->''"We were trying to decide which of two cities to move to. Both were on either side of the river we needed to use. As it turned out, because of wind and river currents, most of the air and water pollution would go to the town on the other side of the river. It was also a poor community, and the richer one was offering some very attractive tax benefits which the other (poorer) town couldn't afford. In the end, we decided to choose the poorer community so it would get more of the job and tax benefits even though it cost the company a little, because it was the right thing to do."''
-->-- Company profiled in the book ''In Search of Excellence''

This is a powerful businessperson who is not willing to profit at the expense of sacrificing their moral principles such as business/social ethics, corporate responsibility, or protecting the environment (unless the affected party also profits in this manner). Extreme examples may even do so in spite of great detriment to their business operations.

The question then becomes: if he succeeds, then how does he do it? It could be all that positive PR translating into repeat customers. Perhaps he's a BenevolentBoss who attracts and retains high quality employees. Maybe his success lies in making every effort to outdo his rivals by providing better products and services than they do. [[SpiritedCompetitor The spirit of competition drives him to excel.]] There's also the possibility that even though the [=HCE=] may be a good person, [[GoodIsNotSoft he still plays hardball]] in his business operations. He might not try to sabotage his competition or cheat his customers, but if he spots a loophole in a contract you sign with him, he will have ''no'' issues using it to maximum effect. Finally, he could stay ahead of the curve [[TheWonka by living on the line between genius and insanity]].

He will likely be contrasted with his EvilCounterpart, the CorruptCorporateExecutive, and the differences in their approaches could be a central theme of the work. In the poorly handled cases, the Corrupt executive can turn into a CardCarryingVillain or making the Honest executive's business savvy an InformedAttribute. After all, even if the corrupt executive is motivated purely by greed, you would think he wouldn't KickTheDog unless it was profitable.

If the Honest executive is doing better, it could be because he's a more talented businessman, whereas the less-talented Corrupt exec needs to "cheat" to succeed. It's also possible that the Corrupt executive gets ahead through cheating or otherwise being unethical to achieve more immediate success, but the Honest executive [[CheatersNeverProsper wins in the long run]] because his customers prefer his dependability and/or his [[VillainousDemotivator employees are more motivated.]]

Often (but not necessarily) also a ReasonableAuthorityFigure, UnclePennybags, and/or a BenevolentBoss. If he's part of the minority in his organization that are trying to resist the rest's [[CorruptCorporateExecutive rampant corruption]], he would probably be also an InternalReformist. If he's [[WhatYouAreInTheDark given the chance to act corrupt]], expect him to say ScrewTheMoneyIHaveRules. May teach AnAesop that GoodPaysBetter.



[[folder:Anime And Manga]]
* ''Anime/YuGiOh'': Despite jokes thanks to the Abridged Series, Seto Kaiba becomes one of these after Yami beats the evil out of him in the Death-T arc. Even before then, his entire backstory centered on him taking a weapons company and dismantling it to break into making games for children. His adoptive father, Gozaburo, while an [[AbusiveDad abusive bastard at home]], also seems to have been one, if in the morally dubious field of arms dealing. This makes for a contrast with the [=KaibaCorp=] board of directors, The Big Five, Duelist Kingdom BigBad Maximillion Pegasus, and [=KaibaCorp=] Grand Prix BigBad Siegfried von Schroeder, all of whom are willing to be as [[CorruptCorporateExecutive underhanded as possible]] to make a profit.
* ''Anime/YuGiOhGX'': Pegasus develops into this sequel series, to the point of becoming the closest thing to the BigGood in the series. Even then, his underhanded tactics in the original was more personal than buisiness.
* ''Manga/JoJosBizarreAdventure'': Between Parts 1 and 2 Robert E. O. Speedwagon discovered oil and became insanely rich. He established the Speedwagon Foundation, invested his money into numerous successful business adventures, cared for his best friend's son and grandson, and invested countless dollars into helping the poor and hungry. In Part 2, he funds the fight against the Vampires, and numerous agents from the Foundation team up with the Nazis to banish the undead menace. ([[Main/EnemyMine In Part 2, the Nazis were the only group outside of the Speedwagon alliance to know about the horrors of the Pillar Men, and both groups were willing to set aside their differences to stop them from eliminating humanity.]]) From then on, the Foundation provides aid to the future heroes of Jojos, even after Speedwagon passes. In part 3, Kakyoin and Iggy have their serious wounds treated by a doctor from the foundation, and the Joestars can rely on them to fund transportation.

