Basic Trope: An advertisement promotes its product by telling you not to buy it.
- Straight: The trailer for Alice and Bob: the Movie asks you not to see the movie.
- Exaggerated: All of the trailers have a Running Gag of asking you not to see the movie, and even the tagline is "Don't watch this movie."
- Downplayed: Most of the trailer is focused on showing what the movie will be about, but there's one part where someone pops up and says that it might not be a movie you want to watch.
- Justified:
- The character asking you not to see the movie is Emperor Evulz, or someone who's supposed to represent a Straw Critic.
- Alice and Bob don't really like their movie and don't want other people to see it.
- Inverted: The trailer talks about how much the viewers will want to see the movie.
- Subverted: ???
- Double Subverted: ???
- Parodied: ???
- Zig-Zagged: The trailer has several moments telling you to see the movie, and several moments telling you not to see the movie.
- Averted: The trailer doesn't ask you not to see the movie.
- Enforced: "Ads always tend to tell you to buy their product. Why don't we have some reverse psychology for a change?"
- Lampshaded: ???
- Invoked:
- Evulz takes over the trailer and starts telling the viewers not to see Alice and Bob: the Movie.
- Alice and Bob are aware of reverse psychology, and decide to use it when promoting their movie because they think it'll be effective.
- Exploited: ???
- Defied: ???
- Discussed: "Don't let your kids watch it!"
- Conversed: ???
Don't go back to Reverse Psycho!