History ValuesDissonance / Other

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!!Sub pages
* ValuesDissonance/CalvinAndHobbes

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[[folder:Advertising]]
* ''Website/AdTurds'' often points out the largely scathing British response to American-styled advertising, especially adverts from the USA which are shown pretty much verbatim in Britain with very little post-production. Ads of the long-winded and hard-sell {{Infomercial}} style are especially loathed and draw a bucket of bile upon themselves.
* Commercials for Underoos brand underwear, once omnipresent on Saturday Morning TV (especially in the 1970s through early 1980s) vanished by the early 1990s - a combination of networks' programming targeting older kids and [[PaedoHunt increasing paranoia]] over anything that could even be implied to sexualize kids. Early commercials called them "costumes" to [[LoopholeAbuse get away with showing them on TV]].
* [[https://www.youtube.com/watch?v=5LvLn9PWln8 These Kia-Ora fruit drink adverts]] were made and broadcast in the UK in the 1980s. Especially weird because "Kia ora" is Maori for hello, and has nothing to do with the American South. And especially weird as most 1980s British people wouldn't even recognize the stereotypes (the pickaninny, zoot suits, crows = black people, basketball as stereotypically 'black', "dog" as a term of affection, the "mammy" are all American ideas).
* [[https://www.youtube.com/watch?v=jCKxWQCs3f0 This 1960s Jell-O ad]] about how Chinese people have trouble not calling it "Jerro", how they can't eat anything without chopsticks, and how the spoon is a Western invention.[[note]]Also a CriticalResearchFailure: Archeologists have found Chinese spoons [[OlderThanDirt as far back as]] [[UsefulNotes/DynastiesFromShangToQing the Shang Dynasty]].[[/note]]
* The earliest UsefulNotes/McDonalds television commercials featured future news weatherman Willard Scott as a far different version of Ronald [=McDonald=]. The commercials featured Scott (wearing a burger tray on his head, and sporting poorly-applied clown makeup and a goofy grin) explaining that he "likes to do what all little boys and girls like" and [[https://www.youtube.com/watch?v=2tGbvfVpPGg accosts]] a young boy by bribing him with cheeseburgers - the kid even says that he's "not supposed to talk to strangers", and Ronald replies with, "Well, your mother's right as always, but I'm Ronald [=McDonald=]!" Even though people wouldn't have batted an eyelid back then, the commercials were swiftly swept under the rug after the company launched the mascot nationwide a few years later, for [[PaedoHunt obvious reasons]].
* [[https://www.youtube.com/watch?v=vRYfouuHPvs If your husband hates your coffee]] [[https://www.youtube.com/watch?v=E_q413J6D5I your only choice]] [[https://www.youtube.com/watch?v=WVt-ecRzQlY is to improve it for him.]]
* British jam and preserves maker Robertsons took a long time to retire its advertising mascot, a children's doll in minstrel blackface known as a "golliwog". [[note]] Possibly the origin of the n-word "wog" used as a pejorative with a meaning almost as strong as the ''other'' n-word.[[/note]] It took until the late 1990's due to floods of protests from traditionalists who didn't see the problem and considered black British people oversensitive.
** Similarly, Camp Coffee's iconic label, showing an officer of the British Raj being served coffee by his faithful Indian servant, long outlasted the end of British rule in India, and again, its withdrawal caused outraged protest from traditionalists, who thought Asian-British people were complaining about nothing.
* The tonic Moxie (which was popular around the turn of the century but lost nearly all market share south of Massachusetts to Coca Cola when its ad director died) has a good bit now that tonics and other sugary beverages are considered to be contributors to obesity and herbal remedies of unknown content are no longer considered trustworthy. It's very odd to see it being treated as a revitalizing health beverage for the whole family in adventure magazines (hence the name's modern meaning).
** ''Series/TheOprahWinfreyShow'''s [[TelevisionTieInMagazines spin-off magazine]], the ''O Magazine'', is notorious for the amount of advertising space sold to big pharma companies advertising anti-depressants, tranqs, and [[Music/TheRollingStones Mother's Little Helpers]]. It has been noted by readers outside the USA that this [[SarcasmMode sits really well]] with the philosophy of strong, empowered, self-reliant women with high self-esteem who can do anything they like if they set their minds to it.
* An underwear sales presentation for the shopping channel QVC showing two very attractive women wearing hideously unflattering undergarments went viral on Website/YouTube. When the British sales pitch reached QVC viewers in the USA,[[note]]Apparently it could be accessed through the QVC website[[/note]] it provoked lots of complaints. The reason is apparently that both models had very visible erect nipples under their vests. This highlighted the gulf between British and North American social attitudes to visibly erect female {{nipple|AndDimed}}s under clothing; it's no big deal in GB but is apparently almost as bad as toplessness in the USA. [[note]]American style guides for women's clothing do not like this ''at all'' and consider it socially unacceptable.[[/note]] Strangest of all, [[http://www.insideedition.com/headlines/12976-curvaceous-qvc-lingerie-models-gain-online-admirers-real-women-real-curves American websites covering the item]] ran edited excerpts from the show but still considered it necessary to run a CensorBox over the chest of a woman who was otherwise fully covered!
** There is even values dissonance on this within the US; to older/more conservative Americans having nipples show may be unacceptable but younger Americans may have a different view (and not even that young, Rachel on ''Series/{{Friends}}'' rarely wore a bra in the 1990s and it wasn't very controversial).
* While the idea of regional or limited-edition flavours isn't unheard of, in Japan, it's ''very'' common. Because there is a lot of competition in small food production companies (''especially'' confectionaries), some stores within certain regions advertise having that particular unique flavour as a selling point. Outside of Japan, it's mostly limited to seasons - namely the [[https://www.livestrong.com/article/13579266-theres-a-scientific-reason-were-obsessed-with-pumpkin-spice/ Pumpkin Spice fever]] every fall and winter.
