''Spells R Us'' is a SharedUniverse WebOriginal created by Bill Hart in the 1990s. ''Spells R Us'' has a pretty decent fan base and many stories have been created, not just from Bill Hart.

The series revolves around TheLittleShopThatWasntThereYesterday called Spells R Us. The shop is run by the nameless [[RobeAndWizardHat Robe and Hat Wizard]] known only as "The Old Man". Each story usually starts with The Old Man selling some sort of magical product to a disbelieving customer. As the story progresses, the customer will have either a GenderBender, {{Animorphism}}, [[OvernightAgeUp age progression]], [[FountainOfYouth age regression]], or [[FetishFuel some other sort of transformation]]. The customer is usually left this way for the rest of his/her life.

Take from that what you will.

The series began when two college students, Chris and Terry, needed to get girls for the frat party, or the will be kicked out of the fraternity. Desperate, the boys go to a mysterious shop called Spells R Us. The Old Man gives them the spell and "forgets" to tell the boys that for one night, they (and the other frathouse students) will become girls in body and mind.

So, of course, they mess up the spell.

Now anyone in the house after 7 will turn into [[GenderBender the opposite sex]]. While "Crissy" and "Terri" retain their guy memories, anyone else will act, think, and look like a girl until 2 a.m. (when the spell wears off). This plot was written by Bill Hart, and takes up the storyline of Bill Hart's stories.

However,many fans now write their own stories. Theses stories focus less on the events with Terry and Chris and more with the other vic-*cough*- uh, customers of The Old Man's shop. All of those stories have built some sort of {{canon}} while ignoring Bill Hart's saga, this unofficial canon led to many sub-universes, among them Bikini Beach, about a magical women-only genderbending water park somewhere in the US owned by an old gipsy witch (known most commonly as "Grandmother"), who is a good friend of the Old Man.

Stories can be found all over the web. Most of them (if not all) can be found at [[http://fictionmania.tv/searchdisplay/storycatdisplay.html?word=1025 fictionmania.]]
A small collection can be found at [[http://www.angelfire.com/scifi/sru/ this angelfire page]] and [[http://tsa.transform.to/worlds/sru/index.html this archive of TF stories.]] All three contain Bill Hart's first story: "A Strangeness at The Frat House."

!!This series contains examples of:
* AffablyEvil: The Old Man in several stories; he's polite and even friendly but will still think nothing of screwing people over for his own amusement.
* AllGuysWantSororityWomen: Invoked often.
* AllGuysWantCheerleaders
* AndIMustScream
* [[LukeIMightBeYourFather Anya, I Might be your Grandfather]]
* TheApprentice: Many early stories attempted to give the Old Man an apprentice/assistant without much success, until "Possibilities" introduced Dannie. Anya is this to the Witch.
* AttractiveBentGender: No one in these stories ends up looking like anything less than either a supermodel or worse'
** Averted in "Strangeness At The Sorority House." [[spoiler: Until the end at least.]]
* BreakoutCharacter: Dannie, the snarky Wizard's apprentice.
* BreastExpansion
* ClingyJealousGirl: Dee Dee to Terry. The reasons why are a ''long'' story, but the short version is LovePotion. Luckily, by the end of "A Strangeness Returns," [[spoiler: her memories of Terry are erased.]]
* DependingOnTheWriter: Whatever The Old Man acts like in each story. Sometimes he's a nice guy who will help with your problem after selling you the damn thing (only if you ask though). Sometimes he's a [[JerkAss Jerkass]] who changes people for the hell of it and just changes their memories so he doesn't get in trouble.
** What the girls are like pretty much depends on [[AuthorAppeal what the author's into]].
** The Old Man's age, in some stories he is young enough to have a teenaged nephew, in some others he over a century old and some others have him as old as time itself.
* DifferentForGirls
* DisproportionateRetribution: Never, never try to steal from the Old Man.
** A geek hit on a sorority girl. Clearly we must use dark magic to kick his ass! Of course this piss-poor decision lead to Arnold being combined with a girl named Angie, created a double-SuperpoweredEvilSide, with SanitySlippage to boot. [[HoistByHisOwnPetard This may have been a bad idea.]]
* DistaffCounterpart: The Witch to the Wizard, Anqualicara in the early stories.
* ExactWords : If the customer or the old man is a jerkass at the time he will give you what you want in the most literal sense possible.
* FateWorseThanDeath
* FirstLawOfGenderBending
* {{Foreshadowing}}: Whenever the Old Man warns a customer.
* GenderBender
* IronicHell
* JumpingTheGenderBarrier: A common plot involves a man becoming a girl and hooking up with his former best friend who may be either a straight man or a lesbian girlfriend.
* LaserGuidedAmnesia : Sometimes the change will also involve the victims or victim's associates memories of their former life being erased, or the changes becoming retroactive as though they were always that way.
* LaserGuidedKarma: If you're a jerk, then chances are you will lose your Y chromosome by the end of the story. (And become less of a jerk, too.)
* TheLittleShopThatWasntThereYesterday : A victim will sometimes find find the store again and sometimes not
* LoveTriangle: After Terry [[spoiler: is forced to be Terri for 9 months (hint, hint)]], and Chris has to be her boyfriend during that time, the triangle becomes Dannie-Chris-[[spoiler: Terri.]]
* NoNameGiven: The Wizard, The Bikini Beach Old Woman (referred to usually as 'the old woman' or 'Grandma'.
** [[spoiler: some early stories name him Anselm]].
* TheMindIsAPlaythingOfTheBody: Certain "effects" of [[MonsterOfTheWeek each story's product]] will start up this trope. Which will lead to the [[FirstLawOfGenderBending First]], [[SecondLawOfGenderBending Second]], and ThirdLawOfGenderBending.
* RobeAndWizardHat- The Old Man. Although, it's only the robe. And it's described as "a bath robe."
* ShapeShifting: Of both the voluntary and involuntary varieties. Some stories have both.
* SharedUniverse: With the Bikini Beach stories by [=ElrodW=]
* SecondLawOfGenderBending
* ShoutOut: The story 'Jessica' which features the protagonist after watching the movie turning into...well Jessica Rabbit.
* SorcerersApprenticePlot
* StrictlyFormula
* ThirdLawOfGenderBending
* TwoPersonLoveTriangle: And a weird one at that! In the very first story (after the [[CursedWithAwesome "curse"]] is placed over the house) Dennis falls for Chris' girl form "Crissy" and thinks Terry is trying to steal her away. Then later, Dennis is under the spell and "Denise" falls for Terry and thinks Crissy is trying to steal her away. No one is into Dennis or Denise. Of course, things get worse when Terry takes a LovePotion in front of Crissy.
* ValleyGirl: A common result of the many Gender Benders.
* WrongGenreSavvy: Many of the later stories depict costumers that have heard about the shop who think they know better, but they screw things up anyway.