->''"I'm still not quite sure how [[Creator/StephenieMeyer SMeyer]] came up with her; it's like she wandered in from a better book."''
-->-- '''cmdr_zoom''', commenting on [[http://cleolinda.livejournal.com/672553.html Cleolinda' s LiveJournal]] about ''Literature/{{Twilight}}'' character Alice.

The character is brilliant. They might be any role but no matter what trope they fall under, whether a single trope or many, they all have one thing in common. You love them, but the writer doesn't. It's not their fault, they do the best they can. They just never seem to get the screentime that you think they deserve. That [[ADayInTheLimelight Day in the Limelight]] isn't forthcoming, the episode focusing on their mysterious past doesn't turn up, you never get to hear their snarky remarks on a situation that just calls for it and after five pages of teasing they get PutOnABus to Nowhereville or get a [[DroppedABridgeOnHim bridge dropped on them]].

Often happens when a single- or few-episode character is introduced. They show great promise, with an interesting background or interaction with the main character(s), and could have led to a compelling plot or new dynamic if made a permanent fixture, or at ''least'' a recurring character -- but were underdeveloped and then discarded. Occasionally this happens to someone whose backstory is [[AllThereInTheManual revealed in supplementary materials]], or in a video game are filled through sidequests, which are [[PlayTheGameSkipTheStory very likely to be skipped and ignored]], although it's especially annoying if [[NoExportForYou these supplementary materials were never available in your country]].

Contrast CreatorsPet, this trope's exact opposite, where a character ''isn't'' considered good by many viewers but keeps getting exposure anyway. A subtrope of TheyWastedAPerfectlyGoodPlot, supertrope of TooCoolToLive. Nearly always an EnsembleDarkHorse. FanFic writers are especially drawn to these characters, as the FanficFuel they generate can be prompts for many stories.


* TheyWastedAPerfectlyGoodCharacter/AnimeAndManga
** ''TheyWastedAPerfectlyGoodCharacter/DragonBallSuper''
* TheyWastedAPerfectlyGoodCharacter/{{Literature}}
* TheyWastedAPerfectlyGoodCharacter/LiveActionFilms
* TheyWastedAPerfectlyGoodCharacter/LiveActionTV
** ''TheyWastedAPerfectlyGoodCharacter/{{Supernatural}}''
* TheyWastedAPerfectlyGoodCharacter/VideoGames
* TheyWastedAPerfectlyGoodCharacter/WesternAnimation
** ''TheyWastedAPerfectlyGoodCharacter/TheSimpsons''


[[folder:Comic Books]]
* ComicBook/{{Ares}} from Creator/MarvelComics was portrayed as a PapaWolf, [[HeelFaceTurn once villain]] of ComicBook/TheAvengers who was recruited onto the Mighty Avengers team. However, the team itself was short-lived as after only two short arcs the team was disbanded and he became a Dark Avenger instead. This led to him being [[TheWorfEffect tossed around by every other villain the team faced]] and the book focused on other characters instead. He scored a few crowning moments of awesome while being neglected but it seems increasingly likely that he won't feature too prominently anymore seeing as [[spoiler:The Void tore him in half in an embarrassingly short CurbStompBattle during Siege.]]
* DC's ''New 52'' introduces Ev Crawford, a.k.a. Starling, in the revamped ''ComicBook/BirdsOfPrey''. Starling is a rarity: a breakout character from DC's reboot, a quick shot with a gun, a devil-may-care attitude, and cool tattoos. Plus, she is a bisexual character, and the reboot was supposed to be more diverse in its character roster. Starling became a fan favorite... so naturally, she was revealed to be a traitor in 2013, tossed into comic book limbo, and has been forgotten ever since.
** In the old continuity ''Birds of Prey'', Tabby Brennan was introduced as an [[EvilCounterpart Eviler Counterpart]] to the Huntress, and was set up to be able to return as a recurring villain. When the series did bring her back, it was to kill her off stupidly in one issue.
* [[http://en.wikipedia.org/wiki/Shamrock_(comics)#Fictional_character_biography Shamrock]], Marvel's [[CaptainEthnic Captain Irish]] heroine. She's possessed by the spirits of dead Irish soldiers who have unfinished business. When they possess her they give her the speed, strength and martial skill of a thousand dead warriors... oh sorry, they actually made her ''really, really lucky''. But wait, it gets better; she retired from superhero-ing to become... ''[[StayInTheKitchen a hairdresser]]''. And ''no one cared!''