* In [[https://www.youtube.com/watch?v=e97xYgjByf8 this commercial for a luxury bed]] from the 1950's, we see two female roommates enjoying the bed's many features, [[HoYay including its handheld vibrating massager]]. At the time this commercial ran, it was considered indecent to show a man and woman sharing a bed. Showing two women supposedly looked more innocent, but in this day and age, it's hard not to think they're a lesbian couple who would be using that massaging tool on everything ''except'' their faces.
* In TheEighties, British cereal Weetabix had a skinhead gang as their mascot (the leader briefly voiced by Creator/BobHoskins). While the idea was to create a London "hard man" image, the movement is also associated with racist movements like the National Front and the British Movement.
[[/folder]]

[[folder:Automobiles]]
* Unless you are a ''real'' car enthusiast with research on varieties of cars, expect to see some stereotypes on automobiles from even the non-car people.
** Japanese non-car people see cars simply as a tool of transportation rather than a status symbol. This is different from people overseas who see the situation other way around. They only have basic knowledge (or even none whatsoever) about cars, like many non-car people overseas. And this is why they only drive small kei cars.
** Some Asian (particularly Chinese) people see big cars as a status symbol, and overlook small cars as (in their opinion) blasphemy. They [[YouHaveOutlivedYourUsefulness overlook the usefulness of small cars]] due to the classic BiggerIsBetter mentality.
** People outside Japan and Europe see station wagons as [[BoringButPractical "uncool" plain people movers]], while people in Europe and Japan see pickup trucks as [[AwesomeButImpractical "monster trucks"]] which are too brash for them.
*** Japanese people exaggerate even more, thinking of bonnet-type pickup trucks as "brash, insane and hardcore" trucks that are too much for their lifestyle. This is one of the reasons Japan is the only country that doesn't have pickups on sale.
* Generally, mentioning that you like either European, American, or Japanese cars will get you flack from fans of the other two camps. If you like American cars, prepare to hear numerous EagleLand "yank tank", "gas guzzler" and "your car can't turn" comments. If you like Japanese cars, prepare to hear RiceBurner, "tiny wimpy" and "no torque" comments. If you like European cars, prepare to hear "whiny rich-kids" and "poor reliability" comments.
* The general attitudes "car is the default" versus "Cars are for uneducated rural bumpkins who are too stupid to ride the metro" are highly dependent upon the country, demographic group, and era you grew up in. A person from rural Kansas might look at you like you're from the moon if you suggest getting rid of a car, whereas some places in Switzerland ban cars, period. When those attitudes clash, the result is [[UsefulNotes/MisplacedNationalism not pretty]].
** This happens even in the same country. Someone living in New York City may consider a car more a nuisance to own than having any benefit, whereas in far-more spread out Los Angeles (or rural Kansas) it's an absolute necessity to do anything.
** As for demographics in broad terms baby-boomers will think of cars as the default and often experienced getting their license/first car as a rite of passage. Gen-X'ers[[note]]Mostly the ones who came of age in the 90's and/or lived in cites[[/note]] and Millennials on the other hand tend to view them as a necessary evil at best and often nothing but a nuisance and a symbol of suburbia they want to totally outgrow. "Car sharing" and similar services that make people have access to a car when needed without the hassle of owning one are more popular with younger people for this reason. Even the son of Jeremy Clarkson (of Series/TopGear fame) associates cars with the boring times he spent being driven around by daddy if Clarkson senior is to be believed.
** However, [[SocietyMarchesOn recent research has found]] Gen X'ers are ''more'' interested in car ownership than Millennials, although one thing that both groups have in common is uncertainty over [[AutomatedAutomobiles self-driving cars]] and bans on gasoline/diesel cars and prohibition of human-driven cars.
[[/folder]]

[[folder:Clothing]]
* What constitutes acceptable clothing and standards of dress can vary wildly from country to country and decade to decade, or even within the same country or community. Contributing factors can include climate, religion, social class, culture and gender.
* In the USA, school uniforms are limited largely to private schools, and are generally depicted in media as symbols of elitism, or as a way of repressing student's self expression, or examples of institutionalised sexism and racism. In countries such as the UK, Ireland and Japan, major consumers of American culture where uniforms are a fact of life, these attitudes look faintly ridiculous. Also, in the USA, dress codes with different rules for boys and girls are attacked as sexist. Meanwhile, a growing attitude in the UK is that uniform codes are unfair to ''male'' students, who often have to wear a jacket, tie and long trousers at the height of summer, while females have the option of just a blouse and skirt.
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[[folder:Folklore]]
* In "What the Rose Did to the Cypress", an Iranian tale, Prince Almās-ruh-baksh marries four different women in close succession with nobody batting an eye, including the women themselves. One of them also happens to be directly responsible for the execution of dozens of men, but argues that it was their destiny to die in that manner, therefore she hasn't really done anything morally objectionable.
* Step-parents and adoption were seen as things to be ashamed about, hence the reason for the tropes WickedStepmother and ChangelingFantasy. These days, not so much. The tropes are ''far'' from gone in fantasy or historical fiction, but far less common today.
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[[folder:Mythology and Religion]]
* Almost all religions come with a prepackaged moral code. Most of them contradict each other in some sense, though if one considers only relation between believers, most of them are surprisingly similar. The most known points of conflict are polygamy/polyamory, gender roles, homosexuality, sexual perversions and sex outside marriage.
* Similarly to the above, in Literature/TheBible and many other religious texts it does not matter whether a person is righteous or just by our standards, it matters whether or not they do what their patron deity tells them to do.
* TraumaticCSection was a common practice between Israelites and their enemies; nowadays, it would be considered as a war crime. Other practices which were common then (depicted in the Bible) were the killing of entire peoples, or at least males, with the survivors enslaved. Those were not unique to the Middle East either, but occurred in much of the world (some even now, of course).
