* ViralMarketing: ''[[http://www.youtube.com/watch?v=nRMiRFJzIKA Mass: We Pray]]'', a spoof of TheMoralSubstitute which actually had people very worried that it was a ''real'' product. Also, notable people in the media who cover video games received items tailored to a specific Deadly Sin:
** The "Wrath" portion of their SevenDeadlySins based marketing campaign: a box containing a hammer and safety goggles was sent to various gaming media. The catch? When said boxes are opened, [[RickRoll a certain song]] starts playing and the only way to stop it is to ''smash the hell out of the box''. Once the unfortunate recipient is done, they find a scroll claiming that Wrath has damned them to Hell.
*** [[WebAnimation/ZeroPunctuation "Fair enough, but I'd rather go to the hell for the wrathful than the hell for the EA marketing department -- which I'm pretty sure is the EA marketing department."]]
** "Greed" consisted of a cheque for a large sum of money; if they didn't cash it, they were branded as "wasteful", wheras if they cash it, they're "greedy".
** "Lust" was a highly controversial use of booth babes at E3.
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