->''"When I use a word," Humpty Dumpty said, in a rather scornful tone, "it means just what I choose it to mean--neither more nor less."''
-->-- '''[[Literature/AliceInWonderland Through the Looking Glass, and What Alice Found There]]'''

Pretending that a word means something it does not; not in an attempt to help a language evolve, but in a LastStand defending [[HonorBeforeReason your words and your honor!]].

Say you're trying to convince people on a message board that a [[Administrivia/ComplainingAboutShowsYouDontLike politician you don't like]] is a [[GodwinsLaw fascist]] (this could apply to just about any major political party). They aren't buying it. Well, the dictionary is irrefutable, so you look up fascism.

Damn it! This politician's views don't fit the definition of fascism at all!

Wait ... That's just ''their'' definition of fascism, not yours. Of course it's the ''label'' of fascism that is bad, and not the actual definition, [[RefugeInAudacity so you just make the label apply, and make everyone believe you]]. And maybe [[YouKeepUsingThatWord if you do it for long enough]], it will catch on [[IRejectYourReality and they'll fix the dictionary]]!

Ways to do this are:
# Stretch the definition to make it apply.
# Use loose connections or [[HitlerAteSugar associations]].
# [[SelectiveObliviousness Selectively use just one part or application of the definition]].
# [[NoTrueScotsman Exclude any examples that don't fit your meaning]].
# [[FromTheLatinIntroDucere Draw a specious connection to something from the word's etymology]].
# [[AssPull Just make something up.]]

Keep in mind that TropesAreNotBad, and the dictionary meaning of words can and do change over time- many dictionaries now include some variation on "derogatory term for a disliked politician/political group seen as dictatorial" as one definition of fascism, for instance. (Dictionaries, we should remember, simply record the ways words are commonly used, not necessarily the ways any prescriptivist groups think they "should" be used.) Attempting to create a new meaning by yourself, however, is a good way prove you have DelusionsOfEloquence.

Compare {{Malapropism}}, NewSpeak, ImplausibleDeniability, ChewbaccaDefense, NoTrueScotsman, MetaphoricallyTrue, and UnusualEuphemism. Not to be confused with {{Neologism}} which is making up words to ''add'' to current dictionaries. TwistingTheWords is when someone applies this trope to a word someone ''else'' used, and SeparatedByACommonLanguage and DidNotDoTheBloodyResearch is when they are using the word correctly- with a different dictionary.

Contrast AccidentalInnuendo, and UnfortunateImplications when someone uses a word ''strictly'' by the dictionary definition ignoring important colloquial meanings, and JiveTurkey and TotallyRadical for when dictionaries finally catch up with past vernacular a few years late. HaveAGayOldTime and {{hilarity ensue|s}} when the alternate slang meaning becomes the primary meaning, and GetTheeToANunnery occurs when a slang meaning is lost to time.

The [[InvertedTrope antithesis of this trope]] is when someone observes, "YouKeepUsingThatWord..."

See also: ArtisticLicenseLinguistics
%%% No Examples, please. For some reason they just devolve into complaints. This just defines the term.