->'''Dorian:''' Indulge me, Sera. What do you think of when I say "demon?"\\
'''Sera:''' Arrows.\\
'''Dorian:''' Fine. "Magister?"\\
'''Sera:''' Arrows.\\
'''Dorian:''' Not helpful. But given our history, I'll accept it. "Thaumaturgy?"\\
'''Sera:''' What?\\
'''Dorian:''' Magical endeavors. Helpful wonders.\\
'''Sera:''' Ohhh. Arrows.\\
'''Dorian:''' ''[sighs]''
-->-- ''VideoGame/DragonAgeInquisition''

Another element of HollywoodPsych (along with the InkblotTest and the "[[AllPsychologyIsFreudian What was your mother like?]]" question) regarding comedic possibilities for a psychiatrist setting. Typically the scenario is that the psychiatrist will ask the patient a series of words and tell the patient to say the first word that comes to mind.



* In one sketch by German comedian Dieter Hallervorden. At one point, he answers to everything with "broken", even when the psychologist says "children", so he has to correct himself. Later, he misunderstands one word as an insult and insults her back, after which VolleyingInsults ensue.

[[folder:Comic Books]]
* ''ComicBook/BatmanAdventures'' #9: Bruce Wayne visits a psychiatrist who tries this on him. Bruce has to lie all [[http://3.bp.blogspot.com/-QR4Z-inGL6M/URvSR94k8KI/AAAAAAABnVU/fDqMIZ3VuZw/s1600/tumblr_mfrxfmcHq21reqb72o1_500.jpg the]] [[http://2.bp.blogspot.com/-CicTHqAOOFo/URvSVfMQXSI/AAAAAAABnVc/siIn5MMkkRc/s1600/tumblr_mfrxfmcHq21reqb72o2_1280.jpg way]] [[http://2.bp.blogspot.com/-pbJYFDTSz_E/URvSX6xH4tI/AAAAAAABnVk/4ZlGbz08BBI/s1600/tumblr_mfrxfmcHq21reqb72o3_1280.jpg through]] [[http://1.bp.blogspot.com/-kZ9kCWUyb8k/URvSmuTvSJI/AAAAAAABnVs/L9Q02k3oWyk/s1600/tumblr_mfrxfmcHq21reqb72o4_1280.jpg the session.]]
-->'''Doctor:''' Green.\\
'''Bruce:''' ''[thinks of Poison Ivy]'' Money.\\
'''Doctor:''' Work.\\
'''Bruce:''' ''[thinks of fighting crime]'' [[RichIdiotWithNoDayJob That's the thing that Alfred does, right?]]\\
'''Doctor:''' Trust.\\
'''Bruce:''' ''[[[BashBrothers thinks of Superman]]]'' Fund.\\
'''Doctor:''' Loyal.\\
'''Bruce:''' ''[[[UndyingLoyalty thinks of Robin, Nightwing and Batgirl]]]'' Dog.\\
'''Doctor:''' Play.\\
'''Bruce:''' ''[[[CriminalMindGames thinks of the Riddler]]]'' Vickie, Silver, Julie--\\
'''Doctor:''' ''One'' is enough. Good.\\
'''Bruce:''' ''[[[MoralityChain thinks of Commisioner Gordon]]]'' Charity.\\
'''Doctor:''' Evil.\\
'''Bruce:''' ''[[[ArchEnemy thinks of The Joker]]]'' Taxes.\\
'''Doctor:''' Friend.\\
'''Bruce:''' ''[[[MyGreatestFailure thinks of Two-Face]]]'' Foe.\\
'''Doctor:''' Happiness.\\
'''Bruce:''' ''[[[DeathByOriginStory thinks of his parents]]]'' ... ''[gets up and stares out the window]''\\
''[later that night]''\\
'''Batman:''' Gotham.
* In ''Batman of Arkham'', psychotherapist Bruce Wayne tries this with Two-Face fruitlessly ("One." "Two." "Life." "Two." "Death." "Two."), culminating in a breakthrough when Two-Face responds to "Murder" with "Happens."
* In yet another ''Batman'' example, ''Comicbook/ArkhamAsylumASeriousHouseOnSeriousEarth'' has Batman undergoing a word examination test from a shrink as part of a gesture to show The Joker he's not mad. It quickly goes into a bad place ("Mother." "Pearl," coupled with the imagine of Martha Wayne's pearl necklace snapping) and he eventually stops it once the imagery starts piling around the death of his parents and bats, much to The Joker's delight.
* Doc Samson does this to Multiple Man when interviewing ComicBook/XFactor. The latter claims he himself isn't sure if the answers were genuine or if he made them up.
-->'''Samson:''' Black.\\
'''Jamie:''' Motown.\\
'''Samson:''' Up.\\
'''Jamie:''' And away.\\
'''Samson:''' Over.\\
'''Jamie:''' The Rainbow.\\
'''Samson:''' In.\\
'''Jamie:''' Sane.\\
'''Samson:''' Alone.\\
'''Jamie:''' Hell.

