History ProductPlacement / LiveActionFilms

** ''[[Film/HomeAlone1 Home Alone 1]]'':

** ''Film/HomeAlone1'':

** [[Film/HomeAlone2LostInNewYork the sequel]]: Pepsi is replaced with Coke. There's also the Plaza Hotel in New York, which has its own commercial at the beginning of the movie, which Kevin records on his Talkboy, and later replays to get a reservation.

** ''Film/HomeAlone1''

** In [[Film/HomeAlone2LostInNewYork the sequel]], Pepsi is replaced with Coke. There's also the Plaza Hotel in New York, which has its own commercial at the beginning of the movie, which Kevin records on his Talkboy, and later replays to get a reservation.
** The [=McCallister=] family flies on American Airlines. The VHS releases even include American Airlines ads with scenes from the movies.

** It also has Penny press a button in Gadget's car to dispense Skittles (similar buttons that can be seen also had M&Ms and UsefulNotes/McDonalds emblazoned on it). Later after getting dropped off at home and taking a bus to Claw's office and finds the car surrounded with Skittles, saying that he has had the Skittles "knocked outta me!".

** When Claw causes the billboard to fall on top of Gadget's car, we see the Yahoo! logo on it, and hear the "Yahoo-oo!" jingle (from the adverts from around the time the advert was made).

* Early on in ''Film/HomeAlone1'', there's a very long, blatant shot of Kevin's cousin Fuller taking a very long sip of Pepsi, with the logo prominently displayed.

* In the future world of ''Film/DemolitionMan'', every single restaurant and fast-food chain has been bought out by Taco Bell. And the characters often sing commercial jingles (the only form of "classic" music that's clean and wholesome enough for the incredibly uptight San Angeles). In Europe, where there are no Taco Bells, all logos were replaced with Pizza Hut logos and the lines were redubbed accordingly. However, some versions omit the name of the restaurant all together.

* ''Film/ShredderOrpheus'' has boxes of Shredded Wheat get stolen in a mid-movie scene, wth Scratch being happy they have real carbohydrates. According to the filmmakers, the cereal was supplied instead of money and inserted into the movie, doubling as a cheeky pun on the title of the film.

* ''Film/ShredderOrpheus'' has boxes of Shredded Wheat get stolen in a mid-movie scene. According to the filmmakers, the cereal was supplied instead of money and inserted into the movie, doubling as a cheeky pun on the title of the film.

*** Benji is seen playing ''VideoGame/Halo5Guardians'' on an UsefulNotes/XboxOne, with the box being shown on screen to make clear which game is being played. (And since the film came out 3 months before the game's launch, either Benji is a pirate or [=MI6=] agents get beta access anytime they like.)

-->'''Air Marshal Flynn:''' All praises to the UsefulNotes/PlayStation!

*** An UsefulNotes/{{Xbox 360}} that makes the 360 booting sound before transforming.

* ''Film/MadameWeb2024'' features a ''lot'' of Pepsi product placement throughout it's runtime. The most extreme example of it being when the main villain Ezekiel meets his demise when a giant neon Pepsi sign falls onto him.

** ''Film/MadameWeb2024'' features a ''lot'' of Pepsi product placement throughout it's runtime. The most extreme example of it being when the main villain Ezekiel meets his demise when a giant neon Pepsi sign falls onto him.

** ''Film/MadameWeb'' features a ''lot'' of Pepsi product placement throughout it's runtime. The most extreme example of it being when the main villain Ezekial meets his demise when a giant neon Pepsi sign falls onto him.

* The Singaporean dramedy, ''Film/INotStupid'', includes a blatant tie-in with the then-new Pink Dolphin beverages (from the Singapore-based drink company, Yeos') which the film repeatedly slaps into the audiences' faces every now and then. The protagonist, Terry keeps asking for Pink Dolphin beverages for breakfast, and every now and then pauses to talk about how healthy and nutritious it is. At one point Terry and his friend Boon Hock gets kidnapped, and in a KidnappersKFC moment Terry actually asks if his kidnapper could get him Pink Dolphin drinks, leading to the exasperated kidnapper lampshading the trope: "Do you think you're shooting a drink advert?"

* ''Film/{{Zookeeper}}'' has product placement for TGI Fridays in the trailer no less. In which a gorilla (voiced by Nick Nolte), says "Is TGI Fridays as good as everyone says it is?" The original version has a scene where a secondary character trying to seduce Svetlana quotes a Nescafe ad.

* Basically anything released by Creator/ColumbiaPictures and its sister labels since 1982 have had this--that year, Columbia was bought by Coca-Cola (yes, really), but was spunoff in 1987, only for Columbia to then get snatched up by Creator/{{Sony}} in 1989, so any of their movies below have some form of it.

** ''Film/MrDeeds'' has a whole scene dedicated to Deeds taking his staff out to Wendy's. He name-drops various menu items as he asks them how much they're enjoying the food. "How's that Frosty treating you?" And, of course, the water fountain that dispenses Hawaiian Punch.

