->'''Air Control Guy:''' Hey...you're not just impersonating a pilot so you can drink here [at the pilots-only bar], are you?...\\
'''Homer:''' ''*ashamed*'' Yeah. That's exactly why I'm here.\\
'''Air Control Guy:''' ''[laughs]'' You fly boys crack me up!\\
''*cut to outside the plane*''\\
'''Homer:''' But I keep telling you, ''I'm not a pilot!''\\
'''Air Control Guy (angrily):''' And I keep telling ''you''; you fly boys crack me up! ''*throws him into the cockpit*''
-->-- ''TheSimpsons''

For whatever reason, Alice has been mistaken for an authority on some matter of vital importance, or the keeper of some terrible secret, or perhaps is simply normally known for sarcastic wit. When questioned on a subject she flat out denies it, but her denials are instead pounced on and taken as a winking admission instead, so each denial has a stronger and stronger opposite effect.

Can be caused by SarcasmBlind, NonverbalMiscommunication, PoorCommunicationKills or CassandraTruth. Often part of a KafkaKomedy. See also OnceForYesTwiceForNo for instances where "No" means "Yes, yes". In the case of a [[ConfusingMultipleNegatives Confusing Multiple Negative]], two "Nos" taken as a "Yes" are [[SelfDemonstratingArticle not misinterpreted]].

This may have originated with UsefulNotes/SigmundFreud, who claimed that a patient who says "no" is simply in denial, and the more vehemently they say "no", the more likely the real answer is "yes". (Most of Freud's clients were women, [[TheDitz the silly]] [[EekAMouse little]] [[WomenAreDelicate creatures]].) This rationale is used in lots of SlapSlapKiss situations, but also in RealLife as a seduction line, and more seriously to condone rape.

[[IThoughtItMeant Do not confuse with]] NoExceptYes, where "It's not X, it's Y" does actually mean it's X. Or with any language whose word for "yes" actually does sound like another language's word for "no" and the resulting [[HilarityEnsues chaos]].


[[AC:{{Anime and Manga}}]]
* A lot of {{yaoi}} and manga mix this with the idea of rape being love with the domineering {{Seme}} telling the weepy {{Uke}} some variation of "Your mouth says no, but your body says yes" during sex. This is sadly TruthInTelevision, as some actual rapists (and abusers in general) try to justify their crime with this line.

* Ron says this word for word in ''Fanfic/BecomingFemale'' when trying to rape [[CharacterTags Female!Harry]] (a.k.a. Crystal).

* Famously used in ''Film/MontyPythonsLifeOfBrian'', when Brian is cornered by his cult. He denies being the Messiah, but one of his followers shouts "Only the true Messiah denies his divinity!", leading them to become even more fanatical. Of course, changing tack and claiming to be the messiah doesn't work either.
* Played straight and for laughs in the third ''Film/TheNakedGun'' movie, when Jane is harassed by a sleazy truck driver. She repeatedly and firmly tells him "no", which he dismisses by claiming, "I know when a woman says 'no', she really means 'yes'". Fed up, she finally tells him "yes". Angered, he grabs her, asking, "What do you mean, telling me 'no'?", forcing her to defend herself.
* In Creator/NicholasSparks movie ''The Choice'', the hero pursues the heroine--who has explicitly told him that she needs some time to think about her feelings for him and the fiance that she cheated on with him--to her parents home and proposes to her. She repeatedly and emphatically tells him "no" (aside from the cheating, she's known him only a month), all of which he disregards, even answering her "nos" with repeated "yeses" of his own until she finally gives in.
* In ''Film/ATimeToKill'', Jake's secretary Ethel vehemently denies to Jake and Harry that she had an affair with Jake's mentor Lucien. After she storms off, the two of them look at each other and declare, "She did him.", clearly having taken her denial as confirmation.

* Used in just about any media in which a character says they don't want a birthday party.