[[folder:Fan Works]]
* ''Fanfic/CalvinAndHobbesTheSeries'' combines this with LiteralMinded and YouSayTomato, similar to ''WesternAnimation/SpongebobSquarepants'' and ''WesternAnimation/AllGrownUp''.

[[folder:Films -- Live-Action]]
* Played with in ''Film/TheDirtyDozen''. One character's responses are all about baseball.
* In ''Film/EvilRoySlade'', the title character is given a word association test as part of an attempt to rehabilitate him. Of course, Evil Roy gives violent answers (usually "my gun") to everything... almost:
-->'''Dr. Delp:''' Bear.\\
'''Evil Roy:''' Teddy.\\
'''Dr. Delp:''' What?\\
'''Evil Roy:''' Nothin'. Next question.
* Used by the amateur psychiatrist to get at the root of his new wife's psychosis in Hitchcock's ''Film/{{Marnie}}''. Not entirely successfully as he has less skill than he thinks he does.
* In ''Film/ADangerousMethod'', performed by Jung with Emma as a subject and Sabina as an assistant and an interpreter.
* Used in ''Film/{{Skyfall}}'' to lampshade central tropes of the ''Film/JamesBond'' franchise:
-->'''Psychologist:''' I'd like to start with some simple word association, so just tell me the first word that pops into your head. For example, I might say "day", and you might say...\\
'''Bond:''' [[DeadpanSnarker Wasted]].\\
'''Psychologist:''' ''[{{beat}}]'' Alright... Gun.\\
'''Bond:''' [[MurderIsTheBestSolution Shot]].\\
'''Psychologist:''' Agent.\\
'''Bond:''' [[SpyFiction Provocateur]].\\
'''Psychologist:''' Woman.\\
'''Bond:''' [[FemmeFatale Provoca]]''[[TheVamp trix]]''.\\
'''Psychologist:''' Heart.\\
'''Bond''': [[HeartbrokenBadass Target]].\\
'''Psychologist:''' [[MythologyGag Bird]].\\
'''Bond:''' Sky.\\
'''Psychologist:''' M.\\
'''Bond:''' [[ImStandingrightHere Bitch]].\\
'''Psychologist:''' Sunlight.\\
'''Bond:''' [[MrFanservice Swim]].\\
'''Psychologist:''' Moonlight.\\
'''Bond:''' [[TuxedoAndMartini Dance]].\\
'''Psychologist:''' Murder.\\
'''Bond:''' [[ProfessionalKiller Employment]].\\
'''Psychologist:''' Country.\\
'''Bond:''' [[MI6 England]].\\
'''Psychologist:''' [[TitleDrop Skyfall]].\\
'''Bond:''' ...\\
'''Psychologist:''' [[ArcWords Skyfall]].\\
'''Bond:''' ...[[ScrewThisImOuttaHere Done]].\\
''[walks away]''

* Done by the main character to David in Creator/DanBrown's ''Literature/DigitalFortress''.
* In the original book ''Cheaper By The Dozen'', the kids are given this test by a psychologist. The've seen it before, so they mess with her head by purposely giving answers that seem to indicate a morbid mindset. Then one of them gives the answer ''before'' being given the word...
* Ben Richards gets one of these in ''Literature/TheRunningMan'' by Creator/StephenKing when he's trying out to get on any kind of game show so that [[HealthcareMotivation he can get money for his sick daughter's treatment]]. Some of his answers establish him as a decent person. For example, in response to the word "strike," he says "out" rather than something like "fist."
* In ''[[Literature/AlexRider Scorpia Rising]]'', [[spoiler: Julius Grief]] recieves such a test from his prison psychiatrist. It mostly serves to establish his [[AxCrazy lust for violence]] ("Dog."-->"Bone." "Kitchen."-->"Knife."), though at one point [[FreudianSlip he slips up]]; the doctor says "Letter" and he answers "Bed", almost revealing that he recently received a secret message left under his pillow.

