father were alive"
** Maybe he was KIA.
** Or POW, assumed dead.
** Maybe he was eaten by a Vermicious Knid! Loompaland might be near Vietnam. It would help explain why there were so many casualties in that war...

[[WMG: The Oompa-Loompas are robots.]]
Synthetic-looking hair and skin. Blank facial expressions. Stiff movements. And as any geography teacher can tell you, there's no such country as Loompaland.

Wonka didn't get new workers; he simply automated in a Wonka-esque fashion. The Oompa-Loompas even work off a central computer, making them a {{hive mind}}, so they can improvise elaborate song-and-dance numbers in perfect unison.

[[WMG: The Candy Man isn't Wonka.]]
This could go two ways. Either the Candy Man is the candy shop curator, or the Candy Man is the general idea of candy and imagination (as expressed through the enjoyment of such things as a sunrise, the sparkling of morning dew, or, yes, candy) rather than any specific person.
* The Candy Man could also be The ''Film/{{Candyman}}''.

[[WMG: The Oompa-Loompas are communists.]]
"If you're not greedy, you will go far"?
** [[HilariousInHindsight The actors who played them were all Russian...]]

[[WMG: Alberto Minoleta is descended from Martin Bormann.]]

Because ArgentinaIsNaziland.

[[WMG: Wonka was married once, and divorced.]]
* Just take a look at his office- his wife clearly took half of everything.

[[WMG: Slugworth works for Wonka the whole time.]]
Wonka is aware there are spies in his factory, so he sends one of his trusted employees to sniff them out. He changes his name to Slugworth to hide his identity, and Wonka creates a dummy corporation (Slugworth's Chocolate Inc.) for him to work as its boss. "Slugworth" is able to mingle with Wonka's competitors and report to him any important information. He made a reputation as Wonka's worst competitor to throw away suspicions. Slugworth's employees may also be Wonka's employees. He continue to work even when Wonka briefly closed his factory.

[[WMG: Augustus could have taken it all himself.]]
There's a blink and you miss it moment where during the contract signing the children are crowding to get to the contract. Augustus is the only child to act politely and actually hands the pen to Charlie. In this movie, little signs like that show strong moral fiber. It was bad luck and temptation that took out Augustus. If he had been able to avoid the river none of the other traps would have gotten his attention while every other child could have fallen to the other traps.

[[WMG: Wonka is one of TheFairFolk.]]

[[WMG: Wonka owns the candy shop.]]
"Bill" and "Willy" both serve as variations for "William". Wonka uses "Bill" for the candy shop [[RealNameAsAnAlias so people won't suspect he owns it]]. He sells competitors' products there because it both keeps the facade and serves as a way to know what the local kids prefer.


[[folder: Settings]]

[[WMG: The [[BigLippedAlligatorMoment scary tunnel]] is Hell.]]
Making Wonka god (Who can make the sun shine?), Slugsworth satan (Note that Satan will pretend to ''be'' Jesus in the second coming or whatever), Charlie Jesus, the rest of the factory purgatory, and the final scene heaven.

[[WMG: The scary tunnel is a [[HyperspaceIsAScaryPlace hyperspace]] jump]]
* If the technology of Franchise/TheHitchHikersGuideToTheGalaxy is to be believed, this theory can make perfect sense -
--> '''Slartibartfast''': Human, the room we are about to enter is technically not within our planet, it can only be reached by a vast tract of hyperspace. It may disturb you.\\
'''Arthur Dent''': [[OhCrap Oh...]]\\
'''Slartibartfast''': It scares the willies out of me. [[BringMyBrownPants Hold tight...]]

[[WMG: The fizzy lifting drinks room is underneath the W-O-N-K-A smokestack.]]
That room is WAY tall, Charlie and Grandpa Joe are going up the inside of the smokestack.

[[WMG: "Snozzberries" are [[NoseNuggets S(ch)nozz Berries]].]]
Getting your saliva everywhere is a nasty habit, but Wonka considers picking one's nose (probably) to be a worse one. Ergo, the snozzberries on the wallpaper are [[ComicallyMissingThePoint his idea of]] a nicotine patch for nosepickers.
* See Literature/MyUncleOswald.

