[[quoteright:320:[[ComicBook/GrimmFairyTales http://static.tvtropes.org/pmwiki/pub/images/grimm01_reprint_medium.jpg]]]]
[[caption-width-right:320:[-[[CensoredForComedy "Oh grandma, what a big *BLEEP* you have!"]] [[note]]"All the better to *BLEEP* you with, my dear."[[/note]]-] ]]

->Scene 3: Daphne Rubin-Vega plays Mimi. In 'Boheme', she's a sweet, shy seamstress. Now, she's a CRACK-HEAD, NYMPHOMANIAC PROSTITUTE! YEAH!
-->-- ''Theatre/ForbiddenBroadway'' parody of ''Theatre/{{Rent}}''

Good news! You've acquired the rights to remake that classic cartoon you loved as a child as a movie[=/=]novelisation[=/=]TV series[=/=]comicbook[=/=]whatever. But hold on; you watch the series again and you realize something. ''Shockingly'', there's NoHuggingNoKissing--not even [[UnresolvedSexualTension sexual tension]] or a [[{{Fanservice}} gratuitous bikini shot]]. Well, that will never do--surely people only ever watch TV for the sex, right? And what'll [[ParentService keep the parents entertained]]? There's only one thing for it: you'll have to make it Hotter and Sexier.

Firstly, all female characters get {{Stripperiffic}} outfits, while all men get one ShirtlessScene [[WalkingShirtlessScene after another]]. Then add some "WittyBanter" between the lead characters about [[GagPenis penis size]], some [[DoubleEntendre bow-chicka-bow-wow]], a "manly" hero and a [[ChasteHero Chaste Sidekick]] who's [[VirginityMakesYouStupid a stupid and innocent virgin]], a MsFanservice with GagBoobs and [[InnocentFanserviceGirl no nudity taboo]]. Heck, why not go all the way and [[MarryThemAll chuck everyone in bed together]] and say it's just you making the series more mature.

Unsurprisingly, fans tend to dislike remakes that use this ToneShift for several reasons. Firstly, these are characters that people have cherished since childhood, and it can be very disturbing to see them suddenly start making [[CaughtWithYourPantsDown masturbation jokes]]. Secondly, some people feel awkward about blatant innuendos in children's shows, especially when they are so blatant that the clean meaning is harder to find than the dirty one. Third, it can seem insulting to both the viewers and to the franchise. It seems to be saying both that "ViewersAreMorons--they won't watch a show unless it has sex in it!" and "this show is so terrible that if we don't chuck some cheap titillation in, no one'll watch it!". Finally, given that the sex is effectively added as an afterthought, it can often feel badly taped on, especially when the content is the result of ExecutiveMeddling.

It's not ''always'' a bad thing. Some creators originally planned for their work to include lots of sex, only for it to be nixed by the MoralGuardians. Older works that were raunchy and risque at the time may not be as the times have changed, so to keep the same feel the sexual themes are exaggerated more than the original. As a result, when the work gets remade in a new, less restrictive media (such as [[TheMovie TV to film]], or [[AnimeFirst anime to manga]]), the creator can restore what was cut before, with the advantage that this time, the content is properly integrated with the story.

It's not always bad when applied to costumes either. Sure, most of the time it's disheartening or trashy, but sometimes the design just looks better and sleeker.

A SuperTrope to SexyWhateverOutfit.

A SisterTrope to SexSells.

Parallel to DarkerAndEdgier, LighterAndSofter, BloodierAndGorier, DenserAndWackier and YoungerAndHipper.

See also AvoidTheDreadedGRating and RatedMForMoney. If a single specific character gets this, see HistoricalBeautyUpdate, FanservicePack, or AdaptationalAttractiveness. Going in the opposite direction will often get you BleachedUnderpants or AdaptationalModesty.
----
!!Examples

[[foldercontrol]]

[[folder:Advertising]]
* The freaking ''Sun Maid Raisin Girl'' has gotten this treatment. [[http://www.youtube.com/watch?v=cJZcFq8ige8 Seriously, see for yourself.]]
* The Wendy's logo depicts a little girl who looks like Literature/PippiLongstocking. The commercials portray her as a young adult.
* Viagra commercials in the late 90s consisted of former US Senator Bob Dole telling men that ED was a perfectly normal condition and there was no reason to be ashamed of having it. Now they consist of a variety of hot, flirtatious women talking about how great Viagra is for making sure that you're ReadyForLovemaking.
[[/folder]]

[[folder:Art]]
* As proof that this Trope is much OlderThanTheyThink, artwork depicting scenes in Myth/ClassicalMythology is often used as an excuse for nude art, even if this would be completely out of character for the subject being portrayed.
** One very common "offender" is the Judgment of Paris. From the Middle Ages onward, all three goddesses are typically depicted nude in art, despite the fact that they were not trying to seduce Paris, and it only fits Aphrodite's character. (The opportunity for three female nudes was a large part of the attraction of the subject.)
** The Three Graces are subject to this too more often than not; Renaissance masters like Raphael and Charles-André van Loo have featured them in nude art, and the trend goes back even further, as [[OlderThanFeudalism explained by Greek poet Pausanias]]:
--->"Who it was who first represented the Graces naked, whether in sculpture or in painting, I could not discover. During the earlier period, certainly, sculptors and painters alike represented them draped. At Smyrna, for instance, in the sanctuary of the Nemeses, above the images have been dedicated Graces of gold, the work of Bupalus; and in the Music Hall in the same city, there is a portrait of a Grace, painted by Apelles. At Pergamus likewise, in the chamber of Attalus, are other images of Graces made by Bupalus; and near what is called the Pythium there is a portrait of Graces, painted by Pythagoras the Parian. Socrates too, son of Sophroniscus, made images of Graces for the Athenians, which are before the entrance to the Acropolis. Also, Socrates was known to have destroyed his own work as he progressed deeper into his life of philosophy and search of the conscious due to his iconoclastic attitude towards art and the like. All these are alike draped; but later artists, I do not know the reason, have changed the way of portraying them. Certainly, to-day sculptors and painters represent Graces naked."
[[/folder]]