[[folder:Comic Books]]
* ComicBook/DisneyDucksComicUniverse has Scrooge [=McDuck=]. Call him a greedy bargainer, call him a slavedriving taskmaster, call him an exploitative manipulator... but he prides himself on earning his fortune "square" without being a dishonest and immoral businessman -- unlike his EvilCounterpart, [[CorruptCorporateExecutive Flintheart Glomgold]]. Typical DependingOnTheWriter and CharacterizationMarchesOn caveats apply. [[spoiler: The one time he veered into Corrupt territory ended up costing him his relationship with his family, and he spends years alone and miserable until he reconciled with Donald and met his great-nephews, who brought out the spark of adventure he let lie dormant.]]
* Another example from the Duckverse occurs in ''ComicBook/DarkwingDuck'': When [[spoiler: Launchpad [=McQuack=]]] is appointed as the new CEO of Quackwerks, he actually does a lot of good with the company and former Crimebots/now Herobots, until (in the Joe Books omnibus, anyway), he steps down during the "Campaign Carnage" arc.
* ''Franchise/{{Batman}}'':
** Bruce Wayne, in his RichIdiotWithNoDayJob-slash-MillionairePlayboy-slash-UnclePennybags persona, especially his Franchise/{{DCAU}} version.
** Lucius Fox, Wayne Enterprises' CEO to Bruce's President, is also an equally honest businessman.
** Oliver Queen, aka ComicBook/GreenArrow, started as this before he evolved beyond being a Batman expy.
* Franchise/IronMan:
** Tony Stark, CEO of Stark Enterprises, is this once he quit being a weapons dealer. Well, [[DependingOnTheWriter in his "better" portrayals]], at least; issues like his involvement in the events of the ''Comicbook/CivilWar'' series cast doubts on the integrity of his corporate practices. But even as distasteful as weapons manufacturing is to a lot of people, he was a pretty honest guy with those, too. Making for the US Armed forces, not (knowingly) ever providing for terrorists, etc. For instance, in a famous story, "Doomquest," when Stark learned that an underling sold military tech to Doctor Doom, he instantly fired him, refunded Doom's money, tried to prevent Doom's minion from taking the goods anyway, and then personally confronted Doom in his own castle to get them back.
** Tony is such a benevolent boss that he earns the absolute loyalty of his employees, who genuinely admire him and believe in him. Resulted in an awesome moment for the employees of Stark Industries in one storyline where a CorruptCorporateExecutive took over Stark Industries and Tony announces he's starting a new company from scratch; ''virtually the entire Stark Industries workforce quits'', walk out on the new CEO, and eagerly go to join Tony at his new company, purely out of loyalty and respect for him.
** When Tony fell way off the wagon and lost Stark International to Obadiah Stane, most of his key employees ''still'' sided with Tony and resigned from Stane. Rhodey and the Irwins later allowed a recovering Stark to join them in their new venture in California, which eventually led to Tony founding Stark Enterprises. In fact, the only major employee to stay on with Stane was security chief Vic Martinelli, who being in WitnessProtection for standing up to the mob, didn't have a lot of options.
* Richard Rich from ''ComicBook/RichieRich''.
* In ''ComicBook/SonicTheComic'', Charmy Bee after he bought out Crimson Cobra Inc ending the threat of the villian The Crimson Cobra.
* ''ComicBook/{{Watchmen}}'' has an odd example in Adrian Veidt, formerly the superhero Ozymandias. His leaps-and-bounds advantages over the presumptive competition and near-monopolistic control of the market were acquired purely through genius understanding of the zeitgeist and where people will be spending their money next, rather than through dishonesty and cheating. [[spoiler:It turns out that he's a WellIntentionedExtremist using the money he makes from this to fund a plan that ultimately kills millions of people and leaves even more mentally damaged survivors... but in doing so he ''completely ends the threat of nuclear war as far as the reader can tell''. But he's still a personable and friendly BenevolentBoss who's genuinely saddened when his young secretary dies in a planned attack intended for Veidt himself (doubly sad because he planned the hit for himself, making him indirectly responsible), and he ''does'' make his funds legitimately and without personal gain as a goal in mind, so he technically counts here.]]
* ''ComicBook/TheTransformers:'' G.B. Blackrock, owner and founder of Blackrock Industries. He's firmly on the Autobot's side, even giving them free fuel, after getting involved in their war when Shockwave attacks an oil rig he owns and cripples one of his best workers. At one point, he's asked to help a government agency find out more about the Transformers, and tries to tell them the Autobots are good. [[CassandraTruth He's promptly kicked out for this.]]
* Many {{Superhero}} stories feature Honest Corporate Executives who are targeted for everything from ransom kidnappings to sabotage by [[CorruptCorporateExecutive their crooked rivals]], which necessitates the hero stepping in to help them. Occasionally, the Honest Executives themselves will cut out the middleman and become superheroes themselves, as noted above.
* ''Franchise/ArchieComics'' has Hiram Lodge, who has no problem forcing his daughter Veronica to "live like the little people."

