Parodied: Hilda drank the potion, but it didn't work. She still boasts at her "new looks" though.
Zig Zagged: Nerdy geek Alice drank the potion, but it barely smooths her complexion. She still boasts about her "new looks" though. But her new confidence made her into a Nerds Are SexyMoe. But that doesn't attract people, except for Bob, but that's because Alice was a Hollywood Homely to begin with.
Averted: Alice's alternate form is no sexier than her normal one.
Invoked: Alice is a costume designer, and the costume she makes for herself is called her sexy alter ego.
Exploited: a man comes to town offering potions to make people more attractive.
Defied: The potion makes everyone find Alice less attractive because she wasn't being herself.
Deconstructed: Candice's obviously greater popularity and sex appeal causes Alice to see her "boring" self in an increasingly more negative light. This, combined with the increasing stress of maintaining a double life, causes Alice to snap.