* ''Comicbook/TeenTitans'':
** CuteMute and {{Body Surf}}er Jericho. After being stuck on a floppy as a BrainwashedAndCrazy ghost for a couple years he was finally revived and restored to his old self and with a new body... only to be shoved into limbo about ten issues later where he would turn up a in couple years [[HeelFaceRevolvingDoor evil again due to multiple evil personalities from his power of possession (and also possibly from being 'dead')]] and [[spoiler:ultimately suffer EyeScream]]. What makes this even more of a waste was that during Jericho's short time as a newly revived hero, he had hardly any interaction with any of his old friends (especially best friend/almost love interest Raven who resurrected him but instead their relationship seemed [[DerailingLoveInterests forgotten]]) or a decent reunion with his father Deathstroke the Terminator, or really anything about the character was explored besides "mute son of Deathstroke". Now, the mute part has been taken away, thus Creator/DCComics having one less hero with a physical disability. Besides some sweet bonding moments with his half-sister Ravager, Jericho was mostly stuck in the background and underused until he was thrown in to the mediocre and forgettable stories DCU: Decisions and the Titans/Teen Titans/Vigilante crossover Deathtrap. However, as of ''ComicBook/BlackestNight'' [[spoiler:Jericho seemed to have recovered from both insanity and EyeScream... for now.]]
** Several fans of the modern Comicbook/{{Superboy}}, disappointed at his editorially mandated shock death in ''ComicBook/InfiniteCrisis'', were perked up by the reveal that his evil yet sophisticated clone Match would finally be made part of a teen villain team alongside fellow evil clone Inertia. Since Match had previously infiltrated Superboy's close circle of friends and had successfully manipulated them and even gained a villainous crush on Wondergirl thanks to his high degree of intelligence, it was hoped he'd be an epic villain and we'd get to here some great monologues. Then the team finally appeared. Match was a carbon copy of Bizarro. No real characterization. Weaker power level. And redundant; a Superboy Bizarro had already been done. He was eventually murdered by Superboy-Prime ''offscreen'' just prior to the reboot.
** Doomed/Reiser, a college freshman who accidentally gained the ability to become a Doomsday-like monster, had most of his intrigue removed when transferred from his short-lived solo comic[[labelnote:*]]A lukewarm reception resulted in ''Doomed'' getting canned after six issues, seven including the "sneak preview"[[/labelnote]] to the Teen Titans. Initially, Doomed's induction seemed to provide an opportunity for further exploration into his efforts to prove he has a greater potential for good than Doomsday did, overcome his difficulty communicating as a vocally unintelligible monster, and address the possibility that he might someday become unable to resume human form. At the least, Reiser's acceptance of his dual nature at the end of his book suggested that joining the Titans would allow Doomed to unleash the fullest extent of his abilities. Unfortunately, his tenure basically consisted simply of making some very gratuitous cameos, before heading back to Metropolis. This also resulted in Reiser having even less personality than he did in the solo series.
* ''Franchise/SpiderMan'':
** Toxin was introduced in the ''Venom vs. Carnage'' series as being basically a ''good'' counterpart of Spider-Man's villains ComicBook/{{Venom}} and Carnage. The character became an EnsembleDarkHorse amongst some fans, and could have been quite interesting, having his own conflict and a unique relationship with his symbiot. But all he got was a short-lived limited series where he fought mostly villains that weren't really able to match him (his main antagonist, Razor-Fist, was just a guy with blades instead of hands. Against a guy ''with Venom's and Carnage's abilities combined''), and was never actually seen again after that. When the symbiote finally showed up again, it was stripped from its original heroic host, BrainwashedAndCrazy and forced to bound with a Eddie Brock to go kill the Flash version of Venom.
** During the poorly received "The Other" storyline, a subplot involved Spidey fighting a new villain named Tracer. Tracer at first seems completely forgettable, literally just a punk with a gun, but he is later revealed to be a robotic entity that claims to have arisen from the internet as a sort of god to the world's computers (like Marvel's very own version of [[Anime/SerialExperimentsLain Lain).]] He gets destroyed, but declares that he'll be back. He hasn't been back.
** Carl King, aka the Thousand, was a one-shot villain introduced as Peter Parker's high school bully who was aware that Parker was Spider-Man. Jealous of Peter's powers and wanting some of his own, King eats the now-dead spider that bit Peter, which causes his body to transform into a HiveMind swarm of spiders. He gains the ability to "possess" people by entering their bodies and eating their insides, wearing their skin like a suit and mimicking their voices. His ultimate goal is to steal Peter's life. While he could have been a decent recurring villain as well as a good EvilCounterpart to Peter, he's killed off in his debut when all of his spiders die.