* ''Literature/TheBible'': The parable of the Prodigal Son:
** People today will often have sympathy for the older son, who had been working hard on his father's land, while the younger son wasted his half of the inheritance on prostitutes and partying. And they will find it easy to understand that he was angry when the father threw a party when his younger brother dragged his sorry butt home. Modern readers will often miss though that not only is the older son supposed to represent people who are too self-righteous to give a "sinner" a second chance, but he would also have been seen as just as bad as the younger son by the first century CE audience, who would have been the first people to hear this story, because he dared to criticize his father's actions when he thought that he preferred his brother over him! Honoring your parents was SeriousBusiness back then, no matter how much people today might understand the older son's anger.
** There's DramaticallyMissingThePoint that as a metaphor for God and his relationship to his worshippers, it's about saying God will take back those who have strayed from his path, and the already righteous shouldn't feel jealous since this is a cause for celebration.
* [[EverybodyHatesHades Hades]] is often viewed by modern myth buffs as being TheWoobie, despite being the default GodOfEvil in [[WesternAnimation/{{Hercules}} modern pop culture adaptations of]] Myth/ClassicalMythology because [[HijackedByJesus Medieval Christianity]], with its practice of demonizing pagan religions, decided to associate him with Hell. The funny thing is the Ancient Greeks themselves didn't like Hades that much - they'd [[HeWhoMustNotBeNamed attempt to not speak his name]] and look away when making sacrifices in his name. Meanwhile, guys that are commonly considered [[JerkAss assholes]] today, like [[JerkassGods Zeus, Poseidon and Hera]], were viewed with great respect by the ancient Greeks. About the only Greek god modern audiences and the Ancient Greeks had the same opinion (read:[[TheScrappy dislike]]) of is [[WarGod Ares]], and ''he'' was given the DracoInLeatherPants treatment by the Romans!
** This likely has a lot to do with differences in attitudes about adultery. Hades is the only male deity (Sans Dionysus, [[DependingOnTheWriter depending on your interpretation]]) who's neither cheating on his wife nor being cheated on, which makes him come across to many modern readers as a much, ''much'' better husband than the ones who were banging [[AnythingThatMoves anything that moved]] even though they knew it would upset their spouse. Similarly, Hera's habit of [[ClingyJealousGirl doing horrible things to the people Zeus cheated on her with]] doesn't get her a lot of fans nowadays, because it's now considered much more acceptable for wives to argue with/yell at their husbands. It doesn't help that [[DoubleStandardRapeDivineOnMortal most of the time it wasn't her victim's fault, anyway]].
*** While Hades was never unfaithful to Persephone, the fact that he first kidnapped her, and later blackmailed her into spending time with him, probably doesn't sit very well with modern audiences.
*** A possible intended interpretation of the abduction of Persephone also lends itself to this trope: some believe that the abduction was actually an elopement, and that Demeter was meant to be seen as clingy and overprotective of her daughter. While modern audiences would agree that a woman trying to keep her adult daughter from marrying ''is'' overprotective, the fact that Demeter is certain her daughter had been ''kidnapped'' makes her wild behavior a bit more sympathetic.
** In the case of Ares and Mars, the Romans did not actually just adopt the Greek religion wholesale and change the names of the gods. Instead they engaged in a kind of syncretism wherein they matched the gods worshipped by the Greeks with their own Etruscan-Latin deities. To the Greeks, Ares was the god of brutal warfare. The Roman Mars was a god of agriculture as well as warfare, reflecting the fact that during the early Roman Republic most soldiers were also farmers. It is also worth noting that there was Values Dissonance regarding Ares among the Greeks. For example, the [[TheSpartanWay militaristic Spartans]] held Ares in higher esteem than other city-states, especially Athens.
*** In addition, the Roman conception of warfare, and hence Mars, was a lot closer to the ideals of warfare in defense of your people and nation than the Greek position was. So less DracoInLeatherPants than HeelFaceTurn. The Greeks perceived Ares as the enemy of civilization, whereas the Romans saw Mars as the patron of its expansion. [[note]]In a nutshell...more or less: Ares = SociopathicSoldier. Mars = OfficerAndAGentleman[[/note]].
** There's an awful lot of incest going on in the family tree of the Greek gods. Uranus [[DependingOnTheWriter may or may not be Gaia's son]], [[MultipleChoicePast or possibly her brother]], but whatever their relation, they had kids. A couple of those kids got married and had six children: Zeus, Poseidon, Hades, Hera, Demeter, and Hestia. Zeus and Hera got married and popped out a few kids of their own, including Ares, Eris, and sometimes Hephaestus. Meanwhile, Zeus also got Demeter pregnant, resulting in Persephone. The same Persephone that Hades married. [[{{Squick}} Yeah.]]
** Speaking of the Titans, it's also this way between Greek/Roman views of Kronos/Saturn. The Greeks believed, while he did have some marginal affiliation with the harvest, that Kronos was a "cruel and tempestuous force of chaos and disorder,"[[note]]That's literally what they say on [[https://en.wikipedia.org/wiki/Cronus#Roman_mythology_and_later_culture The Other Wiki]][[/note]] which is justified in that he castrated his father and [[ImAHumanitarian ate five of his children,]] just to consolidate his power. The Greeks believed that, when Kronos was overthrown by the Olympians, it was followed by the greatest era of peace. When the Romans came and [[CrossOver merged]] the Classical Greek stories with their own pantheon, [[DracoInLeatherPants they apparently ignored the "entirely evil" part of Kronos' story,]] and paired him with Saturn, their god of the harvest. They also gave him his own festival, Saturnalia, and built a giant freaking temple for him.
** Also in Rome, Bellona. She is considered to be a mostly Roman deity despite having a Greek Counterpart (Enyo). Of course, she was a war deity - and much more important to the Romans.
** The Ancient Greeks celebrated Odysseus as a brilliant strategist for coming up with the Trojan Horse, a view that tends to be shared by modern readers. To the Ancient Romans, however, the Trojan Horse was a cowardly trick that offended their sense of honor. The Roman view of Odysseus, as a deceitful trickster, still held in the Middle Ages, which is why Dante put him in one of the deepest circles of hell.