[[folder:Anime and Manga]]
* ''Manga/BattleRoyale'' started as a novel and movie with a bit of {{UST}} and one attempted rape, along with an interrupted sex scene that's stopped before the two involved go all the way. When this became a manga, however, it gained masses of violent, bloody rape of people living, dying and dead.
* The ''Anime/BikiniWarriors'' {{OVA}}s come with a "Hyper Sexy" version of 6 of the TV series episodes, which gives them a more explicit retouch, including leaving the girls fully naked with no censorship in a couple of scenes. And that's without considering the {{OVA}}s themselves, which features some on-screen yuri and breast-licking.
* Compare [[http://upload.wikimedia.org/wikipedia/en/8/84/Birdy_The_Mighty_cover2.jpg the uniform]] Birdy Cephon Altera, the title character of ''Anime/BirdyTheMighty'' wore in the OVA series to [[http://upload.wikimedia.org/wikipedia/en/c/c2/Birdy_the_Mighty_Decode_DVD.jpg the one]] she wore in ''Decode''. It's the same way in the respective manga they're based on.
* ''Anime/{{Blassreiter}}'' was already a not so kiddy version of ''Franchise/KamenRider'', Blassreiter Genetics does the aforementioned things and adds Nudity and some sex scenes (NOT Implied type, the softcore porn type) for good measure. Yet it had a bit of a LighterAndSofter appeal to it.
* ''Anime/BlueSeed Beyond'' the 3 episode OVA sequel to the television series is this. Momji, the main character, goes from having accidental PantyShot's to full blown FanService. The other girls in the show got the same treatment, as well as them being designed to look more mature and with more curves. And the story line is about a new female character that is pure fan service.
* In the original manga of ''Manga/ChronoCrusade'', [[BigBad Aion]] is a creep, but treats all the women in his group with respectful but platonic feelings, and while he delights in screwing with the minds of his enemies, he leaves their bodies alone. The anime version has him {{Forceful Kiss}}ing Rosette not once, but twice and attempt to rape another female member of her TrueCompanions, plus several scenes in which he purrs seductively into a character's ear.
* ''Manga/CodeGeassNightmareOfNunnally'', a manga spinoff of ''Franchise/CodeGeass'' that had Nunnally receiving a Geass along with Lelouch, had more fanservice then you can shake a stick at. Not to say ''Franchise/CodeGeass'' wasn't hot and sexy, but seems like the manga was specifically [[PanderingToTheBase playing to the tune of the guys who read it]].
* Of all the ''Anime/CuteyHoney'' adaptations, ''New Cutey Honey'' has the major amount of {{Fanservice}} and nudity, especially with the numerous TransformationSequence of the heroine.
* A reverse case: The first ''Anime/DevilHunterYohko'' OAV had scenes that bordered on softcore porn, like [[spoiler:a BrainwashedAndCrazy Osamu's AttemptedRape of Yohko]]. However, the OAV after that one were LighterAndSofter to make it more appealing to younger audiences.
* Poor ''Anime/{{Dog Days}}''. Sweet, innocent little ''Dog Days''...while it always had some fanservice in it, it really jumped up a large bit in the second season. By the way, everyone's 13-16 years old (mostly 14 and a possible 12).
* When Mitsuki Oosawa got the job of making a manga based on the ''VideoGame/FireEmblemJugdral'' games, she managed to get away with cranking up the sexiness in the storyline quite a bit, via several scenes in which the characters are shown either having sex (nothing ''that'' graphic, though, more like R-rated), right after sexy times, or having rather erotic fantasies about their romantic partners. I.e.: the scene in which Deirdre and Sigurd confess their mutual love has Sigurd hugging a wet and naked Deirdre who had been skinny-dipping before he came in, and they go through TheirFirstTime right after their wedding; [[spoiler:Raquesis and Eldigan are ''this'' close to have sex after recognizing their feelings for each other, only Eldigan's conscience stopping him form taking Raquesis' virginity and finally setting into a LastKiss]]; Deirdre's train of thoughts [[spoiler:before being BrainwashedAndCrazy]] includes more than one mental image of Sigurd and herself naked in each other's arms, and Sigurd also fantasizes about her nude self [[spoiler:after her kidnapping]]; Lex and Ayra decide to get married when they're naked in bed and few after having sex (also coupled with Lex showing HiddenDepths and almost crying into Ayra's naked bosom [[spoiler:after his BadDreams about his MissingMom and his feud with Langobalt]]); and [[spoiler:Raquesis and Finn]] have sex right after their love confession (this one is [[JustifiedTrope fully understandable]] since they're among the youngest members of the army, they go at it right before [[spoiler:Finn leaves for Lester not knowing if he'll ever be back to her]], and both of them were ''very'' emotionally exhausted [[spoiler:after Eldigan's execution, with Finn being barely able to keep Raquesis from crossing the DespairEventHorizon).]]
* ''Manga/FairyTail'' is well known for its fan service, but it wasn't as prominent in its earlier years. Similar to ''Manga/OnePiece'', the ladies went from mostly just slim to incredibly curvy, and the author has shown less and less reservation about how much skin they show, with nudity now not too uncommon.
* In ''[[Manga/ShokugekiNoSoma Food Wars! Shokugeki no Soma]]'', whenever an attractive character would eat really good food, the series would depict their enjoyment as their [[ClothingDamage clothes dissolving off their bodies as they moan in pleasure]], sometimes with a particular theme. After the first few chapters, the manga would depict this in one panel and move on. The anime, on the other hand, would linger on for 30 to 60 seconds each time.
* ''VisualNovel/GreenGreen'''s anime was always risque, but the third omake, the final episode, and the ''Erolutions'' OVA (only released on DVD) take it to explicit territory. The former has a comical, but rather racy sex act depicted on-screen, and the latter is full-blown hentai.
* ''[[Anime/MobileSuitGundamSEED Gundam SEED]]'' probably had more explicit scenes than all of the other Franchise/{{Gundam}} series combined (especially in the SpecialEdition, where we get to see [[spoiler:Kira getting out of bed after having comfort sex with Fllay, then has flashbacks to such an event during battle]]). Being in an age where the Internet speeds up the pace of RuleThirtyFour helps too.
* Creator/GoNagai is well-known for his risky, borderline hentai titles. Heck, his break-out title was the aptly titled ''Harenchi Gakuen'' (Lewd School). This one was still a shounen manga though and never went beyond being naughty. In the mid 90's however, a reboot called ''Heisei Harenchi Gakuen'' hit the shelves, which finally was a full-fledged cartoon porn.
* ''Manga/HighschoolOfTheDead'' is already [[{{Ecchi}} heavy on the fanservice]], but still topped itself with the ''[[BeachEpisode "Drifters of the Dead"]]''. Despite its 15min. runtime, it crams in so much in-your-face innuendo, that it borders on being softcore porn. Though the ending reveals [[MushroomSamba they'd all been hallucinating.]]
* ''VisualNovel/HigurashiWhenTheyCry'' is a murder-mystery involving demons and survival, with some comic relief thrown here and there once in a while. But after the story being wrapped up in the anime, it seems to be getting this treatment with their fourth season, ''Higurashi Kira'', filled with mindless fanservice.
* After the initial arc of ''Manga/KenichiTheMightiestDisciple'', the fanservice gradually ramped up until eventually we have a fight scene where BarbieDollAnatomy is the only thing that keeps one from immediately realizing the female character fighting is GoingCommando.
* The ''VisualNovel/LittleBusters'' Mask the Saito OVA, which moved a whole bunch of scenes between the girls that were originally set on the baseball field and placed them in the bathroom (while they all, bar [[TheStoic Mio]], were naked, of course) and added a couple of random shots of the girls in their underwear getting changed, too. All in all it added up to more fanservice than had been in place in the original VN and main anime ''combined''.
* The uncensored version of ''Anime/LupinIIITheSecretOfTwilightGemini'' contains far more fanservice and innuendo than most ''Franchise/LupinIII'' [[MadeForTVMovie Made-for-TV Movies.]] It contains several topless scenes, instances of near full-frontal nudity, and two instances of [[SexyDiscretionShot offscreen sex]] between Lupin and [[MsFanservice Fujiko.]]
* ''Franchise/LyricalNanoha'':
** The fourth season manga ''Manga/MagicalGirlLyricalNanohaVivid'', which seemed to have been tailored for the part of the fandom who didn't like the more serious direction the franchise was taking, what with it being both LighterAndSofter and Hotter and Sexier than the already infamously fanservice heavy first season.
** The other fourth season manga, the DarkerAndEdgier ''Manga/MagicalRecordLyricalNanohaForce'', is also an example. It eschews the BarbieDollAnatomy that previous seasons had and this is immediately shown with the new main female character's NakedFirstImpression. Later, when the new main trio gets captured by their enemies, the two females are stripped naked and remain naked for three chapters. In each occasion, BarbieDollAnatomy was averted insomuch as the females were all NippleAndDimed.
* ''Anime/MaiOtome'':
** The anime is this compared to ''Anime/MaiHime'', with the entire setting being built from the ground up to encourage [[YuriGenre yuri]] antics.
** Furthermore, the anime was adapted into its [[Manga/MaiOtome manga counterpart]], for which a number of non-canon {{Hentai}} chapters were added. Even outside of the hentai chapters, the fanservice levels are turned UpToEleven compared to the original anime (which has fanservice, but nowhere near as much). The storyline is also changed, making it more [[UnwantedHarem harem-like]], which for the intended target audience could also be considered a form of Hotter and Sexier. The manga adaptation of ''Manga/MaiHime'' looks child-friendly compared to it.
** ''Anime/MaiOtomeZwei'' also levels up the fanservice from ''Mai-Otome'', with the FuroScene in Episode 3 averting BarbieDollAnatomy and skirting ''perilously'' close to the hentai line.
* ''Anime/{{Mazinkaiser}}'' has more fanservice than any adapation of ''Anime/MazingerZ'', especially the episode 4 that has sexual humour and nudity.
* Reversed with the Anime ''Anime/MezzoForte''. The 2 Episode OVA featured full well animated sex scenes worthy of an adult rating. However, the television series cuts out the sex, but maintains some of the hardcore violence.
* Hinata of all characters gets this treatment in ''Anime/NarutoTheMovieRoadToNinja''. She is more self-confident than she was in the past and ditched her baggy hoodie for a sleeveless sweater.
* Inverted with ''Anime/NegimaSecondSeason'', Creator/StudioSHAFT's adaptation of ''Manga/MahouSenseiNegima''. The original is known for having a fair deal of fanservice, but this anime had none. It was still a good series, but it felt odd.
* ''Anime/NeonGenesisEvangelion'', when moving from anime to manga, made Rei's shower scene (among others) [[NippleAndDimed more explicit]] by removing the BarbieDollAnatomy and SceneryCensor that was used in the anime. Taking advantage of the R-rating, the [[Anime/RebuildOfEvangelion movies]] get a bit of this as well, though not as explicit.
* ''Manga/OnePiece'', where every adult female is either a {{gonk}} or a sex goddess in her own right. It didn't start out that way though. The most blatant example is Nami, as illustrated ''[[https://lh4.googleusercontent.com/-uIMsESqk5qg/U58XAwZ7S7I/AAAAAAAAAaQ/uojx-P8xayc/w719-h334-no/Nami%2527s+progression.png here]]''. Part of this can be attributed to ArtEvolution. Earlier in the series, everyone who wasn't explicitly fat or otherwise especially bulky was very gangly instead. As Oda's style changed, all characters got a little meatier, whether it meant more muscle definition for the men or more curves for the ladies. Additionally, though the incidents of fan service also increase, even as long-running female characters themselves get hotter, there are also more of them. For instance, by the Loguetown arc (end of the first saga), there were only five living female characters: Nami, Tashigi, Alvida, Kaya, and Nami's sister Nojiko, with only Alvida being fanservice-y, and amongst the men, only Sanji had ladykiller qualities. Contrast that to arcs like Fishman Island or Dressrosa, both of which have oodles of sexy ladies as background characters and as important secondary characters (Caimie, Shirahoshi, Sharley, Baby 5, Violet) and the introduction of many Bishonen-type characters, like Law or Cavendish.
* While the ''Anime/{{Pokemon}}'' anime can come off as this, the ''Pokémon'' manga ''Manga/TheElectricTaleOfPikachu'' on the other hand is a ''definite'' example of this trope, giving most of the female characters large breasts and tight, revealing outfits.
* ''Anime/PuellaMagiMadokaMagica'' featured almost no sexual FanService of any kind besides a few moments of BarbieDollAnatomy (and even then, all instances of it were removed for the CompilationMovie). ''Manga/PuellaMagiKazumiMagica'', the first spinoff, dove straight into this; Kazumi's outfit [[{{Stripperiffic}} shows more skin]] than those of all the girls of the original series put together, and early stories feature a NakedFirstImpression and Kazumi failing to [[PantyShot conjure up a skirt]]. Given that the main characters remained middle-school-age, this aspect was [[FetishRetardant somewhat disconcerting]], and the likely reason for why the later ''Manga/PuellaMagiOrikoMagica'' and ''Different Story'' reverted to the series's standard of "no fanservice outside of ShipTease" (though they certainly didn't shy away from [[BloodierAndGorier gore]]).
* The anime of ''Manga/RosarioToVampire'' has more {{Fanservice}} than the manga. It is completely overused and abused in the anime, to the extent that the writers sacrificed the entire plot and CharacterDevelopment of the original manga in favour of breast and PantyShots. Cue cries of outrage from fans of the manga.
* The ''Manga/SchoolLive'' anime managed to have a BeachEpisode despite being set in a ZombieApocalypse. It was a BreatherEpisode and an excuse to see the girls in swimsuits. The manga has a similar chapter, in which [[spoiler:after being forced out of the school]], the characters stop at a river to wash their clothes, and Yuki and Kurumi take advantage of the situation by putting on swimsuits and jumping into the water.
* The anime adaptation of ''Manga/SgtFrog'' inverts this; while there's still some {{Fanservice}}, it's a lot more toned down in comparison to the original manga. Even the art style is modified to look more family-friendly.
* ''LightNovel/{{Shimoneta}}'': The anime adaptation [[SleeperHit quickly gained notoriety]] due to Anna and her "Love Nectar" being used regularly throughout the series. The manga only contained ''one'' such scene.
* The spinoff/AlternateContinuity ''Manga/{{Slayers}}'' manga, ''The Hourglass of Falces'', is probably the closest the series gets to this trope (even if it isn't the series proper). Basically, there's actually a decent plot that makes sense, and two major characters who didn't appear outside the novels (Luke and Milina) appear, but it usually falls under the shadow of the sheer amount of BOOBIES. The canonically-busty [[GenkiGirl Princess Amelia]] gets an outfit switch that includes a short skirt flaunting a pair of panties and has the BoobsOfSteel trope taken UpToEleven, [[DeadpanSnarker Milina's]] outfit changes entirely into a skimpy ensemble, and Lina makes up her flat-chested status for {{panty shot}}s. Also, the TagalongKid for this manga, Noa, is a living stack of Fetish Fuel (enormous breasts, short skirt, and [[BringMyBrownPants wets herself in fear in one scene]]). Add a lot of SkinshipGrope, and you've got one hell of a racy spinoff...
* ''Anime/TenchiMuyoGXP'' might be this compared to [[Anime/TenchiMuyo its preceding series]]. In one episode, even though it was only a holographic disguise, "Amane"'s outfit was so revealing that even [[ComicBook/XMen Emma]] [[{{Stripperiffic}} Frost]] would blush at it. This also led to a bit of WTHCastingAgency in the dub. Seina's mother looks to be in her late 30s to mid 40s and is a bit on the heavy side, but she has a voice that makes her sound like a woman half her age and thus appearance.
* With ''Manga/ToLoveRu'' as {{fanservice}}-laden as it is, one would consider it impossible for this trope to apply any further, yes? No. ''To Love Ru Darkness'' sice the first chapter show even more fanservice than ever, with more nudity (it's not an exaggeration to say that not one chapter chapter goes by without a girl's breasts and nipples visible or complete nudity making extreme use of well placed censorship), Rito's AccidentalPervert elevated to extreme and many modes whereby Yabuki [[GettingCrapPastTheRadar sneak glimpses of the girls' vaginas]]. Basically, ''Darkness'' goes from the simple Ecchi to one step short of Hentai! (in Taiwan it is outright slapped with an R18 sticker and sold in such sections).
* The ''Manga/UchiNoMusumeNiTeODasuNa'' manga is borderline hentai as it is, but still it dared to go further, after the series ended the author, Nozomu Tamaki, went on make some {{Doujinshi}} out it, these self-published extended epilogues (they happen after the series end) contain more detailed portrayals of sex and penetration befitting of a hentai manga.
[[/folder]]

