->''"Some of you may know me from my films like ''Film/MadeasFamilyReunion'' and ''Why Did I Get Married?'', or you may know my sitcoms, like ''Meet the Browns'' and ''House of Payne''. Or you may be white."''
-->-- '''Kenan Thompson''' as '''Creator/TylerPerry''', ''Series/SaturdayNightLive''

Similar to the GirlShowGhetto, but with racial minorities instead of females. This is the idea that fiction centered on a racial minority cannot entertain or otherwise appeal to people outside of that race. Marketers might fear that a work starring a racial minority will be focused on issues of race and culture, driving away audiences who are not interested in such movies. They might also fear that white audiences won't be able to relate to a minority in the lead, or worse, find the movies preachy and/or guilt-inducing simply because of who is in them.

The result of this belief is that works starring people of a racial minority in the work's place of origin are rare compared to works starring a member of a racial majority. If a Western work of fiction wishes to have a diverse cast or deal with issues of race, it will likely star a white person with minorities as supporting actors. See MightyWhitey, WhiteMansBurden, WhiteMaleLead, TokenWhite, and PopCultureIsolation. Adaptions and anything {{based on a true story}} fearing this might go for a {{race lift}} to get around it, making any minorities in the original work white instead. Alternatively, they might find a white person who had a minor role in the original story and [[AscendedExtra focus on him]].

It is not uncommon for works featuring non-white leads to become popular when advertising hides or downplays the presence of non-white characters. This is especially true in written works, where advertising does not require visual representations of the characters. Sometimes these works see no drop in popularity when the lead is shown to be a person of color, suggesting that readers will enjoy a good story once they get over their initial reluctance from seeing a person of color on the cover, or that the reluctance doesn't exist in the first place.

Note that this trope is often a SelfFulfillingProphecy. Marketeers are afraid that majority people might not be interested in a minority-centric work since it might deal with hard-to-relate themes. This can cause filmmakers to make their movies about those themes since they may be relatable to only minorities to begin with and thus implement themes they feel are important, causing many such movies to in fact feature such themes, thus usually keeping majority people away... and so on. [[RuleOfCautiousEditingJudgement So please be discerning when adding or editing examples.]]




[[AC: {{Anime}} And {{Manga}}]]
* Hirohiko Araki mentioned in an interview that he believes one of the reasons the first two parts of ''Manga/JojosBizarreAdventure'' didn't make as much of a splash as the third, which starred the [[ButNotTooForeign half-Japanese, half-American]] Jotaro Kujo, was because they featured wholly European protagonists during a time when Japanese audiences were heavily against such characters. Since then, with the exception of ''[[JojosBizarreAdventureSteelBallRun Steel Ball Run]]'' every protagonist in the series has some measure of Japanese heritage in order to avert this trope.

[[AC: ComicBooks]]
* Creator/DwayneMcDuffie, a late great pioneer in the comic book industry, had suffered through this his whole life when being a writer for a comic book series. He called it the [[http://www.youtube.com/watch?v=u16sKK-1oLQ rule of three]]: Where if three or more black characters are in a comic book series, it's considered a "black product" and thus many white readers, who are the overwhelming majority of comic book buyers, ignore it. He also noted a double standard in the industry: where he got flack from readers for writing a ''Franchise/JusticeLeagueOfAmerica'' run with a largely non-white cast, a white writer would ''not'' get the same criticism for writing a book with an [[MonochromeCasting all-white cast]].
* At New York Comic-Con, writer Don [=McGregor=] mentioned how his ''ComicBook/BlackPanther'' run came under criticism from white readers over the lack of white characters. His solution? [[TakeThatAudience Have the Panther fight the Ku Klux Klan]].
* This is a major reason why Creator/{{Christopher Priest|Comics}} took a decade-long hiatus from writing for Creator/{{Marvel|Comics}} or Creator/{{DC|Comics}}. Despite the fact that he previously had a lengthy career writing titles as varied as ''SelfDemonstrating/{{Deadpool}}'', ''ComicBook/{{Hawkman}}'', ''[[Franchise/JusticeLeagueOfAmerica Justice League Task Force]]'', and ''Franchise/GreenLantern'', his tenures on titles like ''Comicbook/{{Steel}}'' and his historic ''ComicBook/BlackPanther'' run thoroughly pigeonholed him as a "black" writer. He has mentioned that it became difficult to find work on any non-minority titles, and that being offered a ''[[ComicBook/TheFalcon Falcon]]'' solo book was ultimately the straw that broke the camel's back.
** He also invoked this trope while discussing ''ComicBook/TheCrew'', a short-lived book he wrote featuring Comicbook/WarMachine and several other minority heroes. He initially tried to get characters like Comicbook/{{Gambit}} and [[Comicbook/NewWarriors Justice]] added to the cast precisely because he didn't want ''The Crew'' to be seen as a "black" comic, but when this fell through, he ended up with an entirely-minority cast. He claims the lack of white characters is one of the things that helped kill the book, as retailers didn't feel like ordering a series without any recognizable white superheroes.
** Priest finally returned to mainstream comics in 2016 with ''Comicbook/{{Deathstroke}}'' for the Comicbook/DCRebirth relaunch. He claims he initially turned down an offer to do a Comicbook/{{Cyborg}} series for the reasons mentioned above, and only agreed to write Deathstroke after the editors assured him the character hadn't been {{Race Lift}}ed into a black guy.
* All four attempts to star the Jaime Reyes version of the ''ComicBook/BlueBeetle'' have ended with the series being cancelled, none having lasted longer than two and a half years. Some have cited the issue being that he's a Latino superhero, starring a prominently Latino cast, and set in [[UsefulNotes/OtherCitiesInTexas El Paso, Texas]], taking up the mantle of a B-lister (in fact, that's the reason Jaime was allowed to be created, because it was believed no one would care about the Blue Beetle). All of this despite being a well-liked character and possibly the most iconic [[LegacyCharacter version]] to modern audiences[[note]]especially after his appearances in ''WesternAnimation/BatmanTheBraveAndTheBold'' and ''WesternAnimation/YoungJustice''.[[/note]]. In fact, he's been cited as an example of how an AffirmativeActionLegacy character can be done ''right''.

