Creator/{{NBC}} primetime GameShow hosted by Cedric the Entertainer which debuted on July 19, 2011 and involves a team of contestants completing various tasks (that thankfully don't involve [[Series/MinuteToWinIt time limits and household items]]) involving the values of various forms of merchandise. Unlike [[Series/ThePriceIsRight other shows]], these items are ''not'' prizes and are often in fact precious artifacts and other high-valued items...and no, they're not the grand prize either.

There are seven challenges, each adding a certain amount to a bank if completed (a potential total of up to $100,000), followed by a BonusRound with a chance to multiply the winnings by 10 (for a potential total of up to $1,000,000).
!!GameShow Tropes in use:
* BonusRound: The team is shown two sets of four items; each item must be paired with an item from the second set that is worth less. Each correct match multiplies the bank, from 1x, to 2x, 4x, and 10x. (You read that right: the contestants must reveal at least one correct answer to keep their original bank.) can reveal the answers in any order and bail out at any time, but revealing an incorrect answer reduces winnings to [[ConsolationPrize one quarter of the amount banked in the main game]] and ends the game.
* LetsJustSeeWhatWouldHaveHappened: In the bonus round, following a bailout.
* Personnel:
** TheAnnouncer
** GameShowHost: Cedric the Entertainer, well known for appearing alongside Steve Harvey (who, by the way, now hosts ''FamilyFeud'') on his [[TheSteveHarveyShow respective show]], thus satisfying the current trend of having comedians host game shows.
** StudioAudience
!!This show provides examples of:
* {{Catchphrase}} / MostAnnoyingSound: Firstly, "It's/...is worth ''whaaaaaat!?''" Then, Cedric thinks that being ''just'' sure isn't enough, you have to be "sure-sure"
** Both of those (especially "Are you sure-sure?") got on people's nerves rather quickly...especially when said many times over the course of an hour.
* CelebrityImpersonator: Used for a round where contestants must match up three items that sold well at auction simply because a celebrity owned them, with their respective celebrities. Their role? Holding the cards indicating the item.
* CommercialBreakCliffhanger: In an shocking aversion for a modern NBC game, the first episode had ''none.'' However, such cliffhangers began to appear afterward, but thankfully not to the ridiculous extents as other NBC shows.
* MinigameGame: Essentially.
* XMeetsY: ''Series/ThePriceIsRight'' meets ''Series/AntiquesRoadshow'' and/or ''[[PawnStars Insert Generic Reality Program Involving Pawn Shops Here]]''