[[folder:Comic Books]]
* Wildstorm's horribly misjudged ''WesternAnimation/{{Thundercats}}'' revival, which included amongst other things an aged-up (but still in their teens) Wilykit and Wilykat ''becoming Mumm-Ra's sex slaves''. Cheetara was chained provocatively to a wall in her first appearance, with the insinuation she'd been [[{{Squick}} raped by the mutants]].
* Pictured above is [[http://www.zenescope.com/bookpages/grimm01.htm# Zenescope Entertainment's]] ''ComicBook/GrimmFairyTales'', with the comic in question obviously centering around ''Literature/LittleRedRidingHood'' (although she isn't so little anymore). The wolf actually turns out to be the [[{{Squick}} former]] [[InterspeciesRomance lover]] of the teenaged Red. [[spoiler:In the end, this story is merely a teenager's DreamSequence based on her fight with a boyfriend who wanted to have sex with her.]]\\
As a whole, ''Grimm Fairy Tales'' is a subversion -- sure, all covers feature attractive women in fetishized costumes of fairy tales characters, or with those characters, but stories themselves are mostly modern versions of fairy tales, rather DarkerAndEdgier than Hotter and Sexier.
* Comic book artist J. Scott Campbell has been producing "[[http://j-scott-campbell.deviantart.com/gallery/26565897 Fairy Tale Fantasies]]", an annual pin-up calendar series that features female characters from various Disney/Mother Goose fairy tales in decidedly skimpier outfits and sporting more [[MostCommonSuperPower comic book-proportioned]] figures.
* Happened to second ComicBook/WonderGirl, once she moved from ''Comicbook/YoungJustice'' to ComicBook/TeenTitans. [[http://www.quietmuse.net/images/wgirl/cassie.jpg This]] is how she was looking in her Young Justice days. [[http://media.comicvine.com/uploads/3/38673/902156-4_super.jpg This]] is her current look.
* Done in Green Lantern Corps. Sheriff Mardin was originally an overweight woman in a trenchcoat. In the New 52, she's a lot skinnier and is now a [[GreenSkinnedSpaceBabe Purple-Skinned Space Babe]] and wears a tank top.
* [[ComicBook/{{New52}} The New 52]]:
** The sexuality of traditional {{Ms Fanservice}}s ComicBook/{{Catwoman}} and ComicBook/{{Starfire}} (in [[ComicBook/RedHoodAndTheOutlaws ''Red Hood'']]) have been ramped up significantly. Notably, [[IronLady Amanda Waller]] also had a major redesign to slim her down when she has ''never'' been a particularly attractive woman (in either looks or personality). DC later toned down Starfire into something more similar to her portrayal in the ''WesternAnimation/TeenTitans'' cartoon.
** Similar to Waller, Ma Hunkel[=/=]ComicBook/RedTornado 1 has apparently also been revised to no longer be a slightly overweight middle aged housewife/grandmother, with her crossdressing theme seemingly removed. Though, she's apparently now a composite of Ma Hunkel and her granddaughter Maxine, better known as Cyclone, who didn't share Ma's appearance.
** The male characters are getting it a little, too. Jay Garrick and Alan Scott, as part of the YoungerAndHipper reboot in ''ComicBook/{{Earth2}},'' both went from senior heroes to young and very attractive (as drawn by Nicola Scott, who gives the readers plenty of FemaleGaze). Superman's facial features have been reworked, making him look more youthful and cute.
** Inverted, though, with ''ComicBook/{{Supergirl}}'', whose costume shows a lot of leg but otherwise has been notably downplayed in favour of a more ordinary teenaged girl look; Power Girl, who for about a year had a [[http://static.tvtropes.org/pmwiki/pub/images/rsz_powergirlnew52_6447.jpg much more modest costume]] that even lacked her infamous "[[CleavageWindow boob window]]"; and the Star Sapphires in the ''ComicBook/GreenLantern'' books, whose new costumes aren't nearly as {{Stripperiffic}} as the old ones.
** ComicBook/HarleyQuinn was always a bit fanservicey considering she was a PerkyFemaleMinion; however, most of the time she was completely covered up. She rarely appeared without her baggy harlequin costume, her face coated in makeup, or even her hat off. ''VideoGame/BatmanArkhamSeries'' started the trend of Harley without the hat and in skimpy outfits. The New 52 embraced this and got rid of her traditional outfit for GirlishPigtails 100% of the time and casual clothing (often with a [[BareYourMidriff midriff baring]] shirt and [[WhoWearsShortShorts short shorts]]) instead of a costume. Adaptations such as ''Film/SuicideSquad'', ''VideoGame/InjusticeGodsAmongUs'', and ''WebAnimation/DCSuperheroGirls'' use the more fanservicey outfit however ''WesternAnimation/JusticeLeagueAction'' uses her classic clothes.
* In the '80s, Peter Riverstone did this with Literature/TheBible stories where ''every'' notable woman has an ImpossibleHourglassFigure that would shame [[Film/WhoFramedRogerRabbit Jessica Rabbit]] from their perfectly cherubic faces, perfectly set triple-Ds, ''washboard abs,'' a matching ass and the long legs of a runway model [[DoesNotLikeShoes that don't even need heels to stand that way]] compared to every notable man being [[HeroicBuild built like Superman]] with a permanent RagingStiffie, which in Holophernes's case could literally [[ImpaledWithExtremePrejudice impale a woman to death!]] Stories like [[OffWithHerHead "Judith And Holophernes"]] and [[InformedAttractiveness "Thamara and Judah"]] would be certainly memorable this way.
* Dynamite Entertainment has made a comic adaptation of the ''Literature/AGameOfThrones'' novels, which is far by more similar to the book [[Series/GameofThrones than the tv adaptation]]. Particularly, comic Catelyn is younger and hotter than her tv version.
* ''Franchise/ArchieComics'' usually portrays the characters in a chaste manner (with the main trio explicitly being celibate according to a 70s comic and sexuality beyond a PG manner being rare). In the 2010s they began drifting away from this image:
** ''ComicBook/ArchieVsPredator'' is a parody of slasher films. It features all the overly sexual tendencies that slasher works are known for.
** ''ComicBook/AfterlifeWithArchie'' uses this for FanDisservice. For example, the twins Cheryl and Jason Blossom are involved in {{twincest}}, though whether it's sexual or not is not mentioned and it's heavily implied to be abusive.
** The ''ComicBook/ArchieComics2015'' reboot to be more realistic and contemporary than the classic continuity. The characters still don't have sexual relations in the reboot, but the topic at least gets suggested.
** The ''ComicBook/JosieAndThePussycats'' reboot which goes with the 2015 reboots uses this trope even more than the other rebooted comics. The characters are in their mid-twenties, unlike previous depictions or the high school ''Archie'' characters, which gives the writers the ability to write them as having an active sex life. Melody is suggested to ReallyGetAround instead of just being a DudeMagnet while Josie and Alan have had sex.
* Despite already being one of the most provocatively dressed stars in comic books, Harris Comics began the process of making ''ComicBook/{{Vampirella}}'' costume more and more like "Dental Floss" as Trina Robbins said.
* ''ComicBook/XMenPhoenixLegacyOfFire'' is an alternate take on the ComicBook/XMen, or more specifically ComicBook/JeanGrey, that focus entirely on scantily-clad female characters caught in risque situations and cramming as much {{fanservice}} as possible. The comic was originally published with a normal PG rating, but after the first issue, execs most likely realized they were publishing soft-core porn that the two following issues were released with a Creator/MarvelMAX brand, bumping it for mature audiences.
* ''Comicbook/NightmaresOnElmStreet'': Taryn's outfit in the dream world is even skimpier than her badass leather outfit in the third movie.
[[/folder]]

[[folder:Fan Works]]
* ''FanFic/WeissReacts'' applies this to a ''character'', mostly for comedic potential. In canon, Pyrrha is a TeamMom who quietly nurses her feelings for Jaune. In ''[=WR=]'', she's a StalkerWithACrush who openly [[FemaleGaze ogles]] Jaune and tries to invoke ClothingDamage.
[[/folder]]

[[folder:Film -- Animation]]
* ''Disney/{{Frozen}}'' does a costume-specific variation of this trope. After Elsa runs away, she realizes she no longer has to hide her powers, so she does things like swap her [[PimpedOutDress proper coronation dress]] for [[AnIceSuit a slinky dress]] (through GorgeousGarmentGeneration), which she does a SexyWalk in.
* Disney's ''Disney/TheLittleMermaid'' is this to the original ''Literature/TheLittleMermaid'' story. The demure little mermaid is revamped into Ariel. The mermaid in the original tale was topless (as most mermaids were at the time) but is presented non-sexually. Ariel however is a slightly older character with more MsFanservice aspects. The film contains a lot of [[DoesThisRemindYouOfAnything subtext]] with several of her scenes.
[[/folder]]

[[folder:Film -- Live Action]]
* Every single Uwe Boll adaptation of every videogame. Particularly ''Film/AloneInTheDark2005'', which was changed from a [[Creator/HPLovecraft Lovecraftian]] detective story to a poor man's version of ''Film/TheMatrix''. But with more sex.
* Happens with a lot of adaptations of ''{{Dracula}}'', in particular [[http://www.imdb.com/title/tt0103874 The Francis Ford Coppola version]]. ''Film/BramStokersDracula'' is WAY more accurate to the novel than the Lugosi version,(probably because the Lugosi version is based on Hamilton Deane's play, and not Bram Stoker's book). However, the original novel had an old and ugly Dracula. While he did become younger looking as the novel progressed, Dracula was never described as anything close to attractive. Any DoesThisRemindYouOfAnything events are closer to rape than sexy. The Count's portrayal in ''Bram Stoker's Dracula'' actually destroyed one potential interpretation of the original novel. The image of the dissolute Count (representing unrestrained animal sexuality) seducing cultured/repressed English girls becomes a lot less powerful when said English girls are strongly implied to be boinking each other.
* ''Film/PaintYourWagon'' greatly rewrote [[Theatre/PaintYourWagon the original musical play]], adding subplots about prostitution and wife-sharing.
* ''[[Literature/PercyJacksonAndTheOlympians Percy Jackson and the Lightning Thief]]'' did this with Grover. In the book, he was shy and introverted with self-esteem issues. The movie turned him into a sex crazed maniac and played up the lust in Percy and Annabeth's romance.
* ''Film/PiratesOfTheCaribbeanOnStrangerTides'' to the franchise and Disney in general; it's the very first Disney film to mention sexual content (though not in those words) in the MPAA's reason for giving it a PG-13 rating.
* ''Film/RedRidingHood'' is a great example of this (as well as DarkerAndEdgier), what with all the bondage-gear pseudo-medieval clothing and rolling about in the snow.
* There's more nudity and related fanservice in the third ''Film/{{Riddick}}'' movie than in previous installments, including from Riddick himself.
* The ''Film/ScoobyDoo'' movies. Freddy [[FreakyFriday in Daphne's body]] [[ManIFeelLikeAWoman feels himself]]. Shaggy in Velma's body looking up her own skirt too. HilarityEnsues in both cases.
* The film versions of ''Series/TheDukesOfHazzard'', which took a family-friendly comedy series (with a resident, though mild fanservice character) and turned it into a sex comedy, complete with a raunchier unrated DVD version and R-rated direct-to-DVD sequel. Several actors from the original series even went public with their complaints.
* The LiveActionAdaptation of ''Film/TheFlintstones'' had Creator/HalleBerry as Fred's SexySecretary, with some lines that went beyond ParentalBonus. To prevent backlash, however, Wilma and Betty were not oversexualized, [[{{Rule 34}} no matter what some fans thought about them]].
* The musical ''Theatre/ThePhantomOfTheOpera'' was already this compared to its source novel, but the movie of it is even more so - not to its benefit when it means the Phantom has been hit with severe AdaptationalAttractiveness that makes all the talk of his hideousness prior to his unmasking moot.
* ''Film/TheThreeMusketeers2011'', starring Milla Jovovich as ActionGirl fourth member [[spoiler:Milady De Winter, who at one point rips off her overdress and has a petticoat cut as a ShowgirlSkirt]].
* In the ''WesternAnimation/{{Transformers}}'' cartoon, Spike did have some dating issues. The movies made it more explicit and had plenty of fanservice shots of the love interests.
* Who knew that Charles Xavier was a charming, PrettyBoy cad or that Erik Lenhnsherr was a brooding, TallDarkAndHandsome "bad boy" during their youth? ''Film/XMenFirstClass'' also provides the most scantily-clad females in the entire franchise.
** Inverted, surprisingly, with Mystique, who usually wears at least ''some'' form of clothing in ''First Class'', whereas she spent basically the entirety of her time on-screen(as herself) entirely naked in all three of the previous movies.
* ''Film/{{Zapped}}'', the 1982 Scott Baio sex comedy, was originally filmed as a more family friendly PG-rated movie. However, following the box office success of ''Film/{{Porkys}}'', parts of ''Zapped!'' were refilmed to increase the amount of nudity and to intentionally earn an R-rating. These changes led to an official complaint from actress Heather Thomas and gave the movie a TroubledProduction.
* ''Film/TheHungerGames'':
** In the [[Literature/TheHungerGames book]], the yellow dress that Katniss wears at her final interview was supposed to be girlish and understated with a high, modest cut. In the movie, while not designed to overtly flaunt sex appeal, the dress's design is more mature than what's described in the book.
** Inverted with Glimmer's dress. In the book, she's described as wearing a translucent golden dress. However, in the movie, she girlishly bounces out on stage in a puffy white dress.
* ''Film/SleepawayCamp'' had two sequels that were more explicit in their sex and nudity for two main factors: money, and the fact that they could legally do it with their DawsonCasting compared to the original which used real young teenagers.
* The 2002 TV movie ''Sherlock: Case of Evil'' is a hotter and sexier version of Franchise/SherlockHolmes, transforming the great detective from a celibate misogynist into a sexy ladies' man who sleeps with no fewer than four different women over the course of this one movie (two of them [[ThreeWaySex at the same time]]).
[[/folder]]

