A subtrope of ProductPlacement, this is the practice by manufacturers and retailers of providing a direct contribution to the show in exchange for being mentioned during the program.

In a GameShow, the contribution is often prize money or goods (Game show fans often refer to them as "fee plugs"). In a Talk Show, contributions usually come in the form of hotel accommodations for the guests, or clothing for the host. Outside of genre considerations, many producers choose to pay accessibility (such as UsefulNotes/AudioDescription) expenses for the program (either paying for or reimbursement of).
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!!UsefulNotes/ClosedCaptioning and other considerations for "Promotional Consideration" are provided by:
* ''Series/TheOprahWinfreyShow''
* ''Series/ThePriceIsRight'', which goes with the large variety of prizes offered: each show ends with a long scroll of companies that have provided items to the show. In the past, they also used the services of the below-mentioned Spiegel and Michael C. Fina catalog companies.
* ''Series/{{Ellen}}''
* ''Series/TopChef'', any incarnation -- yes, they do say where the prize money comes from and who supplies the normal appliances the chefs use. Got embarrassing during the years General Electric (the [[ExecutiveMeddling longtime owner]] of Bravo and Creator/{{NBC}}, no less!) was the appliance sponsor because the fridges often failed and the ice cream machines ''never'' worked.
* ''Series/ProjectRunway'' -- the supplier of accessories on that show went from Macy's to bluefly.com to piperlime.com.
* From the 1960s through the 1980s, Spiegel and Service Merchandise were both prolific with game show prizes, most famously on ''Series/TheHollywoodSquares''. The companies had ''no'' other advertising, and had only catalogs and a few brick-and-mortar clearance stores. Once game shows went down the tubes, so did both companies.
** Same with Jules Jurgensen.
** Michael C. Fina Co. is also more well known for offering game show prizes, but is still well in business.
* Fox Sports is the oddest example of the trope, ending every game broadcast with a blue screen featuring thanks to product manufacturers for putting ads on the game, and the voicing of the line above.
* For years Wrestling/{{WWE}} programming would end with "Promotional Consideration has been paid for by the following..." read by Lord Alfred Hayes.
** This sound clip is used near the beginning of every Website/{{WrestleCrap}} Radio podcast to plug its own sponsors.
** Said quote is also used in {{Website/Botchamania}} usually before a clip from Wrestling/{{CHIKARA}} is played. This makes sense as CHIKARA is currently hosting the series on their site.
* Spoofed in a few incarnations of ''VideoGame/YouDontKnowJack'':
** Each "episode" of ''The Ride'' is brought to you by a fictional (and often quite silly) product or business.
** In the 2011 version of the game, the "Wrong Answer of the Game" is sponsored by a bizarre product related to it such as "Granny's Roach Butter" and "Bobbe's Knobbe Shoppe".
** The Facebook edition of the game has a list of unlockable bogus "sponsors", including "[=NachoPedic=] Cheese-Filled Beds and Pillows" and "The Warehouse Supply Warehouse".
* Also parodied in ''WesternAnimation/TheFairlyOddparents'' episode "Odd Ball", which was said to be sponsored by "Farmer Ahab's Blubber Nuggets".
** Syndicated prints of the show use a bumper that goes like this: "Promotional Consideration for The Fairly Oddparents is provided by the following".
* ''WesternAnimation/TheSimpsons'': TheBully Jimbo ran for mayor. At the end of his ad, there was a note saying it was paid by his victims.
* Doubly parodied in WesternAnimation/{{Futurama}}; the CouchGag at the beginning of a couple of shows had sponsors of Molten Boron (with the {{jingle}} 'Nobody doesn't like molten boron!') and Torgo's Executive Powder), and in-universe, the Omicronians' ritual eating of Leela in ''The Problem with Popplers'' was brought to you by Fishy Joe's new ''extreme'' walrus juice. (Ride the walrus!)
* Parodied in ''VideoGame/Persona4Arena'', where Creator/{{Atlus}} and Creator/ArcSystemWorks (the publisher and developer of the game, respectively) are considered the sponsors of the "show."
* ''Series/KidsIncorporated'' had such bumpers during its earliest seasons - a rarity among scripted shows. An example can be found (after an OnTheNext bumper) [[https://www.youtube.com/watch?v=zocXgsct2nM here.]]
* Another rare scripted example is ''[[Series/TheSuperMarioBrosSuperShow Club Mario]]'', which had a "Promotional consideration provided by" credit at the very start of the credits. The original ''Super Mario Bros. Super Show'' might have done this, but they were left out of DVD releases.
* Back in the 80's and early 90's, the UsefulNotes/MacysThanksgivingDayParade would throw in a plug for [[http://www.omnihotels.com/hotels/new-york-berkshire Omni Berkshire Place]], the hotel where many of the guests were staying, right before the credits rolled. A similar bumper for Delta Airlines ran for a few years in the 2000's.
* Speaking of airlines, in the late 80's and early 90's literally dozens of TV shows and specials had a plug for Continental or some other airline (as the airline provider for guests) shortly before or during the credits. Even scripted specials weren't immune (''Series/SesameStreet'''s 25th anniversary special in 1994 had one).
* Many British game shows, such as Deal Or No Deal, give away holidays from icelolly.com, and aren't afraid of telling you about it.
* Series/PakDePoenDeShowVan1Miljoen
* Wrestling-themed clothing brand SPLX sponsored the inaugural Super Strong Style 16 tournament for Wrestling/{{Progress Wrestling}} in 2015. Several wrestlers who’ve wrestled for Progress are SPLX-sponsored athletes – Zack Sabre Jr, Dave Mastiff, Adam Cole and Prince Devitt.
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