* This is pretty much the premise of ''Comicbook/AvengersArena'', killing off [[KidHero teenaged heroes]] with cult followings in a [[Literature/TheHungerGames Hunger Games]] style fight to the death. Because the characters originated in series that had been cancelled though, they fall into CListFodder box described above. Detractors reaction has pretty much unanimously been "You could have brought the characters back another way and considered reviving their series instead of killing them in cold blood, damn it!"
* ''ComicBook/FantasticFour'':
** During the story arc in which Franklin Richards was sent to the distant future then came back with a PlotRelevantAgeUp, Marvel seemed to bend over backwards to make sure the adult Franklin ''never'' encountered Rachel Summers, the time traveler who was his girlfriend in [[ComicBook/DaysOfFuturePast her own alternate future]]. Then when the arc was concluded they promptly [[RetGone erased the adult version of Franklin from existence]] and brought back the child whose lack of control over his powers means his only way to participate in stories is as a either a kidnapping target or a source of DeusExMachina. At least the aged-up version was an ''actual character''.
** Reed's father Nathaniel became a warlord in another dimension and fathered the warrior woman Huntara. Years later, he got summarily retconned as just an alternate universe version of Reed's ''real'' dad, and then [[DroppedABridgeOnHim killed off-panel.]] A completely different character was then introduced as Reed's "real" dad.
* ''Franchise/{{Superman}}'' villains and AbusiveParents Zod and Ursa had their young child end up on Earth, where Superman and Lois Lane adopted him under the name Christopher Kent. The CharacterDevelopment and story potential opened up by Clark and Lois finally becoming parents was then wasted when Christopher got sucked into a YearInsideHourOutside dimension for a PlotRelevantAgeUp and wound up becoming just another minor character by the "New Krypton" arc. (He ''did'' get some further development during ''New Krypton'', though). Especially sad as the ''ComicBook/{{New 52}}'' reboot came not too long after all this, so Christopher's change to the status quo would not have been permanent in any case. Chris eventually showed up at the end of Dan Jurgens' Rebirth run - as OverlordJr, with no one remembering the time when he lived with Clark and Lois anymore thanks to the events of ''SupermanReborn''.
** Unfortunately, ''Superman himself'' fell into this in the ''New 52''. He was introduced as a younger and angrier figure that considered himself “Superman first, Clark Kent later”, just like the Silver Age. His characterization varied across books, as each writer was more interested in depicting their own interpretation of Superman instead of delivering a single, more cohesive narrative. By the time ''ComicBook/SupermanTruth'' hit the shelves, fans were tired of the dark and brooding Superman and preferred the more optimistic ''ComicBook/SupermanLoisAndClark''.
* This was particularly bad in ''ComicBook/ArchieComicsSonicTheHedgehog'' during the Penders/Bollers era as many characters were introduced, especially by writers other than the two, then dumped as the two did their own things.
** This came to a head when [[ExecutiveMeddling Ken Penders decided to sue Sega itself.]] He basically attempted to claim ownership over the entire race of Echindas within the Sonic universe, as a stepping stone for his own spin-off. The spin-off ended up in DevelopmentHell, but the damage was done. Every single character not created by SEGA or under effective ownership by Archie was ExiledFromContinuity.
* The otherwise pretty forgettable ''Comicbook/{{Quasar}}'' spinoff ''Star Blasters'' introduced an alien robot villain named Skeletron. He claimed to be the sole survivor of an ancient race of robots called the Turgentine Technenium, who had dominated a huge swath of the Marvel Universe eons ago, only to finally be destroyed in a tremendous war with the organic races of that era. He got killed, and the Turgentine Techenium hasn't been mentioned since.
* Creator/ElliotSMaggin invented a character named Superwoman who had a lot of potential. Kristin Wells was a time traveler from the distant future who used then-commonplace technologies to be a superhero in the present day (she actually first appeared in non-superhero form in Maggin's Franchise/{{Superman}} novel ''Literature/MiracleMonday.)'' Superwoman only received a handful of appearances before Comicbook/CrisisOnInfiniteEarths erased her from history. She's probably best known these days for having a non-speaking cameo in ''Comicbook/WhateverHappenedToTheManOfTomorrow'' Half her shtick, meanwhile, got appropriated by the Comicbook/PostCrisis character Comicbook/BoosterGold (a time traveler who uses his era's tech to be a superhero).