* ''Literature/TheGoodEarth'' was a bestselling and critically acclaimed novel about the lives of Chinese farmers. A film adaptation was greenlit, and the original author and the filmmakers themselves wanted an all Asian cast. Sadly this was Hollywood in the 1930s and most of the parts went to white actors in {{Yellowface}}. Creator/AnnaMayWong, leading Chinese-American movie star, wanted desperately to play the female lead - but the Hays Code prevented her from playing the wife of a white man (even if he was made up to look Chinese).
* Silent movie star Creator/AnnaMayWong would frequently encounter these problems in Hollywood. The good parts went to white actresses wearing {{Yellowface}}, while she was only offered roles as a DragonLady or BeautifulSlaveGirl.
* ''Theatre/FlowerDrumSong'' meanwhile ''did'' feature an almost all-Asian cast (nothing to sneer at in the 1960s) and was the only Rogers & Hammersteins film adaptation to lose money at the Box Office.
* One of the theories as to why ''Disney/ThePrincessAndTheFrog'' wasn't as successful as it was expected would have been because of the protagonist's ethnicity. However, other factors from lack of advertising, to being released at the same time as ''Film/{{Avatar}}'', to [[AnimationAgeGhetto the use of traditional animation]] have also been blamed. Mind you, the movie was still successful as far as animated movies go. Still, it would take seven years for the Walt Creator/{{Disney}} Animation Studios to release another musical about a royal of color -- the predominantly-CGI ''Disney/{{Moana}}''[[note]]which was pitched to the studio two years after ''[=TPatF=]''[[/note]], which fortunately turned a larger gross.
* Creator/DannyGlover has tried to raise funds for a film on the Haitian Revolution. However, he keeps getting rejected because the story lacks white heroes. Read about it [[http://afp.google.com/article/ALeqM5i_e3UYOiNEhW03rcVTpcB2e15IMg here]].
* Similarly, the Jamie Chung film ''Film/AbductionOfEden'' struggled to find funding because it starred an Asian-American lead. Chung has said in interviews that the execs wanted to include a heroic WhiteMaleLead who would eventually save Eden, something the producers were adamant about avoiding since the film is based on a true story.
* Justin Lin had a hard time raising money for his first movie, ''Film/BetterLuckTomorrow'', because very few people wanted to fund a movie with an entirely Asian-American cast. One potential investor said he'd donate a million dollars to the budget if Lin would agree to cast Macaulay Culkin as the lead...[[RaceLift despite the fact that the movie was based on a true story about an Asian-American teen]].
* Creator/TylerPerry's movies are not very popular outside the black community, though there is controversy on whether it's because white people don't want to see movies with all-black casts or because the movies are of poor quality. ''[[RuleOfCautiousEditingJudgment And that's all that needs to be said about it]]''.
* Creator/SpikeLee gets hit with this, too. His ''Miracle at St. Anna'' didn't get the best reviews (34% at Website/RottenTomatoes) but that alone doesn't explain its incredibly low box office numbers (a little over US$9 million with a budget of US$45 million).
* Even Creator/HalleBerry has stated that this belief makes it hard for her to find roles.
* Creator/ThandieNewton has likewise said "I love the UK but I just can't work there", saying that the majority of television that gets produced is period pieces or "stuff about the Royal Family" - meaning [[MonochromeCasting they feature majority white casts]].
* ''Film/TheWiz'' was a black-led musical version of ''Literature/TheWonderfulWizardOfOz''. The film version released in 1978 was a box office failure that greatly damaged the perceived financial viability of all-black films.
* ''Film/RedTails'' was in {{development hell}} for over 20 years because the idea of an all-black cast wasn't appealing enough for a movie studio to fund it, so producer Creator/GeorgeLucas funded the film entirely out of his own pocket and it finally saw the light of day in 2012. It got a 36% on Rotten Tomatoes and didn't make back its budget at the box office. Like many other examples, it's unclear if this is because of the all-black cast or because there are other valid criticisms of the film.
** However, the film was quite successful for an independently-produced project and Lucas is trying to get a sequel made. As for the reviews, it was doomed simply for having [[DarthWiki/FallenCreator George Lucas]]'s name on it.
* In ''Film/{{Hitch}}'', Will Smith was paired with Latina Eva Mendes to avoid risking audiences dismissing it as a "black film."
* ''Film/AWrinkleInTime2018'' received lots of publicity for the fact that it was a big budget fantasy film with minority leads - the Murrays receive a RaceLift from the book to become a mixed race family. The film's lukewarm critical and commercial reception prompted ''The Mary Sue'' to publish an [[https://www.themarysue.com/a-wrinkle-in-time-discourse-inclusion/ article]] about this very subject.

