->''"There is a small Rahi called a Water Wraith. So small, so insignificant is it that larger fish do not even consider it a worthy meal. But every now and then, a bold water wraith will attack a fish much larger and more powerful than it. It is a one-sided battle, of course, that ends with the poor water wraith in the mouth of its foe. Of course, what the larger fish quickly discovers is that the outer shell of a water wraith is coated with deadly poison. The larger fish dies instantly and the water wraith escapes to feast for months on its very foolish and very dead opponent. Sometimes, my brothers, the best way, the only way, to win...is by losing."''
-->--'''[[BigBad Makuta Teridax]]''', ''Toys/{{Bionicle}}''

The player has just defeated TheDragon, or perhaps another servant of the BigBad. While TheHero is quick to spare his enemy's life, he can take some satisfaction in knowing that he is, in fact, strong enough to take on the villainous forces that plague his world.

...at least until he finds out the truth.

You see, there was a reason why he won. This character was involved in some kind of {{plan}}, and part of the process [[FailureGambit required him to lose the battle]]. That's right! You're not as tough as you looked! Robbing you of the satisfaction of victory makes him just as much of a MagnificentBastard as the fact that you have been [[UnwittingPawn unwittingly aiding]] his scheme!

...but wait. Something doesn't add up. His attacks were fierce. It took you a few tries to get past him, each time having to witness that dreaded GameOver screen when you failed. You know, if he's so interested in letting you win, maybe he could show enough courtesy to give you a bit more of an advantage in the battle?

True, if you won too easily, you might think that something's up. Or maybe he's so proud that he believes that if you failed to defeat him at merely a portion of his power, you don't deserve to be his unknowing pawn anyway.

Or maybe this is just GameplayAndStorySegregation. After all, there would be a lot of drama lost if you demonstrated that you were truly capable of destroying your enemies so early in the plot. Sure, a HopelessBossFight would make a lot more ''sense'', but where's the fun in that?

Most instances of this trope are also examples of TheBattleDidntCount, although for some villains, [[MyDeathIsJustTheBeginning Death Is Just The Beginning]]...

Naturally, even reading the game names here is likely to be a '''SPOILER'''.



[[folder:Anime and Manga]]
* Evangeline was the first villain in ''Manga/MahouSenseiNegima''. Nearly three hundred chapters later she's ''still'' the most powerful character to appear. The entire first fight she was just playing around. [[spoiler:At the end of the series she fights against Negi and Asuna together at their peak and is still winning.]]
* Subverted in ''Manga/DragonBall'', where the world champion [[FakeUltimateHero Hercule]] finds himself facing the fresh kid champion Trunks in a public fight. Having seen his battle with Goten earlier, Hercule realizes he has no chance whatsoever of winning the eight-year-old, so in order to save face, he pulls this off and pretends to have lost intentionally. He even leans down to give Trunks a "free shot" at his face so he could appear to be going easy on the kid.
* In ''Manga/OnePiece'', [[BadassGrandpa Garp]] let Luffy win so he could save Ace, since Garp is a marine and Ace a pirate and his [[spoiler: adopted]] grandson. His relation to Luffy was also a factor.
** Garp's superior, Fleet Admiral Sengoku, isn't fooled for a second. But Garp is the legendary hero of the Marines, so there'd be too much bad PR if he were punished.
** [[spoiler:Heavily implied during Smoker's fight with Vergo. Smoker apparently let himself be beaten during the last seconds of their fight so that way Law could get his heart back. It's up to interpretation as to whether or not Smoker could have beaten Vergo on his own, because the only reason he let Law regain his heart was so that he would be out of debt to him]].
* In ''Manga/DigimonVTamer01'' Warg and Melga think they have become a bad influence on Hideto and end up [[spoiler:attempting suicide under the cover of Zeromaru's new ability. It doesn't work and Taichi has to hammer the point into Hideto instead.]]
* In ''Manga/{{Naruto}}'', this is stated to be the real reason why Sasuke could win against Itachi which wanted to wear Sasuke down enough in order to release Orochimaru and to rid Sasuke from the cursed seal. He also knew he was going to die in that fight, one way or another.
** [[spoiler:This is also the reason for Kakashi's victory against Obito. The entire fight with Kakashi, was planned by Obito in order to remove Madara's seal as it prevented him from becoming the Ten Tails Jinchuuriki. So Obito allowed Kakashi to strike him in the heart, thus removing Madara's seal and becoming Jinchuuriki.]]
* In ''Manga/YuYuHakusho'' the Toguro Brothers faked their loss at the end of the [[RescueArc "Rescue Yukina" arc]] for [[CorruptCorporateExecutive Sakyo]] and so they can challenge the heroes in a TournamentArc.
* In ''Manga/{{Yaiba}}'', during the UsefulNotes/OdaNobunaga Tournament Arc, the BrilliantButLazy MasterSwordsman Soshi Okita manages to best Yaiba, but is so amazed by the latter's spirit and determination that decides to forfeit.
* In ''Manga/FairyTail'', [[spoiler:how Cana and Lucy were able to defeat Fried and Bickslow so quickly during the S-Class exam.]]
** Also turns out to be used by [[spoiler:Mest]] in the same event.