[[folder:Literature]]
* This trope has been applied to the [[http://inventorspot.com/articles/element_girls_pretty_periodic_table_21561 periodic table of elements]] by a female Japanese university professor.
* When Creator/LewisCarroll's heroine from ''Literature/AlicesAdventuresInWonderland'' is portrayed as [[SheIsAllGrownUp a teenager or adult]] in a work of modern fiction, she is likely to get this treatment ''and'' {{Xenafication}}.
* While the overall tone of ''Series/{{Heroes}}'' isn't shy about its {{Fanservice}} or the number of characters who hook up or have had illegitimate children, Hiro's TV character is written as a very pure, romantic, nigh-asexual man (in contrast to [[TheInternetIsForPorn his buddy Ando]]). In the TieInNovel ''Literature/SavingCharlie'', however, Hiro "gets pretty randy" [[http://www.upcoming-movies.com/interviews/Heroes2/default.asp by admission of his actor]], Creator/MasiOka. A classic example of TropesAreNotGood, as many fans loved Hiro precisely ''because'' he's [[{{Adorkable}} awkwardly earnest]] and [[IncorruptiblePurePureness a sincere knight-in-shining-armor wannabe]]; the InternetBackdraft in reviews seems to have resulted in a bit of a BrokenBase over the book.
* Hunter Steele's novel "Lord Hamlet's Castle" is this to ''Theatre/{{Hamlet}}''.
* The ''Literature/NancyDrew Files'' is this to the original series, with Ned and Nancy making out quite often.
[[/folder]]

[[folder:Live Action TV]]
* Some Game Shows are pretty much guilty of this. examples:
** ''Series/FamilyFeud'': Progressively, starting (to an extent) the Ray Combs version, but never more so than when Steve Harvey became host in 2010. Euphemisms for "penis" and "masturbate" are seen almost every day.
** ''Series/MatchGame'': Starting with the 1973 daytime version, where "boobs" was the most frequently uttered no-no, although double-entendre -- many of them euphemisms for various sex terms -- were uttered nearly every day. The original NBC run was rather sedate, although it had its share of humor.
** ''Series/{{Lingo}}'', starting with the Creator/BillEngvall-hosted reboot, has used almost nothing but double-entendre answers. In fact, the show is now rated TV-14 because of the dirty clues.
** The crossover show ''Series/EightOutOfTenCats Does Series/{{Countdown}}'' features more ribald humour and uncensored profanity than the teatime staple.
* The ''Bee Woman'' from Franchise/KamenRider series. In her original appearance she's just a random MonstersOfTheWeek who is rather plain and unattractive. Now in ''Kamen Rider × Kamen Rider W & Decade: Movie War 2010'' she was portrayed by Nao Oikawa and given much more seductive outfit. She also now became TheDarkChick.
* ''Series/DoctorWho'':
** While relatively subtle, the Pertwee era as opposed to the Hartnell and Troughton eras. {{UST}} with mini-skirted female sidekicks is virtually omnipresent and the Doctor himself goes from being relatively asexual and eccentrically-dressed to a charming SharpDressedMan with a CoolCar and a bit of a TuxedoAndMartini vibe. In the Third Doctor's first story he not only has a ShowerScene as an EstablishingCharacterMoment but gets Liz to stab the Brigadier in the back on his behalf by flirting with her, something that's virtually impossible to imagine the First or Second Doctor doing. He also has a little ImpliedLoveInterest plotline with his companions, subtle as it is compared to what the show would do in the 21st Century. The Tom Baker years remove the suaveness, but carry on with the {{UST}}, and add in a lot more [[GettingCrapPastTheRadar dirty jokes]] than ever before. Baker, at the time, was a very prolifically sexual person, and as the MetaCasting elements of his tenure increased, the Doctor developed more of a sexuality to the point where it was normal for him to sniff Sarah Jane's hair, stroke Leela's thighs or furious masturbate a ship console as a FunnyBackgroundEvent. By the 80s this was all gone, due in part to [[RunningTheAsylum fanboy insistence that the character should be asexual]].
** ExecutiveMeddling enforced this on Liz's run as companion. She starts in "Spearhead from Space" in stylish but fairly prim clothes. In "Doctor Who and the Silurians" she was told she had to let her hair down and wear a miniskirt, and they'd wanted her to stay in the miniskirt even though the script involves her going potholing (Creator/JonPertwee thought it was as stupid as she did and intervened). By "Inferno" there's a [[TheBaroness sexy Nazi]] MirrorUniverse Liz as well. Caroline John has implied in interviews that much of this was because the showrunners were intimidated by her real-life intelligence.
** The Silurians. Original series Silurians? Bulky, [[PeopleInRubberSuits latexy]], chinless and masculine with expressionless buggish eyes and permanently open mouths. New series Silurians? [[{{Matriarchy}} Sexy Matriarchy]] [[TheReptilians reptilians]] played by beautiful women in green makeup, with the recurring Silurian character of the new series being a mysterious lesbian detective-ninja in a corset.
** Leela was promoted to a certain extent as being "[[ParentService for the dads]]" and the sexiest companion yet. She comes from a culture with mild Fetish Fuel Future elements and wears {{Stripperific}} leather clothing. {{Justified}} somewhat as she comes from a culture that was specifically bred to reflect the opposite of a sexually-repressed cult. At the time, it was heavily criticised as [[WhatDoYouMeanItsForKids inappropriate in a children's show]], but in hindsight she comes across as fairly tame.
** The original series had a few scantily clad but wholesome [[TheWatson companions]], but double entendres and sex references were still kept under a tight rein. The revival is a bit more realistic, acknowledging that people might actually find an exotic time-traveling alien sexy. Nonetheless, double entendres have been kept to a minimum, as has implications of hanky panky in the TARDIS (the only confirmed sexual encounter mentioned in the series being between ''a married couple'', and even the only direct reference to the Doctor in such a scenario is made by his wife). Plus the female companions tend to wear much more clothing than their original-series counterparts (Amy's occasional kissogram costume notwithstanding). The series has also become a bit more open regarding LGBT characters, with one in particular, Jack Harkness, providing the revival series' only true nude scene and first man-on-man snog. This is even [[LampshadeHanging lampshaded]] in the 50th anniversary special "The Day of the Doctor", where a past incarnation of the Doctor (who chronologically existed before the revived series) expresses shock at seeing his future self kissing a woman.
-->'''War Doctor:''' Is there a lot of this in the future?\\
'''Eleventh Doctor:''' It does start to happen, yeah.
** The Tenth Doctor and Eleventh Doctors subverted the archetype of the Doctor being an older paternal figure as only two of the eight pre-rival Doctors could be considered conventionally-attractive (the Fifth and Eighth). Not only were Ten and Eleven young and sexy, they got their fair share of female attention In-Universe, particularly the Tenth. The current fanbase had gotten so used to this type of Doctor that it caused some disappointment among the fangirls when the 55 year old Peter Capaldi was cast as the Twelfth Doctor, [[https://www.youtube.com/watch?v=RzWOlMif-Fw particularly this one]].
* Not only is ''Series/{{Torchwood}}'' DarkerAndEdgier than ''Series/DoctorWho'', but it's also Hotter and Sexier. It was specifically created to be so in order to allow writers to tell stories set within the Whoniverse that the parent series simply would never be allowed to tell. As a result, while he can be referenced and characters from ''Torchwood'' and ''Doctor Who'' can and have appeared crossed over, the Doctor himself is banned from ever physically appearing on ''Torchwood''.
* Creator/{{MTV}}'s ''Series/TeenWolf'' in comparison to [[Film/TeenWolf the movie]].
* The second season of ''Series/SeaQuestDSV'' replaced several of the members of the cast with characters played by younger, sexier actors.
* The ''Series/{{Battlestar Galactica|2003}}'' remake had a lot of this, but it was routinely buried by the massive piles of [[DarkerAndEdgier Darkness and Edge]].
* The [[ExecutiveMeddling presiding higher-ups]] tried to [[{{Pun}} pull out all the stops]] when they did this to the ''Series/KnightRider'' remake in 2008. It backfired badly in terms of generating a long-term fanbase.
* ''Series/{{Trinity}}'' is basically a Hotter and Sexier version of traditional "OxBridge" set dramas.
* The TNT series ''Series/RizzoliAndIsles'', based on a series of books by author Tess Gerritsen, has cast the gorgeous Creator/AngieHarmon in the title role, despite the fact that in the books, Rizzoli is frequently described as either plain or average looking and with an irrational dislike for beautiful women.
* The ''Franchise/{{Zorro}}'' [[SoapOpera Colombian-American telenovela]], named ''Zorro: La Espada y la Rosa'' ("''Zorro: The Sword and The Rose''"). It's apparently based on the Isabel Allende book on the character, and sexual allusions and metaphors are ''NO'' strangers to Mrs. Allende's books.
* Also, the Chilean telenovelas based on the book ''Martín Rivas'' and the RealLife of Chilean independence hero Manuel Rodríguez Erdoíza.
* The Canadian version of ''Series/SoYouThinkYouCanDance'' notably [[http://www.youtube.com/watch?v=W1YeK9xF3oQ pushes]] [[http://www.youtube.com/watch?v=6GoFozOooYg the]] [[http://www.youtube.com/watch?v=vExDHamsukc envelope]] of how sexual dance routines can get.
* ''Series/CSIMiami'' to the original ''Series/{{CSI}}'', as the innumerable shots of bikini girls per episode will remind you.
* ''Series/StarTrekEnterprise'' was often promoted as a Hotter and Sexier version of ''Franchise/StarTrek''. Unfortunately the decontamination scenes, male pregnancies and endless shirtless men came off as more childish than mature.
* This is the case with many of the [[LiveActionAdaptation adapted works]] that air on Creator/TheCW, which has a reputation for using [[MrFanservice fanservice]] to draw in [[EstrogenBrigade female and gay viewers who might not otherwise be interested in sci-fi or superhero shows]]:
** ''Series/{{Smallville}}'', especially in comparison to UsefulNotes/{{the Silver Age|of Comic Books}} ''ComicBook/{{Superboy}}'' comics it was loosely inspired by.
** ''Series/{{Arrow}}'' is steamier than many of the original ''ComicBook/GreenArrow'' comics. Critics and fans are quick to cite Ollie's fondness for [[ShirtlessScene walking around without a shirt]].
** Same goes for the [[ContinuityReboot reboot]] of ''Series/{{The Tomorrow People|2013}}''.
** Although not an adaptation per se, you can guarantee no previous retelling of the life of Mary Queen of Scots ever generated controversy like ''Series/{{Reign}}'' did due to a female character having ADateWithRosiePalms in the first episode (a scene even the CW ended up cutting down from the original pilot version).
** ''Series/{{Riverdale}}'' is certainly HotterAndSexier than the normally PG ''Franchise/ArchieComics''. In the comics everyone is either [[ChastityCouple canonically celibate]] or it is never mentioned. The show has Archie [[TeacherStudentRomance sleeping with his teacher]], Kevin having a [[ReallyGetsAround very active sex life]], and a ton of fanservice for both female and male characters. Mind you, these characters are ''younger'' than their comic versions (16 instead of 17).
* The 1991 French TV film ''La Vénus à Lulu'' takes the old urban legend about a naked man who sleep walks out of his trailer and is then abandoned in the middle of nowhere when his family drives off without realizing he's gone and reworks it to have Venus (played by the lovely Caroline Laurence), a beautiful shapely blonde woman, sleepwalk completely naked out of her car en route to a vacation spot with her husband and then falls asleep completely naked in the middle of a field in Southern France while her husband drives off without her, unaware that she's gone, and when she wakes up she spends the rest of the feature enduring the NakedPeopleAreFunny and NakedPeopleTrappedOutside tropes as she desperately searches for clothes while also trying to avoid the complete (yet humorous) sexual humiliation of being caught naked by others, even as she is forced to rely on a young boy for help in protecting her nudity and dignity.
* The ''Series/{{Casablanca}}'' TV series is a mild case -- it is certainly more sexually frank than UsefulNotes/TheHaysCode-era original, with bedroom scenes, overt references to prostitution, and revealingly-costumed {{belly dancer}}s.
* ''Series/GameOfThrones'': The show has more sex scenes than ''Literature/ASongOfIceAndFire'', which has plenty of sexual content on its own. Some were only alluded to in the books, while others were created for the show. This ''is'' HBO after all.
** The term "{{sexposition}}" was given to the show's frequent habit of adding sex or nudity to existing scenes of exposition.
** Margaery Tyrell and Tyene Sand are specifically noted for looking pure, innocent, and virginal, whereas the show makes them prime sources of {{Fanservice}}. Margaery goes from a dubious virgin to an overt man-eater.
** As a consequence of AgeLift, Sansa and Missandei get this as well. Sansa starts wearing a black dress with a plunging neckline, and Missandei gets a nude scene. In the books they're both still just kids.
** Melisandre is considered sexy in the books, but in an off-putting way and we don't actually get much fanservice from her. In the show she's conventionally attractive and quicker to take her clothes off.
** In the books, Oberyn is said to be an enthusiastic, bisexual lover, but the show makes his bisexual libido into a defining character trait, and the bulk of his scenes are in a bordello.
* ''Series/{{Westworld}}'' has significantly more sex and nudity then the PG-rated movie it's based off of.
* Isabelle's outfit in Pandemonium was rather conservative in ''Literature/{{City of Bones|2007}}''. In ''Series/{{Shadowhunters}}'' it's much skimpier, and she even does a sexy dance to distract the demons.
* ''Series/EmeraldCity'' compared to the ''Literature/LandOfOz'' books:
** The Witches in general are no longer old hags, but young women. The Witch of the West specifically runs a brothel and is introduced while engaged in a sex scene.
** The Scarecrow has been adapted into Lucas, a TroubledButCute hunk who is introduced shirtless and has obvious sexual tension with Dorothy.
* ''Series/{{Victoria}}'' was promoted as a "hotter and sexier" biography of Queen Victoria, looking at her passionate nature in contrast to the usual staid and chaste biographies of the past. Ironically, although the final series does contain some somewhat frank references to sex, and there is no doubt as to what Victoria and Albert get up to in the bedroom, the series never actually takes things beyond PG. Instead, it broadsides viewers by spending the first half of its first season unexpectedly cranking the {{UST}} UpToEleven between Victoria and her much-older prime minister, Lord Melbourne. (Leading to history buffs going to war over how much of this was actually TruthInTelevision.)
[[/folder]]