[[folder:Live-Action TV]]
* ''Series/JustShootMe''
** Dennis uses it on Jack. When he throws in "out of work responsibilities", Jack responds "fired".
** In another episode, Dennis suggests this approach when thinking of lyrics for a new Christmas song with Nina, who complains that she didn't like it when they played this game at the sanitarium. The session quickly devolves into VolleyingInsults.
* ''Series/SaturdayNightLive''
** A job interviewer (Chevy Chase) gave a Word Association Test to a black job applicant (Richard Pryor). It started out normal, then the interviewer started using racist words and phrases, causing the applicant to become angry. You can read it [[http://us.imdb.com/title/tt0694453/quotes here]].
** Another episode had Creator/PatrickStewart as a Scottish therapist, who does word association with Mike Meyers' character, an angry Scottish man. Every response is violence ("Mother?" "Headbutt!" "Father?" "Kick in the jimmy!") until Stewart says "Brother?", to which Meyers responds "Seagull". When Stewart asks him to explain, Meyers says that his brother used to [[RefugeInAudacity tie heavy weights to seagulls and throw them into the loch]].
* Occurs in an episode of ''Series/{{Becker}}''.
-->'''Reggie Kostas:''' Dog.\\
'''Becker:''' Leave.\\
'''Reggie:''' Tree.\\
'''Becker:''' Me.\\
'''Reggie:''' Man.\\
'''Becker:''' Alone.\\
'''Reggie:''' Hey!
* ''Series/{{Seinfeld}}'': Jerry and George visit George's ex-girlfriend in a institution and discuss the perks of being a mental patient, including getting those fun tests.
-->'''Jerry:''' That'd be great. There's no wrong answer.
-->'''George:''' Potato.
-->'''Jerry:''' Tuberculosis.
-->'''George:''' Blanket.
-->'''Jerry:''' Leroy.
-->'''George:''' Grass.
-->'''Jerry:''' Tuberculosis.
* Done in an episode of ''Series/ThePrisoner''.
-->'''Woman:''' Hope.
-->'''Six:''' Anchor.
-->'''Woman:''' Anchor?
-->'''Six:''' [[ItMakesSenseInContext Hope and Anchor: pub I used to drink at.]]
* Played straight (to devastating effect) as part of the main character's EpiphanyTherapy in ''Series/TheSingingDetective''.
* Played for laughs in ''Series/GoodNewsWeek''. One of the games includes this as a round.
* On ''Series/{{Bones}}'', Dr Sweets has Booth and Brennan do a word association with each other... resulting in Brennan's sudden decision that she should have a baby.
-->'''Booth''': Hunger.\\
'''Brennan''': Sex.\\
'''Booth''': Whoa!\\
'''Brennan''': Horse.\\
'''Booth''': Cowboy.\\
'''Brennan''': Child.\\
'''Booth''': Baby.\\
'''Brennan''': Booth.\\
'''Booth''': What, what do you think, I'm a baby?\\
'''Brennan''': You're a father.\\
'''Booth''': Oh. Mother.\\
'''Brennan''': Birth.\\
'''Booth''': Happy.\\
'''Brennan''': Sperm.\\
'''Booth''': Sperm? Isn't this getting a little weird?\\
'''Sweets''': No, keep going.\\
'''Booth''': Ok. Egg!\\
'''Brennan''': [[MyBiologicalClockIsTicking I want a baby.]]\\
'''Booth''': Whoa!\\
'''Brennan''': [[BrickJoke Horse.]]
* Ginger attempts to give Gilligan a word association test on ''Series/GilligansIsland''. It does not work very well, however, as Gilligan can read minds at the time.
* This was the inspiration for the game show ''Series/{{Password}}'', which involves using one-word clues to describe the Password.
* Mark has to endure this in ''Series/PeepShow'', and naturally decides to just lie his way through it. Because of the show's InnerMonologue device, we hear what he really thinks, followed by the answer he says out loud: "Work." ''Snake pit.'' "Snake... charmer." Eventually, they arrive at, "Mother." ''[[GirlNextDoor Sophie.]]'' "Fuck! [[OhCrap No, not 'fuck'!]]"