[[folder:Card Games]]
* In ''TabletopGame/MagicTheGathering'' during the climax of the Eldritch Moon set the Gatewatch [[spoiler: seal Emrakul within the moon]]. However, the spell to do it was failing until [[spoiler: Emrakul possessed Tamiyo and finished the binding for her.]] It's implied this version of the spell is temporary, as Jace had spoken with some manner of [[AFormYouAreComfortableWith avatar]] which had complained it wasn't the right time. Yet.

* Exaggerated in the My Little Pony Friendship Is Magic fanfic EnvyAndArrogance - When the mane six and their allies confront Arrogance in her sanctum and get completely trashed, she actually stops and expresses her annoyance with their weakness, outright stating that her boss' XanatosGambit had them beating her as the more favourable outcome. Then she purposefully launches into a long-winded EvilGloating monologue, giving them the time to heal behind her back and prepare for round two. Then [[spoiler:,when it looks like they might actually stand a chance, she states that her job is done and disappears, willingly abandoning her host body.]]
* ''FanFic/RainboomsAndRoyalty'': When Twilight is fighting [[TheDragon Blackened Armor]] [[spoiler: (the [[BrainwashedAndCrazy brainwashed]] Shining Armor)]], he gloats about how he always beat her when they fought as foals. Twilight admits that he ''did'' always win... because even as a filly, she always held back with her magic out of fear of losing control and hurting somepony. Since she has no problem with that now, she proceeds to [[CurbStompBattle kick his ass]] [[spoiler: and purify him]].
* The ''FanFic/PoniesOfOlympus'' plays this for laughs: Iron Will gives Spike advice at how to beat him during their match in the preliminaries of the Atlas Strongest Tournament, so that when he does, he can try and offer to sell Spike his new book on fighting techniques.
* ''FanFic/TheGodEmpressOfPonykind'': [[spoiler: Tzeentch claims that he and the other Chaos Gods let the Emperor defeat them, faking their deaths in order to get rid of him.]]
* In ''FanFic/DiariesOfAMadman'', Discord created the Elements of Harmony so that other species would stand a chance against him, as part of a way of breaking up the monotony of his endless existence.
* In ''[[https://www.fanfiction.net/s/12327523/4/Ranma-Happenstance-Gone-Right Ranma: Happenstance Gone Right]]'', Akane goes to hit Ranma with her mallet, only for him to stop her cold. He goes on to calmly explain that he is a superior martial artist to her in every way that matters and she only ever hit him either because he let her or he was seriously distracted at the time. Ranma only let her hit him because he realized he said something he shouldn't have and takes the blow as a way to apologize, furthermore he felt he owed the Tendos since he was staying with them rent free. Now that he's not engaged to Akane anymore and no longer lives at the Tendo house, he feels no obligation to be her punching bag.
* In ''Fanfic/PokemonResetBloodlines'', during the first battle between Ash and Paul, Ash's Charmeleon easily defeats Paul's Grotle. However, Misty notices that Paul doesn't seem upset, almost as if he had thrown the fight. And as it turns out, right before Grotle was knocked out Paul had discreetly signaled it to set up a Stealth Rock to cause problems to Ash's other Pokémon.