[[folder:Music]]
* Music/NellyFurtado's first two albums were kinda experimental pop/folk, [[http://www.bbc.co.uk/radio1/sunday2001/images/leicester/wallpaper/nelly_furtado640x480.jpg normal clothing]]... then ''Loose'' had her singing R&B/hip-hop, some with suggestive titles like "Promiscuous" and "Maneater", and [[http://static.poponthepop.com/images/gallery/nelly-furtados-big-booty.jpg sexy wardrobe]]. Giving birth between those albums helped her body to get good enough for those tight pants.
** That being said, Nelly Furtado is a downplayed example of this trope because, as critics have noted, she did not resort to just wearing underwear or grinding like some of her contemporaries.
** In fact, pretty much all female pop singers tend to enter a "sexy phase" whenever album sales sag, or their audience enters a new age bracket. [[DorkAge Even]] Music/{{Jewel}}.
** Male R&B pop stars are no stranger to this either. Music/{{Usher}} is a good example.
* The [[KPop K-Pop]] group T-ara did two music videos of their song, "Bo Peep Bo Peep". One is [[http://www.youtube.com/watch?v=p_2-IHDxzwY the normal version]], and then the 19+ version which is basically [[http://www.youtube.com/watch?v=9403-9CptH8 softcore porn...]] Some think it's still "not porny enough" compared to Western music videos going the same way, but then again, [[ValuesDissonance this]] ''[[ValuesDissonance is]]'' [[ValuesDissonance South Korea we're talking about]].
** Then there is Hyuna, whose sexy solo career has more views on Youtube than when she is working as part of 4minute, her teaser video for What's Your Name has more views than her entire group combined which says the Hotter and Sexier direction is well received.
* Music/HilaryDuff is a downplayed case. Lyrically, she has gotten Hotter And Sexier, and many critics have noted that [[ContractualPurity it is a little weird]] to hear her sing things like ''"Reach out and touch me"''. Thankfully, though, she still wears the same modest clothing from her Series/LizzieMcGuire days.
* Creator/MirandaCosgrove is starting this with her EP, ''High Maintenance''. Note the last track of the EP, as it's just that.
* Music/MileyCyrus went there the moment she started ''Party In The USA''.
* [[http://www.youtube.com/watch?v=SxVNOnPyvIU Untitled (How Does It Feel) by D'angelo]].
* Lovage did this when they covered [[http://www.youtube.com/watch?v=luMoGdwixTM Berlin's "Sex (I'm A)"]]. The Lovage version [[http://www.youtube.com/watch?v=Z4joDAJQA30 can be heard here]] and is either Hotter and Sexier or {{Narm}}y depending on taste. Probably NotSafeForWork either way.
* Music/KatyPerry started out as a Christian pop singer. Then she made "I Kissed a Girl"...
* Music/CarlyRaeJepsen of all people seems to be heading down this path. After the [[TastesLikeDiabetes saccharine sweetness]] of "Tug of War" and especially "Call Me Maybe", she's released "Good Time" with Music/OwlCity; she displays BareYourMidriff and WhoWearsShortShorts in the video. [[http://www.at40.com/news-article/carly-rae-jepsen-real-xxx-stolen-photos/22446 There's even a nude photo scandal!]]
* Music/MichaelJackson attempted this starting with the ''Bad'' era in the late 1980s, as a contrast to his previous more innocent-looking image.
* Christina Milian, during her Dip It Low phase.
* R&B group 702, after their hiatus returned with skimpier clothes and with what some believe were boob jobs.
* Brooke Valentine, but it didn't stop her album ''Physical Education'' from being shelved.
* Music/RKelly became this more and more over the 90's heading into the millennium.
* Ciara was always in this category but moved further into this direction in her later albums.
* {{Music/Brandy}} started going into this phase with her third album, ''Full Moon'' and amped it up even more with her ''Afrodisiac'' album.
* Zigzagged but mostly inverted with Music/XJapan over the 2008 reunion and forward, which used to have songs such as ''Stab Me In The Back,'' ''Orgasm,'' ''Standing Sex,'' and the like - as well as lots of onstage man-on-man fanservice - as a regular feature of the setlist for almost all live shows. Post 2008, ''Orgasm'' was the only one to remain in the setlist (and only then for certain shows for the full version - the gigs outside Japan didn't even feature the full version, if they featured it at all), and most of the homoerotic fanservice became more of the WittyBanter and CallBack variety.
* {{Music/Nick Jonas}}, starting with his solo career.
* Girl group 3LW with their music video for "I Do".
* Amber first started heading in this direction with singles such as "One More Night" and "Sexual", and climaxed ([[AccidentalPun pardon the pun]]) with her third album, appropriately titled ''Naked''.
* Music/DemiLovato's song "Cool for the Summer" and [[https://www.youtube.com/watch?v=il9nqWw9W3Y the accompanying music video]] represent a pretty marked upping of the sexuality in her music and image.
[[/folder]]

[[folder: Professional Wrestling]]
* ''{{Wrestling/GLOW}}'' in the 80s was this to traditional women's wrestling. The G stands for Gorgeous after all. Women's wrestling at the time was serious athletic competition so ''GLOW'' took things in a more tongue-in-cheek DoubleEntendre comedy direction.
* The birth of the WWE Divas archetype in The Attitude Era. Before then the female wrestlers in the company were average-looking women wrestling in singlets. Then along came {{Wrestling/Sable}} - a stunningly beautiful glamour model. Whenever she did moves, the fans went wild and so WWE started bringing in more pretty ladies. Not only did the standard wrestling outfits for women become considerably skimpier, they also had CatFight evening gown matches, bra and panties matches, gravy bowl matches [[GimmickMatches etc]].
** This happened to WWE again in 2004. It opted to make its second Diva Search part of its flagship show, resulting in a collection of pretty models, actresses getting a segment each week for the opportunity to win a contract, and unlike Jamie from the previous year, this time [[Wrestling/ChristyHemme the winner]] got a pay per view match...which ended up being less wrestling match and more pillow fight. WWE ended up hiring most of the losers anyway and releasing most of its trained women wrestlers. Needless to say, there were a lot less actual wrestling matches between women. This was toned down in 2008 when WWE began to appeal more to families.
* Yoshimoto's JD Star promotion went in this direction in 2001. Having lost its top draw, Jaguar Yokota, who was also its reason for existing, they tried to stay relevant by recruiting girls with glamour model potential in hopes they would become crossover stars outside of pro wrestling and bring new fans to the sport.
* Ohio Valley Wrestling, especially its women's division, veered this way a few times. First when WWE started making the diva search and official part of its shows, which saw a sharp reduction in the calls for wrestlers without breast implants. Second when Wrestling/AlSnow joined the booking team, which saw a shift in how women's angles and segments went. Third when Wrestling/{{TNA}} took it on as its developmental brand, resulting in Snow's return and the knockouts making more frequent appearances.
[[/folder]]

[[folder:Theater]]
* The revival of ''Theatre/{{Cabaret}}'' in the 1990s directed by Sam Mendes was pointedly Hotter and Sexier despite the show being hardly clean in the first place. Subverted in that you could also [[{{Squick}} see the needle tracks]] on the skins of the Kit Kat Klub dancers where they'd been using. [[FanDisservice Not so sexy]].
* TheMusical version of ''Theatre/{{Chicago}}'' adds a great deal of (rather anachronistic) sexual dialogue to the original non-musical play, portrays Roxie as much more of a sexpot, shows her in the act of committing adultery in the opening scene and allows a semi-dressed Billy to cavort around with ChorusGirls.
* Parodied by the TagLine to ''Theatre/BloodyBloodyAndrewJackson'': "HISTORY JUST GOT ALL SEXYPANTS."
* In the transition from ''Theatre/LaBoheme'' to ''Theatre/{{Rent}}'', most of the characters stayed pretty much the same. Except for Mimi, who went from sweet, soft-spoken and naive seamstress, to junkie S&M dancer. A lot of the contrast between sweet Mimi and sexy Musetta/Maureen is lost, but Mimi actually becomes a more rounded character in the process.
** Mimi's number "Out Tonight" became Hotter and Sexier in the transition between play and movie. In the play, the song is sexy, but it takes place in Mimi's apartment as she prepares to meet Roger. In the movie, its an excuse for Rosario Dawson to do a strip routine.
* There have been several cases where decades (sometimes even century-old) plays that were notorious in their day for suggestive content (usually no more than suggestive) have been revived, but with greater freedom of expression on stage often crank up the sexual content. The popular teen play ''Theatre/SpringAwakening'' is a good example of this. Two characters do not have sex in the middle of a song in the original.
* ''Theatre/{{Aida}}'' to other Disney musicals. The sight of a clearly post-coital Radames and Aida is quite shocking.
[[/folder]]

[[folder:Pinball]]
* Exaggerated in the case of ''Pinball/BlackRose'': an X-rated backglass was designed for an interested European market, but [[WhatCouldHaveBeen it was never produced.]]
[[/folder]]

[[folder:Tabletop Games]]
* Princess Frostine in ''TabletopGame/CandyLand'' has evolved into a pouty lipped girl with fishnet stockings [[http://www.theatlantic.com/sexes/archive/2013/04/even-candy-land-isnt-safe-from-sexy/275283/ in a later incarnation of the game]].
[[/folder]]

[[folder:Toys]]
* Franchise/{{Barbie}}, though moral guardians (or those who prefer the original 1950s cat's-eyed version) might not approve.
* Action figures and dolls based upon movie and TV characters (male or female) these days tend to be more realistic and accurate than they used to be back in the old days. Depending on who is being portrayed, the trope can definitely apply.
[[/folder]]