* Did you know the Swastika was originally a Buddhist/Hindu symbol of protection and/or good luck? Thanks to [[ThoseWackyNazis a certain group]] hijacking it, not many others do. Being white and trying to show a swastika anywhere in the US or UK will, at best, get you called a Neo-Nazi, and at worst get you attacked by someone who thinks you present a threat to someone's safety, and in Germany, it's banned outright except for a single religious group [[note]] Jains, a strictly pacifistic religion, who's adherents follow strict lacto-vegetarianism and who's monks will clear their path with a small brush to avoid stepping on insects[[/note]]. In general, American Hindu/Buddhist temples tend to either downplay the presence of a swastika or not include one at all, and even in mainland Europe, while old buildings are allowed to remain, new temples often don't either.
** Similar to the Swastika is the capirote, a ceremonial costume symbolizing the folly of sin that [[TheKlan unfortunately resembles another infamous group's costumes]]. Penitents wear them during Semana Santa (Holy Week), and this occasionally disturbs uninformed tourists. Ironically, the Klan, who targeted Catholics, adopted a costume that Catholics have been using for centuries before the Klan even ''formed''.
* Olorun, one of the chief deities of the Yoruba Pantheon, is often compared with gods like Zeus/Jupiter, Ra, Amon-Ra, or Odin - however, there exist virtually no shrines dedicated to him. He isn't HeWhoMustNotBeNamed - just that followers would send prayers in his direction and that he is outlying and distant.
* Myth/MesopotamianMythology is very ancient and culturally distant. Hence, the behavior of [[Characters/MesopotamianMythology its gods]] can seem pretty horrible to modern eyes -- there's a lot of rape and murder, even from the "good" figures. There's a reason why beings out of this mythos so often serve as [[MesopotamianMonstrosity monsters]] in modern works.
[[/folder]]

[[folder:Newspaper Comics]]
* ''ComicStrip/BusterBrown:'' Considering this is one of the earliest newspaper comic strips ever and over a century old, this was bound to happen. This includes the now rather offensive illustrations of black people, and the regular spankings his parents punished Buster with. In one strip, Buster and a girl are both brutally paddled just for ''[[DisproportionateRetribution switching clothes]]''.
* ''ComicStrip/ForBetterOrForWorse'' was hit ''hard'' by a contemporary case of this, that is, a severe case of dissonance between the values of the author and the values of the audience. Towards the end of the original run, author Lynn Johnson's self-described worldview as a "child of UsefulNotes/TheFifties" (and the resulting emphasis on safe domesticity over youthful exploration, comfortable familiarity over exciting opportunity, and [[StayInTheKitchen traditional motherhood]] over freedom and feminism) started to rear its uncomfortable head more and more, especially as the now-grown Patterson kids started discovering romance. The readers (especially the young, educated women who made up a majority of Johnson's audience) who'd first gotten hooked on the comic when it was first [[SeinfeldIsUnfunny fresh and groundbreaking]] mostly took one look at Johnson's idea of the "ideal man" for Elizabeth (the [[StandardFiftiesFather standard 50s husband]]-esque stodgy, hopelessly bland [[TheGenericGuy Anthony]]) and laughed, laughs which soon gave way to horror when they realized Johnson was relentlessly devoted to [[CreatorsPet pushing him as perfect for Elizabeth and neither heaven or Earth could sway her from this devotion]].
* ''ComicStrip/FoxTrot'': Up until the mid-90s, Paige would regularly [[BigSisterBully beat up Jason]] after being on the receiving end of his pranks. With school bullying a huge problem these days (or attitudes turning against it anyway), such strips would have a hard time getting published. Then again, [[DoubleStandard it is female on male violence]], which is a frequent running gag [[DoubleStandardAbuseFemaleOnMale in basically all media]].
* ''ComicStrip/{{Garfield}}'':
** The National Fat Week strips early in the run became these due to the ever-growing obesity epidemic.
** Another strip from the earlier years had Jon outright say he should ''[[SuicideAsComedy kill himself]]'' out of boredom. Good luck getting ''that'' one past Standards and Practices today.
** Older strips from the 70's, 80s, and even pushing into the 90's would casually depict smoking and tobacco usage. Jon smoked a pipe, his father chewed chewing tobacco (and even declared "A good chew never hurt nobody" in one strip), Nermal claimed smoking cigarettes kept him looking young, and even Garfield would join in on it sometimes. Nowadays, naturally, all of this has quietly been phased out save for the occasional MythologyGag of Jon's pipe... which of course is now a BubblePipe to mock how immature and childish he is.
** Jon was involved in a lot of behaviors early on that are [[SocietyMarchesOn no longer considered acceptable]], or at least not acceptable in the Sunday funnies. In one ''very'' early strip he was subscribed to an adult magazine, complete with a ''centerfold'', something he was never shown doing again.
** Before his RelationshipUpgrade with Liz, Jon would be often featured leering at girls or being quite pushy on getting dates. In the 2010s, none of this would be deemed acceptable, even considering that [[FailureIsTheOnlyOption it always ended for humiliation for Jon]].
** In an early strip where Garfield goes to the vet, Jon plants an unprovoked lip kiss on Liz (pre-RelationshipUpgrade, meaning she was at best dismissive of his advances and at worst openly hostile) and uses it as an excuse to go on a date with her. In modern times he'd be lucky if he was ''only'' blacklisted from that veterinary clinic.
** In one 1979 strip, Garfield fears going to the vet because his Uncle Bernie went to one and came back as his Aunt Bernice. Today, that would come off as a knock against transgender people.
* ''ComicStrip/{{Peanuts}}'' veers in and out of this at times, but one notable example is one gag which features Linus mistaking snowfall for nuclear fallout. A kind of gag that wouldn't be out of place in the 50s and 60s (albeit pretty dark for the time) but these days, wouldn't really be seen as funny.