* ''Film/GuardiansOfTheGalaxyVol2'': Discussed. When Gamora and Nebula, adopted daughters of Thanos, were children, he would make them fight each other. The loser would be painfully cybernetically augmented, one little bit at a time. Gamora always won, and Nebula really wishes that she had let her win a few times--or really, anything other than beating her every single time.
-->'''Gamora:''' I just wanted to survive!\\
* The finale of ''Film/PulpFiction'' has Jules do this to the muggers at the diner. He makes it clear that if they had pulled this on any other day, he'd have just killed them both and gone back to his coffee without a second thought. Today, however, he's had a HeelRealization and is trying to change for the better, so he lets them take his money and leave in the interest of avoiding bloodshed.


* In the ''Literature/{{Discworld}}'' novel ''Discworld/{{Maskerade}}'', Granny Weatherwax plays a game of cards against Death for the life of a small child. If Granny wins, Death takes the soul of a cow instead. If Death wins, he gets the kid and Granny. Fortunately, this is the Discworld Death, who happens to be on the side of the living. Granny cheats and deals herself a better hand than Death, but he stops her, switches the cards... and then complains that he got "four ones" (read: four aces) resulting in a defeat. Rather an odd case of the trope since both characters were technically on the same side, but still. She then notices Death seems to be favoring his arm due to the cold and sets it back into place, and he asks what she would have done if he hadn't lost.
--> '''Granny:''' I'd have broken your bloody arm, for starters.
* ''Literature/TheDresdenFiles'':
** In ''Literature/ColdDays'', [[spoiler:Harry wrests control of TheWildHunt from the Erlking and [[BadassSanta Kringle]], but he later realizes that there was no way he could have conceivably won that fight, and that they must have wanted him to lead the hunt, but couldn't just give it to him.]]
** In ''Literature/GhostStory'' [[spoiler: Harry reflects upon his first battle with He Who Walks Behind and concludes this must have been the case, as the idea that his teenage self managed to overpower an EldritchAbomination is utterly ludicrous. He suspects the creature is grooming him for something, although he's not sure what]].
* In ''LightNovel/TheUnexploredSummonBloodSign'', this describes all conflicts between [[TheHero Kyousuke]] and his nemesis, [[spoiler:the White Queen]]. The latter is infinitely more powerful, being a RealityWarper with CompleteImmortality who [[spoiler:has literally conquered the laws of the universe]]. The only reason he can win (or avoid losing) is [[spoiler:the White Queen's [[{{Yandere}} twisted love for him]]. She won't ever let him die, and deliberately makes it possible for him to win because she finds his struggles adorable]].
** A particular example is Volume 7, in which [[spoiler:Kyousuke has created the Colorless Little Girl, an entity designed to be capable of permanently destroying the White Queen. She actually accomplishes this... only for the Queen to suddenly reappear, having somehow survived. She reveals that she knew all about the Colorless Little Girl, and had deliberately lost. The action of defeating the Queen would [[HeWhoFightsMonsters warp the Colorless Little Girl into an even greater danger than the Queen was]]. This would leave Kyousuke no option except allying with the White Queen to take her down]].