** ''Film/{{Pixels}}'' manages to cram in Sony television sets, a UsefulNotes/PlayStation4, Sony Xperia smartphones and a Crystal Head Vodka.

* ''Film/BadBoysII'' has Mike and Marcus commandeer a car from, of all people, Dan Marino on a test drive, in order to chase after the bad guys. While the car is never actually mentioned by name, Mike directly says "Dan Marino should definitely buy this car. [[SugarWiki/FunnyMoments Well, not this car, because I'm gonna fuck it up, but one just like it.]]"

* The 1991 film ''Film/CareerOpportunities'' could almost be a poster child for this trope. The film is set primarily in a Target department store, with store logos and copious amounts of product visible in virtually every scene. And several sequences basically add up to saying "look at all the cool stuff you can do in our stores, including romancing Creator/JenniferConnelly."

* ''Film/FantasticFour2005'' had an entire argument take place between the team at an X-Games tournament, which was littered with various billboards in the background. However, considering it is the X-Games, that at least makes some sense. What doesn't make sense is the random Dr. Pepper and Orange Crush vending machines that are just behind the lab's doors in [[Film/FantasticFour2015 the 2015 remake]].
** [[Film/FantasticFourRiseOfTheSilverSurfer Its sequel]] is rife with placement, including a Dodge logo on the nose of the Fantasticar, but it also spoofs it with Johnny's over-logoed uniform near the beginning of the film.

* In a similar vein, ''Film/FightClub'' had Project Mayhem members smash in a Volkswagen Beetle and break into a Mac store -- apparently, the director was approached by those companies. Project Mayhem break a large spherical sculpture and send it rolling into a Starbucks shop. On the DVDCommentary, director David Fincher said that once they had permission to use the Starbucks logo, they decided to stick it in anywhere they could possibly manage. Fincher also notes how a soft drink logo is used to highlight a gun; he alleges that every noticeable instance of product placement in the movie is directly tied to violence.
* ''Film/TheFifthElement'' has a UsefulNotes/McDonalds with [[FanServiceWithASmile sexy semi-dressed cashiers]], not to mention a driveup window for the flying cars in the middle of a logo that filled the entire screen, as well as several flying 'road train' type trucks, with each trailer bright red with the Golden Arches on it... In a sequence featuring the actor Creator/MacMcDonald.
* ''Film/FirehouseDog:'' Several brands and products are brought into focus throughout the movie. The video games that Shane plays are specifically stated to be Microsoft consoles, with special attention brought to his PSP and playstation, and at the end of the movie, the Presleys invite the Faheys out to dinner, mentioning Bojangles by name.

** Product placement began even ''before'' the first film was released: The teaser trailer for ''Film/DrNo'' was pretty much a love letter and advertisement for the Walther PPK

** Bond also takes care to show off his watch, formerly Seiko and currently Omega (and Omega has released movie tie-in watches). In the books, Bond wore Rolex watches, which also appeared in the early movies (although Rolex refused to provide them).

** One of the more baffling product placement choices was in ''Film/LicenceToKill.'' The movie's title sequence was a essentially a commercial for Olympus-brand cameras; the sequence showed the brand name several times and had a photography theme that didn't fit the theme of the movie. ''Licence'' did briefly feature two gadgets disguised as cameras, but neither of them were Olympus.
** ''Film/LicenceToKill'' also includes one of the most controversial product placements of TheEighties. A real-life Lark cigarettes package was used by Bond as a gadget (reportedly the company paid $350,000 for the privilege). When the film was released in the US it was considered enough of an ad that Creator/EonProductions was forced to include the Surgeon General's Warning on cigarette smoking in the closing credits of the film.

** The park main street has locations like Jimmy Buffett's Margaritaville, Ben & Jerry's, Pandora Jewelry and a Hilton Hotel. And Starbucks too, which is pretty much inevitable. [[note]] The main street area might [[StealthParody be parodying]] the Downtown Disney and [=CityWalk=] areas of Disney and Universal theme parks respectively - the latter counting as SelfParody.[[/note]]

** ''Film/{{The Avengers|2012}}'' has a Dr. Pepper appearance, as well as the Acura vehicles mentioned below. [[ComicBook/CaptainAmerica Steve]] is also shown riding a Harley-Davidson motorcycle.

** ''Film/CaptainAmericaTheWinterSoldier'': As part of a product placement deal, Steve rides a new Harley-Davidson, while Comicbook/BlackWidow drives a new black-on-black Covette Stingray. Note that both vehicles were played up in the online marketing for the movie. S.H.I.E.L.D. shirts provided by Under Armour also appear.
** The brand might not be clearly visible in the movie itself, but according to a commercial using the scene in question, Film/DoctorStrange2016's beard is shaved into being by a Norelco razor. In the actual movie itself, there are plugs for Honor smartphones from China, as well as Surface tablets. And of course, Strange's life-changing accident comes while he's driving his sweet [[CoolCar Lamborghini Huracán LP610-4]].