* It's depressingly common -- especially in the Young Adult category -- for minority lead characters to be obscured or get an outright race lift on book covers, with this sometimes passed around as an excuse for doing so. One of the best-known recent examples is the U.S. cover for Justine Larbalestier's ''Literature/{{Liar}}''. She blogs about the change [[http://justinelarbalestier.com/blog/2009/07/23/aint-that-a-shame/ here]]. But there's a happy ending: After the issue got a significant amount of negative publicity, the publishers [[http://justinelarbalestier.com/blog/2009/08/06/the-new-cover/ commissioned a new cover for the next print run]] that's basically the same as the old one but with an African-American model who looks like the book's actual protagonist instead of a [[GenericCuteness generically-cute]] blonde Caucasian.

[[AC:Live-Action TV]]
* ''Series/MyBrotherAndMe'', a Creator/{{Nickelodeon}} sitcom with a mostly black cast, [[ShortRunners only lasted 13 episodes]], though strangely, re-runs would be kept in rotation for a good decade. ''My Brother and Me'' can be attributed to CreativeDifferences.
* Nickelodeon's live-action roster has become steadily whiter over the years. Shows like ''Series/CousinSkeeter'' and ''Series/KenanAndKel'' seem to be a thing of the past. It has gotten to the point that they will only allow ''one'' show with a black lead, and when there's a new show of that type announced, they will cancel the incumbent show.
* ''The Real [=McCoy=]'', an all-black comedy sketch show on Creator/TheBBC, bombed.
* The TV series ''Series/KungFu'' was originally meant to star Creator/BruceLee. However, executives feared that a show starring an Asian man would be rejected by viewers and cast the white David Carradine as the [[FakeMixedRace half-Chinese]] Caine.
* The 2003 ReBoot of ''Series/TheTwilightZone'' suffered from this. It aired on Creator/{{UPN}}, a station known for its minority shows, and it ended up being [[RaceLift forced to reflect that]] (plots such as a racist white man waking up black, Creator/ForestWhitaker as the host, etc). It only lasted one season, presumably because the changes scared away some white viewers but weren't enough to attract UPN's usual demographic.
* UPN in general faced this problem for its entire existence. While its black-led sitcoms were always popular with black audiences, none of them ever managed to break out of the ghetto and gain a substantial white fanbase. When UPN was merged with Creator/TheWB in 2006 to form Creator/TheCW, most of UPN's black-led shows wound up getting left behind, and the new network aimed for the WB's white middle-class audience. Ironically the WB itself started off similarly to UPN and had the same problem with its black sitcoms. Likewise Creator/{{Fox}} in the early '90s.
* ''All American Girl'', starring Creator/MargaretCho, only lasted one season. The show initially centered on [[TheDanza Margaret Kim]] and her family. During its run, the [[ExecutiveMeddling producers]] shifted focus away from Margaret's family, which resulted in most of the Asian actors being fired.
* The ''Literature/{{Earthsea}}'' novels had explicitly non-white main characters, though taking place in a fantasy world, so the books themselves are actually a pretty good example of an aversion (fantasy being a very white-dominated genre); its covers, however, have not always lived up to this, with some making the main character white. In addition, the [[{{Series/Earthsea}} TV miniseries adaptation]] gave everyone a Caucasian race lift save for the main character's mentor who remained black, and the anime ''Anime/TalesFromEarthsea'', [[{{Mukokuseki}} due to the way Japanese animation portrays ethnicity in general]], made everyone look Caucasian.
* ''{{Series/Outsourced}}'' (the TV adaptation) had a majority cast of Americans/Canadians/British of subcontinental descent. Thisócombined with the subject matter of outsourcing hitting a nerve with Americans and its multicultural humor that Americans who'd never lived outside their country would not understandóled to the show's cancellation.
* ''Series/TheRealHusbandsOfHollywood'':
** Jokingly {{lampshade|Hanging}}d. J.B. Smoove eventually leaves the show to join the cast of ''Series/TheMillers'', and brags about how much more he's getting paid now that he's on a "white show" rather than a Creator/{{BET}} production. He's also seen wearing a shirt that reads "White people love me."
** In an earlier episode, Creator/ChrisRock guest-stars and explains to Creator/KevinHart the difference between "Black famous" and "Actually famous," essentially invoking this trope in all but name.