** Bullying in Peanuts is an interesting case. In some ways, it would be seen as kind of mean to a modern viewer. But at the same time, the strip never condones it and often features some more severe cases (such as Lucy flat out ''destroying'' Schroeder's piano) being treated as TroublingUnchildlikeBehavior.
[[/folder]]

[[folder:Public Service Announcements]]
* Many bicycle safety P.S.A.s released prior to 1975 would fall under this, because a helmet wasn't included in the safety rules. There ''is'' a difference from a bike PSA from 1958, like ''[[https://www.youtube.com/watch?v=dh50vtbFYVA Bicycle Clown]]'' and this one from American Automobile Association called ''[[https://www.youtube.com/watch?v=uBGW8j__Jsg Bike Safe, Bike Smart]]'' from 2009. Both have the same road rules but the motor club one would be more acceptable today.
** In other contexts the older one would be more acceptable. Calling for cyclists to wear helmets is a serious BerserkButton to many bike activists (especially in Europe) and some even believe it to be some sort of Conspiracy on part of the auto lobby. Just look who made the pro helmet ad. [[https://www.youtube.com/watch?v=07o-TASvIxY Here]] cycling advocate Mikael Colville Andersen from Denmark passionately argues against helmets.
* ''[[http://upload.wikimedia.org/wikipedia/commons/6/68/BoysBewarecolorizedVersion.ogv Boys Beware]]'', a PSA from 1961 would be frowned upon today and would be deemed homophobic due to the subject matter. In addition, a tacit endorsement of hitchhiking that would be horribly irresponsible by today's standards.
** Which is a point of difference in itself. In older works a hitchhiker would likely be a free spirit who is perhaps down on their luck. In the modern day, picking up strangers or hitchhiking yourself is seen as a radical risk.
** It's also important to note that the film is ''trying'' to describe a very real danger which is recognized today--that of older men grooming youngsters for sexual abuse. The dissonance comes from the false assumption that all homosexuals were [[AllGaysArePedophiles involved in this sort of behavior]], or that homosexuality itself equals pedophilia, a view that whilst still prevalent is likely to mark you out as ignorant and prejudiced these days, certainly not one for [=PSA=]s.
* Fire Safety videos done before 1965 have also come under... well... [[{{Pun}} fire]] for not including smoke detectors, which didn't become common in the home until around that time. The Discovery Network [[https://www.youtube.com/watch?v=PxSvpd_RRXk even includes wildfires]] as part of today's fire safety videos.
* The Disney short '''I'm No Fool''' had two on fire safety, the first in [[https://www.youtube.com/watch?v=qDndRPIkilk 1955]] and a remake in [[https://www.youtube.com/watch?v=_7r74mnvmCk 1986]]. The 1986 version included the following: exit drills, smoke detectors, stop-drop-and-roll, and [[https://www.youtube.com/watch?v=lUojO1HvC8c fire extinguishers]]. Today, such method in the 1986 version is now the norm. There are now web videos, mostly from Howcast, that have fire safety videos such as the following: [[https://www.youtube.com/watch?v=WxQoTuwD05I Practice]] and [[https://www.youtube.com/watch?v=4VoIMFyUi6Q putting out grease fire]] safety.
* In the PSA [[https://www.youtube.com/watch?v=Y2dihB5db4U Accidents Don't Just Happen]], the narrator takes about how accidents are likely to happen and he points out that he should have considered seat belts for his car. This made before 1968 where the US Federal Government began making it mandatory for automobiles made after that date to have them with the exception of buses. In 1984, New York [[UpToEleven went one step further]] and made it mandatory for occupants or they face a fine.
* "Film/DuckAndCover" from 1951 was to inform people on what to do in case of nuclear strike. This is controversial because it's not clear if such a tactic would work in a nuclear strike. Some videos, like [[https://www.youtube.com/watch?v=4R5g9v0fzkc this one]] from Howcast, updated it in case of a terrorist attack. In fact, many would regard Duck and Cover as a scare tactic due to the early in the Cold War when it was released. However, it [[NotCompletelyUseless has served a purpose]] when it comes to earthquakes where one must hide underneath an object like a strong-enough table to withstands falling debris. It also was the basics on tornado-drills since seeking cover is key.
** In the UK, the "Protect and Survive" series of films and leaflets have come under fire, as although their advice on how to survive a nuclear attack is more comprehensive and appears more likely to be of benefit on the surface, it gives the impression a nuclear war would actually be survivable, earning it condemnation from anti-nuclear/disarmament campaigners.
* The existence of [=PSAs=] such as ''Run! Hide! Fight!'' designed to teach American children and teenagers drills to increase their chances of surviving a school shooting come across as insane to citizens of other countries, such as the U.K., with much stricter gun laws. The very fact such [=PSAs=] even exist, along with with other ones such that, for example, teach kinder gardeners to stand on toilets so a shooter can't see them if he looks under the stall door, makes the USA look to these countries like it values the right to own guns over the lives of its children.
[[/folder]]

[[folder:Radio]]
* ''Radio/AmericanCountryCountdown'': The Don Bowman-hosted programs from about the first six months or so of the show's run (1973-late spring 1974) saw him making jokes that absolutely would not be allowed today. An example: "How do you make a horse stop complaining in the winter? Shoot him in the summertime!". He also lashed out at a listener who wrote in complimenting him on the show in general but that he needed to cool the jokes, implying that he used crayons to write the letter (and was thus crazy).
* ''Amos 'n' Andy'' has definitely '''not''' stood the test of time--In the early 1930s, it was ''the'' top show on the air, to the point movie theaters literally interrupted their programs to let listeners enjoy the pair's ongoing fix.[[note]]Actually, NBC evaluated legal action against certain exhibitors for charging people for listening to a broadcast.[[/note]] By the late 1940s and 1950s however, the show got fire for its excessive stereotyping of African-Americans (starting with the fact the main characters were portrayed by white actors in exaggerated voices, as in an audio variant of blackface) and the 1951 TV version was withdrawn from circulation in 1966.[[note]]Not being seen again on American television until ''2012'' (save for a one-off marathon in 2004)[[/note]] Notably, the show was actually FairForItsDay, portraying the characters as honest and hard-working instead of lazy and vice-prone as in many stereotypes of the time.