[[folder:Fan Works]]
* In ''FanFic/MegaManDefenderOfTheHumanRace'', Scott Erickson is this. Sadly, he's also a Yes-Man.

[[folder:Films -- Animation]]
* Sulley becomes one at the end of ''WesternAnimation/MonstersInc''.
* Austin Bux from ''WesternAnimation/GrandmaGotRunOverByAReindeer'' is very rich, and certainly not above commercialism, but is shown to be an all around decent guy and in the end promises to help Grandma Spankenheimer spread her store around the country.
* Bigweld from ''WesternAnimation/{{Robots}}'' is a happy-go-lucky inventor who's always looking for new ideas and who believes in an open-door policy. He ends up getting ousted by [[BastardUnderstudy Ratchet]], who takes the company in a newer, more cynical direction.
* ''Disney/AtlantisTheLostEmpire'': Preston Whitmore is tremendously successful businessman who is very proud of the fact that he's going to the afterlife with a clear conscience.
* Yoshino, the head of the Poseidon delegation in ''Anime/AppleseedExMachina''. [[spoiler: When Poseidon becomes aware that their loose [[AppliedPhlebotinum phlebotinum]] is causing all the trouble, she and her corporation are more than willing to help clean up the mess.]]

[[folder:Films -- Live-Action]]
* Mr. Clamp from ''Film/Gremlins2TheNewBatch''. He didn't like the idea of the genetic splicing, gives the vampire guy the job he always wanted, etc. ''And'' he helps save the day and builds a nice little suburb. "Clamp Corners, where life slows to a crawl". Reportedly he was originally to be a [[CorruptCorporateExecutive full inversion]], but ''Creator/JohnGlover'' was sick of playing villains and went against script.
* Like his comic book example above, [[Film/IronMan the film-version of Tony Stark]] becomes this after returning from being kidnapped. Granted, he was ''never'' corrupt in either version; it's really more a case of his becoming proactive in his attempts to do good after he returns from his experience, having learned to appreciate his life more.
* ''Film/{{Tron}}'' universe: Walter Gibbs was more interested in science and development than day-to-day operations of his company. Unfortunately, that gave [[CorruptCorporateExecutive Dillinger]] an opening. [[ExposeTheVillainGetHisJob Flynn]] takes down Dillinger and gets to be one of these. ''Film/TronLegacy'' rolls around and Alan Bradley is crossing this with OnlySaneMan in the Encom boardroom. Fortunately, [[spoiler:Sam did some needed growing up and will be taking his dad's old position after all]].
* Jeffrey Wigand, the tobacco company executive in ''Film/TheInsider'' who blows the whistle on his company's suppression of scientific evidence about the harmfulness of smoking.
* The title character in ''Film/JerryMaguire'' suffers a crisis of conscience at the beginning and becomes determined to do right by his clients.
%%* Mr. [=MacMillan=] in ''Film/{{Big}}''.
* In ''Film/HotelRwanda'', the Belgian hotel executive played by Jean Reno is horrified by what is going on and does everything he can to aid his employees.
* ''Film/TheDarkKnightRises''
** Bruce Wayne drains his companies' finances into creating a clean and sustainable power source to solve the energy crisis. When he realises the new fusion core's technology could be used to create a weapon of mass destruction, he essentially bankrupts Wayne Enterprises by claiming the project failed rather than risk it falling into the wrong hands.
** This seems to be a case of LikeFatherLikeSon, as Thomas Wayne almost ruined the company as well when he set about trying to help the city out of an economic crisis. His efforts (and his tragic death) made a difference, [[spoiler: much to Ra's Al Ghul's annoyance.]]
* In ''Franchise/RoboCop'', "The Old Man" chairman of OCP in [[Film/RoboCop1987 the first movie]] seems to be this in comparison to the movie's BigBad, but morphs into a CorruptCorporateExecutive in [[Film/RoboCop2 the second]].
* ''Film/JurassicPark'': John Hammond truly believes in his vision of a theme park with real life dinosaurs. He doesn't like the [[EvilLawyerJoke blood-sucking lawyer]] and, when convinced that his park can never be made safe, abandons it. (Note that this was changed from [[Literature/JurassicPark the book]], where he was more on the [[CorruptCorporateExecutive corrupt]] side of corporate executives, and it's one of the few changes to the book everyone agreed was for the better.)
** John Hammond's nephew, Peter Ludlow, in ''Film/TheLostWorldJurassicPark'' may be the film's DesignatedVillain even dipping into VillainyFreeVillain status because "all" he did was take the company from his uncle through the board of directors because it was ''nearly bankrupt''. Using an existing source of dinosaurs that the company had made and was entitled to so that countless of people could retain their jobs (and their investments), and never doublecrosses anybody or bullies anybody into his service.
** Many years later, in ''Film/JurassicWorld'' his SpiritualSuccessor Simon Masrani is very similar in fulfilling Hammond's dream, caring more about whether the dinosaurs and visitors are happy rather than profits. His problem was mainly biting off more than he could chew when he tried to breed an extra terrifying dinosaur for a new attraction [[spoiler: and got killed for his trouble. It didn't help that his chief scientist and chief of security did a FaceHeelTurn.]]
* Vickers in ''Film/{{Prometheus}}'' is probably the ''only'' honest executive ever employed by the Weyland Corporation. She expresses concern over the cost of the mission crippling the company. She is the only one actively concerned about the lives of the crew and who takes adequate precautions against alien contamination. [[spoiler: Not that it helps.]]
* Pierce Brosnan's character in ''A Christmas Star'' genuinely wants to invest in the village the story is set in. [[spoiler: He wasn't aware that his employee was going to demolish the area to make an amusement park. He fired him instantly when he found out.]]