* Discussed by ''{{Website/Cracked}}'' in [[http://www.cracked.com/article_19549_5-old-timey-prejudices-that-still-show-up-in-every-movie.html "5 Old-Timey Prejudices That Still Show Up in Every Movie."]] Three of them, including the top two, address elements of this trope. #2 says that movies always star a white person (or Creator/WillSmith) and #1 discusses how white audiences don't care about history not involving white people.
* [[http://www.clutchmagonline.com/2011/12/celebrating-the-black-beauty-on-white-women/ This]] article, while mainly about beauty standards among women, notes that this trope (or the inverse) may be why {{Music/Adele}} and Music/BrunoMars were put in the "pop" category at the Grammys despite the fact that their music is usually described as R&B/soul/pop. The author also notes that Music/CeeLoGreen is not counted as pop, despite being just as successful in the mainstream as Adele and Bruno Mars.
* [[http://en.wikipedia.org/wiki/Rockism Rockism]] refers to the belief by critics that rock music is more "authentic" than other genres. Among other things, it is criticized for being the reason why critics often dismiss genres such as disco, R&B and HipHop, genres that are mostly dominated by African-Americans, ignoring the fact that rock was largely ''invented'' by African-Americans.
* {{Jazz}} suffered this too at the hands of music critics when it first arose, and mostly due to racism. However, over the decades it's broken out of the ghetto, and is even taught in schools alongside classical.

[[AC:Professional Wrestling]]
* [[http://www.lethalwow.com/2015/09/13/bobby-between-the-ropes-the-wwe-divas-and-the-uncomfortable-subject-of-race/ Pointed out]] that WWE has rarely had a woman of colour pushed as a top {{Face}} - management favouring caucasian blondes and light-skinned Latinas. Black women tend to get pushed as heels and there has rarely been more than one Asian female in the company at a time. Further exacerbating matters after the article was published was Wrestling/SashaBanks getting such short Women's Championship reigns - despite her clear popularity. All the women she lost her titles to were blonde and white by the way.

[[AC: Web Original]]
* Issa Rae, the creator of ''WebVideo/MisadventuresOfAwkwardBlackGirl'', discusses this in this [[http://www.vulture.com/2011/12/issa-rae-on-the-mis-adventures-of-awkward-black-girl-and-creating-the-black-liz-lemon.html interview]]. She says that the show couldn't exist without the Internet because TV has a very strict notion of how a black character should act, which is why ''ABG'''s network TV adaptation was in DevelopmentHell for so long. A SpiritualSuccessor of sorts, ''Series/{{Insecure}}'' was released on Creator/{{HBO}} in 2016 (which could also reflect this trope, since HBO is likely the only network that would take a risk on a show with a majority black cast).
-->"In one meeting, during the first ten seconds, this guy said, "The show is pretty funny. This is about a typical black woman with her black women problems." And then said big names were necessary to make it to television."

[[folder:Breaking Out of the Ghetto]]

* Al Simmons was black, but ''Comicbook/{{Spawn}}'' was still the most popular comic book series of the 1990s. Note, however, that due to his full-body costume (not to mention being disfigured), Spawn's ethnicity wasn't immediately evident.
* Somewhat subverted with Creator/DCComics ''ComicBook/{{Steel}}'', who was the most popular of the replacement Superman characters during ''ComicBook/TheDeathOfSuperman'' storyline. His own series didn't last long, but that may have been more due to UsefulNotes/TheGreatComicsCrashOf1996 than anything.
* ''{{ComicBook/Chew}}'' has been a very strong seller for Creator/ImageComics and a bit of a mainstream comic hit, with an Asian American protagonist.
* ''ComicBook/{{Static}}'' from the Milestone comic line. He was easily the company's most successful character before being integrated into DC. Though he is largely unused by Creator/DCComics, he still has a large fan following due to his humor, charisma, and relatability. His animated series, ''WesternAnimation/StaticShock'', was also a large hit at the time.
* Miles Morales, the second ''Comicbook/UltimateSpiderMan'', has proven popular with fans and critics despite the initial backlash the character faced over being a "Black Spider-Man."
* The 2014 ''[[{{Comicbook/MsMarvel2014}} Ms. Marvel]]'' stars Kamala Khan, a Muslim, Pakistani-American female and has been highly successful, thus breaking out of this and the GirlShowGhetto.
* ''ComicBook/{{Witch}}'' has a majority minority cast (two biracial girls, one Chinese-American girl, one light-skinned ambiguously latina girl, and one white girl) but that's never hurt its popularity. It's one of the more popular female-aimed comics (and [[WesternAnimation/{{Witch}} cartoons]]) of the 2000s.