[[folder:Live-Action TV]]
%%*Series/{{Angel}} Skip does this to in season 3.
* In an episode of ''Series/{{Farscape}}'', Rygel lets a villain win a chess-like game as part of a con. When [[WhatTheHellHero he's called out on it]], he gripes that the guy had been so terrible that letting him win had been harder than beating him would have been.
* Employed in ''Series/RutlandWeekendTelevision'', in which a prisoner who is going to be hanged tomorrow is playing chess against a guard, while another guard idly watches. The guard eventually says he's letting him win, to the prisoner's disbelief -- both of the guards then reminisce about a time when he ''didn't'' let the prisoner win, effectively making him a JerkAss.
-->'''Playing Guard''': I had this whole setup, could beat him in one move! But did I do it? No, I didn't!\\
'''Watching Guard''': ...Well, you did.\\
'''Playing Guard''': ...Yeh, I did. Beautiful move.\\
'''Watching Guard''': Beat him in his last game'a chess...YouBastard.
* In ''Series/StargateSG1'' episode "Orpheus", It was said after a pep talk Bra'tac gives to Teal'c.
--> Bra'tac: You have forgotten that a warrior's true strength comes from his heart and his mind. You have had a physical advantage over me for a long time, and yet I have never lost a sparring match to you.
--> Teal'c: Because for years, old man, I have let you win.
--> Bra'tac: Better. Much better.

* ''Myth/GreekMythology'': The myth of Hippomenes and Atalanta has this as [[AlternativeCharacterInterpretation one of its interpretations]], where Atalanta had evidently ''let'' Hippomenes beat her (With Aphrodite's help, of course.)
--> ''Of course you could say that Atalanta was [[AttentionDeficitOohShiny totally captivated by the allure of the golden apples]], unintentionally kneecapped herself as a result, and got married out of a bout of [[IdiotBall shockingly out-of-character stupidity]] and ended up without a say in who her husband was. But like, why would you WANT to? [[AlternativeCharacterInterpretation It's up to interpretation]] and that interpretation is gross.'' - WebOriginal/OverlySarcasticProductions
* This is how most people interpret the scene in the Bible where Jacob wrestles with God (or an angel, according to some) and wins.

[[folder:Professional Wrestling]]
* Mildred Burke's reasoning for breaking the WWWA away from the Wrestling/NationalWrestlingAlliance after the NWA awarded the World Women's title to June Byers after one fall instead of the then standard two, saying she was just surprised in the first fall and conceded in order get some breathing room but had every intention of kicking Byers's ass in the next two, or any other time had she not effectively been banned from the NWA by Byers's husband. Byers, for her part, didn't care.
* Wrestling/TommyDreamer never beats Wrestling/{{Raven}}, except for that one time he did, where Raven said he let Dreamer win so Raven could leave Wrestling/{{ECW}} for Wrestling/{{WCW}}.

* This turns out to be the [[XanatosGambit final gambit]] of Makuta Teridax's EvilPlan in ''Toys/{{Bionicle}}''. [[spoiler:Knowing that a team of heroes would rise to rescue [[PhysicalGod Mata Nui]] from his slumber BecauseDestinySaysSo, he arranged the plan so that when Mata Nui awakens, [[GrandTheftMe it will be after he takes over the Great Spirit's body]]. He and his BrotherhoodOfEvil put ''just enough'' effort into their battles with them to make them think otherwise, and by the time they learn the Makuta intend to awaken Mata Nui, they don't know ''why'' nor are in any position to stop it if they want to save the universe from dying. [[TheBadGuyWins And it works]].]]