[[WMG: Wonka's business is about to go under.]]
The Oompa-Loompas are on a contract that is about to be filled but Wonka has decided not to pay up. Instead he will hand over the company to Charlie, who will therefore take on the debt. Before that he creates a massive demand for his products (which he sells at exorbitant prices), so he can pocket all the cash, before disappearing again from public sight; leaving Charlie and his legal guardians responsible for paying the Oompa-Loompas and countering the lawsuits from the children's families concerning the industrial accidents that befell them. It was all there in the small print.
* Charlie would also be the target for the lawsuits and/or protests and boycotts that employing secret invisible mythical creatures over local union workers would probably attract, not to mention a fall guy if hiring little orange men without citizenship or legal identity turns out to be just as illegal as hiring unlawful aliens.


[[folder: Crossovers]]
[[WMG: The SNL sketch where Al Gore Plays Willy Wonka's Brother is Canon.]]
In addition to making more sense as the ending than the whole glass elevator part, having Willy Wonka's square brother Glenn who is in charge of the paper work behind the factory pointing out the stupidity of giving a factory over to a child and that Willy Wonka is insane makes it brilliant.

Also explains that the Oompa Loompas need their green cards, a kid drowned in the chocolate river, and that all of the toilets in the factory are made of graham crackers.

[[WMG:Wonka is [[Series/BuffyTheVampireSlayer Sweet]]]]
Or becomes Sweet. Think about it. Anyone in the city he's in spontaneously bursts into well-written songs. The Oompa Loompas are his puppets before they got cursed.

[[WMG: Wilder's Willy Wonka is actually [[Film/TheDarkKnight Heath Ledger's Joker]] ]]
Let's look at the facts:
* Both wear long purple coats.
* Both have crazy hair.
* Both of their pasts are unknown.
* Both have an assortment of henchmen with weird faces.
* Both like to test people's morality.
* Both are utterly unpredictable.
* Both of them kill a lot of people.
* And, of course, both scare the living hell out of their movies' viewers.

His chocolate factory is actually another way to test people; to see if they'll willingly eat loads of a food that makes them fat, damages their teeth and puts them further towards diabetes. And the real reason he wanted Charlie to run his business after showing his true goodness. Because that goodness will make him more fun to corrupt.

[[WMG: The Candy Shop Owner is secretly the [[http://tvtropes.org/pmwiki/pmwiki.php/Recap/DoctorWhoS9E1DayOfTheDaleks 22nd Century Controller]], and the candy store is a Dalek outpost.]]
Goodbye, free sweets; hello, Dalek servitude. He absolutely ''despises'' this aspect of this job, but knows he has no choice. In the 22nd Century, he probably sends them all back home immediately after taking them there. In fact, the involvement of children is what drives him to rebel against his masters...the Third Doctor provided a way to finally do it. [[FacingTheBulletsOneLiner "Who knows? ''I'' may have helped to exterminate ''you''!"]]

[[WMG: Augustus Gloop was so traumatized he changed his name and decided to live away from chocolate]]
In ''WesternAnimation/TheSimpsons'' episode "The Scorpion's Tale", the owner of the featured pharmaceutical company claimed to be Augustus Gloop and that the tube changed him. That gives a new perspective about that episode with a scene where Lisa tells Artie Ziff about Homer's failed attempt to locate the factory.

[[WMG: The Scary Boat Tunnel is actually traveling through [[TabletopGame/Warhammer40000 the Warp]]]]
* You've got a boat which travels what appears to be a vast distance without actually moving (judging from the utter stillness when the visions fade) and horribly nightmarish images. What else could it be?
** There is no evidence of Gellar fields being used, and it's doubtful the generators would fit on a boat. And without Gellar fields, your life span in the Warp is horribly shortened.

[[WMG: Willy Wonka is a Timelord/the Final Regeneration of The Doctor]]
Let's examine, shall we?
* First, His personality:-
** He is an eccentric, super-genius
** He has a very child-like sense of wonder, excitement and curiosity
** This however seems to cover a darkness within him and a profound loneliness
** Loves exploration, danger and adventure
** Charges headlong into most situations
** Able to remain calm and level headed, even in the most dire of predicaments
** Does not suffer fools easily
** Wonka Lies
** Seeks out companions
* Next his factory and Elevator
** The Elevator sas the ability to fly
** Can travel through space
** The factory's layout makes no sense and defies the laws of physics
** The sheer size of the factory is too big for its outward appearance... it is bigger on the inside.
Willy Wonka is either the Doctor's final form or, just as likely, a Time Lord who avoided the Time War and now lives his life on Earth. He has selected Charlie to run the factory while he regenerates and goes on a new adventure.