* While viewed as a B-movie in its time, ''Film/DaughterOfShanghai'' was selected for preservation in the National Film Registry precisely because it was a film from the 1930s that had Asian-Americans as the leads - and non-stereotypical ones at that.
* Creator/WillSmith, Creator/DenzelWashington, Creator/MartinLawrence, and Creator/EddieMurphy tend to avoid this ghetto.
* Creator/SamuelLJackson is notably a modern pop cultural icon, although this may have less to do with race and more to do with sheer muthafuckin' charisma and the massive number of films he's in.
* Stepin Fetchit got his start in the black vaudeville circuit as a character actor. However, his slow-witted [[UncleTomfoolery tomming]] in the 1929 version of ''Showboat'' endeared him with white audiences, and led to mainstream success.
* Martial arts films starring Creator/BruceLee, Creator/JackieChan, and Creator/JetLi have gained mainstream popularity in the United States.
* ''Film/{{Friday}}'' was a breakaway hit with a virtually all-black cast and took place in South-Central Los Angeles, yet it's a favorite even among white audiences, with its archetypal characters, stoner humor and lack of forced racial commentary.
* ''Film/HaroldAndKumarGoToWhiteCastle'' and [[Film/HaroldAndKumarEscapeFromGuantanamoBay its]] [[Film/AVeryHaroldAndKumar3DChristmas sequels]] have a Korean and an Indian as the lead characters. They are also popular, hilarious, profitable, and well-reviewed. Notably, the studio, apparently believing in this trope, [[ExecutiveMeddling attempted]] to [[RaceLift change the main characters' ethnicities]] to [[YouHaveToHaveJews Jewish]] in order to make them more "acceptable" to white viewers. The writers (who are Jewish) responded by including two Jewish buddies... as side characters.
* 2012 movie ''Think Like a Man'', which had an almost all-black cast and was BasedOnAnAdviceBook by black comedian Steve Harvey, topped the box office when released in theaters, actually pushing ''Film/TheHungerGames'' to No. 4.
* ''Film/SlumdogMillionaire'' is a decidedly Indian story, yet it earned both critical and commercial acclaim in the west as well as that year's best picture Oscar.
* ''Disney/LiloAndStitch'' (and ''WesternAnimation/LiloAndStitchTheSeries'') stars a pair of native Hawaiian sisters and their various alien TrueCompanions; even most of the secondary human cast (Cobra Bubbles, Mrs. Hasigawa) are non-white. Nevertheless the movie was quite successful. Not as successful as most Disney originals, but that may have been from competing with ''Film/ScoobyDoo''.
* The bulk of the main cast of the ''Film/SpyKids'' series is Hispanic, with the movies revolving around the exploits of the Mexican-American Cortez family (fitting, since the series was created by the Mexican-American Creator/RobertRodriguez). It was also one of the most popular children's movie franchises of the 2000s, spawning three sequels and grossing over $500 million.
* The Disney features ''Disney/{{Aladdin}}'', ''Disney/{{Mulan}}'', and ''Disney/{{Moana}}'' were wildly successful, while having casts consisting entirely of Arabic, Chinese or Manchu, and Polynesian characters. ''Disney/ThePrincessAndTheFrog'' became a CultClassic, despite its predominantly African-American cast, and AmbiguouslyBrown LoveInterest. ''{{Disney/Pocahontas}}'', which also features Native American protagonists, has also been VindicatedByHistory and has more fans these days.[[note]]Most of the cast of ''Aladdin'' was white but ''Moana'', ''The Princess and the Frog'', ''Mulan'', and ''Pocahontas'' featured predominantly Polynesian, African, Asian, and Native American voice actors respectively where they were required.[[/note]]
* ''Film/DjangoUnchained'' stars Jamie Foxx as a black ex-slave and was both a critical and commercial success.
* In 2013, ''The Best Man Holiday'', the sequel to a cult classic film, ''Film/TheBestMan'', that came out in 1999 about the relationships between African-American couples, was a surprising success at the box office and was even more profitable percentage wise compared to ''Film/ThorTheDarkWorld'', the biggest release at the time. The film had a small budget of 17 million, but made over 71 million dollars in profit. Pretty impressive, since romantic films starring African-Americans usually don't do well at the box office.
* A similar instance was cited for ''Film/NoGoodDeed2014'', which starred Creator/IdrisElba and Creator/TarajiPHenson. Though it was savaged by critics, the film managed to pull in $51 million on a $13 million budget, making it a surprise success. This trope was even cited by box office analysts, who stated that it was unusual for a black-led thriller to find success like that at the box office.
* ''WesternAnimation/{{Home}}'', which stars singer Music/{{Rihanna}} as the film's black protagonist, was a surprise hit, opening at 54 million domestically and 99.7 million worldwide. The movie's opening weekend was touted as a much-needed success for Creator/{{Dreamworks}} after the disappointing openings for ''WesternAnimation/MrPeabodyAndSherman'' and ''WesternAnimation/PenguinsOfMadagascar''.
* ''Film/StraightOuttaCompton'', the movie about the controversial rap group, {{Music/NWA}}, had a mostly black cast, a black director, and many black producers and executive producers. It was a huge success at the box office, and reigned as the number one film in America for three weeks in a row before another black film, ''The War Room'', surpassed it as the number one film for the fourth and fifth week. It's considered one of the most successful black films in American history and a strong statement against the stereotype that African-American films can't do well at the box office. Interestingly, during the Sixth week after ''Straight Outta Compton'', another black film, ''The Perfect Guy'' came in number one at the box office - making it six straight weeks that an African American film was the number one seen movie in America.
* ''Film/{{Shaft}}'' made back its budget many times over and earned excellent reviews, despite having a black lead and a mostly black cast.
* ''Film/GetOut2017'' was seen as a long shot, as it was an indie horror film about race, starred a [[Creator/DanielKaluuya largely-unknown]] (at least in the U.S.) actor as the lead, and was director Jordan Peele's first movie. It opened at #1 at the box office and garnered rave reviews, and went on to gross 252 million dollars against a meager 5 million dollar budget.
* The Music/QueenLatifah film ''Film/GirlsTrip'' opened with 34 million dollars at the U.S. box office, coming in second place to the blockbuster ''Film/{{Dunkirk}}'' and easily beating out the big budget sci-fi spectacle ''Film/ValerianAndTheCityOfAThousandPlanets''. More significantly, it managed to be a hit despite analysts noting the poor track record of other comedies released that summer, such as the Creator/WillFerrell / Creator/AmyPoehler vehicle ''Film/TheHouse'' or the Creator/ScarlettJohansson movie ''Film/RoughNight''. In its second weekend, it even beat out the highly-anticipated ''Film/AtomicBlonde''.
* ''Film/BlackPanther2018'' was released to rave reviews and a higher opening than the first installment of any other solo MCU movie series, going on to break Marvel Studios' top three largest-grossing movies worldwide. Domestically, it became the highest-grossing superhero movie of all time, not adjusting for inflation.