[[folder:Video Games]]
* ''VideoGame/SuperRobotWarsOriginalGeneration: The Inspector'' is chock full of fanservice moments, including a scene where Excellen gets brainwashed similar to what happened to Lamia in the ODE Incident of ''OG Gaiden'' along with a variety of other fun stuff like Ending Credits featuring the female cast in bathing suits as well as one with Elzam and Zengar.
* ''VisualNovel/{{Demonbane}}'' is what happens when you do this sort of thing ''to the Literature/CthulhuMythos''! To be fair, it still portrays most of what it borrowed as creepy as its source, and lots of stuff is still freaky and decidedly non sexy [[spoiler:Dagon and the Deep Ones come to mind]]. However, by the same token, no less than [[spoiler:Nyarlathotep]] gets hit with this trope, and you wouldn't believe [[AbsoluteCleavage how]] [[{{Meganekko}} sexy]] [[BiTheWay the]] result is.
* ''VideoGame/BreathOfFire 6'' seems to be this for the series. While it was partial to the occasional {{Fanservice}}, and the main games would always have a [[MrFanservice Mr.]] and MsFanservice in the party by the end of the game, 5 uses a more generic anime style with everyone (even the protagonist, should the player chose to do so) showing much more skin than previous installments.
* ''VideoGame/PrinceOfPersiaWarriorWithin'' added such [[RatedMForMoney "mature" content]] as {{Stripperiffic}} villainesses who wore [[http://www.penny-arcade.com/comic/2004/12/3/ thongs and barely-there tops]], female enemies who [[OrgasmicCombat moaned and yelled vaguely S&M-related phrases while fighting]], and, as the icing on the cake, many of the statues in the game were of (you guessed it) nude women. Plus lots of blood and heavy metal, of course. Interestingly enough, its predecessor ''VideoGame/PrinceOfPersiaTheSandsOfTime'' got closer to depicting actual ''sex'' than the second, although, to be fair, there were bare-breasted statues back in Sands of Time, right from the first level. This is just part of real-world Indian architecture.
* ''VideoGame/SoulEdge''[=/=]''VideoGame/SoulBlade'' gave Sophitia two unlockable costumes in which she wears fewer clothes. [[http://www.youtube.com/watch?v=bqCpN0f-BK0 The second one which is harder to get has her down to her underwear]].
** ''[=SoulCalibur=]'' expands on this. Sure. A simple way to describe Ivy. She was [[BoobsOfSteel busty to begin with]], but as later games came out, she grew and grew, and her clothes conversely shrank and shrank. ''[=SoulCalibur=] III'' started the Character Creation stuff, but ''SCIV'' turned this up several notches with destructible armor, every bonus character being a female, and ''especially'' Angol Fear's appearance and Shura's dialogue. Ironically enough, in ''SCV'', Ivy's clothing is far more modest than any of her default outfits in previous games.
* The fan-made modules ''VideoGame/ADanceWithRogues'' and ''VideoGame/TheBastardOfKosigan'' are DarkerAndEdgier and Hotter And Sexier than the main ''VideoGame/NeverwinterNights'' stories. The official expansion ''Hordes of the Underdark'' is a tamer example, but is still this to the base game. The romance subquests in the base game never went any further than ShipTease, and aside from a handful of [=NPCs=] like dryads and a nymph, females were pretty conservative, though some of the female portraits prominently showed off cleavage. The expansion elaborated on romance subquests to full declarations of love and endings implying you end up together, a potential path in those subquests involve [[OneTrueThreesome two females discussing "sharing" you]], fairies, succubi, and other CuteMonsterGirl enemies are more common, and a confrontation with the BigBad has her trying to sexually seduce you.
* ''Franchise/MassEffect'':
** ''VideoGame/MassEffect2'' was much Hotter and Sexier than the first game, which had nothing beyond SpaceClothes and one rather tame sex scene near the end. The second game had Asari walking around with AbsoluteCleavage, female party members dressed in [[SpyCatsuit ridiculously skintight clothing]] (and in one case nothing but tattoos from the waist up), prison rape in backstories, etc. Oddly, the actual sex scenes ended up being ''tamer'' than those in the previous game, with only Jacob and Miranda showing any skin before the SexyDiscretionShot.
** ''VideoGame/MassEffect3'' inverts the trope in both ways as the previous game: your squadmates now wear more conservative clothing this time around (the former squadmate who wore nothing but tattoos from the waist up included), and mentions of sex outside of romance subplots take a back seat to trying to save the galaxy. On the other hand, the sex scenes are even more risque than the first game, showing much more skin than before.
** ''VideoGame/MassEffectAndromeda'' moves fully into R-rated territory with certain sex scenes and, unlike previous games, allows Ryder to have sex with some characters without entering into a committed relationship.
* ''VideoGame/DragonAgeII'' went through a similar progression as ''VideoGame/MassEffect2''. In the first game, sex was present in the game-verse, but the characters didn't wear it on their sleeves, and even though you had sexy party members, they looked moderately normal. Come the sequel, many of the women have ample busoms, the player's dwarf companion walks around with his chest ([[CarpetOfVirility virile carpet and all]]) exposed at all times, EveryoneIsBi, half the dialogue of one of your companions consists of sex jokes, and there is a far greater emphasis on the romance side-quests. On the other hand, two of the female party members (Merrill and Aveline) are not overly sexualized; Merrill has moderately-form-fitting but fully-covering robes and light chainmail, while Aveline wears platemail armor for 90% of the game.
** ''VideoGame/DragonAgeII'' is a bit weird with this trope. While there are more sexual references, the sex scenes with your romantic partner are more chaste than the original. The characters might kiss and lead each other to bed, but the scene always [[FadeToBlack fades to black]] before you see anything explicit. Visiting the local brothel is also a much more tame affair.
*** [[PirateGirl Isabela]], however, is an example on her own. In her appearance in ''Origins'', she wore rather silly armor that might qualify as a one piece swim suit with a leather skirt, though it was not as bad as the typical ChainmailBikini. Nor was she the only one wearing it. Pretty much all the [[http://dragonage.wikia.com/wiki/Wade%27s_Superior_Drakeskin_Armor_Set female light armor]] was a [[http://dragonage.wikia.com/wiki/Leather_Armor_Set leather leotard]] or [[http://dragonage.wikia.com/wiki/Dalish_Leather_Armor_Set two piece]]. In ''VideoGame/DragonAgeII'', she trades it in for a too-small shirt, underwear, and thigh-high boots.
*** Isabela personally makes this change, but compared to the first game's HotWitch and TokenEvilTeammate [[http://images.wikia.com/dragonage/images/d/dd/Morrigan_profile.jpg Morrigan]], the second game's main party is pretty overdressed.
* ''VideoGame/DragonAgeInquisition'' has fairly modest armor similar to the first game, but it's also got the most focus on the romantic side-plots of any Bioware game to date, and this time has sex scenes that feature frontal female nudity from the waist up.
* ''Franchise/FinalFantasy'':
** ''VideoGame/FinalFantasyIV'' is no stranger to fanservice, which is unsurprising given the franchise it's from, but compared to the rest of the series is pretty tame aside from the {{Stripperiffic}} Rydia and (in [[VideoGame/FinalFantasyIVTheAfterYears the sequel]]) Porom. The PSP remake of the game however adds visible sexual organs to numerous monsters, including asses to the Lamia and Succubus-type enemies and bare breasts to the Leshy, conveniently covered up by the positioning of her arms. In the game's defense though, these enemies always had these attributes, they just weren't as noticeable in previous releases due to the lower-quality graphics.
** ''FF''s ''I'' and ''III'' are sexless, and ''II'', ''IV'', ''V'' and ''VI'' include one or two mild humorous sexual moments each. ''FFVII'', liberated from Nintendo's censorship policies, has an elaborate sidequest set in a RedLightDistrict which involves hanging out with transvestites, pretending to be a prostitute, Cloud attempting to sleep with prostitutes, Cloud and Tifa having a heart-to-heart in a BDSM dungeon, and Cloud, Aeris and Tifa threatening to chop, rip or smash a man's penis while interrogating him. There's also a later sidequest which calls back to this. And a DidTheyOrDidntThey between Cloud and Tifa.
** ''VideoGame/FinalFantasyX2'' managed to combine this with LighterAndSofter by upping the fanservice and LesYay to 11 while making everything more cheerful.
** ''VideoGame/DissidiaFinalFantasy'' does this to several characters thanks to its higher-quality graphics allowing 2D sprites and old concept artwork to be fully realized. [[VideoGame/FinalFantasyVI Terra's]] alternate outfits provide an escalation of fanservice, baring her legs and midriff and making her quite pretty in the face, while the [[VideoGame/FinalFantasyIII Cloud of Darkness]] was based on concept art instead of her sprites, and thus appears as a ''very'' shapely female clad in nothing but a cape and body paint. For the female fans, [[VideoGame/FinalFantasyI Warrior of Light]] and [[VideoGame/FinalFantasyII Firion]] have become full {{Bishonen}} with silver hair and muscular builds, [[VideoGame/FinalFantasyIX Zidane]] is quite handsome thanks to the more traditional art style, and [[VideoGame/FinalFantasyIV Kain]] is simply gorgeous with a head full of long, flowing blonde hair. ''And [[BadassBaritone that]] [[Creator/LiamOBrien voice]]''...
** ''VideoGame/FinalFantasyXII'', Penelo is fully covered until the ending sequence and the sequel, [[VideoGame/FinalFantasyXIIRevenantWings Revenant Wings]], where Penelo wears a less revealing dancer costume. Vaan may be almost shirtless in both games, but in ''VideoGame/FinalFantasyTacticsA2'', he gets a new getup that makes him look more badass and hotter at the same time. And fans totally agree that Basch looks younger and hotter after he shaved up and had some nice haircut.
* The ''VideoGame/DeadOrAlive'' series is this for fighting video games in general, since its trademark JigglePhysics were added to the original game specifically to make it stand out from the crowd, and the subsequent games have not let up on the {{Fanservice}}.
* ''VideoGame/StarFox'':
** Krystal was made exactly for this reason. The results have been [[UsefulNotes/FurryFandom very effective]] to say the least - or, as [[BrokenBase some]] say, they [[DistractedByTheSexy distracted]] from the gameplay and story shortcomings.
** Wolf O'Donnell has become this in ''VideoGame/StarFoxAssault'' and turned him into the game's MrFanservice.
** Between the leap from the [[WhatCouldHaveBeen canceled]] UsefulNotes/Nintendo64 game ''Dinosaur Planet'' and the ''VideoGame/StarFox'' DolledUpInstallment ''VideoGame/StarFoxAdventures'', this happened to Krystal. The original design for Krystal was a FunnyAnimal cat with no hair wearing a simple brown dress and boots. She was fully clothed and was actually one of the two protagonists. In the final product she was DemotedToExtra and had been changed into MsFanservice. She wore a {{stripperific}} bikini, no shoes, gained a FurryFemaleMane, and her eyes became TsurimeEyes.
* Certain fans feared that this is exactly what was going to happen to ''VideoGame/{{Metroid}}'''s Samus Aran when it was announced that Tecmo and Team Ninja (of ''VideoGame/DeadOrAlive'', or "[[JigglePhysics boing]]" fame) would be making ''VideoGame/MetroidOtherM''. Ironically enough, her presence in this game is actually a lot more tame and modest than her normal appearances out of her armor. (After all, ever since the infamous SamusIsAGirl twist in the original game occurred Samus ended up becoming quite a MsFanservice when she is not in her traditional power armor.)
* This is the main reason [[MsFanservice Rouge the Bat]] was introduced in the ''Franchise/SonicTheHedgehog'' series.
* Before having Ivy and Sophitia (from ''VideoGame/SoulCalibur'') jiggling about the camera whilst destroying each other's clothing, Namco proved they could taken the already-cleavage-familiar ''VideoGame/{{Tekken}}'' and spin-it-off into ''Death by Degrees'', an action game that puts you in the numerous bullet-deflecting string bikinis of Nina Williams.
* Nikki, from Crystal Dynamics' [=2.5D=] platformer ''Pandemonium'', was an average looking teenage girl in the original game. In the sequel, ''Pandemonium 2'', Nikki is a much older looking woman with longer hair, bigger breasts, and full red lips. This might be a case of ShesAllGrownUp if it weren't from the fact that Nikki from the sequel looks like an entirely different character instead of an older version of the same character from the first game. The manual goes as far to lampshade this.