* ''{{Literature/Airframe}}'' has Casey Singleton, an executive at the Norton Aircraft Company, who's tasked with investigating the cause of a deadly incident involving one of their planes. Though she tries to do the right thing throughout, toward the end she's turned up nothing beyond some videos of the terrifying ride, she's being hounded by reporters, and [[spoiler: she's been set up by her [[CorruptCorporateExecutive own superior]] to take the fall if the plane is discredited]].
* ''Literature/AliceAdams'': Mr. Lamb, who has kept Virgil Adams on the payroll throughout his illness, and tells him not to worry about coming back to work before he's ready. And apparently Virgil was pretty much dead weight at the factory even before he got sick, but Mr. Lamb considers Virgil a friend. So he's incensed when Virgil decides to open up a glue factory with the glue formula that he derived while working for Lamb.
* ''Literature/AtlasShrugged'': Hank Rearden, Dagny Taggart, Ellis Wyatt, really most of the main heroic cast. In Creator/AynRand's philosophy, the honest industrialist is one of the most noble figures a person can aspire to be.
* In ''Literature/AChristmasCarol'', whatever faults Ebenezer Scrooge has, the book makes clear that being a dishonest businessman is ''not'' one of them.
* In Creator/TomClancy's ''[[Literature/JackRyan Debt of Honor]]'', Founder/Chairman of the Columbus Group of mutual funds George Winston is practically a saint, as are most of the Wall Street executives in the story.
* The protagonist of ''One Trillion Dollars'' by AndreasEschbach tries to be one of these. Mostly, he fails due to not understanding what consequences his actions actually have, but the intention is there.
* Julia Evans in the trilogy by British sci-fi author Creator/PeterFHamilton about psychic-detective Greg Mandel. She inherits the MegaCorp Event Horizon at a very young age and thus still has her youthful idealism, keeping most of her industry in Britain to provide work and a strong economy (though this also increases Event Horizon's power and influence within the country, giving her a stable power base) and quashes [[TheWorldIsNotReady potentially harmful technologies]] rather than make a profit from them.
* In the [[Literature/HonorHarrington Honorverse]], Klaus Hauptmann is an arrogant, aggressive, judgmental and vindictive human being in general, but he is also scrupulously honest in his dealings as the head of the Hauptman Cartel, the largest commercial/industrial combine in Manticore. Part of it is just rolled up in his pride at his reputation of being the wealthiest individual in the system by legitimate means, but even Honor Harrington, who was so infuriated by his actions that she threatened to ''kill him'' if he followed through on a threat[[note]]although to be fair, the threat ''was'' was to [[ParentsInDistress blackmail her parents]] and destroy their professional reputations, which plays against this trope, and the threat to kill him took the form of a legal challenge to a duel[[/note]], acknowledged that he likely had nothing to do with the corruption and treason she had discovered on the part of some of his underlings. When SpacePirates begin to attack Manticoran merchant ships passing through the Silesian Confederacy, Hauptmann, who always claims to care for his employees, puts his money where his mouth is and instructs every merchant captain in his employ to present Hauptmann's generous ransom offer to any pirate who boards a Hauptmann merchant ship; even more than just the promise, he ''means it''.
** He also despises Manpower enough to build frigates for the Anti-Slavery League at below cost, knowing that they will be used by the [[YourTerroristsAreOurFreedomFighters Audubon Ballroom]] as privateers to go after slave ships.
* The short story "An Honest Death" by Howard Taylor. A pharmaceutical company has discovered the secret to relatively cheap immortality in the synergy of three of their drugs. They quickly realize they can't profit off this; the second it becomes public knowledge, there will be a massive uproar and the government will be forced to nationalize it. If the company resists, they'll start the worst war in human history. Instead, they hire social engineers and game theorists so that they can "ride the wave" and find a way to profit off the world transitioning to an immortal society. [[OutsideContextProblem And then Death shows up and tells them to stop]].
* Elijah in ''Literature/LastMage'' - his company is more of a safe, non-threatening to reality way to help people. And it fills the time.
* Jean Valjean in ''Literature/LesMiserables''. He becomes successful thanks to his new cheap method of manufacturing black jet while also managing to uplift the whole town's economy all the while taking care of his workers and even other people. He is so popular that he is elected mayor (after refusing the honour multiple times). He is wrecked with guilt after finding out that a woman he allowed to be fired based on rumours ended up destitute and eventually abandons his business to save an innocent man from prison.
* [[OnlyOneName Roarke]] in the ''Literature/InDeath'' series is one of the wealthiest individuals in the world, with corporate interests in all kinds of sectors. He started out as a thief and a black marketeer, but by the time the series starts he's gone fully legitimate (when his police detective love interests asks, he remarks with tongue in cheek that he almost wishes he ''did'' still have some dirty business going so that he could give it all up for her sake). He treats his employees well and is quick to put a stop to any unethical shenanigans he discovers going on at the lower levels of his companies; in later books, he founds a shelter for victims of domestic abuse and makes sure that it stays well-funded and staffed by capable, caring people.