[[folder:Video Games]]
* ''VideoGame/MetalGearSolid'': Some are more obvious about it than others; Vulcan Raven practically tells you that he let you win after you defeat him the first time. This group is incredibly devoted to this trope, as the majority of them ''die'' simply to convince you that you're not doing the dirty work for them. And was that Hind really necessary?
** Other games in the series use this trope almost as much. ''VideoGame/MetalGearSolid3SnakeEater'' even applies this trope to the ''final boss'', kind of. [[spoiler:(The Boss WANTS you to win, but she wasn't going to LET you win.)]]
*** Used ''again'' in [=MGS4,=] when [[spoiler:Liquid at the end of the game fights Snake, it's pretty obvious that, having completed his agenda, he's just looking to go out with a bang. Which in this case means kicking Snake's ass a lot until Snake kills him.]]
* After you defeat [[TheGrimReaper Death]] in ''VideoGame/CastlevaniaPortraitOfRuin'', he informs you that he has a reason to hold back. Indeed, he does: he can only bring back {{Dracula}} if you kill the guy who's usurping his power. This does not explain why he seizes you with chains and ends your life with one [[strike:quick]] SinisterScythe swipe if you are unable to free yourself first.
** After Soma fights Julius Belmont in ''VideoGame/CastlevaniaAriaOfSorrow'', he suspects something is up, as any other vampire hunter would have put up a better fight, and Julius admits he was holding back. Are highly damaging giant cross item crashes standard issue for vampire hunters now?
* Near the beginning of the ''VideoGame/NinjaGaiden X''-Box remake, you fight Ryu's uncle [[spoiler:and TheManBehindTheMan]] Murai to a standstill. He calls it training, but during the fight never hesitates to kill you if you let him.
* ''VideoGame/DevilMayCry 3'' has the recurring boss and/or advisor, Jester, who claims he needs Dante alive but doesn't hold back. Given that Jester was only a boss in the "Special Edition", which was somewhat panned for its quality, it is difficult to say if this trope occurs intentionally or out of developer laziness. [[spoiler:He's actually Arkham.]]
* In ''VideoGame/MegaManX5'', the first boss fight is against Sigma in the form of a large floating head. After the player defeats him, a virus breaks through Earth, which was what he wanted. Zero clearly states "he lost to us on purpose!"
* ''VideoGame/TalesOfEternia'', about halfway through the game, the temporary party member Ras reveals that he's the incredibly powerful knight you've been hearing about, and attacks you to prevent you from escaping to Celestia. After you beat him to a pulp and get to the next town, your party realizes that he couldn't have been fighting you for real - he kept pulling his punches and not taking advantage of openings, leading them to conclude that he let them win.
* In ''VideoGame/TalesOfSymphonia'', this takes place [[spoiler:the first time you fight Kratos]] -- provided that you ''do'' win, which for a first-time player isn't a given ([[TheBattleDidntCount the story goes the same way regardless]]). Lloyd is all too aware of this. Amusingly enough, he is far easier [[RecurringBoss the next times you fight him]] when he ''isn't'' holding back -- of course, you've gained quite a lot more power in the meantime.
** Inverted in ''Dawn of the New World'', where [[spoiler:In order to get the good ending, Emil has to let Lloyd and Marta win. Unfortunately, You're ''playing'' as Emil in that fight, so that means ''YOU'' have to throw the fight. Beating them gives you the Bad Ending]].
* Used by the Black Knight in ''[[VideoGame/FireEmblemTellius Fire Emblem: Radiant Dawn's]]'' localized version (replacing a retcon of questionable quality the Japaneses version uses) to explain how he was back after being defeated and LeftForDead by Ike back in ''Path of Radiance''. (Although [[NotQuiteDead his return was obvious]] if only because [[BlackKnight his identity was never revealed.]]) For comparison:
** Translation: During that climactic battle in ''Path of Radiance'', Ike reveals that his father crippled his sword arm, a fact that the Black Knight didn't know. As the Black Knight's true goals was to surpass his teacher, aka Ike's father, this revelation makes the Black Knight realize that his victory over Ike's father was hollow, as he never got to experience Greil's true ability. So he allows Ike to win in the hopes that later Ike would become as powerful and skilled as Greil, in short a substitute for Greil to test his skills against.
** Original: The Black Knight's warp powder malfunctioned, leaving Ike to fight his spirit, that was not only weaker then his true self, but returned to his body after defeat.
** Also used at the beginning of ''Fire Emblem: Path of Radiance,'' when Ike spars with Greil; Greil deliberately holds back, and is impressed that Ike noticed.
* The ''entire campaign'' of ''TabletopGame/{{Warhammer 40000}}: VideoGame/DawnOfWar'' is [[EvilPlan one giant I Let You Win]] by [[spoiler:a Khornate Daemon looking to be released from its [[SealedEvilInACan can]].]]
