[[quoteright:314:[[ComicBook/ScottPilgrim http://static.tvtropes.org/pmwiki/pub/images/Scott_Pilgrim_vs_The_World_comic_image_for_The_I_Love_You_Stigma_8326.jpg]]]]
[[caption-width-right:314:[-IT BURNS-]!]]

->''You know what? You gave it away too early. You're an "I love you" slut.''
--> - '''Robin, to Ted,''' ''Series/HowIMetYourMother''

There is a danger in using the term "Love" when directed towards a person who is not your relative ([[DysfunctionalFamily and sometimes even then]]). When done properly and the feeling is reciprocated, it ends up as a RelationshipUpgrade, but if handled badly or too soon, it can kill the relationship. Because of this, even couples already in an official relationship will sometimes be afraid of using any terms besides "like" or "care for".

In some instances, reaching the "I Love You" place is seen as point of no return, or at least an indication of a long term relationship. Ironically, sometimes declaring your love for someone ends up as a MomentKiller, not necessarily because the feelings aren't reciprocated but because the other person isn't ready for that commitment.

In a contrast, the CasanovaWannabe tends to use this term so often that it completely loses meaning with them.

Note this is essentially an English-speaking world thing. In some languages a perfectly fine translation of "I love you" can be a ''much'' weaker sentence with much less powerful implications, as even in English the term can be used casually and in a wide variety of ways. A {{Woolseyism}} may be needed in translation to get the proper tone. [[note]]In [[EverythingSoundsSexierInFrench French]] "''aimer''" means "like" as much as "love". Spanish has "Te quiero" and "Te amo", which both mean I Love You, but the later is MUCH more serious and rarely given. "Te quiero", in fact, literally translates to "I want you", which implies a more superficial or subdued love than "Te amo" implies.[[/note]] Also, dating works different in countries outside the USA and it's not always considered a romantic relationship if nobody said "I love you" yet.

Compare the LoveConfession, LoveYouAndEverybody, CommitmentIssues, CannotSpitItOut, and TheFourLoves.


[[folder: Film]]
* In ''Film/AmericanPie'', Kevin Myers is as hesitant to say "I Love You" to his girlfriend as she is to have sex with him, and for pretty much the same reasons.

[[folder: Literature]]
* Brought up in ''Literature/TheGiver'', where the society they live in is an obsessive {{Utopia}} that regulates everything from family units to emotions to painful memories, and everything must be kept to a strictly even-keeled norm. While they allow a degree of personal freedom and enjoyment, any emotion above caring for a friend is forbidden. Jonas asks his parents if they love him, and they respond with the standard "Love is an innappropriate term..."
* In ''Literature/TheBelgariad'', Adara is only able to confess her love for Prince Hettar after she's been shot in the back, confident that she has nothing to lose since she's dying. She's mortified to then find out that she's not dying at all and will be fine with some rest, ''and'' Hettar is very interested in discussing this interesting topic, and has no intention of letting her get away.