[[folder:Live Action TV]]
* Michael Bluth from ''Series/ArrestedDevelopment'' is this for the most part, although he occasionally slips up. It's especially admirable in contrast to how his (now imprisoned) father handled the position.
* Oliver Queen on ''Series/{{Smallville}}'', in sharp contrast to Lionel Luthor, ComicBook/LexLuthor (who ''used'' to be this trope in the early seasons before becoming corrupt later on), and Tess Mercer. He may be a deeply screwed-up BrokenAce, and he has no problems with throwing his weight around, but his money was all made legitimately and he despises the way that companies like [=LuthorCorp=] treat the world as if it were their own personal stripmine.
** Later on, Ollie is joined in this role by [[spoiler: Tess Mercer]], who undergoes a HeelFaceTurn and joins the heroes.
* Oliver Queen's stepfather Walter Steele in ''Series/{{Arrow}}'' is one, in stark contrast to Ollie's mother Moira.
** When Oliver takes over his parent's business, he is technically an honest executive, it's just that he cares more about being the Arrow than running his business [[spoiler: which is how his company gets bought out from under him]].
*** Ray Palmer falls into a similar trap. He starts off genuinely wanting to make Starling City a better place, but then decides the best way to deal with the many problems plaguing the city is become an ComicBook/IronMan {{Expy}}. But unlike Tony Stark he doesn't keep an eye on his company.
* Jack Donaghy of ''Series/ThirtyRock'' has gradually slid into this after spending the first season or so as a PointyHairedBoss CCE. Although he's far from being ''completely'' honest and ''loves'' playing hardball, he's been proven to be too fundamentally nice of a guy to be that other trope.
* Harold Finch and his partner Nathan Ingram in ''Series/PersonOfInterest''. Finch built a Machine that could surveil everyone to find threats to national security, and locked up the OS so tight nobody, not even himself, could access it and manipulate it. Nathan sold the Machine to the US Government for''' ''one dolllar'' '''because he believed that building it was his patriotic duty as an American citizen.
** Several Persons of Interest are also this, though in most cases their opposition are {{Corrupt Corporate Executive}}s.
* RealLife executives on ''Series/UndercoverBoss'' invariably end their appearances with the promise to become a better example of this trope.
* Rare for ''Series/TwentyFour'', but its seventh season features an example with Doug Knowles, who tries to help Tony Almeida when he discovers the lengths to which Jonas Hodges was willing to go to harm the country. Unfortunately, [[spoiler: things don't go well for him when Hodges finds out]].
* The first episode of ''Series/MutantX'' shows a Genomex CEO determined to right the company's wrongs. He's promptly assassinated.

[[folder:Professional Wrestling]]
* Wrestling/BulletClub's unprovoked and indiscriminate interference during Wrestling/ColtCabana and Wrestling/JayLethal's world title match at ''Global Wars'' would normally be grounds for suspension in Wrestling/RingOfHonor but Wrestling/NigelMcGuinness declined to go through with it because the group makes ROH a lot of money. So he instead fined them and used ''that'' money to hire more security.[[/folder]]