* Towards the end of DnA's run on Nova, the Nova Corps started to be built up again. All of the new recruits were interesting characters and had a lot of potential, but perhaps none more so than Zan Philo. A Skrull member of the Nova Corps who had been trapped in the Fault for over thirty years, he seemed to know several things about the Nova Force which even Richard didn't, and served as a drill instructor for several issues. Between the fact that he was a heroic Skrull, was a very competent character, and had a lot of unanswered questions in his backstory (why does he have two artificial arms and one regular one?), Zan Philo was just full of potential.
* The premise of ''ComicBook/{{Axis}}'' is an event that causes heroes to become bad and villains to become good, known as "Inversion." A number of fans and reviewers have pointed out that most of the inverted heroes are acting in rather generically evil ways, though the characterizations of the inverted villains have been met with praise for the way the baddies are portrayed as retaining their negative traits even when trying to do good.
* ''ComicBook/ScottPilgrim'' has a couple:
** Stacey Pilgrim was an interesting "normal" character (for a certain value of [[MundaneFantastic normal]], anyway), but she almost completely disappears from the series after the second volume. When she reappears in the final volume, she's [[OutOfCharacterMoment suddenly acting like a jerkass.]]
** Julie Powers was a hot but snarky woman who wasn't afraid to tell Scott his faults at first, before she was [[{{Flanderization}} flanderized]] into your generic {{jerkass}} character in volume three.
** Knives Chau was a fun, if slightly stereotypical, cute Asian teen character in the first two volumes, only to be DemotedToExtra as the less interesting GrumpyBear Kim Pine began taking her place. In the last volume, she only appears in a whopping total of ''two'', plot-unimportant scenes.
** Hollie was a cute-looking girl with a good character design and a dynamic of being [[OddFriendship best friends with Kim]], but the scenes she was in can be counted on one hand - almost none of them with Kim.
** Matthew Patel was easily the most likable out of all the evil exes, yet he was only in a single scene with absolutely no build-up, and Ramona never talks about him even once after that.
* ''World's Finest'' #246-247 by "Zany" Bob Haney is an extremely [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age,]] entertainingly (if you're into [[WhatDoYouMeanItWasntMadeOnDrugs that kind of thing)]] insane story about Superman being framed for abusing his long-lost hunchbacked identical twin brother. Right. Not surprisingly, later stories did not reference it. However, [[MrExposition the plot is introduced]] by a little alien criminal guy named Ram Drood. We've never seen him before, but the JLA has apparently encountered him repeatedly and call him "the greatest space bum in all the galaxies!" We never learn what exactly he's done to earn himself that reputation, and he clearly lives his life on the shady side, and yet he also clearly isn't so villainous that JLA would feel obliged to haul him off to the SpacePolice or whatever, and they hear him out peacefully. In fact, he comes across as a fairly adorable and intriguing JerkWithAHeartOfGold who it would have been fun to see return once in a while, but unfortunately he's stuck in a story so ridiculous that no one wanted to revisit any elements of it.
* In the Silver and Bronze Age, Superman had an occasionally recurring SpacePirate enemy named Amalak. He was very much a C-lister, but in his very last Pre-Crisis story, he received a [[TookALevelInBadAss villainous upgrade]] with a creepy BadAssBeard and returned on a RoaringRampageOfRevenge that involved unleashing a [[{{Kaiju}} giant monster]] on Metropolis -- which [[NightmareRetardant unfortunately was drawn in a way that was more cute than scary.]] Still, goofy giant monster notwithstanding, the effort to make Amalak himself into a more serious threat actually worked well. Sadly, he died at the end of the storyline. Oddly, one of the very last Pre-Crisis Superman stories involves an encounter with an alien who looks exactly like Silver Age Amalak, but who is given a different name in the story, and nobody notes the resemblance.

[[folder:Comic Strips]]
* Galaxoid and Nebular, the two aliens Calvin sells the Earth to in ''ComicStrip/CalvinAndHobbes'', could've been fun characters. Problem is, they were introduced ''extremely'' late into the strip (two months before it ended), and thus were only featured in two arcs.

[[folder:Fan Works]]
* Smaug in ''Fanfic/LayDownYourSweetAndWearyHead''. Thorin spends all his time worrying about the dragon's inevitable appearance. Then when he finally appears, Thorin shoots him and kills him in the space of a few paragraphs. We scarcely get to see Smaug at all. Even his attack on Dale is off-screen.