[[folder: Live Action TV]]
* ''Series/{{Scrubs}}'':
** An early episode has Turk generally grumpy, especially towards [[BetaCouple Carla,]] and there isn't any real excuse for it. Carla, expecting him to break up with her, eventually just demands he say what he wants to say and get it over with. Turk marches up to her, tells her how annoying he finds her then says "I love you, I want to spend every annoying minute with you." This is a great surprise to Carla, who responds in kind. The following episode was actually about a degree of fall-out with them expressing their love for each other, as Carla started panicking about where this relationship is going. They eventually get married.
** Dr. Cox started seeing his ex-wife Jordan on a regular basis in a FriendsWithBenefits sort of way, eventually having a family together despite not being married. They acted on the idea they were embracing a long-term non-committal relationship, but by the end Dr. Cox flat out stated that they did love each other and was tired of pretending they didn't.
* ''Series/DrakeAndJosh'' had Josh having a nice moment with his girlfriend Mindy, and at a goodnight kiss at the door Mindy told him "I love you." Josh was flumoxed and awkwardly hurried her away, and after an episode of [[HilarityEnsues misunderstandings and mind games]] they had a more honest conversation about the ordeal. Josh said he wasn't sure what loving someone actually meant and Mindy admitted to feeling weird after saying it. They agreed to be JustFriends for a time so they can better understand their feelings, and they get back together in the GrandFinale.
* ''Series/TheBigBangTheory'':
** Leonard and Penny had a nice little moment in bed where Penny quoted ''Film/TheEmpireStrikesBack'' and knew the reference, which prompted [[GeekyTurnOn Leonard to say he loved her]]. Penny's response was a near catatonic blank stare before saying "Thank You?" The next several days was awkward, marked by increased fighting until Penny decided to end the relationship because she didn't want Leonard longing for her reciprocation when she didn't know when/if that would happen. She mentioned having said the words too early herself in a previous relationship and regretting it, though she didn't elaborate on the details.
** Almost three seasons later (after a "beta test" reunion), Penny finally blurts out "I love you" in the heat of an argument with Leonard. She gets REALLY emotional once she realizes what she's said. Afterwards it's a marked step forward in their relationship that slowly peeled away their issues.
* ''Series/GilmoreGirls'': Dean says it to Rory. She freezes and doesn't say it back. He doesn't take it well.
* ''Series/HowIMetYourMother'':
** Ted says "I'm in love with you" to Robin on their first date in the pilot episode.
--->'''Robin:''' I think I like your nose. (''leans in for the kiss'')\\
'''Ted:''' I think I'm in love with you.\\
'''The Gang:''' (''in bar afterwards'') [[BigWhat WHAT?]]\\
'''[[FramingDevice Ted's kids]]:''' (''in the year 2030'') [[BigWhat WHAT?]]\\
'''Robin''': (''then and there'') [[RuleOfThree WHAT?]]
** Ted's quick love confession gets [[CallBack called back to]] in the next episode:
--->'''Barney:''' (''to Ted'') I was trying to think, 'What's the quickest way to get rid of a girl you just met?'\\
(''a few seconds earlier'')\\
'''Barney:''' I think I'm in love with you.\\
'''Works-with-Carlos girl:''' WHAT?\\
'''Barney:''' (''back to Ted''): Thanks, bro.
** "First Time in New York" revolves around this stigma for Robin, as apparently she's never actually said it to anyone before.
--->'''Old Ted:''' (''narrating'') And then there's the moment you know you know it, and you can't keep it in anymore.\\
'''Robin''': Ted?...\\
'''Ted''': Yeah?\\
'''Robin''': ...[[IUhYouToo Falafel.]]
** Invoked in the season four finale. After a year of pining for Robin, Barney's about to [[LoveConfession confesses his feelings]] when she beats him to the punch. She deliberately does it to turn him off, and Marshall even deems the move "[[PersonAsVerb Mosbying]]".
** In season seven Ted reaffirms his feelings for Robin and she finds herself unable to respond in kind. Future!Ted reveals that moment was the last time he told a girl he loved her before he said it to the Mother.
* On ''Series/That70sShow'', Eric answers Donna's "I love you" with "[[IUhYouToo I love cake]]". His next attempt is "I love you...man," complete with a shoulder punch.
* In ''Series/ParksAndRecreation'', April tells Andy "I love you", then gets angry at him when his response is "That is awesome sauce!" Subverted in that he actually did love her too, but he just didn't realize this was THE LoveConfession because [[TheDitz he's an idiot.]] When Ron tells him explicitly why April is mad at him, he tells her he loves her too, and clarifies his original remark: "That's what makes the sauce so awesome!"
* George's subplot in the ''Series/{{Seinfeld}}'' episode "The Face Painter" is entirely about this trope. After discussing how big a step the "I Love You" declaration is, George goes ahead anyway and says it to his date. The next day, the following conversation takes place:
-->'''Jerry:''' Those damn 'I love you' returns.\\
'''George:''' Well, it's all over. I slipped up.\\
'''Jerry:''' Oh, you don't know.\\
'''George:''' You have any idea how fast these things deteriorate when there's an 'I love you' out of the bag? You can't have a relationship where one person says, "I love you", and the other says, "I'm hungry. Let's get something to eat.".\\
'''Jerry:''' Unless you're married.\\
'''George:''' I mean, now she thinks that I'm one of these guys that love her. Nobody wants to be with somebody that loves them.\\
'''Jerry''': No, people hate that.
** Mind, that wasn't the first time George had said "I love you." He had also said it once, to a dog. Which licked itself and left the room.
* Glenn of ''Series/TheWalkingDead'' struggles with this throughout the second season with Maggie. When she says "I love you" to him, he is unable to say it back because the only women that ever told him that were his mother and sisters. Given that [[FourthDateMarriage he's only known her for a bit]], his reaction is justified. After a horde of walkers [[spoiler:overruns Hershel's farm]], he's finally admits to Maggie that he loves her and they are established to be in a healthy relationship as of Season 3.
* This is the focus of the ''BoyMeetsWorld'' episode "What I Meant to Say". Cory tells Topanga he loves her despite the fact that they had only (officially) been going out for a few weeks and Topanga reacts with shocks and leaves immediately. She later breaks up with him and starts avoiding him. Cory confronts her about the issue and she explains that she was scared of those words and what they meant. Cory explains what exactly he means by "I love you", and she replies that she loves him, too.
* On ''Series/HappyEndings'', Brad wants his dad to say he loves him, so he tells him "I love you" when he's at the hospital for his physical. Dad thinks he said it because the doctors found something wrong and freaks out. After his near-death experience, he starts saying "I love..." to everything... except to Brad.
* ''NoahsArc'': Ricky hesitates to tell Junito he loves him over fear of him saying it changing things for the worse (as well as some deep-seated difficulties with commitment).
* On ''Series/TheOC'', when Marissa first tells Ryan she loves him, he replies with a very un-smooth "Thank you."
* ''Series/{{Friends}}'':
** When Ross dates Mona, they have the talk about moving forward in their relationship. They evaluate symbolical value of (not) sending holiday cards together, giving a key to their apartment and getting locks changed. Mixed signals much? Finally, Ross tells Mona he loves her (though he doesn't feel it) and Mona tells him she loves spending time with him too (which was deemed to be a slap in the face by Monica and Phoebe).
** Chandler says it to Monica twice. The first time he blurts it out and then takes it back in panic. (Thankfully Monica knows [[{{CommitmentIssues}} him well enough]] to realize he's not ready). The second time he yells it out in front of all their friends and refuses to revoke it. She happily says it back. This is an odd case because they were incredibly close before they got together, she'd casually said she loved him in previous episodes and he'd taken it in a routine manner. Presumably after they got together they stopped saying it.
* On ''Series/{{Frasier}}'', Martin and Sherri temporarily break up over this. Martin says the words, but feels guilty afterwards as he'd never said it to anyone since his wife died.
* ''Series/{{Charmed}}'' has a variant. It's not that Phoebe is embarrassed about telling Jason "I love you"; it's that, as a result of her empath powers, she says "I love you ''too''" before he's actually says "I love you".
* ''Series/MyBoys'' downplays the trope by using it as another stage of a relationship instead some big, dramatic event. P.J. and Bobby decide to buy a condo and move in together because they were distracted by having a nice day in the middle of winter. P.J. started to second-guess herself by realizing they hadn't even reached the "I love you" part of their relationship yet. She confessed her feelings to Bobby and they back out of moving in together, but reach the "I love you" part.
* In one episode of ''TheGoldenGirls'', Sophia tells a man she loves him after rushing into bed with him. When he doesn't return it, she is outraged at him (and Blanche, who pushed her into sleeping with him). At the end it turns out he does love her, but just hasn't told anyone he loved them since his wife passed away.
* In ''Series/TwoAndAHalfMen'', Charlie confesses his love to Chelsea, but she only says "Thank you" in response. Charlie believes this means she now has the upper hand in the relationship, and goes as far as proposing to her solely to force her to say it back. They do stay engaged for a season after this, however.
* After Spike first confesses his love to ''Series/BuffyTheVampireSlayer'', the group refuse to associate with him, and Buffy goes as far as revoking his invitation to enter her house. It's not like they don't have [[StalkerWithACrush good reasons]], though.
* ''BetterOffTed'': Ted blurts out "I love you" to a woman he's just started dating. He tries to cover by claiming he actually said "I love Utah", which builds into an elaborate lie that he's of Native American descent and grew up on a reservation.

