A StockPhrase, that can be related to RuleOfFunny, RuleOfFun. A common response to the question "WhyDontYouJustShootHim"

When it is used, [[MundaneSolution there would typically be a much easier and more straightforward way for something that the characters are trying to achieve]]. The person uttering the phrase, though, isn't doing it for the result, but [[ItAmusedMe the joy of it]]. [[StatingTheSimpleSolution The one asking usually would rather just get it over with.]]

A minor variant is, "Where's the sport in that?"

Often uttered by the ChallengeGamer in the face of an easy task.

See also ItAmusedMe.

* ''Franchise/DragonBall'':
** ''Anime/DragonBallZ'': Cell openly admits after becoming Perfect that he could easily [[EarthShatteringKaboom one-shot the Earth]] and be done with it, but he would rather hunt down and kill every last human on Earth one at a time and [[LovesTheSoundOfScreaming savor their terror and despair]] because [[ItAmusedMe he finds it more entertaining]].
** ''Anime/DragonBallSuper'': [[EvilTwin Goku Black]] tells [[spoiler:Future Zamasu]] that this is why he didn't use the Super Dragon Balls to make himself immortal; he'd eventually get rusty and [[BloodKnight fights wouldn't be as fun]].
* In the first chapter of ''[[Manga/YuGiOh Yu-Gi-Oh!]]'', Yami Yugi refuses to just pay Ushio the ¥200,000 (he brought double that much by "mistake"), saying it wouldn't be any fun, and instead challenges him to the story's very first on-screen Shadow Game.

* ''ComicBook/ArchieComicsSonicTheHedgehog'': At one point, Dr. Eggman decides to capture Mobians and use their LifeEnergy to power his machinery via the Egg Grape Chambers. When his robotic "daughter" Mecha asks him if he could find a more efficient and easier way to do so, Eggman nonchalantly admits, "Oh, I'm sure I can. But where would the fun be in that?"

* In ''ComicStrip/PearlsBeforeSwine'', on the April 19th, 2009 strip, Rat wrote a fairy tale which he titled "Rat's Fairy Tale O' Fairness and Justice". In that fairy tale, there was a rich bank C.E.O. [[ADogNamedDog named Mr. Bank C.E.O.]] who made $50,000,000 in bonuses and stock options by lending out loans to people who couldn't pay them back. Afterwards, the loans went bad, the bank's employees lost their jobs, the bank's shareholders lost their money, the homeowners lost their homes, taxpayers with no connection to the bank had to pay money to finance this crisis [[KarmaHoudini while Mr. Bank C.E.O. got to keep all his $50,000,000 and live happily ever after in his Colorado mansion]].
-->'''Goat:''' (''after reading the fairy tale'') Where's the fairness and justice in that?
-->'''Rat:''' Whoa. Perhaps I should re-title this.