-->''"Nikki is no longer a limpet-eyed young naif. She has grown, blossomed, "leafed-out and sapped" as it were. And as she has sprouted, so have her desires.... and her means to achieve them."''
* This happened to Judy Nails from the ''VideoGame/GuitarHero'' series. In the first two games, she was a cute, fairly normal alt-rock chick. By the third game, she wore heavy make-up, changed her jeans and plaid for a mini-skirt and belly top, and of course there's also her [[MostCommonSuperPower sudden growth spurt]]. It bears mentioning that between the second and third games the developers changed from Harmonix (who moved on to make ''VideoGame/RockBand'') to Neversoft after Red Octane sold the name to Activision.
* ''TERA Online'' is basically "''Lineage II'' with even nakeder girls."
* ''VideoGame/NoMoreHeroes: Heroes Paradise'' is the original game with improved graphics and an extra gamemode called Very Sweet Mode added, which has all the female characters from the original game in a lot skimpier outfits. Whether this is a good thing or a bad thing depends on which character being depicted, but it should be noted that this applies to literally ''all'' of the female characters. Including Speed Buster, a [[FanDisservice fat, elderly woman]].
* ''VideoGame/NoMoreHeroes2DesperateStruggle'' is quite a bit kinkier than its predecessor, with its female bosses catering to all sorts of fetishes: Charlie [=McDonald's=] [[TheCheerleader cheerleader underlings]], [[UsefulNotes/{{BDSM}} Cloe Walsh]], [[GothicLolita Margaret Moonlight]], [[BoobsOfSteel Alice Twilight]], [[CatholicSchoolGirlsRule Kimmy Howell]]...even returning characters Dr. Naomi and Shinobu get hotter! [[spoiler:And that's before even mentioning that late in the game, Travis and Sylvia finally do it...]]
* The ''VideoGame/DynastyWarriors'' characters have gotten progressively more attractive with each entry into the series, with the biggest jump occurring between the fifth and sixth installments. And that's not even getting into the increasing {{Stripperiffic}}-ness of Diao Chan's outfits. As well as [[UpperClassTwit Yuan Shao's]] sudden change from a middle-aged man to a SilverFox (with a mustache), [[TheWisePrince Liu Bei]] reaching {{Bishonen}} levels, [[EverythingsBetterWithPrincesses Sun Shang Xiang]] baring her midriff and even the modest, previously armored [[HotScientist Yue Ying]] shows off some of her well-toned legs in some shorts. Inverted with [[MusicalAssassin Zhen Ji]] whose previous {{Stripperiffic}} outfit was replaced with a very classy, royal qipao, then reversed when she went back to midriff and fishnets in ''7''.
* The 3DS remake of ''FatalFrame 2'' has done this to the protagonists. In the original game, Mio and Mayu are two relatively cute, yet demure teen girls. In the remake, Mio has noticeable cleavage and Mayu's high-collared top has been replaced with one that shows off her chest and collarbones. Their faces have also undergone a revamp to make them more stereotypically attractive.
* More boobage and less clothing was the order of the day for all the female characters in ''VideoGame/MortalKombat9''. Mileena even gets an entire fight scene wearing nothing more than a few strategically placed bandages. But it's inverted in ''VideoGame/MortalKombatX'', where female characters (most notably Kitana) wear clothes that cover more as the design team strive for outfits that were more realistic while still appealing. Played with for Mileena, who now has a fully functional set of human lips bordered on both ends by her [[MoreTeethThanTheOsmondFamily her trademark razor-sharp Tarkatan teeth]].
* The ''Franchise/{{Castlevania}}'' series has Alucard. Circa the NES era, he's a [[ClassicalMovieVampire middle-aged, wrinkled, unimpressive generic film-Dracula-esque character]]. Then came ''VideoGame/CastlevaniaSymphonyOfTheNight''. The young, long-silver-haired, alabaster-skinned and fine-featured, impeccably dressed gentleman on the page graphic there. That's Alucard. Yowza. And Maria Renard from the previous game is all grown up.
* ''VideoGame/DeadRising2'' takes place in an adult playground and with it comes a lot more innuendo and more perverted moments than in the previous ''VideoGame/DeadRising''.
** The comics from IDW take this further since Isabella Keyes [[FanservicePack suddenly got considerably more buxom]] and Rebecca Chang whom was already a MsFanservice to begin became even more so since she was showing more cleavage and her bust size is now about as big as Jessica's from the original ''VideoGame/DeadRising''.
* ''VideoGame/AssassinsCreedII'', compared to Altair who is pretty much MarriedToTheJob. Ezio's quest for revenge does not stop him from catching a glimpse of the finer things in 15th Century Italy which include lovely courtesans and a couple of flings with girls. However, Ezio also has siblings, parents, and extended family, so it may just be a case of better and deeper storytelling than this trope per se.
** Alternately, just a representation of the times/locations. Altair represents the monastic mentality and heavy religious tones of the Crusade era, while Ezio represents the love-of-life vitality of Renaissance Italy.
* Happened to Noel Vermillion from VideoGame/BlazBlue, her character seems to wind up in more lewd situation as the series goes on and has appeared in a ''Anime/QueensBlade'' game book which turn her into a full MsFanservice ([[UpToEleven Which is saying something given how Litchi is already a Ms. Fanservice herself]].
* Tiny Kong goes from being a cute tomboy in ''VideoGame/DonkeyKong64'' to a teenaged MsFanservice in future games, although her personality remained mostly the same.
* Koyori from the ''VideoGame/SengokuAce'' series is a tomboyish but attractive girl in the first game and in rest she's an outright MsFanservice with sexier appearance overall (larger breasts, pouty lips, her top shows more cleavage. [[http://www.hardcoregaming101.net/sengokuace/sengokuace.htm Here are pictures of both versions and even some remarks on the change.]]
* ''VideoGame/TheSims3'' in comparison to the first two games, especially with ''[[ExpansionPack Late Night]]''. Breast sliders for women, body hair for men, clothing and accessories that resemble fetish wear and with the Create-a-Style tool, everything your Sim wears can be made of [[HellBentForLeather leather]] or [[DressedAllInRubber rubber]].
* [[VideoGame/FireEmblemTellius Micaiah]]'s redesign for ''VideoGame/FireEmblemAwakening''. Unlike most examples of this trope, this instance is not so much a redesign as it is simply giving her the uniform of the class she uses as a DLC unit in the game (she's a Dark Mage, and almost Dark Mages of '''both'' genders [[http://fireemblem.wikia.com/wiki/Dark_Mage dress that way]]), just like the rest of the DLC characters like Roy and Lyn, who are depicted in Mercenary and Swordmaster garb, respectively.
* Betilla the Fairy becomes this in ''VideoGame/RaymanOrigins''. Compare her old form in the [[http://images2.wikia.nocookie.net/__cb20090318070538/rayman/images/f/f6/Betilla_the_Fairy.jpg first]] game, to the one in [[http://images1.wikia.nocookie.net/__cb20121118172931/rayman/images/4/48/Char-betilla.png Origins]]..
* ''All'' of the girls in ''VideoGame/JetSetRadio'' became this in ''Future''. [[http://images.wikia.com/jetsetradio/images/c/ce/GumJSRF.png And]] [[http://images.wikia.com/jetsetradio/images/a/ad/Rhyth1.png we]] [[http://images.wikia.com/jetsetradio/images/4/4d/Boogie.png mean]] ''[[http://images.wikia.com/jetsetradio/images/3/38/CubeJSRF.png all]]'' [[http://images.wikia.com/jetsetradio/images/b/b2/LoveShockersJSRF.png of them]]. Gum's victory dance includes a PantyShot even! And as for a male example, Yoyo. [[http://images.wikia.com/jetsetradio/images/9/9a/Yoyojsr.png He was a fat ginger in the original]], [[http://images.wikia.com/jetsetradio/images/5/56/YoyoJSRF.png but a skinny, attractive, green-haired boy in JSRF]].
* Fans of ''VideoGame/{{Tekken}}'' would be familiar with who the FinalBoss is in each game: an old martial arts master, {{Satan}}, an EldritchAbomination, a CrystalDragonJesus, ect. [[http://images.wikia.com/tekken/en/images/2/2b/All_Unknown_Panels.png Meet the boss of]] ''Tekken Tag Tournament''. Her re-appearance in ''Tag 2'' provides a small hint to the direction the character portraits and outfits have gone.
** Compare Miharu Hirano in her [[http://eng.tekkenpedia.com/wiki/File:Miharu_-_Artwork_-_Tekken_4.jpg original appearance in Tekken 4]] to [[http://eng.tekkenpedia.com/wiki/File:Miharu_Hirano.jpg her return in Tag Tournament 2]]. Holy crap!
* The infamous ''BMX XXX'' is [[JustForFun/XMeetsY Dave Mirra's BMX meets]] RatedMForMoney (it was actually going to be a Dave Mirra's BMX game until Dave Mirra demanded that his name be taken off of it). It's also a classic example of this trope going [[CreatorKiller horribly, catastrophically wrong.]]
* For the most part, ''VideoGame/{{Rift}}'' is fairly tame compared to many other fantasy-based games, with relatively few instances of things like the infamous ChainmailBikini. Some of the higher level armors actually cover MORE skin than the lower level ones, imagine that! Then they came out with the expansion, ''Storm Legion'', and well... [[http://www.gamerzines.com/wp-content/uploads/2012/09/rift-sl_pegi.jpg Just look at the box art]].
* Possibly the poster children for this trope are ''VideoGame/GrandTheftAutoIV'' and its sequel ''VideoGame/GrandTheftAutoV''. Their predecessor, ''VideoGame/GrandTheftAutoSanAndreas'', was condemned for its sexual content, including a DummiedOut sex mini-game found in some versions. With IV and V the makers responded by cranking the sexual content UpToEleven, with full frontal male nudity in one of IV's DLC's cutscenes, topless strippers, interactive lap dances, and realistic-looking sexual encounters with prostitutes, plus an optional series of "booty call" diversions where the whole purpose is to have sex (at least ''San Andreas'' required players to engage with their "girlfriends" in various time-consuming activities before serving the girls any "hot coffee"). The moral of the story is: you can get away with just about anything in an M-rated video game just as long as you don't try to hide it or make it a secret.
* They've actually done this to Princess Peach, Princess Daisy and later Rosalina in some of the Nintendo sports titles, including ''VideoGame/SuperMarioStrikers'' and ''VideoGame/MarioSuperSluggers''. In these games, both Princesses sport athletic outfits with short-shorts, and in one case, a crop top. ''VideoGame/SuperSmashBros'' also portrays Peach as more flirty than she usually is, more anatomically realistic and [[FanServicePack boosts her chest size a bit]]. The introduction of Motorbikes in Mario Kart games also brought about the introduction of [[http://vignette2.wikia.nocookie.net/mariokart/images/1/1d/Rosalina_(Mario_Kart_8).png/revision/latest?cb=20140614165538 form fitting]] [[http://vignette2.wikia.nocookie.net/mario-kart/images/3/3a/MK8_Artwork_Prinzessin_Peach.png/revision/latest?cb=20141025130452&path-prefix=de motorbike suits]] [[http://vignette1.wikia.nocookie.net/gfaqssb/images/4/4f/Daisy_Motor.png/revision/latest?cb=20140526055148 for the girls.]] The pinnacle was reached in the ''VideoGame/MarioAndSonicAtTheOlympicGames'' series, where the girls were given [[LeotardOfPower leotard suits]] for swimming and gymnastic events, showing off their forms, and [[ShesGotLegs they have legs]].
* {{Inverted|Trope}} with Custom's ''Chip-chan Kick!'' While the company is infamous for its lineup of [[HGame H-Games]], this EliminationPlatformer is hardly any more risque than the average {{ecchi}}. This being Chip-chan, she still gets a gratuitous amount of {{panty shot}}s.
* The Animatronics in the ''VideoGame/FiveNightsAtFreddys''-Fangame ''VideoGame/FiveNightsInAnime'' are all turned into sexy Versions of themselves and their Jumpscares involve them pressing their breasts or buttocks against the Nightguard's face.
* The 2016 ''VideoGame/{{Medabots}} Girls Mission'' games star high school girls rather than the younger protagonists common in the series. Many fans mistook it at being [[WhatDoYouMeanItsNotForLittleGirls aimed at a female demographic]] until features such as the ability for ClothingDamage were advertised.
* ''VideoGame/HyruleWarriors'' is this to the main ''Franchise/TheLegendOfZelda'' series. Almost every character has an even more attractive design than in the main series, the main antagonist Cia has a {{stripperiffic}} costume with AbsoluteCleavage, and Zelda is bustier than in the main games. Ruto did get slightly censored though, as she wears an OrganicBra just like she does in ''Ocarina of Time 3D''.
* ''Bombergirl'' is an arcade spinoff of ''VideoGame/{{Bomberman}}''. It initially looks like the same harmless, explosive fun as the main series, only with pretty girls, until the ClothingDamage kicks in.
[[/folder]]