* Cerise from ''[[FanFic/MyLittleUnicorn My Brave Pony: Star Fleet Magic II]]'' is a major in Starfleet, can stand toe-to-toe with Lightning and can use the Uniforce. She is a one-shot character.
* In ''Fanfic/ThePrayerWarriors'': ''[[Franchise/HarryPotter Battle With the Witches]]'', Voldemort appears in a single scene, establishing himself as an enemy to both the Prayer Warriors and Hogwarts, and blackmailing Draco into killing Michael with the threat of killing Ebony so that he will be able to continue to fight against Dumbledore. It would have been more interesting to have an additional opposing faction, but Voldemort is never seen again.
* This happens pretty often in [[WebComic/NuzlockeComics Nuzlocke]] stories due to RealLifeWritesThePlot. A writer can come up with an interesting and complex personality for a Pokemon... only for it to die to a fluke critical hit before they can fully develop. One notable example is Vinny the Magneton in Petty's Nuzlocke Challenge, who developed a huge fan following when he was introduced due to his interesting personality and good performance in battle... and he unceremoniously died to a critical in the next chapter.

[[folder:Films -- Animation]]
* The Furious Five in ''WesternAnimation/KungFuPanda''. Wonderful character design, awesome powers, voiced by the likes of Creator/LucyLiu and Creator/JackieChan, each with the potential for intriguing backstories -- but for such an imaginative, talented group of characters they seem remarkably underutilized. However, they're given a bit more to do in the sequel (particularly Tigress) and are also fleshed out a bit more in supplementary material like the ''Secrets of the Furious Five'' special and the ''Legends of Awesomeness'' series.
* Brutus of ''WesternAnimation/TheSecretOfNIMH'' has a scary introduction where he menaces Mrs. Brisby with an electrified spear, but that's his only appearance in the film. He's apparently in the scene where the rats are moving Mrs. Brisby's house as Justin shouts for him, but he's not on-screen. A scene of him actually getting to ''use'' his badass electro-pike (against Dragon, perhaps?) would have been nice.
* Zee from ''WesternAnimation/MonsterHouse''. At first she's a nasty (though darkly humorous) subversion of the sweet and kind babysitter, but there are a few moments here and there that suggest she's not altogether bad and there's even some build-up as to her involvement in the titular Monster House (at one point she offers to go and see what DJ is so afraid of). Given the emphasis put on her in the film's first half, many viewers expected her to turn up again in a ChekhovsGunman capacity, but ...[[TheUntwist nope]]. Instead [[WhatHappenedToTheMouse she disappears halfway through the film]] and only reappears for a tiny scene during the closing credits.
* ''WesternAnimation/MyLittlePonyEquestriaGirlsFriendshipGames'': The [[OpposingSportsTeam Shadowbolts]] weren't given much screen time -- surprising since they're the focus of the toyline (along with the protagonists, of course), were among the first things leaked and/or formally revealed about the film, and promotional materials (such as posts by the official ''My Little Pony'' facebook page and the official Equestria Girls website) pushed [[CounterpartComparison parallels between them and the Humane Six]] and gave interesting character traits [[InformedAttribute that are, for the most part, unexplored in the film proper]].
* Valka in ''WesternAnimation/HowToTrainYourDragon2''. She's shown to be an incredible character with a connection to dragons, a sympathetic backstory, and a ''very'' spooky design aesthetic that is great to look at. But then she gets pushed to the sidelines for the sake of Hiccup's character development, and in a situation where you'd think she'd do great, she ends up being pushed down almost immediately. WordOfGod says that she was originally conceived as the BigBad, which does explain it somewhat.
* ''WesternAnimation/TheBookOfLife'':
** Manolo's cousins, the Adelita Twins who fought during the revolution and are also the only badass Sanchezes to not be Bull Fighters. Only got two scenes.
** Joaquin's dad is talked about a lot but never makes an appearance which leads to all sorts of Fanon.
* Finnick from ''Disney/{{Zootopia}}'' starts off as a cutesy sidekick to Nick, who is apparently a baby fox that wants to grow up to be an elephant...only for the audience to find out later on he's actually a grown up fennec fox that has a cynical, aggressive, tough as nails personality and a deep voice. However, despite the fact that he makes his personality very well known, he only gets three lines and is in the movie for less than 5 minutes, to the point where he's pretty much the only character in the movie whose nowhere to be found in the DancePartyEnding (which is also kind of weird considering he can be seen on many of the promotional materials for the movie, to the point where he has his [[AscendedExtra own toy commercial]]).