* As a joke goes: "If a lady says 'No', she means 'Maybe'; if she says 'Maybe', she means 'Yes'; if she says 'Yes', she's no lady." Conversely: "If a diplomat says 'Yes', he means 'Maybe'; if he says 'Maybe', he means 'No'; if he says 'No', he's no diplomat."
* A common joke regarding MarsAndVenusGenderContrast: If your wife answers "no" to questions like "Is something wrong?", "Do you need anything?" or "Am I in trouble?", you might as well [[ExiledToTheCouch move to the couch]] right away.

* Creator/DaveBarry mentions this in one pre-1992 column: The readers know that whatever the official press agency says, it's always a lie, such as announcing the glorious Soviet troops riding in nuclear-powered tanks had scored yet another victory against the evil widow-stabbing baby-eating oppressive capitalist dogs.
* In ''Yellow Blue Tibia'', the sci-fi writer Skvorecky ends up at a club for UFO fanatics. He flat-out denies that [=UFOs=] exist, but because they live [[GloriousMotherRussia in Soviet Russia]], everyone simply assumes that when an authority figure denies something, [[KafkaKomedy that means it must be true]], and so "no" is an even stronger affirmative than "yes".
* In Umberto Eco's ''Literature/FoucaultsPendulum'', the protagonists make up a Templar World Domination Plan, based on verified historical facts, for their own amusement. When a group of occultists gets wind of this, they think "The Plan" is genuine and want to know about it. The protagonists' denial of the existence of a Plan are, of course, taken as proof of The Plan's existence. Note that even if the book somehow mocks occultists and their beliefs in "Master Plans" or "Secret Messages" (one of the characters, Lia, says this openly), there were people who actually thought Eco was giving a codified message with this book.
* ''Literature/PrideAndPrejudice'': Mr. Collins proposes to Elizabeth and takes her increasingly firm rejections of him as her just PlayingHardToGet (as a properly serious and demure young lady ''should'' from what he's heard) until she becomes fed up and leaves the room.
** Taken UpToEleven in the Broadway musical version, First Impressions. Mr. Collins and Elizabeth sing [[https://www.youtube.com/watch?v=eYcLGfwYffU a duet]] in which ''the only word she says'' is "no", about a hundred times. He still doesn't get it.