** Both ''Film/{{Thor}}'' and ''Film/CaptainAmericaTheFirstAvenger'' feature various Acura models driven by ComicBook/{{SHIELD}} agents. There were even commercials aired prior to the release of ''Thor'' declaring that Acura was the "Official Car of S.H.I.E.L.D." Thor also has a rather noticeable cameo from a 7-Eleven store, as well as references to Pop-Tarts and [=iPod=]s. Oh, and of course, a Dr. Pepper machine shows up. (''Thor'' also had a deleted scene with Volstagg beating up S.H.I.E.L.D. agents while carrying a Burger King bag)

** In ''Film/NationalLampoonsEuropeanVacation'', the end credits montage (which consists of pictures of various "American" things) includes shots of WesternAnimation/BugsBunny and Creator/ChristopherReeve as ComicBook/{{Superman}}. The film was distributed by Warner Bros, who also owned those properties. Other non-WB examples in the same montage include a picture of the MTV logo, a screenshot of Wrestlemania (somewhat justified, as the end credits song mentions both MTV and wrestling), and of course, a cover of National Lampoon magazine.

* ''Film/SnakesOnAPlane'' is positively rife with placements - a character quickly chugs a can of Red Bull, placing the empty can directly in front of the camera before driving off on his bike with very obvious Kawasaki logo in the first few scenes; several characters are shown with high tech objects like laptops including a screen-filling apple logo), [[UsefulNotes/PlayStationPortable PSPs]] and UsefulNotes/{{Nintendo DS}}es; and the movie climaxes in a scene in which the plots resolution is directly linked to one character's gaming past.

* ''Film/SupermanII'' has several, the most memorable probably being when Superman flings one of his fellow Kryptonians through a giant electronic Coca-Cola billboard. Of course, given that the movie's Metropolis was a blatant [[CaptainErsatz stand-in]] for [[BigApplesauce New York City]], and the fight took place in the equivalent of Times Square, it's not too overly egregious or inappropriate. The huge Marlboro logo painted on the side of a truck, though, is pushing it.

*** There's also the close up of John's Oakley SI Assault Boots, John's Oakley Assault Pack, the Alpha Industries B3 Bomber Jacket(its visually distinct compared to all other Bomber Jackets you can buy) that He wears, and the Sony VAIO UX490 Microcomputer that He uses to hack into a lot of things. For gun fans, there's also the highly recognizable firearms that the Resistance uses, especially John's H&K 416, which was one of the first films to showcase the carbine, which was new at the time; as well as the H&K Mark 23 Pistol that He also used.

* ''Film/TropicThunder'' has a movie agent playing Wii Sports one-handed throughout a rather long phone call. And of course, Tivo figures heavily into the resolution of the climax.

* When the G8 leaders meet in ''[[Film/TwoThousandTwelve 2012]]'', their laptops are all identical Sony Vaios. This creates a rather jarring effect, perhaps enhanced by the fact that the leaders were basically cardboard cut-outs anyway.

** ''Film/X2XMenUnited'': Wolverine searches for beer in the mansion. After learning there is none, he settles on, of course, a Dr. Pepper. Later at Bobby's house, he raids the fridge for beer. Several bottles of Dr. Pepper can be seen inside the fridge.

* ''Film/LooneyTunesBackInAction'' features the group finding a Wal-Mart ''in the middle of a desert,'' right when they're about to collapse from lack of water and food. Lampshaded by Bugs twice. First, as they discover it, quoted below. Second, as they exit, refreshed and refilled, Bugs provides the main page quote. There's also Daffy Duck listing "your product name here" after mentioning Fanta and Mountain Dew.
-->'''Bugs Bunny''': Is it a mirage? Or just product placement?

** Truman's wife was constantly hocking merchandise, not to mention every single inanimate object in the world being product placement. (This was how the show pays for itself, since it runs without commercial interruptions.) It takes a dark turn near the end, as she does it at the wrong moment -- Truman, who's beginning to work out the truth, asks, "Who are you ''talking'' to?" while looking around incredulously.
** There were also two guys whose entire job on the Truman Show was to stop Truman at a place, frame him properly for a camera to include a shot of a certain poster for a few seconds, then let him go. Other product-based oddities abounded in the world as well.

* In another Ahnold movie, ''Film/LastActionHero'', at one point the car crashes through a semi-truck clearly labeled "Coca-Cola", which is driving out of what appears to be the bottling plant. Not to mention the in-universe Arnold Schwarzenegger mentioning for his club "Planet Hollywood" in front of reporters. His wife then gets angry at him for shilling which she apparently does in real life too.

** ''Film/JackAndJill'' takes this to its logical extreme by actually making the (male) Sandler character ''an ad executive''. One review counted no less than twelves different products being advertised during the movie, including (but not limited to) Dunkin' Donuts, Royal Carribean Cruise Lines (both of which are integral to the plot), Pepto-Bismol, Coca-Cola, Oreos, Sony electronics, Subway, and Red Vines. Four retailers (Dunkin', Radio Shack, Pepto, and Coke) happen [[EstablishingSeriesMoment in the first four minutes of the movie]].