** However, the directors have acknowledged his popularity, and have gone on record saying that if a sequel is made, he will have a bigger role.
* Most of the characters in ''WesternAnimation/TheSecretLifeOfPets'' appear to be in the movie just for audience appeal, and ended up largely superfluous to the plot. Among the protagonists, Chloe and Tiberius only contributed briefly to Max's rescue, while Buddy, Mel, Norman, and Sweetpea could've stayed home for all the difference they made.

[[folder:Pro Wrestling]]
* In the Wrestling/{{WWE}}, Wrestling/MuhammadHassan was original portrayed as an Arab-American [[MistakenForTerrorist suffering from racism in a post-9/11 world]]. Judging by his character alone, he had the potential of becoming one of the biggest [[TheWoobie woobies]] ever. However, he was treated as a typical ForeignWrestlingHeel by racist fans despite being billed from ''Detroit, Michigan'' to the point where he eventually became the very thing he was stereotyped as.
* Paul Burchill's pirate gimmick, in which the wrestler discovered one of his distant ancestors was a pirate so he began to model himself as one, swinging onto the ramp from a rope and brandishing a cutlass, was much beloved by the fans. It even came about at the height of the popularity of ''Franchise/PiratesOfTheCaribbean''. But, the gimmick was axed prematurely because Wrestling/VinceMcMahon couldn't understand why a pirate would be a Face.
* Hade Vansen, a mysterious British wrestler who was supposed to feud with the Undertaker, was released before he debuted. Most fans feel it was a waste
* When [[Wrestling/{{Goldust}} Dustin Rhodes]] returned to WCW in 1999, it was originally supposed to be in the guise of "Seven," a ghoulish, pail-skinned character in a long coat and wide-brimmed hat. [[https://www.youtube.com/watch?v=QWtXAtGJ4JQ One vignette]] for the character features him staring at a child through the child's bedroom window, and then the child's eyes turn into empty black pits. When the character actually debuted, he floated to the ring (with assistance from some wires) and then Rhodes broke character and cut a worked shoot promo verbally bashing this gimmick, as well as the Goldust gimmick. The next time he was seen, he had a completely different gimmick, and the Seven character never even wrestled a match. The gimmick was actually the brainchild of Rhodes and his father Dusty, but the character was dropped after [[ExecutiveMeddling the network executives feared that he would be misinterpreted as a child abductor]].
* Maxine was an EnsembleDarkhorse for Diva fans on NXT Redemption. As well as having a solid character, she was quite good in the ring too. When NXT Redemption was cancelled, she could have made for a good top heel in the women's division - or at least a character role on TV. She spent a couple of months barely being used, and opted to ask for her release.
* {{Wrestling/Layla}} returned to WWE after a year off (due to a torn ACL) fresh off a HeelFaceTurn - and ''very'' improved in the ring. As Wrestling/KellyKelly was on her way out, WWE were in need of a new top babyface Diva - and Layla had gotten decent reactions from crowds beforehand. However she was barely on TV and got no mic time to herself at all. Despite wowing people in the ring, nothing was done with her at all. It happened again a year later when she turned heel on her friend {{Wrestling/Kaitlyn}} - seemingly forming an alliance with AJ. This was dropped after a couple of weeks and Layla was PutOnABus for months for unknown reasons.
* The Beautiful Fierce Females on NXT, mostly due to RealLifeWritesThePlot. Wrestling/SummerRae and Wrestling/SashaBanks formed a PowerStable hoping to take control of NXT - later recruiting Charlotte to make it a villainous version of TheThreeFacesOfEve[[note]]Sasha as the Child, Charlotte as the Wife and Summer the Seductress[[/note]]. However Charlotte left for a few months to get breast implants. The feud between Paige and Emma also took centre stage and Bayley also needed people to feud with - so the [=BFFs=] never got much of a chance to get pushed as a top heel faction. What's more is that Summer Rae's main roster career took off, meaning that she had to stop appearing at NXT. When she returned, the group was quickly broken up. Put it this way: the first time the three of them wrestled in a 6-Diva tag together - it was the start of their break-up.

* ''Toys/{{Bionicle}}'':
** [[CodeName Dark Hunter Ancient]]. He's a unique case: started out as a decent character (evil but not outright malicious, and a founding member of the Dark Hunters), but was overall plain and unimportant. Not many would've missed him. Then, with no foreshadowing, he's revealed to be a DoubleAgent for the good guys. He's become interesting! He is then abruptly killed off and forgotten completely, rendering this reveal pointless (because no other character found out). Worse, the plot which led him to be killed was [[AbortedArc abandoned after that chapter]].