** Almost: [[spoiler:it was entirely irrelevant to the Daemon who won, as either way there would lots of killing to power its release]]. After all, Khorne cares not from whom the blood flows, only that it does.
* ''VideoGame/ThunderForce V'' has you battling the Guardian, an AI infested with alien coding (from the ship of the previous game). Towards the end, however, it's revealed that [[spoiler: Guardian ''was helping the pilot all along.'']] Since it couldn't destroy itself, it deliberately paved a path for the pilot.
* ''VideoGame/WarcraftIII'' begins with a nice example of this in the Human Campaign with [[spoiler:The Lich King tricking Arthas into picking up a {{BFS}} and becoming his champion/bitch.]]
** The Lich King, now Arthas himself, continues to do this in ''VideoGame/WorldOfWarcraft''. A good number of times players defeat his lieutenants and wipe out large numbers of his soldiers. In the final battle, Arthas reveals that it was all a plan to get them stronger, to let them become the champions of the world... [[spoiler:so that he could kill them all in one shot and raise them as undead. He would have succeeded, too, if the ghost of Arthas's father didn't revive everyone at the last moment.]]
* In ''VideoGame/MegaManZero 4'', TheDragon Kraft is apparently going along with the BigBad's evil schemes because he's descended into a "survival is everything" paradigm and thinks it's the only way to protect his and his ex's skin. After the first battle against Kraft, Zero asks him what's holding him back. Later, Kraft pulls a (sorta) HeelFaceTurn into a KnightTemplar and threatens to KillSat an entire city of civilians to get at the BigBad, and you have to go stop him. This time, he believes in what he's fighting for, so naturally, he's harder.
* Subverted in ''VideoGame/KingdomHeartsChainOfMemories''; after the first fight with Larxene, she is seen in a later cutscene musing about how it was hard to hold back enough to throw the fight - but then Axel and Vexen both mock her for trying to justify getting her ass kicked, even though what she claimed was true as evidenced by her second fight with the key bearer. Axel's hypocrisy isn't lost in the gamer as he also let Sora win in his first match. Vexen just seems to despise Larx due to her association with "that dog Marluxia", so he probably didn't want to miss the chance of making fun of her.
** Vexen also holds back against Sora the first time in order to get data on him and create the Twilight Town card.
** In Reverse/Rebirth, Axel tells Zexion that even in the second fight, he decided to let Sora think that he'd finished him off.
* In ''VideoGame/{{Wild ARMs 4}}'', Gawn, [[BadassNormal the only Brionac villain without a special power]], stops fighting you after he runs out of bullets. He obviously let you win, because he could have just ''reloaded'', or better yet, used his ''bare hands'' since he [[CrowningMomentOfAwesome can punch missiles with them]]. Since he shoots you before you can ever ''do anything'' offensive against him, this might seem like a HopelessBossFight, but surviving through it actually counts as a win for you.
* In ''VideoGame/EverQuestII'' the resident Lord of all Vampires, Mayong Mistmoore, reveals to players at the end of the major Rise of Kunark questline that he's the God of Blood, and he allowed the ancient and powerful sword [=SoulFire=] to be taken from him simply because he finished studying it. He then promptly begins studying another ancient artifact, a doomsday calendar called the 'Chelsith Stone'. (One must wonder about the impact of letting an ancient and powerful Vampire/God study equally ancient and powerful artifacts).
* In ''VideoGame/BaldursGateII'', Kangaxx is a disembodied lich, whose body was torn apart, its bits hidden in tombs. If you reunite his body for him, he rewards you (or attempts to) with death. If he fails, he laughs madly, as he apparently needed to get his body back first, ''then'' have it destroyed, to be transformed into a demi-lich, which is much harder to kill and much more likely to ruin your day.
* The campaign mode for ''Manga/{{Naruto}}: Ultimate Ninja 3'' makes heavy use of this trope. In order for the story to advance, Naruto has to defeat most of the other Leaf ninja in single combat, including adult chunin and jonin who are canonically stronger and ''much'' more skilled than he is. However, since the competition is a friendly one and Naruto has more emotionally invested in it than they do, the battles with stronger ninja such as Shizune, Anko, and Kakashi tend to end with Naruto absolutely exhausted and the stronger ninja saying "Okay, that was pretty good, you obviously care more about this than I do, so here are my {{Plot Coupon}}s," having not even broken a sweat.
** At the end of the campaign, [[spoiler:Kakashi defeats Naruto, then forfeits the match, claiming Naruto won]].
* Done without GameplayAndStorySegregation in the original ''VideoGame/{{Final Fantasy|I}}'', when [[spoiler:Garland lets himself be killed to become Chaos]], and is actually not that hard of a boss.