[[folder:Video Games]]
* At least one of the Silks in ''VideoGame/BlackMarket'' seems to think of themselves this way -- though whether or not they're correct is open for debate.
* In the second ''VideoGame/KnightsOfTheOldRepublic'', the Czerka docking manager became upset over the dirty actions of his boss and became an informant for the Telos Security force. His dirty boss wants him dead. TSF wants him to come out of hiding to testify against his boss. Your character decides his fate, of course.
* ''VideoGame/DeusExHumanRevolution'': David Sarif is no angel and is certainly [[GoodIsNotSoft not afraid to use his wealth, charisma, and power to further his own goals]]. However, he is shown to [[BenevolentBoss care deeply about his employees]], goes above and beyond to [[QualityOverQuantity make quality products]], has made an amazingly effective attempt to rebuild the devastated economy of 2020s UsefulNotes/{{Detroit}}, and genuinely believes in [[TheSingularity uplifting humanity through augmentation]], epitomized by the billions he spends on research into making his single most profitable product, Neuropozyne(the [[PhlebotinumDependence Phlebotinum all augs are Dependent on]]), obsolete. This obviously makes him ''far'' more ethical than his [[AncientConspiracy adversaries]], especially [[spoiler:[[CorruptCorporateExecutive Zhao Yun Ru]]]]. Notable in that the aforementioned corrupt rival ''is'' [[BetterLivingThroughEvil doing much better than he is]]; not only does [[spoiler:she]] [[QuantityVsQuality dominate the market by cutting corners on products]] and [[ScrewTheRulesIHaveMoney spending the money on lawyers and bribes instead]], [[spoiler:''[[PredatoryBusiness acquire rival businesses]] by [[CorporateWarfare having mercs shoot up their facilities]]'' and '''[[VillainWithGoodPublicity frame him for unethical experiments while keeping her own well-hidden]]''' - but his government contacts all but openly admit that '''''[[{{Realpolitik}} they're spying on him for her because they don't think he'll win.]]''''']]
** He is also probably the only CEO in CyberPunk history who invoked TheMenFirst when his personal supersoldier came to rescue him.
* [[spoiler: Regal Bryant]], from ''VideoGame/TalesOfSymphonia'' is revealed to be the President of the neatly-run, efficient [[MegaCorp Lezareno Company,]] which owns a beach resort city, and provides the world with a vast array of quality consumer goods, from novelty Iron Maidens to high-quality handcuffs. Though he's in prison for murder when you first meet him, it's a bum rap. Turns out he's a disciplined, diplomatic, highly-intelligent gentleman.
* Mr. Torgue from ''VideoGame/{{Borderlands 2}}'', in his own screwed-up LargeHam CloudCuckoolander PsychopathicManchild way. A SelfMadeMan who built the Torgue corporation up from the ground, he is completely dedicated to the ideals that made the Torgue corporation great... Namely, that everything [[StuffBlowingUp should explode]] and be [[TestosteronePoisoning as awesome as possible]]. He's still a BadBoss who treats his employees like crap and tried to blow up his own board of directors ([[TooDumbToLive alongside himself... And the planet they were on... He thought it would be cool]]), but it's mainly because [[GeniusDitz he's just too dumb outside of the weapon-crafting thing to know any better]]. However, a later DLC shows that Torgue has since sold his corporation to his shareholders for $12 and a high-five and is simply a spokesperson [[spoiler:and by the end of said DLC is fired by the actual president of Torgue Corporation, who has decided to not put up with his bullshit any longer]].