* This happened as early as the 1850s with the English translation and publication of ''[[Literature/ArabianNights A Thousand and One Nights]]''. Those stories have been wildly popular with Europeans and Americans ever since, despite featuring Arabs and Persians as their main characters.
* ''Literature/TheKaneChronicles'' by Creator/RickRiordan, who wrote the popular Literature/PercyJacksonAndTheOlympians series, has two biracial lead characters. However, note that the leads' race is not immediately obvious on the [[http://www.rickriordan.com/my-books/kane-chronicles/books/red-pyramid.aspx cover art]], unlike the [[http://www.rickriordan.com/my-books/percy-jackson/percy-jackson-olympians/lightning-thief.aspx cover art]] for ''The Lightning Thief''. Might be Percy doesn't immediately look white, so most readers are probably going to assume that he is, but he could as well be Asian.
* The title character of the popular ''Literature/AlexCross'' series by Creator/JamesPatterson is black. This is another example of a book where the POC lead character's race is kept ambiguous until after you've started reading.
* English author Zadie Smith avoided the ghetto with her first novel, ''White Teeth'', which featured LoadsAndLoadsOfCharacters representing many different races and religions. But she remarked in an interview that it bothered her when fans of the book came up to her and said: "My favorite character in ''White Teeth'' was [character who was of that person's race or religion]. I could really identify with him/her." Smith said that people need to be exposed to the experiences - whether real or fictional - of people who are ''not'' like them. Even though her mother was a black Jamaican, Smith listed a number of white males as her favorite authors.
* ''Literature/TheJoyLuckClub'' is perhaps the most famous example of Asian American literature in existence. It was made into a critically acclaimed film.
* ''Literature/CrazyRichAsians'' is also a best-selling novel about a bunch of rich Asians that a film adaptation is in production which would also had an all-Asian cast.