[[folder:Visual Novels]]
* ''VisualNovel/{{Clannad}}'' was one of the few Key VN's that didn't include any sex scenes, even though it had some degree of FanService. Cue the ''Tomoyo After'' SpinOff, which includes three sex scenes between Tomoyo and Okazaki; compare the [[http://cgv.blicky.net/cla/ Clannad CG gallery]] with the [[http://cgv.blicky.net/toa/ Tomoyo After CG gallery]]. (Second link is quite NSFW, obviously.)
[[/folder]]

[[folder:Webcomics]]
* ''Inverted'' with ''Webcomic/AxisPowersHetalia''. Along with becoming LighterAndSofter, the fanservice, while still very existent, is a lot lesser than in the earliest strips. The earlier strips had a lot more BlackComedyRape and much more HomoeroticSubtext, some so blatant it could only be called text. Some of the old fanservicey strips were even [[MissingEpisode deleted.]] Ironically, played straight with the fifth season of the anime. After 4 seasons of toning down the fanservice, the 5th season goes all out in pandering to the {{Yaoi Fangirl}}s, animating some of the raunchiest strips such as ''April Fools 2011'' and ''Buon San Valentino''.
* Webcomic/NerfNow is a webcomic where {{Stripperiffic}} DistaffCounterpart versions of all the characters of VideoGame/TeamFortress2 are featured frequently.
* Rather infamously, ''Webcomic/{{Sonichu}} 8''.
* When T gave up on getting ''Webcomic/PennyAndAggie'' syndicated, he "celebrated" it with "Behind Closed Doors", where nearly all the couples past and present either have sex or almost have sex. This is the first arc to hint at [[AnythingThatMoves Stan's]] bisexuality, and while it's not the first arc to hint at Sara's lesbianism, [[ADateWithRosiePalms touching herself to Lindsay Lohan]] is a bit clearer than the strip had gotten in the past.
* ''Webcomic/PennyArcade's'' infamously censored ''WesternAnimation/StrawberryShortcake'' [[http://www.penny-arcade.com/2003/4/14/ strip]], which was actually a parody of the industry's [[VideoGame/AmericanMcGeesAlice tendency]] to do this plus DarkerAndEdgier.
** [[http://www.penny-arcade.com/comic/2011/6/15/ Eventually followed by a]] WesternAnimation/RainbowBrite parody. Hopefully they don't get sued this time.
* From ''[[VideoGame/DonPachi DoDonPachi Dai Ojou]]'' onward, the series had the Elemental Dolls which caters to the idea of plunking 100 yen for a chance of seeing some PG 13 fanservice and Deathsmiles as well. Resurrection had the girls' armor breaking off, revealing their naked elemental doll body before they explode.
* The {{Fanservice}}-sodden pre-Scratch trolls in ''Webcomic/{{Homestuck}}'' are all in their late teens/early adulthood and many are sexually active, as opposed to the chaste post-Scratch trolls that the reader is first introduced to. Porrim is an EthicalSlut who Latula and Aranea have apparently slept with out of boredom, it's heavily implied [[EnemyMime Kurloz]]/[[Website/{{tumblr}} Meulin]], [[EvenTheGuysWantHim Rufioh]]/[[DaydreamBeliever Horuss]] and [[TotallyRadical Latula]]/[[FunnySchizophrenia Mituna]] have slept together, [[EntitledToHaveYou Cronus]] is obsessed with getting sex, and most jarringly almost all of [[DepravedBisexual Damara]]'s dialogue is her begging people to have sex with her in kinky and creepy ways (when ''Homestuck'' has had, despite plenty of swearing, ''no'' sexual swearing up until that point). Damara's sexualisation is so extreme that not only is her text written in Japanese, requiring finding a point in a flash walkaround with a link to her transcripts and then copy-pasting text into Google Translate to read, some of her [[GoingThroughTheMotions gestures]] are [[{{Pixellation}} censored]] (likely as a joke, but still, that was only done in the comic previously for Equius's PornStash).
[[/folder]]

[[folder:Web Original]]
* ''WebVideo/BradJonesDemoReel'' has this InUniverse, where Braddie insists that ''E.T. The Porno'' wasn't hot enough, so he wants to make a truly sexy one.
* In a BlackComedyRape way, ''Spooning With Spoony II'' compared to ''Spooning With Spoony''. While the latter's comedy was based on how traumatized Chick was while everyone around her was enjoying it, the former was mostly Spoony talking in great detail about the ways he had sex with Critic.
%%* GACKTGameCenter is this in relation to Game Center cx
[[/folder]]

[[folder:Western Animation]]
* The introduction of Lola Bunny in ''Film/SpaceJam'' had this purpose in the ''WesternAnimation/LooneyTunes'' franchise.
* ''WesternAnimation/RedHotRidingHood''. Starts out as a normal Little Red Riding Hood until the characters suddenly rebel at this done-to-death staging and demand a fresh approach. Red is a sexy adult nightclub entertainer. It was voted #7 of The 50 Greatest Cartoons of all time.
* ''WesternAnimation/TheRenAndStimpyShow'' has the ''Adult Party Cartoon'' episode titled "Naked Beach Frenzy", that serves as perfect example of this.
* ''WesternAnimation/TheSimpsons''':
** Referenced in the parody spinoff ''Chief Wiggum PI''!
-->'''Skinner:''' He's gradually getting away, Chief!\\
'''Wiggum:''' Ah, let him go. I have the feeling we'll meet again, each and every week. Always in more sexy and exciting ways!...
** The later seasons in general. They've never exactly shied away from making sexual references but there's a bit more... blatancy in the later ones. Marge getting breast implants, anyone? Or [[GirlOnGirlIsHot making out with Lindsay Neagle]] (in Homer's imagination)?
** Or the beginning of a lesbian threesome between a group of Marge's [[http://simpsons.wikia.com/wiki/Moms_I%27d_Like_to_Forget old friends?]]
* In the Creator/FamousStudios ''ComicStrip/{{Popeye}}'' shorts, [[DamselInDistress Olive]] [[InformedAttractiveness Oyl]] was made more attractive so it would make more sense that Popeye and Bluto were fighting over her.
* ''ThunderCats1985'': While the [[http://images.wikia.com/thundercats/images/8/80/Cheetara.jpg original]] Cheetara is still considered sexy by fans many agree that the [[http://images4.wikia.nocookie.net/__cb20110828032841/thundercats/images/4/4f/Cheetara_1223.JPG 2011]] [[WesternAnimation/{{Thundercats 2011}} version]] is much sexier. Her new outfit doesn't quite reach the {{Stripperific}} point, but it does [[BareYourMidriff show her midriff]] and some cleavage. And her hairstyle and figure are similarly "improved".
* A ''WesternAnimation/RobotChicken'' sketch promotes a theatrical re-release of ''Film/TwoThousandOneASpaceOdyssey'', updated to include ''Magazine/{{Playboy}}'' model Robin Bain prancing around in nothing but a thong, to keep the movie from becoming "[[PunctuatedForEmphasis really...really...boring!]]"
* The special episodes of ''WesternAnimation/LaLinea'', titled ''La Sexilina'' and ''Eros Linea'', which have the main character get into situations involving naked women and humping animals respectively.
* In the ''ComicBook/NewGods'' comics, Barda's costume is [[http://dc.wikia.com/wiki/Big_Barda_(New_Earth) usually rather modest]]; in ''WesternAnimation/JusticeLeague'', she was made [[https://www.youtube.com/watch?v=PiNQVoX8tuI a little more daring]].
* The Chipettes from ''Franchise/AlvinAndTheChipmunks'' are an odd example. They're eight-year-old FunnyAnimal chipmunks yet managed to become this over time. Their first appearances were more on par with their {{Spear Counterpart}}s but eventually they began engaging in AgeInappropriateDress often and singing rather inappropriate songs (one is even a thinly veiled IntercourseWithYou song). This began being toned down starting with the ''Film/AlvinAndTheChipmunks'' movies. They were made more chipmunk looking and wear more appropriate clothes. Even in ''WesternAnimation/AlvinnnAndTheChipmunks'' (where they look humanoid again), they're still not as fanservicey as they were in the 80s.
* Despite its cartoony art-style in comparison to ''WesternAnimation/TeenTitans'''s {{animesque}} one, ''WesternAnimation/TeenTitansGo'' is actually Hotter And Sexier than the original. It contains a lot more fanservicey-esque episodes and [[GettingCrapPastTheRadar innuendo]] than the original.
[[/folder]]

[[folder:Other/Real Life]]
* A lot of pin ups and centerfolds eventually turn into this. Starting out as standard mild but sexy non-nude modeling, then semi-nude, then completely nude, then explicit poses, soon followed by "insertions" (and possibly hardcore porn, though not always). Basically "''Raunchier and Nastier''". But depending on your taste that's likely not a bad thing. The glamour models who don't do nude pictorials probably don't do it not just because of any moral standard, but because they haven't been offered the right amount of money yet.
** Case in point: Teri Weigel. She started her career as a Playboy Playmate in 1985. Soon after she posed for the more explicit Penthouse magazine. Eventually, she started appearing in hardcore pornographic movies and magazines and even worked for a while as a legal prostitute at the Bunny Ranch brothel in Reno, Nevada.
** Other examples are Amber Easton, Meggan Mallone, Tila Tequila, Vicky6, Priya Rai, Brianna Frost and Francine Dee.
** B-movie actress Sara St.James aka Jacqueline Lovell, although she never did hardcore.
** This is a typical career progression for the PageThreeStunna. While many girls who do relatively innocuous topless cheesecake shots for [[UsefulNotes/BritishNewspapers national tabloid papers]] go no further than this, it isn't unknown for them to progress to more explicit work in the tried-and-trusted ''softcore - hardcore - filmed pornography'' manner. The career of Jane Warner, described on the PageThreeStunna entry, is a notorious case of how it can go really wrong.
* A lot of real life child actors will deliberately take on Hotter and Sexier roles when they're older, in an attempt to shed the [[ContractualPurity "innocent child" image]] they've had and be seen as a legitimate adult actor who can take on mature roles. It works better for some than for others.
** A la Creator/AnneHathaway's switch from ''Film/ThePrincessDiaries'' to Havoc.
** Another example is Elizabeth Berkley from ''Series/SavedByTheBell'', who starred in the movie ''Film/{{Showgirls}}'' in an attempt to shed her "good girl" image. It didn't work; the film bombed at the box office and was thrashed by critics, effectively killing Berkley's career.
** Quasi-inversion: Seeing as she ''started'' her career playing a [[FilleFatale 12-year-old prostitute]] (in ''Film/TaxiDriver''), Creator/JodieFoster had to go the route of "actually doing well in good movies" rather than this. It worked.
* There's a company called [[http://clandestineclassics.blogspot.com/ Clandestine Classics]] (link contains {{NSFW}}) which is taking classic novels like ''Literature/JaneEyre'' and ''Literature/WutheringHeights'' and adding in explicit sex scenes. And that's not even getting into their adding [[HoYay gay sex]] to ''Literature/TwentyThousandLeaguesUnderTheSea'' and Literature/SherlockHolmes...
* While the ''Theatre/HalloweenHorrorNights'' event at Ride/UniversalStudios Orlando concentrates mainly on the scares, Universal Studios Hollywood supplements their scares with some eye candy. This comes courtesy of Freddy's Fly Girls, cage dancers dressed up in Freddy's trademark fedora, sweater and claws (and not much else).
* Halloween costumes in general. First, it was the kids dressing up. Then the adults started dressing up. Then someone decided to make their costume a little more "adult", and soon enough, no one wanted to be the one in the 'lame' costume, and now there is an entire industry devoted to [[SexyWhateverOutfit adopting Rule 34 to the costume industry]].
* The Fetish Fuel Wiki compared to [[Wiki/TVTropes this Wiki]].
* ''AudioPlay/ExitTunesPresentsACTORS''' three [[AlternateUniverse Music Situation]] drama [=CDs=] compared to the drama tracks included in the series proper. The former depicts a Japanese pleasure district (''Yoshiwara Lament''), a duke's harem (''Lunacy of Duke Venomania''), and a boyfriend who wants to go 'further' with his girlfriend (''Ifuudoudou''). The latter is a run-of-the-mill SliceOfLife comedy.
[[/folder]]
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