** And in XIII: [[PreAssKickingOneLiner Barthandelus]]!
** Likewise the [[BigBad Emperor]] in ''VideoGame/FinalFantasyII'': He sold his soul to the devil (or equivalent) to gain the power to summon TheLegionsOfHell to aid in [[TakeOverTheWorld Taking Over The World]]. It logically follows that at his death, he's gonna go to {{Hell}}, hence the protagonists are eager to help him get there. [[spoiler:They fight him, and they kill him, which is where this trope comes into play--you see, [[MyDeathIsJustTheBeginning his plan was to let them kill him]], so that when he did head down to Hell he could double-cross the devil, take over hell, and come back to the land of the living to finish taking it over.]] The [[VideogameRemake remakes]] / [[UpdatedRerelease updated rereleases]] only make him even more CrazyAwesome.
* In many of the ''Franchise/{{Pokemon}}'' games, certain trainers will claim they let you win. However, it usually seems like they're lying to save face, rather than that their defeat serves some kind of plan.
** [[OlympusMons Some of the Pokémon themselves]] can be caught simply because they allow you so. Especially [[spoiler: Reshiram or Zekrom]] in ''Videogame/PokemonBlackAndWhite'', who [[spoiler:literally tell you]] to catch them.
* Used contstantly in many of the ''VideoGame/{{Touhou}}'' games, partially because most denizens of Gensokyo view fighting as a game and mostly to justify defeating some of the most absurdly powerful beings imaginable (manipulation of fate, manipulation of boundaries, killing anyone with a thought, control of ''nuclear fusion'' etcetera). Explicitly stated in ''Subterranean Animism'', in which the stage 3 boss Yuugi says she was just playing around, her sake [[MemeticMutation NOT EVEN DROP!]]
* Surprisingly used after beating the Penultimateboss of ''VideoGame/{{Bayonetta}}''.
* ''VideoGame/{{Suikoden}}'':
** In ''VideoGame/SuikodenI'', [[spoiler:if Pahn wins his duel against Teo (which is ridiculously hard to do unless you've done some ''serious'' level grinding), he will wonder aloud if Teo went easy on him in the aftermath of the battle.]]
** ''VideoGame/SuikodenII'' features an inversion in that it [[spoiler:requires you to let Jowy mortally wound you in an optional battle at the very end of the game to get the best ending. Luckily, you get better.]]
* Mild example in the form of [[VideoGame/GuiltyGear Slayer]] in ''any'' battle. His story dialogue and battle animations suggest a strength far greater than most of the cast, and his defeat pose has him simply lying down with an "I'm tired of this" look as opposed to being knocked out like everyone else. Especially evident in stories where he fights [[AntiHero Sol Badguy]], arguably the strongest person in the GG universe next to Slayer.
** Speak of the devil. A lot of win quotes from other characters suggest that Sol is intentionally holding back on them ''tremendously''. His reasoning for doing so is unknown, but a likely guess is he'd really seriously hurt people if he went all-out, [[NobleDemon and he's just not like that]].
* In the above game's SpiritualSuccessor, ''VideoGame/{{Blazblue}}'', there's a notable encounter in [[IdiotHero Bang's]] story where he seems to defeat and apprehend [[NinetiesAntiHero Ragna the Bloodedge]], the most wanted criminal on the planet and a prime badass by any measure, but:
-->'''Bang''': "I've finally caught the notorious super-villain, Ragna- eh, skip the rest. The residents of Kagutsuchi can now sleep in peace! I am now one step closer to the reconstruction of Ikaruga! I feel like I could just fly to my dear Miss Litchi! I am... ze wind! A love storm! Passion with legs! To my beloved!" ''*runs off*
-->'''Ragna''': ''*gets up, unharmed*'' "... He's finally gone. Seriously, it's exhausting to deal with an idiot like that. Geez, it's never easy pretending to lose."
* In ''VideoGame/SuperPaperMario'', Mr. L claims that he was scouting the heroes, and he was a ridiculously strong boss (his attacks do more damage than anything else likely to hit you until you reach Count Bleck) for that particular part of the game. Considering Luigi's abilities in other games, he's probably telling the truth.
* At the end of chapter 6 in ''VideoGame/DuelSaviorDestiny'' you finally get the change to have a fight with Lily. After winning, she mutters about how she was ''intending'' to do this but in the end actually fought seriously.
* In ''VideoGame/ProjectXZone'', [[VideoGame/SuperRobotWarsAlpha Sanger]] declares that he lets [[VideoGame/TalesOfVesperia Yuri and Estelle]] win, otherwise he could have dealt a fatal blow against them. Considering you're using Yuri and Estelle at this point in a very short two-on-one duel, ''you'' would have to use an item just to survive against him and that Sanger's comments may be directed more to the player.
* ''VideoGame/BravelyDefault'': This unintentionally happens after the first fight with Victoria and Victor. Right as they are about to finish the heroes off, [[spoiler: Victoria suffers a sudden and violent seizure]], forcing Victor to call the battle off.