* When Creator/{{BBC}} (Radio) 7[[note]]Now known as Radio Four Extra[[/note]] launched in 2002 as a "nostalgia" station dedicated to rebroadcasting old content, it straight away ran into editorial problems concerning what was and what was not a fit subject for comedy as perceptions concerning what could be considered fair material for a joke had changed over the years. A much-anticipated staple of the station was the promised opening up of the BBC's radio comedy archives and the first broadcast in decades of many old favorites, such as [[TheSixties 60s-era]] shows ''Radio/RoundTheHorne'' and ''Radio/ImSorryIllReadThatAgain''. The trouble was that many of the jokes about gays and colored people perfectly acceptable then could not be presented anymore. But fans of these shows protested loudly at any hint of editorializing or censorship, demanding they be broadcast whole and uncut. Eventually the BBC conceded the point and prefaced rebroadcasts with an advisory that the humor reflected what was acceptable for its day and some content might be found offensive by modern standards.
* [[Series/TheGoodies Bill Oddie]] ran into trouble in the 1990s as some of the personas that had made him famous in TheSixties were no longer politically correct, such as Rastus Watermelon, a stereotypical black character Bill created for ''Radio/ImSorryIllReadThatAgain'' (and later reprised in blackface in ''Series/TheGoodies'')[[note]]As with other ISIRTA voices recycled for the show, his appearance drew a ''huge'' cheer from the studio audience. This sort of reaction is ''hard'' for a comedian to let go of.[[/note]]. Seemingly unable to grasp that Rastus had become politically incorrect with the years, Bill became visibly angry when he was (gently) told by Creator/StephenFry he could not portray him, as well as with other of his familiar radio voices, for a 1990s comedy benefit show Fry was producing. Further complicating things, Bill had also written a song featuring now-outdated gay stereotypes (the show was for an ''AIDS charity benefit''). While Oddie later apologized, the spat was embarrassing and unedifying to those who witnessed it, and may have contributed to Bill retiring from active comedy performance to concentrate on his natural history shows.
* ''Radio/JourneyIntoSpace'': In ''The World in Peril'', Jet tells the Martian that humans all over Earth have been conquered by other humans throughout history. He argues that in many cases, the conquered peoples were better off as their conquerors brought them civilisation when they were previously savages.
[[/folder]]

[[folder:Sports]]
* No one today would name a sports team something like the "San Antonio Wetbacks", "Chicago Polacks", "New York Darkies" or "Atlanta Crackers". Yet many people have no trouble with the [[UsefulNotes/NationalFootballLeague "Washington Redskins"]]. This became the focus of some media attention in the [=2010s=] when the team had an argument with the US Patent and Trademark Office, who have a standing policy that ethnic slurs or other offensive language may not be protected by a trademark. Following the police brutality protests as part of the Black Lives Matter social movement, and the increased sensitivity toward ethnic names, Washington were forced to retire the name after stadium naming rights sponsor [=FedEx=] pulled out so long as it was their name. Presently, no replacement name has been chosen and they operate under the interim name "The Washington Football Team."[[note]]There are reports that a name has been chosen, but it is stuck in legal limbo due to a trademark squatter trademarking the name (and several others) before the team could properly file their paperwork with the right offices.[[/note]]
** Incidentally, occasional opinion polls have found very little enthusiasm for changing the name, even among local Native Americans, probably due to the GrandfatherClause. However, many Native American activists claim that the opinion polls among Native Americans are either highly misleading or not actually scientific. Given that some of them were made by or paid for by the owners of the Washington NFL team, this subject is highly controversial, [[Administrivia/RuleOfCautiousEditingJudgment and we're going to leave it at that]].
** Other United States teams named after the natives raise similar controversy. Along with the Redskins, there's also the Cleveland Indians [[SocietyMarchesOn whose stereotypical logo was phased out through the 2010s until its retirement in 2018]]. Two other examples are the Kansas City Chiefs and Atlanta Braves[[note]]plus the Chicago Blackhawks, named after an old chief and not much derided despite their logo, and the Golden State Warriors, [[NonIndicativeName who don't use Native American imagery ever since they moved to California]][[/note]]. In Latin America, using such imagery doesn't create outrage. Examples include [[https://en.wikipedia.org/wiki/Colo-Colo Colo-Colo]] from Chile and [[https://latasfc.files.wordpress.com/2010/02/guarani.jpg Guarani FC]] from Brazil.
** A similar thing happened in 2020 with the Canadian Football League's Edmonton Eskimos. After years of protests, the team finally dropped the "Eskimos" moniker and like its Washington counterpart is currently called "The Edmonton Football Team". The team has yet to choose a new name, but they intend to preserve the team's traditional logo, which consists of two "E"s in a green oval and doesn't otherwise have any ethnic references.
* A controversial example occurred when the NCAA went after teams with Native American based names under Myles Brand's leadership. The issue was that they not only went after the stereotypical named teams (which there were still a few of, though most had already been renamed), but also teams named for specific tribes, such as the Florida State Seminoles and University of Utah Utes. The controversy came from the fact that these teams were using the names of tribes native to the region that the schools were in, and were used with the knowledge and consent of the tribes. Though at least in the case of the Seminoles, there are two tribal councils, and one of them (the Seminoles of Oklahoma) is absolutely opposed to the name. Interestingly enough, the tribe that's in favor (Florida) is the one that's getting money from the school.
