->'''Air Control Guy:''' Hey...you're not just impersonating a pilot so you can drink here [at the pilots-only bar], are you?...\\
'''Homer:''' ''*ashamed*'' Yeah. That's exactly why I'm here.\\
'''Air Control Guy:''' ''[laughs]'' You fly boys crack me up!\\
''*cut to outside the plane*''\\
'''Homer:''' But I keep telling you, ''I'm not a pilot!''\\
'''Air Control Guy (angrily):''' And I keep telling ''you''; you fly boys crack me up! ''*throws him into the cockpit*''

For whatever reason, Alice has been mistaken for an authority on some matter of vital importance, or the keeper of some terrible secret, or perhaps is simply normally known for sarcastic wit. When questioned on a subject she flat out denies it, but her denials are instead pounced on and taken as a winking admission instead, so each denial has a stronger and stronger opposite effect.

Can be caused by SarcasmBlind, NonverbalMiscommunication, PoorCommunicationKills or CassandraTruth. Often part of a KafkaKomedy. See also OnceForYesTwiceForNo for instances where "No" means "Yes, yes". In the case of a ConfusingMultipleNegative, two "Nos" taken as a "Yes" are [[SelfDemonstratingArticle not misinterpreted]].

This may have originated with UsefulNotes/SigmundFreud, who claimed that a patient who says "no" is simply in denial, and the more vehemently they say "no", the more likely the real answer is "yes". (Most of Freud's clients were women, [[TheDitz the silly]] [[EekAMouse little]] [[WomenAreDelicate creatures]].) This rationale is used in lots of SlapSlapKiss situations, but also in RealLife as a seduction line, and more seriously to condone rape.


* Famously used in ''Film/MontyPythonsLifeOfBrian'', when Brian is cornered by his cult. He denies being the Messiah, but one of his followers shouts "Only the true Messiah denies his divinity!", leading them to become even more fanatical. Of course, changing tack and claiming to be the messiah doesn't work either.
* Moonside in ''Videogame/EarthBound'' plays this trope straight: [[InterfaceScrew "no" and "yes" options are reversed there]].
* In ''Yellow Blue Tibia'', the sci-fi writer Skvorecky ends up at a club for UFO fanatics. He flat-out denies that [=UFOs=] exist, but because they live [[GloriousMotherRussia in Soviet Russia]], everyone simply assumes that when an authority figure denies something, [[KafkaKomedy that means it must be true]], and so "no" is an even stronger affirmative than "yes".
* DaveBarry mentions this in one pre-1992 column: The readers know that whatever the official press agency says, it's always a lie, such as announcing the glorious Soviet troops riding in nuclear-powered tanks had scored yet another victory against the evil widow-stabbing baby-eating oppressive capitalist dogs.
** In ''DaveBarry Does Japan'', he goes on at length to explain how the Japanese will never, ''ever'' straight up tell you "no" even if that's the answer to your question.
* During an episode of ''SpongebobSquarepants'' Sandy warns Spongebob and Patrick not to get in her treedome because she is undergoing hibernation and doesn't want to be disturbed. Despite her warning, Patrick still goes in, reasoning this to Spongebob on why they should still go inside.
* As a joke goes: "If a lady says 'No', she means 'Maybe'; if she says 'Maybe', she means 'Yes'; if she says 'Yes', she's no lady." Conversely: "If a diplomat says 'Yes', he means 'Maybe'; if he says 'Maybe', he means 'No'; if he says 'No', he's no diplomat."
* In Umberto Eco's ''Literature/FoucaultsPendulum'', the protagonists make up a Templar World Domination Plan, based on verified historical facts, for their own amusement. When a group of occultists gets wind of this, they think "The Plan" is genuine and want to know about it. The protagonists' denial of the existence of a Plan are, of course, taken as proof of The Plan's existence. Note that even if the book somehow mocks occultists and their beliefs in "Master Plans" or "Secret Messages" (one of the characters, Lia, says this openly), there were people who actually thought Eco was giving a codified message with this book.
* ''PrideAndPrejudice'': Mr. Collins proposes to Elizabeth and takes her increasingly firm rejections of him as her just PlayingHardToGet (as a properly serious and demure young lady ''should'' from what he's heard) until she becomes fed up and leaves the room.
* A lot of {{yaoi}} manga mix this with the idea of rape being love with the domineering {{Seme}} telling the weepy {{Uke}} some variation of "Your mouth says no, but your body says yes" during sex. This is sadly, TruthInTelevision. Some actual rapists try to justify their crime with this line.
* Used in just about any media in which a character says they don't want a birthday party.
* Some languages like Japanese put the negative right at the end of the sentence, meaning that refusal or denial sounds like an affirmation until the last second. Naturally this can be a problem with impatient individuals.
* Mater runs into this in ''WesternAnimation/{{Cars}} 2'' once he realizes that spies Finn [=McMissile=] and Holly Shiftwell think he's also a spy:
-->'''Mater''': But you know I'm just a tow truck, right?\\
'''Finn''': Right. And I'm just in the import-export business.
* The ritual of assigning blame for flatulence sometimes includes the claim "He who denied it supplied it"
* ''PhineasAndFerb'' ChristmasSpecial: When Carl made a comment on the Sal Tuscanny CD Perry won at O.W.C.A.'s SecretSanta, Major Monogram assumed it was Carl's way to tell he gave the CD. No matter how many times Carl denied being the one who gave it, Monogram wouldn't believe. When it was finally revealed the CD was given by some intruder, Monogram accused Carl of ''lying'' about it. Carl tried to point out he never claimed to be the one who gave it but Monogram interrupted him and asked if Carl hasn't caused enough problems.
* The Chief Blue Meanie in ''WesternAnimation/YellowSubmarine'' only takes "no" for an answer, so any inquiry that has an actual "yes" for an answer must be replied upon with "no."
-->'''Chief:''' Are the troops in readiness?
-->'''Max:''' No, Your Blueness.
-->'''Chief:''' The Bonkers?
-->'''Max:''' No.
-->'''Chief:''' Clowns?
-->'''Max:''' No.
-->'''Chief:''' Snapping Turks?
-->'''Max:''' No.
-->'''Chief:''' Anti-music missiles?
-->'''Max:''' No.
-->'''Chief:''' The dreadful Flying Glove?
-->'''Max:''' No.
-->'''Chief:''' Splendid! Today, Pepperland goes blue-ey!
* Ron says this word for word in ''Fanfic/BecomingFemale'' when trying to rape [[CharacterTags Female!Harry]] (a.k.a. Crystal).
* During a lecture, the Oxford linguistic philosopher J. L. Austin made the claim that [[ConfusingMultipleNegative although a double negative in English]] [[NoMeansYes implies a positive meaning]], there is no language in which a double positive implies a negative. To which his colleague Sidney Morgenbesser responded in a dismissive tone: [[SarcasmMode "Yeah, yeah."]]
* Many years ago on ''LateNight'', Conan O'Brien did a bit where his studio had been "infested with hipsters", who took his increasingly angry requests to leave (and everything else he said) ironically.
* WesternAnimation/DangerMouse uses this to defeat the anti-logic Gremlin in the episode "Gremlin Alert."
* A common joke regarding MarsAndVenusGenderContrast: If your wife answers "no" to questions like "Is something wrong?", "Do you need anything?" or "Am I in trouble?", you might as well [[ExiledToTheCouch move to the couch]] right away.
* Inverted on ''TheCosbyShow'', where Elvin learns the hard way that Sondra saying, " Yes, it's okay if you go out" (referring to him having dinner with an ex) meant "No, I don't want you to go out".