-->''Oh, has your family tried the powdermilk?\\
Oh, has your family tried the powdermilk?\\
Well, if your family's tried 'em,\\
You know you've satisfied 'em,\\
They're a real hot item, powdermilk.''
-->-- ParodyCommercial for Powdermilk Biscuits, ''A Prairie Home Companion''

-->Prepare for ''[[AbsoluteComparative ultimate flavor]]''\\
You're gonna get some milk!\\
And scream... for your cream\\
Duncan Hills\\
Duncan Hills\\
Duncan Hills\\
COFFEE!
-->-- ''WesternAnimation/{{Metalocalypse}}'', Dethklok's Death Metal Coffee Jingle

Comes from the days of radio. When all advertising had to be audio, a good way to get people to remember your product was to have a catchy short tune associated with it, often mentioning the product or company's name. This is even common with [[PhoneNumberJingle phone numbers]] for their services.

While not quite as common as they used to be, jingles work, so they will probably be around as long as we have commercials. They can even become quite popular [[TopTenJingle and be released as a single]]. Some well-known jingles have been around literally for decades, periodically having their instrumentation/arrangement updated to sound more modern.

Sometime an agency will expend money rather than talent and use [[RepurposedPopSong an existing song]].
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!!Examples:
* The distinctive song used in the United States to advertise Mister Clean cleaning products has been around for about half a century, having been written in 1958.
* Chock Full o' Nuts coffee has a jingle that dates back all the way to the heyday of radio; as of late Spring 2007, they were running a contest for customer-created "modernizations".
** "Chock Full o' Nuts is a heavenly coffee..."
* Oscar Meyer has two: "I Wish I Was an Oscar Mayer Wiener" and "My Bologna Has a First Name."
* In Britain some recent commercials for Mr. Sheen polish and Toblerone chocolate bars have revived jingles first heard in the 70s.
* One of the longest-running jingles on British TV was for Fairy Liquid, a washing-up detergent, first heard in the late 1950s and used for well over three decades.
** A recent Fairy Liquid advert has restored this jingle. Well, sort of...
* R. White's Lemonade ran a ''single commercial'', featuring the Secret Lemonade Drinker song, for almost 20 years.
* The legendary Advertising/BurmaShave signs are a non-musical example.
* Creator/AnnaRussell's "A Practical Banana Promotion" included not only "Eta Banana," a parody of the Chiquita jingle, but also "Alas, What Should I Do," which sounds like just a rather mushy ballad when played the first time, but with subliminal advertising supposedly included. The song is repeated to reveal many contemporary (1950s) commercial jingles and slogans.
* The very first commercial jingle was General Mills' "Have You Tried Wheaties?" in 1926.
* An early part of Barry Manilow's career was helping major corporations sell you stuff:
** "It's a Pepsi Generation"
** "The original soft drink, Dr. Pepper"
** [[StuckOnBandAidBrand "I am stuck on Band-Aid" ]]
** "You deserve a break today (at [=McDonald's=])" Barry Manilow did not write this jingle (which makes me doubtful about attributing his authorship to the others). What is true is that when [=McDonald's=] introduced this jingle it was so popular that Manilow incorporated performing it into his stage show, thus causing the confusion regarding his authorship.
** "Grab a barrel of fun (Kentucky Fried Chicken)"
** "Like a good neighbor, State Farm is there"
*** Apparently, singing the jingle in State Farm commercials can make State Farm representatives materialize into the area.
* [=McDonalds=]' current jingle: "Buh-dah-buh-bah-bah, I'm lovin' it!" Taken from a JustinTimberlake song.
* Creator/StanFreberg took this to a logical extreme with ''AudioPlay/{{Omaha}}'', a parody of ''Theatre/{{Oklahoma}}'' for Butter-Nut Coffee, that ended up turning into a ''six minute'' mini-musical released as a novelty record.
* ''WesternAnimation/{{Metalocalypse}}'s'' first episode features the band Dethklok performing a concert consisting of a ''single'' death metal coffee jingle.
* Another Dr Pepper jingle: "I'm a Pepper, he's a Pepper, she's a Pepper, we're a Pepper, wouldn't you like to be a Pepper, too?" This was famous enough to be parodied by ''{{SCTV}}'' and ''Series/RemingtonSteele''.
** And AskANinja.
** And WesternAnimation/VeggieTales, in one of their "Silly Songs".
* ''WesternAnimation/PhineasAndFerb'' with ''[[http://www.youtube.com/watch?v=iebtccYzhzw Doofensmirtz Evil Incorporated!]]''
* ''WesternAnimation/TheSimpsons'' has the "Canyonero" jingle, sung by Hank Williams, Jr.
* Hitachi's [[http://www.youtube.com/watch?v=q8SQNMclNGY "Hitachi No Ki"]] (which is still used today, Japan only).
* ''The Mysterious Disappearance of Leon (I Mean Noel)'' has the Mrs. Carillon's Pomato Soup jingle, set to the tune of "On Wisconsin." Leon/Noel hates the jingle so much that [[spoiler:the tune causes him to have a fatal accident]].
* ''Fanfic/CalvinAndHobbesTheSeries'': Calvin quotes the famous UsefulNotes/McDonalds jingle at one point in "Eggs for Calvin!".
* ''Theatre/ThePajamaGame'' has the cast sing a jingle for Sleep-Tite pajamas.
* The {{Tintin}} adventure ''Land of Black Gold'' has "Boum!" by Charles Trenet repurposed as a jingle for a breakdown assistance company, with lyrics about what to do when your car goes boom. Thompson and Thomson start singing along to it, and then their car mysteriously explodes.
* In ''Film/AFaceInTheCrowd'', Lonesome Rhodes creates a jingle for Vitajex. Its first verse runs:
-->Oh, Vitajex whatcha doin' to me!\\
Oh, Vitajex whatcha doin' to me!\\
You fill me full of oomph and ecstasy.
* Radio station jingles tend to date quickly. But they can also be evocative of places and times. BBC Radio Two's retrospective shows presented by forty-year veterans like Johnny Walker and Radio/TonyBlackburn are an opportunity to dust down and revive equally old jingles. On one level they sound ridiculously cheesy and [[TheSixties 1960's]]/[[TheSeventies 1970's]], but for people who were around to hear them first time out, they are surprisingly evocative.
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