* ''Film/ThirtyDaysOfNight''
-->'''Denise:''' Neither of you are getting me alone. Neither!
-->'''Aaron:''' Ah! We share, right? None of us have to be greedy.
-->'''Gabe:''' Yeah, come on. We'll be good.
-->'''Aaron:''' Oh, you will? Where's the fun in that?
* ''Film/{{Godzilla 1998}}''
-->'''Audrey Timmonds:''' If he's the first of his kind, how can he be pregnant? Doesn't he need a mate?
-->'''Dr. Niko Tatopoulus:''' Not if he reproduces asexually.
-->'''Audrey Timmonds:''' Where's the fun in that?
* ''Mr. Nanny''
-->''[Corinne hits Sean Armstrong with a frying pan]''
-->'''Sean Armstrong:''' What'd you do that for?
-->'''Corinne:''' For making a mess, Porky!
-->'''Sean Armstrong:''' You could've asked me to clean it up.
-->'''Corinne:''' Sure, but where's the fun in that?
* ''Film/TheAdventuresOfBaronMunchausen''
-->'''Baron Munchausen:''' What's this?
-->'''Vulcan:''' Oh, this is our prototype. RX, uh, Intercontinental, radar-sneaky, multi-warheaded nuclear missile.
-->'''Baron Munchausen:''' Ah! What does it do?
-->'''Vulcan:''' Do? Kills the enemy. [snip] Well, you see, the advantage is you don't have to see one single one of them die. You just sit comfortably thousands of miles away from the battlefield and simply press the button.
-->'''Berthold:''' Well, where's the fun in that?
* ''Film/GuardiansOfTheGalaxy'':
-->'''Peter Quill''': What is that?\\
'''Rocket''': That's for if things get really hardcore. Or if you wanna blow up moons.\\
'''Gamora''': No one's blowing up moons.\\
'''Rocket''': You just wanna suck the joy out of everything.
* In ''Film/Deadpool2016'', Ajax (or as Deadpool prefers to call him, "Francis") mutates Wade into a super immune freak with plans to enslave him to a rich bidder in order to make bank, but ever since Wade escaped, instead of wanting to put Wade/Deadpool back in the slave program for the money, Ajax complains he misses Deadpool for the fun of fighting.
-->'''Ajax''': You know it's funny, I almost miss the fucker, I like a challenge.
** And even earlier, Ajax mentioned other people he kidnapped for his slave program who sadly all passed away inside Ajax's oxygen-depriving prison tube:
-->'''Ajax''': I could cure them, but then, where's the fun in that?

* In Series/{{Smallville}} season 2 episode ''Rush'':
--->(''[[{{Superman}} Clark]] and Chloe make out in the backseat'')
--->'''Pete''': Guys, get a room!
--->'''Clark''': Where's the fun in that?
* ''Series/{{Chuck}}'' episode "Chuck vs. First Class"
-->'''Chuck Bartowski:''' The review's about me? Shouldn't Shaw be asking me about me?
-->'''John Casey:''' Where's the fun in that?
* ''Series/DoctorWho'' episode "Flesh and Stone"
-->'''The Doctor:''' Can I trust you, River Song?
-->'''River Song:''' If you like. But where's the fun in that?
** The Doctor himself is a serious abuser of this trope both in the revived series and the classic series:
--->''A straight line may be the shortest distance between two points, but it is by no means the most interesting.''
-->'''Third Doctor''', ''The Time Warrior''
** And from the same episode:
-->'''Sarah Jane Smith:''' Are you serious?
-->'''Doctor:''' About what I do, yes. Not necessarily about the way I do it.
* ''Series/LawAndOrderCriminalIntent'' episode "The Unblinking Eye"
-->'''Detective Alexandra Eames:''' [while observing a suspect in the interrogation room] She could confess, but where's the fun in that?
* In the ''Series/LawAndOrderUK'' episode "Care", as DS Matt Devlin tries to question a witness who only speaks French:
-->'''Matt:''' ''(stumbling)'' Avez vous... ''(turns to partner DS Ronnie Brooks)'' What's "seen"?\\
'''Ronnie:''' ''(Proceeds to speak to the man in perfect French)''\\
'''Matt:''' You speak French?\\
'''Ronnie:''' What do you think I am, some sort of Neanderthal?\\
'''Matt:''' You might have said something before I made a tit of myself.\\
'''Ronnie:''' WheresTheFunInThat?
** This scene is made all the funnier by the fact that Creator/JamieBamber, who plays Matt, is fluent in French and probably could have spoken the language for the entire ''episode''.
* ''Series/MontyPythonsFlyingCircus'' "Mosquito Hunters" sketch.
-->'''Hank:''' Well, I follow the moth in the helicopter to lure it away from the flowers, and then Roy comes along in the Lockheed Starfighter and attacks it with air-to-air missiles.
-->'''Roy:''' A lot of people have asked us why we don't use fly spray. Well, where's the sport in that?
** In the "Crunchy Frog" sketch, Mr. Elton describes the Spring Surprise candy package:
-->'''Elton:''' Covered in dark velvety chocolate. When you pop it into your mouth, stainless steel bolts spring out and plunge straight through both cheeks.
-->'''Constable:''' Well, where's the pleasure in that? If people pop a nice chocky in their mouth, they don't want their cheeks pierced!
* In the ''Series/StarTrekTheOriginalSeries'' episode "The Squire of Gothos". Kirk asked his captor, "Where's the sport?" in simply hanging him, as he had planned. Instead, Kirk talked his captor into [[HuntingTheMostDangerousGame staging a "royal hunt"]]. This bought Kirk enough time for a DeusExMachina rescue.
* A variant of this became a RunningGag in ''Series/NedsDeclassifiedSchoolSurvivalGuide'' whenever Gordy does his ZanyScheme and someone (usually Ned) asked him the reason for it while StatingTheSimpleSolution:
-->'''Gordy''': Because, this is more fun.