** Other Dark Hunters might also count, such as Guardian, who only ever appeared in ''one scene'' before being killed by the BigBad ForTheEvulz, even though they had an [[AllThereInTheManual in-depth backstory written for him]]. {{Toyless Toyline Character}}s are prone to this, as a lot of them come off as more interesting than the main characters, but are always forced to the back because [[LoadsAndLoadsOfCharacters there's too many of them]].
** Some might think they wasted Tren Krom too. Sure, he had a great impact on the story already, and was an interestingly developed character (some sort of a benevolent but still mean-spirited EldritchAbomination who's terrified to see what the world he was once appointed to rule had come to), but he was bound to his island prison, which limited his use greatly. Then, he became free, and when we next see him... [[DidYouJustPunchOutCthulhu his pieces are all over the scenery]]. [[JustifiedTrope Justified]] in that killing off powerful characters was the ''point'' of this story, but still. There was great potential in the guy.
** Telluris. A crazed and evil GadgeteerGenius who does have a good side, but this is usually overshadowed by his mighty mechanical scorpion-war machine, the Skopio XV-1. The Skopio only ever appeared in [[OneSceneWonder one scene]] (not counting its animation model appearing in ''The Legend Reborn''), in a difficult-to-get side story, and got trashed. Thus, the most defining aspect of Telluris' character was gone. Telluris also received an in-depth history, and even seemed like an actual likable character, only to be killed off later for no reason whatsoever, before he could do anything that had an impact on the plot.
** Alternate-Teridax, the benevolent AlternateUniverse-self of the story's BigBad. He is brought to the main universe, but only appears for a short action scene where he brutally demolishes some {{Mooks}}, and is then forgotten. He doesn't even play a part in defeating the original Teridax, and nobody seems to care that he's there.
*** In both of the last two cases, it's quite possible that more would have been done with them if not for the ExecutiveMeddling that shut down BIONICLE and left some stories half-written.
** The Vahki made a huge impact on fans in the 2004 web animations and tv commercial, which portrayed them as merciless, extremely efficient and creepy law enforcers that keep the city in a constant ''Literature/NineteenEightyFour''-esque state. They had powerful abilities, could show up everywhere, attacked in swarms, and being fully robotic, had no reason to care about their lives. This depiction never came up elsewhere; the comics, books and movie turned them into disposable {{Mooks}} easily beaten though convenient circumstances and barely ever using their powers. The writer [[CreatorsPest hated them so much]], he wrote them out of the story.

[[folder:Web Animation]]
* ''Machinima/SBBBrothers'':
** Presumably; this was what the producer thought about Kristen and Roscoe. Before he canceled the original ''Sims Big Brother 7'', the two were brought back as the guest star players. Both were evicted second and didn't have a chance to develop (That and SRN admits that he had almost ''no'' creativity while working on ''Sims Big Brother 4'' anyways; and [[SeinfeldIsUnfunny it shows]].) However when the viewers chose the cast of ''All stars'', Roscoe sadly didn't make the cut (He ''did'' have several amusing moments; though, more than can be said for Kristen) but Kristen was one of two people from season 4 that made it in - the other was Johnny. Kristen wasn't even a ''producer's choice''!
** Unfortunately; the same could be said about a lot of the big brother 4 cast. CJ seemed almost a background prop despite being popular enough to win (Viewers voted on the winner) Brian and Sam seemed to be in control of the game, heck, Sam is the only player who was ''never nominated''.
** The viewers also thought this about Dana, too. Dana was another early boot from Big Brother season 2 but was voted in as well.

[[folder:Web Comics]]
* ''WebComic/CheckPlease'':
** Downplayed case, but some believe it happens to Bittle. The first 2 years of the comic heavily focus on Jack's issues, his past and his plans for the future, leaving Bittle to have focus only during his coming out, his [[spoiler: concussion]] and his [[spoiler: crush on Jack]] during year 2. Bittle is heavily implied to be a rather complex character, and things about him never got explored, such as his relationship with his father and his conservative family, his bullying-filled childhood, his fear of checking, that seems to expand to most forms of physical contact and his romantic life.
** Kent's implied narrative is very compelling, dramatic and got a lot of fans interested in it after [[spoiler:Jack's comments about their relationship brushing off Kent as a physical thing, while Kent is still in love with him]]. That added to the rise in popularity of Kent/Tater made a lot of people interested in his side of the story,. but since the plot takes place from Bitty's point of view, and he can't stand kent, he doesn't really get any focus.