[[folder:Music Videos]]
* Music/ThomasDolby's "Hyperactive" has a variant where the words are actually little pictures displayed on the box masks the psychiatrist and the patient (Dolby himself) wear. Takes place around 2:38 in the video; watch it [[http://www.youtube.com/watch?v=rmGxh1FhtxE#t=2m38s here.]]

[[folder:Pro Wrestling]]
* In the closest thing anyone has ever come to a shoot interview with [[Wrestling/HunterJohnston Delirious]], [[DoNotCallMePaul who never ever stops being Delirious]], Smart Mark Video gave Delirious a word association test.
* A veritable comedy of errors happened on Monday Night RAW when Wrestling/DeanAmbrose was sent for a psyciatric evaluation (though he was shown pictures of people instead of given words):
-->'''Dean''': ''(interrupting the explanation)'' THURSDAY![[note]](since Smack Down! was moving to Thursdays)[[/note]]\\
'''Psychiatrist''': ''(shows picture of Wrestling/TripleH)''\\
'''Dean''': Irritable Bowel Syndrome.\\
'''Psychiatrist''': ''(shows picture of Wrestling/SethRollins)''\\
'''Dean''': [[EtTuBrute Scumbag]]!\\
'''Psychiatrist''': ''(shows picture of Wrestling/RomanReigns)''\\
'''Dean''': ''(forlorn)'' Brother...\\
'''Psychiatrist''': ''(shows picture of Wrestling/{{Kane}})''\\
'''Dean''': TOOTHPASTE![[note]](A reference to Kane's old gimmick of Issac Yankem, DDS, insane dentist)[[/note]]\\
'''Psychiatrist''': ''(shows picture of Wrestling/HacksawJimDuggan)''\\
'''Dean''': ''(gives thumbs up)'' [[BorrowedCatchphrase HOOOOOOOOO!]]\\
'''Psychiatrist''': ''(shows picture of Wrestling/StephanieMcMahon)''\\
'''Dean''': ''(gives thumbs up)'' [[StealthInsult HOOOOOOOOO!]]

* Done to Thomas in ''Radio/OldHarrysGame''. He responds to everything with either "Hate" (for words like Mother, World etc) or "Want" (for words like Money, Power etc). Although he does respond to the word "Hate" with "Alan Titchmarsh"
* Reversed in the 'Word Disassociation Game' (or 'Word for Word') of ''Radio/ImSorryIHaventAClue'', where the teams have to provide words that ''aren't'' associated with the previous word in any way. If the opposing team spots a connection, they buzz in and gain a point.

* In ''Theatre/YouCantTakeItWithYou'', Mr. and Mrs. Kirby are asked to play this game, writing down the first word they think of when Penny says a word. Mr. Kirby's answers: "potatoes--steak"; "bathroom--toothpaste"; "lust--unlawful"; "honeymoon--trip"; "sex--male." Mrs. Kirby's answers: "potatoes--starch"; "bathroom--Mr. Kirby" ("well, you ''do'' take a long time"); "lust--human" (Mr. Kirby objects when she explains that lust is a human emotion); "honeymoon--dull"; "sex--Wall Street" (for a reason she can't comfortably discuss).

[[folder:Video Games]]
* In the first episode of ''VideoGame/SamAndMaxSaveTheWorld'', Sybil psychoanalyses Sam and you have to get him diagnosed with the fictional Artificial Personality Dissorder. One of the method she uses is free association and you can do whathever "you feel like" (Mainly, clicking things or, when you click on her, answer a word). It's doesn't have a set of other choices and failing to get the actual one you seek will take Sybil to comment you have something but she won't tell you. Well, THAT, and the following conversation:
-->'''Sybil:''' I see you are a general violent person.\\
'''Sam:''' Whoa! That's a blowing.\\
'''Max:''' Yeah, I always thought of you as an ''specifically'' violent person.
* ''VideoGame/FalloutNewVegas'': The player is asked to take one during character creation, complete with a number of humorous answers, such as "Human Shield" in response to "Mother".
* ''VideoGame/DragonAgeII'' - Varric and Anders' banter in the "Mark of the Assassin" expansion includes a back-and-forth version of this. [[FrenchJerk Orlesian]] = [[TheDandy fop]], party = crash, and Templar = "Argh, Anders is talking about Templars again."
* ''VideoGame/DragonAgeInquisition'' - Dorian tries this with Sera, only to find her answer to everything he picks is "arrows".

