"In Elseworlds, heroes are taken from their usual settings and put into strange times and places— some that have existed, or might have existed; and others that can't, couldn't or shouldn't exist. The result: stories that make characters who are as familiar as yesterday seem as fresh as tomorrow."
— Tagline for DC's Elseworlds line of comics
"See, every now and then, some writer at Marvel's creativity-fueled dream factory gets bored of repeatedly typing the words, 'Spider-Man punches the villain in the face', and transfers the characters to a different setting or time period, so they can instead type, 'Spider-Man punches the villain in the face... IN SPACE!!'"