[[folder:Western Animation]]
* In ''WesternAnimation/HomeMovies'', Brendan decides to get own back on his bully, Shannon and has Melissa film a rematch to the fight. Shannon coincidentally tries to apologize for beating him up, and while Brendan pretends to accept it, he sucker punches him in the stomach. As Shannon appears to be near tears and reeling in pain, Brendan begins to dance over his victory, not noticing Shannon by then already got up and told Melissa he was faking it and did it to give him some of pride in standing up to him.
* Spoofed in ''WesternAnimation/SouthPark''. Satan challenged Jesus to fight for the fate of the world. It was a scam. Satan knew everyone would bet on him, given how strong he was compared to Jesus (this was before he turned badass in "Red Sleigh Down"), so Satan bet on Jesus and threw the match, returning to hell with all the money.
--> '''Jimbo Kern:''' Man! That guy is a jerk!
* ''WesternAnimation/StarWarsRebels'': In [[Recap/StarWarsRebelsS1E09IdiotsArray "Idiot's Array"]], Chopper steals one of Lando Calrissian's fuel canisters during the firefight with crime lord Azmorigan and his goons. At the end of the episode, after the ''Ghost'' crew has left, Lando reveals he knew they stole it, which is why he claimed he couldn't pay them.
* In ''WesternAnimation/WanderOverYonder'', Wander comes to the realization that [[spoiler:Lord Dominator is doing this. The reason the heroes keep escaping from her is because she's holding back; she's secretly extremely lonely, but has [[NoSocialSkills no idea how to interact with others]], so she goes around bullying people as a villain and lets them escape so they can be terrorized or fought again another day. That's the closest thing to companionship she can find.]]