[[folder: Theatre]]
* In ''Theatre/BellBookAndCandle'', Gillian gets evasive when Shep asks her if she's in love with him: "I like you more than I can say" and "I'm more in love with you than I've ever been with anyone" are her answers to that question. The crucial point is that witches lose their powers if they fall in love.
* In the last scene of ''Theatre/TheMoonIsBlue'', Don starts telling Patty about what life will be like living together. Patty asks if he's proposing to her, and Don says, "What else can I say?" Patty insists on him just saying the three words directly, like when her father proposed to her mother: "He wasn't ashamed to come right out and say 'I love you.'" Don finally takes the hint, and takes her face between his hands, saying: "I love you, Patty--I love you very much--even if you are a screwball and even if you are a little bit nuts."

[[folder: Web Comic]]
* ''Webcomic/TheOrderOfTheStick'': Haley, believing herself to be dying, nearly tells Elan "I love you". When Durkon heals her, she pulls a LastSecondWordSwap and ends it with "...ukuleles" instead. Elan naturally [[{{Cloudcuckoolander}} sees nothing strange about professing your musical preferences like that]], although personally he's more of a banjo fan.

[[folder:Western Animation]]
* ''WesternAnimation/HeyArnold'' had Arnold trying to attract Lila and get upgraded from an "I like you" to an "I 'like you' like you." Still not quite using the term, but the implications behind it are the same.