[[folder:Web Original]]
* ''Literature/BastardOperatorFromHell'': BOFH has to deal with it as a part of "simple vetting procedure".[[http://www.theregister.co.uk/2003/11/07/bofh_and_the_government_contract/ Played for laughs]], of course. "[[OverusedRunningGag Lager.]]"

[[folder:Western Animation]]
* ''WesternAnimation/SpongeBobSquarePants'': In the episode "Fear of a Krabby Patty", [=SpongeBob=] visits psychiatrist [[PaperThinDisguise Dr. P. Lankton]], who lists ingredients of a Krabby Patty. [=SpongeBob=] just repeats whatever Plankton says. Plankton then explains that he supposed to say a different word. Then,
-->'''Plankton:''' Tomato.\\
'''[=SpongeBob=]:''' To'''ma'''to.\\
'''Plankton:''' Potato.\\
'''[=SpongeBob=]:''' Po'''ta'''to.
* An identical scene occurs in an episode of ''WesternAnimation/AllGrownUp''.
* ''WesternAnimation/{{Duckman}}'' episode "Forbidden Fruit" had [[http://us.imdb.com/title/tt0566981/quotes this example]].
* ''WesternAnimation/{{Animaniacs}}'' "De-Zanitized" Yakko responds to Dr. Scratchansniff's word association, [[http://www.youtube.com/watch?v=cO1rTedR8NI just not the words that the doctor wanted]].
-->'''Dr Scratchansniff:''' Get out, get out! Get OUT!\\
'''Yakko:''' Leave, leave, leave.
* In ''WesternAnimation/TwoStupidDogs'', "A Quarter":
-->'''Doctor:''' Airplane.\\
'''Little Dog:''' Ball!\\
'''Big Dog:''' Food.\\
'''Doctor:''' Women.\\
'''Little Dog:''' Ball!\\
'''Big Dog:''' Food.\\
'''Doctor:''' Grasshopper.\\
'''Little Dog:''' Ball!\\
'''Big Dog:''' Food.\\
'''Doctor:''' ''[sigh]'' This isn't working!\\
'''Little Dog:''' Ball!\\
'''Big Dog:''' Food.\\
''[Doctor [[FacePalm slap his forehead]]]''
* An episode of ''WesternAnimation/CodeMonkeys'' has the entire staff evaluated by a psychologist. Mr. Larrity gets subjected to this, with [[CloudCuckoolander predictable]] [[ComedicSociopath results]].
-->'''Shrink:''' Cat.\\
'''Larrity:''' I know this one, it's ComicStrip/{{Garfield}}.\\
'''Shrink:''' Dolphin.\\
'''Larrity:''' Intelligent.\\
'''Shrink:''' Good. Shoe.\\
'''Larrity:''' [[CloudCuckoolander Intelligent again]]! [[ComicallyMissingThePoint Three for three]]!\\
'''Shrink:''' Marriage.\\
'''Larrity:''' ''Murder''.\\
'''Shrink:''' Swimming pool.\\
'''Larrity:''' ''([[RedEyesTakeWarning eyes turn red]]) Water'' murder.\\
'''Shrink:''' Orphanage.\\
'''Larrity:''' [[CrossesTheLineTwice Arson]]!\\
'''Shrink:''' Thank you, Mr. Larrity. That was a very... ''interesting'' test. ''(writes on clipboard)''\\
* An episode of ''WesternAnimation/CampLazlo'' has Edward in a psychedelic anger management class [[ItMakesSenseInContext over checkers]]. The therapist does this test, but Edward uses it to his advantage to annoy him.

[[folder:Real life]]
* In real-life therapy, the therapist doesn't really care about what a person responds, they are interested in seeing how long it takes to respond. The reasoning is that if a person takes a longer-than-average time to formulate a response to a particular prompt, they have a mental block (formally, a "complex") on that topic and it deserves to be probed deeper.