** It is also hinted that Jeffery Blake, Vice President of Hyperion is a lot less evil than Handsome Jack. In the Claptrap DLC of the first game, Blake is portrayed as fairly reasonable and honest to the Vault Hunters (if openly contemptuous of them) and rewards them properly after all's said and done. While you only hear him in ECHO Logs in the second game, a few of them show that not only did he get Dr. Zed to move to Sanctuary so that he wouldn't be killed by Hyperion forces but years ago he tipped off TK Baha about assassins sent to kill him and suggested that he move to a remote location.
* Reeve Tuesti of ''VideoGame/FinalFantasyVII'' is an example of the beleaguered InternalReformist surrounded by CorruptCorporateExecutive types: President Shinra believes in controlling the world [[ScrewTheRulesIHaveMoney with money]], and later his son Rufus prefers ruling through fear. The head of the Science department can only be described as a MadScientist, and the heads of Public Safety (read:military police) and Weapons Development are both [[GeneralRipper General Rippers]]. Reeve himself is the head of Urban Development, not one of the departments that makes the company a great deal of money, and as such he has next to no influence on company policy...[[spoiler:at least until he's ordered to become TheMole in the heroes' party via an animatronic cat he'd built as a hobby, and executes a neat HeelFaceTurn as soon as this is discovered.]]
* [[Creator/IceT Aaron Griffin]] in ''VideoGame/GearsOfWar 3'', former CEO of Griffin Imulsion and current BadassLongcoat Stranded boss. As a CEO he was a huge asshole and a slavedriver with a ZeroPercentApprovalRating among his staff, but his was the only imulsion company with ''zero'' workplace deaths. He didn't give half a shit whether or not his workers were ''happy'', as long as they were safe, and did a magazine interview where he chewed out his rival companies for trying so hard to be everybody's friend that they [[NoOSHACompliance sacrifice the safety of their workers]].
* ''VideoGame/FullThrottle'' has Malcolm Corley, in contrast with his associate [[CorruptCorporateExecutive Adrian Ripburg]].
* ''Franchise/TheElderScrolls''
** In the series' mythology, Zenithar, the [[OurGodsAreDifferent Aedric Divine]] God of Work and Commerce preaches that this is the type of person to be in business, and that the path to peace and prosperity is through earnest work and honest profit. He's described by his followers as the one most in-touch with mortal affairs, and is also described as the "god who will always win", as he makes it so [[XanatosGambit he stands to gain from any action]].
** ''[[VideoGame/TheElderScrollsIIIMorrowind Morrowind]]'':
*** Crassius Curio. He's a Councilor for Great House Hlaalu, the Dunmeri great house priding itself on [[ProudMerchantRace its mercantile and trade skills]]. However, it also comes with a heaping dose of {{Corrupt Corporate Executive}}s and lots of [[ChronicBackstabbingDisorder Chronic Backstabbing]]. Most of its councilors are in the pocket of the Camonna Tong, Morrowind's native [[TheMafia mafia-esque]] [[TheSyndicate Crime Organization]]. Curio, his [[LovableSexManiac creepy predilections]] aside, is actively working to clean up the corruption within the House and is one of only two councilors above the influence of the Camonna Tong. (The other is in permanent hiding, while Curio acts like an [[ObfuscatingStupidity easily manipulated fool]] to stay beneath their radar.) In one particular example, when completing quests for Odral Helvi, you can report his orders to Crassius to receive alternate, less morally offensive ways to complete the quests (and eventually even get Helvi arrested).
*** During the [[SaintlyChurch Imperial Cult]] questline, an [[GodInHumanForm avatar of Zenithar]] can be encountered as the Redguard Jon Hawker, who was captured by smugglers. Giving him a [[WarpWhistle Divine Intervention scroll]] has him reward you with a set of unique enchanted gloves, Zenithar's Warning and Zenithar's Wiles, which together can charm people and reduce enemies' will to fight you.