* In another example of prejudices changing over time, Kenny Washington, the football player who broke the NFL's color barrier originally planned to play baseball, but failed to make it due to refusing to pretend to be Puerto Rican instead of African-American. In the Jim Crow era, having a Latino player in major league baseball was much more socially acceptable than a black man. Fast forward to 2013, and black athletes playing alongside whites in any sport, including baseball, is considered normal.
* In the UK, the fans of Tottenham Hotspur FC are nicknamed "Yids", though as this is also a sometimes-pejorative slang term for Jews, it has caused some controversy. Its origins lie in that Tottenham is a district of North London that is predominantly inhabited by British-Jewish citizens, and so rival supporters would jeer at them by calling thems "Yids" and directed anti-Semitic slurs their way. The entire supporters group, Jew and Gentile alike, [[AppropriatedAppellation embraced the name]], taking the sting out of things and forcing said supporters to find new ways to taunt the Spurs fans.
* Violence in sport has become a major source of values dissonance. It's not uncommon to come across ice hockey and football fans who laud the days of aggressive hits, and in the case of hockey, fights. The 1980s and early 1990s NHL exemplified this, when fighting and brawls were practically over the top, especially in the Norris Division (which was nicknamed the "Chuck Norris Division" for this very reason).
** The 2000s saw the biggest catalysts to change these views. Once the apparent ugly consequences of this violence were too obvious to be denied, the attitudes changed. Concussions were better understood and demanded more respect. Both leagues were sued. The code of the NHL for many years was that of enforcers keeping the game clean from the dirty cheap-shot artists who would injure players, especially star players[[note]]One of the most famous cases occurred in the 2003 Stanley Cup Finals, in which New Jersey Devils captain Scott Stevens [[https://www.youtube.com/watch?v=C57NpdhJkUU blindsided]] Mighty Ducks of Anaheim captain (and rising NHL star) Paul Kariya, knocking him out cold and ''stopping his breathing'' for several seconds. Kariya would need to be helped off the ice, and although he came back and scored a goal later in the period, he has said in contemporary interviews that he cannot remember the hit, the rest of the series, and several days after it, and it is one of many incidents that forced him to retire earlier than most from the game.[[/note]]. But then the Todd Bertuzzi-Steve Moore incident bore an ugly example of the NHL's "culture of revenge". While a freak occurrence, it made the fans understand that they can't crave the violence, but refuse to be held accountable for it when the violence has real-life consequences. The concussion age brought a lot of this over the top violence in sports to an end, and despite many fans wishes, it won't be coming back. There's simply too much accountability for it anymore. In modern days, the NHL is still full of hitting and contact, but enforcement of rules and a much stricter definition of acceptable hits has drastically cut down the number of similar accidents, though long-term effects remain to be seen for some time. In the short-term, this caused gameplay to change from a more physical, grueling affair to a speedier, offensive show, which has also caused teams to abandon the more hit-heavy schemes of play as the years have gone by.
* The Washington Wizards' most recent name change was due to a form of this, when then-owner Abe Pollin announced the change from the Washington Bullets due to his uneasiness of having a team named the "Bullets" in a city known for its high violent crime rate.
** The Houston Astros were established as the Houston Colt .45s. While the name change was due to the team moving to the then-new Astrodome, a sports team being named after a gun still wouldn't fly in today's society.
* Many European sports fans express disgust at teams being "owned" by a single person or a small group of people. For the most part European sports teams are or have historically been organized as "clubs" with the members deciding on what happens to the club and - at least in theory - every member of the club able to influence club decisions and/or vote on those who implement said policies. On the flip side, advertisements covering all or most of the uniforms is a very common thing in European sports (even at the semipro level) that is seen as crass commercialism in the US.
* While moving teams around is often seen as a ScrappyMechanic of US sports and many non sports fans see it as producing wasteful government spending on sports stadiums few people actually need, it is at the end of the day accepted as part of the game. In Europe even moving a team out of the suburb that gives it its name is highly controversial and in the very very few cases a team was actually moved, fans have [[StartMyOwn founded their own replacement club]]. However, European sports fans don't think twice about promotion and relegation which would not fly in the US - just imagine the New York Yankees becoming a minor league team for a couple of years for a season of bad luck and/or crappy play. To which British observers in particular might reply "And your point is?", pointing out that even mighty Manchester United were once dropped a division for particularly mediocre performance and nobody should be immune, however inconvenient it is for big money backers.
** Also, the Scottish super-giant team Glasgow Rangers were punished, not for bad performance but for financial irregularity verging on outright corruption, by being dropped by ''three levels'' so that they really were playing in a "little league" populated by semi-amateur sides.[[note]]This is a rare but not unknown sanction that the sport's governing body can impose for offenses not directly to do with how well the side is playing.[[/note]] It took several years for them to make it back to the big time. Would this be considered at all in the USA?
* Starting in the late 1930s, the Brooklyn Dodgers had a Sym-Phony band which played behind the visiting team's dugout at Ebbets Field. When the Dodgers fell victim to a questionable call, the band would play "Three Blind Mice" in reference to the three-man umpiring crews at the time. The band started toning it down in the Dodgers' last few years in Brooklyn, not only out of respect but because MLB [[ArtifactTitle added a fourth man to the crews]] in 1952. There have been at least two known occasions of umpires [[https://www.dailymail.co.uk/news/article-2183030/Touchy-baseball-umpire-ejects-PA-announcer-mocking-playing-Three-Blind-Mice-bad-call.html ejecting]] [[https://www.youtube.com/watch?v=ib69pYyce6c organists]] for playing "Three Blind Mice" on a stadium's PA system.
* The American dislike of sporting contests ending in draws (to the point where American sports go out of their way to ensure there is a winner and loser) can seem odd to people in other countries, where a draw is often seen as an appropriate outcome for a close-fought match. The most common exceptions are single-elimination tournaments, and playoffs where a drawn match could disrupt the schedule and/or cause a significant disadvantage to one of the teams if the match were to be replayed.
