Quotes / Capital Letters Are Magic

Note Important Capital Letters. Mages Use Lots Of Capital Letters

"a thing isn't that bad. a Thing is."
Al McMasters, Billy Vs SNAKEMAN

"sometimes the Goddess Energies like to Manifest themselves by Pounding On The Shift key."

I do not think it is fanciful to suggest that the unnecessary capital letters with which this passage is loaded are intended to have a hypnotic effect on the reader. Burnham is trying to build up a picture of terrifying, irresistible power, and to turn a normal political manoeuvre like infiltration to Infiltration adds to the general portentousness.
George Orwell, "James Burnham and the Managerial Revolution"