* The "To Thine Own Self" arc of ''Webcomic/GeneralProtectionFault'' introduced some side characters who would have been interesting in their own right as counterparts to the main cast, but got killed off before long. Examples include a version of [[InsufferableGenius Yoshi]] who is a savant at engineering but otherwise mentally retarded, Wong Li, a diminutive yet extremely powerful operative and a ShrinkingViolet version of [[FieryRedhead Sharon]]. Unfortunately, most of the resistance characters are implied to have been killed off when the resistance hideout is raided, and Nega-Sharon [[spoiler:is a ReverseMole for the Emperor, and gets killed when an explosion causes the roof to collapse on her]].
* ''Webcomic/{{Homestuck}}'': The [[InsectoidAliens trolls]] of ''Hivebent'' hover somewhere around 'deuteragonist' level, but are still this. (They're introduced in Act 5, [[spoiler:almost half of them are dead]] by Act 6, and they're the [[RagtagBunchOfMisfits protagonists]] of a [[ComingOfAgeStory compelling]], highly abridged StoryWithinAStory that ''Hivebent'' gives us [[FanficFuel only an idea]] of.) They each have their own distinct personalities and [[DysfunctionJunction methods of coping]] with the FantasticCasteSystem and their species' truly messed up culture. They have an alien system of romance that the author created ''specifically'' to bait shippers with. It should come as no surprise that they're also EnsembleDarkhorse[=s=] ''par excellence''.
* ''Webcomic/{{Starfighter}}'': Encke and Keeler, the [[TeamDad lea]][[TeamMom ders]] of the Sleipnir ship. They are so far the ones to show to be the sanest and mot level headed members of the cast, but some fans feel that their romantic tension need more screen time, specially because, aside from a flashback implying that Keeler was Encke's ClosetKey, there isn't much to their relationship outside of friendly and professional.
* ''Webcomic/VGCats'': To say the least, Ramsoomair's style was good back in the day. He made a number of jokes about ''VideoGame/StarFox'', but the only time anyone actually got to see how he would draw any of the characters aside from Slippy Toad was in the strip where [[YaoiFangirl Aeris]] imagines Fox & Falco having sex while making bad in-jokes... with Wolf presumably joining in later.

[[folder:Web Original]]
* ''Roleplay/SurvivalOfTheFittest'' has LoadsAndLoadsOfCharacters, each with detailed backstories, characterizations, and other information [[AllThereInTheManual inside their profiles]]. It also happens to be a DeadlyGame in which characters die regularly. As you might expect, many characters die early on, or without reaching their full potential.
* In WebVideo/TheNostalgiaCritic's review of ''Film/OsmosisJones'' had a parody of ''WesternAnimation/InsideOut'' with other actors as his emotions. But instead of any character references, they mostly just fight about whether they ripped off the former movie or not.
* ''WebVideo/SuperMarioLogan'':
** Name any student character that appears in the "Bowser Junior's Summer School" or "First Grade" story arcs that isn't Junior, Toad, Cody, or Joseph. Almost all of them never show up in any other videos besides those story arcs. [[ShowWithinAShow Charleyyy]], Black Yoshi, Franchise/{{Shrek}}, and Logan are in the "Summer School" story arc, but they don't really count, due to the former three being recurring characters, and the latter being [[AuthorAvatar the series' creator]].
** The Strongbottom Family, all of whom are royalty from the Iron Asses of Wales and are related to Chef Pee Pee. Naturally, this would raise a lot of possibilities. What sort of antics would Junior get up to with the sisters? What sort of development would Chef Pee Pee go through with his father? Where did Stacy learn [[PerfectlyCromulentWord "Queef?"]] What sort of struggles would Chef Pee Pee and Benjamin go through taking care of [[UpToEleven BOTH the Strongbottoms and Bowser's family?]] What sort of relationship would Bowser and the King have? Where is Queen Strongbottom? How did Chef Pee Pee go from royalty to a common house chef? There was a lot that could be done with this family and could of added a lot of characterization, depth, character development and even an interesting backstory to Chef Pee Pee. [[spoiler:But instead, King Strongbottom gets killed by his servant Benjamin, (Even more baffling because Strongbottom says that Stacy would take the throne if he died, yet we never see Stacy again), [[FlatCharacter Stacy never goes beyond being a cheerleader who keeps saying "Queef"]] and Chef Pee Pee's big sister [[NoNameGiven is not even named]].]]