* The Creator/{{Starz}} crime drama ''{{Series/Power}}'' was created with this trope in mind. The marketing and advertising for the show was specifically intended to bring in more African American subscribers. It worked and the series became their highest rated series since [[Series/SpartacusBloodAndSand Spartacus]].
* ''Series/TheWire''. Almost all the cast is black. It's largely about the problems of low-income communities and housing projects almost exclusively inhabited by black people. It is also regarded as one of the best TV series ever made. It is especially popular among academics, so much so that [[http://www.nypost.com/p/entertainment/tv/item_TxvbS2nzKJOzClVuOxRDmI Harvard]], [[http://www5.uwm.edu/news/2012/04/26/uwm%E2%80%99s-%E2%80%98the-wire%E2%80%99-course-started-academic-trend/#.UUgFQXE-v8Y UWM]], [[http://www.dukechronicle.com/articles/2010/03/04/professor-turns-hbos-wire-class Durham]], and [[http://www.slate.com/articles/arts/culturebox/2010/03/this_will_be_on_the_midterm_you_feel_me.html other colleges]] are offering courses on the series.
** It is worth noting, however, that the season of ''Series/TheWire'' that had the highest ratings was the one in which the majority of characters were white.
* ''Series/TheCosbyShow'' is probably one of the biggest aversions of this in TV history. Though, of course, Cosby had to work like heck to convince network execs that a show about a professional-class African American family was something that people would watch. Sadly, the controversy surrounding Coby being a sex offender killed reruns of the show.
** Its sister series, ''Series/ADifferentWorld'', was also largely successful.
* ''Series/LittleMosqueOnThePrairie'', a Canadian sitcom about Muslims, ran a respectable six seasons and was a big hit for the Creator/{{CBC}}, even attracting media attention [[{{Eagleland}} south of the border]].
* ''{{Series/Desmonds}}'', a Creator/Channel4 comedy in Britain, became almost as famous as ''The Cosby Show''. The star of ''Desmond's'' was invited to do a walk-on part on ''The Cosby Show'' as a relative of the Huxtables.
* ''Series/GoodnessGraciousMe'', a British comedy sketch show with an Indian cast, was highly successful.
* ''Series/KenanAndKel'', a Nickelodeon sitcom with two black leads, ran for 62 episodes and is beloved by children of the '90s.
* Ditto for ''Series/SisterSister'' which featured five black protagonists, and the leads were girls to boot. It ran for six seasons and was quite popular on Nickelodeon.
* ''Series/TheFreshPrinceOfBelAir'' was a black-led sitcom, and is a classic that launched Will Smith's career.
* ''Series/FamilyMatters'', particularly after the introduction of [[BlackAndNerdy Steve Urkel]].
* Many shows on Creator/{{UPN}}, such as ''Series/{{Moesha}}'', ''Series/TheParkers'', ''Series/OneOnOne'', ''Series/{{Girlfriends}}'', etc... at least by the standards of UPN.
* ''Series/TheJeffersons'', the longest running black sitcom in history. It was rated in the top 30 for most of its run. Granted there were white actors in the cast but the leads and the majority of the cast were black.
* ''Jeffersons'' producer Norman Lear also struck gold with both ''Series/GoodTimes'' and ''Series/SanfordAndSon'', although both shows would be dogged with accusations of UncleTomfoolery, and are often mocked as "black shows that only appeal to white people."
* ''{{Series/Seinfeld}}'' was originally viewed this way by at least one studio executive, who thought that most Americans would find it "too Jewish." Needless to say, it wasn't too Jewish to become one of the most successful and influential sitcoms of TheNineties.
* ''Series/TheBrothersGarcia'', a successful sitcom about a Hispanic family, featured an all-Hispanic cast as well as guest stars of many ethnicities. It was one of Nickelodeon's more popular shows and ran for four seasons.
* ''{{Series/Scandal}}'' has a black female in the lead, meaning it could avert both the minority show ghetto ''and'' the girl show ghetto. As of October 2012, it has been renewed for a second season. It also has decent ratings and good reviews.
* ''Series/HowToGetAwayWithMurder'' managed to have one of the highest-rated debuts of the season, which analysts noted was a rarity for black-led shows. Along with the premier of ''Series/BlackIsh'', the show was cited as an example of how ABC's push for more ethnic diversity was paying off.
* ''Series/FreshOffTheBoat'', which stars an Asian-American family and also airs on ABC, turned out to be a surprise hit. Many were expecting it to flop like the ''All American Girl'' example from above, but it turned out to have a very strong debut. There's a LampshadeHanging on this trope in-universe. In one episode, one of the sons says that he wants to be an actor, and Jessica tells him that there are no roles for Asian actors in Hollywood.
* ''{{Series/Nikita}}'' has an Asian female in the lead and, as of January 2013, has three seasons. Like ''Scandal'', it breaks out of both the minority show ghetto and the girl show ghetto.
* ''Series/ThatsSoRaven'' is recognized as one of the Disney Channel's iconic shows, essentially acting as the codifier for shows that weren't influenced by ''Series/LizzieMcGuire''. It was so popular, it ran past the typical Disney Channel 65-episode limit[[note]]Disney Channel tends to cancel shows once they've hit 65 episodes[[/note]] and gained two spin-off, ''Series/CoryInTheHouse'' and ''Series/RavensHome'' (the latter over a decade after the original aired).
* ''Series/InLivingColor'' was pretty much the African-American version of ''Series/SaturdayNightLive'' and became a huge success for the Creator/{{Fox}} network, and was at one time competing neck-and-neck with SNL for ratings. The show ran for many seasons until it was finally cancelled, but not due to ExecutiveMeddling, but because the majority of the show's main cast all became big stars in their own right and went on to make successful films and television shows for themselves. And some of the people behind the scenes went on to create ''Series/{{MADtv}}'' which was also successful, though it was no longer a predominately African-American show anymore.
* ''Series/{{Empire}}'' has proven to be a surprise hit for Creator/{{Fox}}, with viewership dwarfing many of the other hyped up shows of the season like ''Series/AgentCarter''. Some people (including Music/FiftyCent) have actually accused the show of being a case of FollowTheLeader made to cash in on the success of the aforementioned ''Power''.
* ''Series/ChappellesShow'':
** The series, with its black ''auteur'' writer, largely black cast, and focus on racial issues, was a massive ratings and critical success. Unfortunately, TropesAreNotGood, and Chappelle felt deeply ambivalent about his success with white audiences, worried that too many of them were [[MisaimedFandom laughing at him and not with him]] and that he'd descended into ModernMinstrelsy.
** In-universe, Dave jokes that Creator/WayneBrady, the black lead of the American ''Series/WhoseLineIsItAnyway'' among other shows, is so popular with white audiences because he's non-threatening, making "Bryant Gumbel look like UsefulNotes/MalcolmX." Wayne takes Dave on a terrifying night on the town showing him [[PlayingAgainstType just how threatening he can be]].
* Creator/AzizAnsari's ''Series/MasterOfNone'', which also {{Lampshades}} this trope. The episode "Indians On TV" revolves around Dev accidentally finding out that the creator of the TV series he and his friend Ravi both tried out for doesn't want two Indian actors on the show, as he feels that it would alienate white viewers. Dev later says that America is only just now getting to a place where two black actors can star on the same show without it being labelled a "black show" by people.
* Netflix's ''Series/{{Narcos}}'' has the similar vibe as ''Series/BreakingBad'' except it's based on the RealLife notorious Colombian drug lord, Pablo Escobar. As expected, majority of the cast are Hispanics and it got renewed for a second season and earn several Golden Globe nominations.
* ''Series/LukeCage'' premiered to massive viewership and became the fifth most-watched original series in Netflix's history, even beating out ''Series/JessicaJones''.
* ''Series/{{Atlanta}}'', despite having a black cast and writing team (in addition to being pretty weird) has gathered excellent ratings, critical acclaim, and a large amount of awards.