* ''Creator/RobinWilliams: Live on Broadway'' (2002)
-->Two weeks ago, the Supreme Court banned the execution of retarded people. People in Texas are going, "Shit, where's the fun in that?"

* ''VideoGame/GhostBustersTheVideoGame'' (2009)
-->'''Winston Zeddemore:''' Just once, I wouldn't mind running with these other fools ''away'' from the trouble.
-->'''Dr. Peter Venkman:''' Where's the fun in that?

* ''Webcomic/TheInexplicableAdventuresOfBob''
-->'''Fructose Riboflavin:''' Bloodless victory'? Where's the fun in that?!
* ''Webcomic/ElGoonishShive'' has Nanase using her [[http://egscomics.com/?date=2003-05-07 Fairy avatar]] spell to chat with her friends.
-->'''Ellen''': ...you're aware that [[ReinventingTheTelephone they have a lovely invention known as the "telephone" now]], right?
-->'''Nanase''': Where's the fun in that?
** And "[[http://www.egscomics.com/?date=2004-10-29 This]] isn't any fun if you don't [[VitriolicBestBuds sass-back]]".

* ''WesternAnimation/BeastWars'' episode "Beast Wars: Part 1"
-->'''Dinobot:''' Their defence shields are down! Destroy them!
-->'''Megatron:''' Now where's the fun in that?
* ''WesternAnimation/BatmanTheBraveAndTheBold'': The Joker has a song and dance number revolving around this phrase, after Harley asks him if he's going to unmask Batman.
** He also uses this phrase in the episode where [[spoiler: he teams up with Batman]] in reference to being a goodguy.
* ''WesternAnimation/TransformersAnimated:''
--> '''Ratchet:''' "Why didn't you just use the EMP?"
--> '''Prowl:''' "Where's the fun in that?"
* ''WesternAnimation/ScoobyDooMysteryIncorporated'':
--> '''Shaggy''': Can you give us a straight answer?
--> '''Mr. E''': Where's the fun in that?
* In the WhatIf episode of ''WesternAnimation/{{Ben 10}}'' where Gwen was the one the [[ClingyMacGuffin Omnitrix]] attached itself to, [[BigBad Vilgax]] has her restrained and selects from a range of sharp-looking tools to forcibly remove it from her.
-->'''Gwen ''[nervously]'':''' Couldn't you just slip the watch off?\\
'''Vilgax:''' And what fun would ''that'' be?
* Discord of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has this to say about making sense:
--> '''Discord''': ''[='=]Make sense'? Aww; what fun is there in making sense?''
* ''WesternAnimation/FamilyGuy'':
-->'''Quagmire''': Oh, it was great! And guess what? I smuggled a whole bunch of fireworks back in my anus.
-->'''Peter''': Uh, Quagmire, fireworks aren't illegal here. You could've just put 'em in your car and driven 'em up here.
-->'''Quagmire''': (smugly) Huh, yeah, that's just as fun.
* ''WesternAnimation/TeenageMutantNinjaTurtles2012'': In the episode, "The Kraang Conspiracy," the Kraang have captured April and plan to get a DNA sample from her by using a giant needle to the head, which will kill her. When April points out that she could just give them a lock of hair for DNA, the Kraang admit that she ''could''... but they find the needle far more entertaining.