* India always underperforms at the Usefulnotes/OlympicGames, even if one could expect many athletes to emerge from a country with a billion people - for comparison, between 1900 and 2016 India got 28 medals... while the other nation of billions, China, scored that number in 1988 alone! Along with questions of preference (the nation's favorite sport, cricket, isn't an Olympic one, and the only other team sport they excel in is field hockey) and economics (malnutrition is a big problem, and over 250 million people live below the poverty line) their caste and class attitudes as a whole did not favor physical effort, being a society in which middle-class people will have a servant bring them a glass of water from just a few feet away.
[[/folder]]

[[folder:Tabletop Games]]
* Several Milton Bradley games where children were expected to be the target consumer, both traditional favorites and [[HomeGame those based off long-running TV game shows]], made reference to tobacco smoking and alcohol use. For instance:
** The home game of ''Video Village'' had a prize card (similar to the ones seen with the HomeGame adaptation of ''Series/{{Concentration}}'') of a gold-plated cigar lighter (from the "Jewelry Shop"); a "Finders Keepers" card credited the player landing in said space with "a box of cigars" (worth $5). Some of the "Town Council" questions were risque for the early 1960s as well (e.g., one question asks whether women should be allowed to wear bikinis in public).
** Multiple editions of the game ''Go To the Head Of The Class'' - an education-based trivia/quiz game set to a one-room schoolhouse theme - had questions asking players to identify brand names of cigarettes; even before the health risks became known, it was never socially acceptable for school-age children to smoke, and such questions continued into at least into editions published in the late 1970s. Several other editions asked players questions concerning the nursery rhyme "I Love Little Pussy"; anyone who has not heard that poem may [[UnfortunateImplications get the wrong idea]], especially today, when children might have learned the poem as "I Love Little Kitty" ("kitty" being a synonym for "pussy," as in "pussycat") and never heard the original, since "pussy" has been a vulgar slang term for both "vagina" and "sex."
** Multiple TV game show adaptations, most notably ''Series/{{Jeopardy}}'', have had Potent Potables categories. (In particular Milton Bradley's ''Jeopardy!'' adaptations, since they took questions directly from the show; Pressman's late 1980s adaptations, wherein the question writers from the TV show wrote questions exclusive to the home games, also had alcohol-based categories.)
** In a 1990 computer game based on ''Series/ThePriceIsRight'', one Grocery Game item was a six-pack of BlandNameProduct beer. As far as anyone can tell, alcohol has ''never'' been used on the actual show.
* The board game ''Public Assistance'' is a satire on people living off of welfare and public assistance programs and the object of the game is to win with the most money at the end. The game rewards you with lots of money for being on welfare, selling drugs, having illegitimate children, going into prostitution, and even being thrown in jail. Getting a job is dubbed "Worker's Burden" and you'll wind up losing money towards bills, school, raising a family, and so on. The game was released in the 1980s during a time where being on welfare was seen as being lazy and getting everything for nothing (the tagline "Why Work for a Living?" only solidifies this further). While the game wasn't seen as being that humourous back then, people of today's time would be appalled by the way the game glorifies living on welfare since public assistance in the current times isn't as glamorous as one would think and getting into the program is a lot tougher due to the change in standards.
* Hanafuda cards remain popular in Japanese-American communities and in Hawaii (where they are used to play games like koi-koi), but in Japan they are often associated with the Yakuza and so make people wary, to say the least.
* In the West, mahjong is generally seen as a harmless little old-ladies game. But in Japan and other East Asian cultures, it is a hardcore gambling game that Asian parents would rather ''not'' teach their children, the same way Western parents don't encourage their kids to play poker. Many jansou (mahjong parlors) had (or still have) ties to the Yakuza.
* ''TabletopGame/TheWorldOfDarkness'': Early editions of various games portrayed Roma people as [[RoguishRomani thieving and duplicitous]], much in line with their portrayal in old media and stereotypes that still linger today. This is to say nothing of its continual use of the term "gypsies" to refer to culture, which is considered a slur. The Ravnos clan of vampires has its roots in Roma people, and their clan weakness is the compulsion to steal. The ''World of Darkness: Gypsies'' was filled with offensive stereotypes and was ultimately discontinued due to protests.
* ''TabletopGame/VampireTheEternalStruggle'': There's a "Gypsies" ally card that gets +1 stealth on all of its actions, further playing into the "[[RoguishRomani thieving gypsies]]" stereotypes found in the pen-and-paper ''The World of Darkness'' games.
[[/folder]]

[[folder:Toys]]
* When Toys/MrPotatoHead was first introduced, the play set came with a plastic tobacco pipe. To make the concept of smoking less appealing to children, the pipe was removed a couple of years after the toy's 1985 redesign. This was ceremoniously done to make Mr. Potato Head the mascot for the Great American Smokeout.
[[/folder]]

%%Do not add an uncategorized section. Remember that examples outside of media are not allowed.
----

* ''ComicStrip/BusterBrown:'' Considering this is one of the earliest newspaper comic strips ever and over a century old, this was bound to happen. This includes the now rather offensive illustrations of [[OnceAcceptableTargets black people]], and the regular spankings his parents punished Buster with. In one strip, Buster and a girl are both brutally paddled just for ''[[DisproportionateRetribution switching clothes]]''.

* ''ComicStrip/BusterBrown:'' Considering this is one of the earliest newspaper comic strips ever and over a century old, this was bound to happen. This includes the now rather offensive illustrations of black people, and the regular spankings his parents punished Buster with. In one strip, Buster and a girl are both brutally paddled just for ''[[DisproportionateRetribution switching clothes]]''.

* ''ComicStrip/FoxTrot'': Up until the mid-90s, Paige would regularly [[BigBrotherBully beat up Jason]] after being on the receiving end of his pranks. With school bullying a huge problem these days (or attitudes turning against it anyway), such strips would have a hard time getting published. Then again, [[DoubleStandard it is female on male violence]], which is a frequent running gag [[DoubleStandardAbuseFemaleOnMale in basically all media]].