[[AC:Professional Wrestling]]
* Since the above article was written, WWE has seen a couple of aversions:
** {{Wrestling/Naomi}} finally got her long awaited push as the top face and became Smackdown Women's Champion in 2017.
** Wrestling/EmberMoon was pushed with an undefeated streak on NXT and eventually became Women's Champion.
** Asuka proved to be a massive star, beating out Goldberg's undefeated streak and even becoming the winner of the first women's Royal Rumble.
** Kairi Sane was the winner of the Mae Young Classic tournament.

* ''TabletopGame/MagicTheGathering's'' "Mirage" block is set in an African-themed setting and most of the human characters on the cards are black. It was also successful enough that many of the concepts introduced in it (the block structure, "enters the battlefield" abilities, sets designed with Limited play in mind, reminder text for keywords) are simply taken for granted in modern Magic. It was also the first set re-released for Magic Online and the character of Teferi came back to be the protagonist in the later "Time Spiral" block. Teferi is in fact popular enough that he was eventually printed as a [[http://mythicspoiler.com/c14/cards/teferitemporalarchmage.html planeswalker card]] despite the fact that he canonically [[HeroicSacrifice gave up his planeswalker spark]], also, his planeswalker card is one of only five who can be a commander in Commander/EDH format. This is quite an honor as normally only creatures can be commanders.

* ''Theatre/TheWiz'' presented an all-African-American retelling of ''Literature/TheWonderfulWizardOfOz'', also boasting African-American songwriters and a black director. It lasted four years on Broadway, and also won seven Tony Awards, including Best Musical. Additionally, the 2015 TV special of the musical (which unlike the BoxOfficeBomb of a movie adaptation, had an African-American director as well as black actors and actresses) earned strong ratings and reviews, and won an Emmy for costume design.
* There's also ''Theatre/{{Hamilton}}'', a hip-hop musical penned by Puerto Rican Creator/LinManuelMiranda, and almost exclusively starring non-white actors (the only white character is the BigBad). Not only was it a smash hit on Broadway, but the cast album managed to make it to #12 on the Billboard 200, the highest entrance for a musical since 1963.
* Burt Williams was one of the biggest Broadway stars in the 1920s & 1930s. Sure, a lot of his shtick was UncleTomfoolery, but some of his work (particularly the song "Nobody") were rather serious takes on the racism of the day.
* ''Series/KimsConvenience'', a Canadian play about a Korean family and their Toronto convenience store, which was successful enough to spur a successful sitcom on CBC and a 2017 Off-Broadway run.

* ''VideoGame/BackyardSports'' become immensely popular with young children even though you could count the white males on one hand.

* ''WesternAnimation/FatAlbertAndTheCosbyKids'' was very popular, having run on Creator/{{CBS}} for most of 1970s.
* ''WesternAnimation/DoraTheExplorer'' is universally loved by small children, despite featuring a Latina protagonist whose ethnicity is played up.
* Similar to ''Dora'', ''WesternAnimation/DocMcStuffins'' has proven to be very popular, with ''The New York Times'' [[http://www.nytimes.com/2014/07/27/business/a-disney-doctor-speaks-of-identity-to-little-girls.html?_r=0 actually commenting on the franchise's success]] by saying that it provides a positive role model for African-American girls while appealing to other demographics as well.
* The ''Franchise/AvatarTheLastAirbender'' universe is set in a fantasy world with heavy inspiration from the FarEast and many of the lead characters being particularly dark skinned. Despite this, it is has become incredibly popular.
** While the [[Film/TheLastAirbender live action movie]] kept the FarEast cultural inspiration, it mixed up some of the races. The Japanese-like Fire Nation became a mix of Indians, Middle Easterners and Polynesians, while the blue-eyed and dark skinned Water Tribe became a mix of white lead actors and Inuit extras.
** SequelSeries ''WesternAnimation/TheLegendOfKorra'' was just as popular as the original, and also adds breaking out of the GirlShowGhetto to its list of achievements.
* ''WesternAnimation/TheBoondocks'', despite being rather controversial, especially in its first season, has actually grown to become one of Adult Swim's most popular productions. Its third season was even regularly beating out both ''WesternAnimation/FamilyGuy'' and ''WesternAnimation/RobotChicken'' in the ratings.
* ''WesternAnimation/JackieChanAdventures'' has an entirely Asian main cast, with the recurring characters Captain Black and Viper the only major Caucasian characters on the heroes' side. It was also one of the most successful original Creator/KidsWB shows of the early 2000s, with a devoted fanbase that's still active today. Perhaps this is to be expected, since the cast was headed up by a [[AdamWesting highly fictionalized version of]] Jackie Chan [[ExactlyWhatItSaysOnTheTin himself]], who also tends to avert this.
* ''WesternAnimation/StaticShock'', which had a largely black cast, was one of Creator/KidsWB's highest rated cartoons at the time. In its final season, only ''Anime/{{Pokemon}}'' managed to consistently outperform it in the ratings. It did have trouble with merchandise though, while other superhero shows like ''WesternAnimation/BatmanBeyond'' and ''WesternAnimation/TeenTitans'' did not.

[[AC:Web Original]]
* Several of Website/YouTube's most subscribed channels are run by Asian Americans. This includes Creator/{{Nigahiga}}, Creator/WongFuProductions. Creator/FreddieWong, WebVideo/KevJumba, and [=MichellePhan=]. However, [=YouTube=]'s audience is global, and globally Asians aren't exactly the smallest group in the world.