* Many years ago on ''Series/LateNight'', Conan O'Brien did a bit where his studio had been "infested with hipsters", who took his increasingly angry requests to leave (and everything else he said) ironically.
* Inverted on ''Series/TheCosbyShow'', where Elvin learns the hard way that Sondra saying, "Yes, it's okay if you go out" (referring to him having dinner with an ex) meant "No, I don't want you to go out".
* Also inverted on ''Series/PerfectStrangers'', when Jennifer asks Larry if it's all right if she has dinner with her ex-boyfriend. He says "Yes". Balki naturally assumes they're going to engage in some idiotic hijinks, but Larry admits that his "yes" was genuine and that while he isn't thrilled, (a) he trusts Jennifer, and (b) figures she'll be pleased to realize this. Of course, it turns out she ''wanted'' him to tell her "no" to prove that he cares about her.
* On ''Series/AllMyChildren'', after Kit Fisher is raped, attacked in the parking lot of the bar she was hanging out at. When her attacker is brought to court, he claims that the sex was consensual, even as he freely admits that Kit told him "No" when he made advances to her, insisting, "Of course she said "no". They ''all'' say that." thus revealing himself to not only be Kit's rapist, but probably of other women, all because he genuinely does not realize that "no" means. . ."no". Later, when he confides in a female friend, he stubbornly continues to insist, "She said "no", but she meant "yes"", horrifying his friend who had stood by him because she genuinely thought he was innocent. When she angrily tells him to leave her home, she nearly becomes his next victim as he now starts to complain "So now you're starting with that crap too?"
* On an episode of ''Series/MurderSheWrote'', Jessica is visiting friends when the requisite murder takes place. The investigating cop inexplicably becomes convinced that Jessica works for the CIA and takes everything she says as some kind of code--when she introduces someone as "a friend of mine", he takes it to mean that this person is also involved in the CIA. All of her denials serve to do nothing more than convince him otherwise.
* Cited in the " Raped" episode of Series/QuantumLeap:
--->'''Al''': Oh, the old, "She said " no", but she really meant "yes"" crap?
* Happens to George on ''Series/{{Seinfeld}}'', when he develops an uncontrollable wink. So despite him firmly and sincerely telling Kramer ''not'' to do something, Kramer takes his wink as a tacit endorsement and does it anyway. Later, after George chews him out and demands that he rectify the situation, he winks again. When the frustrated Kramer asks him what he really wants, George forcibly holds his eyes open and reaffirms his statement. There's also, when George's boss asks him about a coworker. George's answer is once again completely truthful, but his wink causes the boss to assume the opposite.
* During an episode of ''WesternAnimation/SpongebobSquarepants'' Sandy warns Spongebob and Patrick not to get in her treedome because she is undergoing hibernation and doesn't want to be disturbed. Despite her warning, Patrick still goes in, reasoning this to Spongebob on why they should still go inside.
* ''WesternAnimation/PhineasAndFerb'' ChristmasSpecial: When Carl made a comment on the Sal Tuscanny CD Perry won at O.W.C.A.'s SecretSanta, Major Monogram assumed it was Carl's way to tell he gave the CD. No matter how many times Carl denied being the one who gave it, Monogram wouldn't believe. When it was finally revealed the CD was given by some intruder, Monogram accused Carl of ''lying'' about it. Carl tried to point out he never claimed to be the one who gave it but Monogram interrupted him and asked if Carl hasn't caused enough problems.
* WesternAnimation/DangerMouse uses this to defeat the anti-logic Gremlin in the episode "Gremlin Alert."
* Mater runs into this in ''WesternAnimation/{{Cars 2}}'' once he realizes that spies Finn [=McMissile=] and Holly Shiftwell think he's also a spy:
-->'''Mater''': But you know I'm just a tow truck, right?\\
'''Finn''': Right. And I'm just in the import-export business.

[[AC:Real Life]]
* Some languages like Japanese put the negative right at the end of the sentence, meaning that refusal or denial sounds like an affirmation until the last second. Naturally, this can be a problem with impatient individuals.
** As noted in the "Anime and Manga" heading above, this trope is TruthInTelevision, however, it also extends to the legal system as, unfortunately, Japanese law doesn't recognize saying "No" as resistance, as one exchange student will tell you [[http://www.japantimes.co.jp/community/2014/12/08/voices/foreign-students-account-treatment-rape-case-points-gaps-japans-safety-myth/#.V-H3fvkrLIU]]. For bonus points, the police she reported to suggested if her assailant thought her ''repeatedly'' saying "no" meant "yes".
* The ritual of assigning blame for flatulence sometimes includes the claim "He who denied it supplied it".
* During a lecture, the Oxford linguistic philosopher J. L. Austin made the claim that [[ConfusingMultipleNegatives although a double negative in English]] [[NoMeansYes implies a positive meaning]], there is no language in which a double positive implies a negative. To which his colleague Sidney Morgenbesser responded in a dismissive tone: [[SarcasmMode "Yeah, yeah."]]
* Gavin [=DeBecker=]'s book ''The Gift Of Fear'' warns women (and people in general) to be ''very'' wary of people who don't listen when they tell them "no", (He considers this the #1 warning sign of a manipulative or predatory person) because someone like this is either trying to gain control over you or is refusing to relinquish it. And he also warns that the worst thing to do is to give ever-weakening refusals before finally giving in, because that will indeed tell that person that NoMeansYes and that in the future, all they need to do is hound you for while before you comply, or that they can completely disregard your "no" and do whatever they want anyway.
* Toddlers when they learn the word "no" when starting to verbalize . It's not that most won't know what the word means, its that toddlers generalize (along with "no" being one of the first things you would learn at that age), in which case, they would say "no" when they meant the opposite.