[[folder:Web Animation]]
* Nickolas Schnee from the backstory of ''WebAnimation/{{RWBY}}'' founded the Schnee Dust Company in order to help his kingdom deal with their dwindling resources. He even attended combat school with the intention of personally defending his workers during dangerous expeditions. His granddaughter, Weiss, also seeks to be this when she finally replaces her CorruptCorporateExecutive of a father.

[[folder:Web Comics]]
* Arthur in the contemporary arc of ''Webcomic/ArthurKingOfTimeAndSpace'', as shown [[http://www.arthurkingoftimeandspace.com/0997.htm here]].
* When Kell accidentally takes over Herd Thinners in ''Webcomic/KevinAndKell'' she tries to change the corporation's corrupt policies. [[spoiler: It turns out the board of directors are still loyal to R.L. and waiting for him to recover from his [[KlingonPromotion injuries]].]] She later founds her own company and maintains a very loyal workforce because she cares about her employees and all their differences.
* Richard Okubo, Brian's most important client in ''{{Rhapsodies}}''. Even the very leftwing Kate is [[http://rhapsodies.wpmorse.com/comic/rhapsodies-date-186/ impressed by him.]]
* ''Webcomic/CosmicDash'' has Walter Kimney, CEO of Kimney Robotics and high-ranked executive in its parent company [=GalactiCorp=]. He quickly strikes a friendship with the protagonists, and after they lost their ship recovering stolen [=GalactiCorp=] property, he's quick to [[http://www.cosmicdash.com/comic/episode-5-pg-32/ point out]] the company owes them. [[spoiler:In the end, he hires them all in a new GC subsidiary, and provides them with a new ship.]] In fact, he's such a nice guy that even a crime lord can't fathom who would send an assassin after him: he just has no known enemies.
* ''Webcomic/{{Freefall}}'' has Mr. Ishiguro, who replaces his incompetent uncle Mr. Kornada, backs a referendum allowing the Jean colonists to vote for robot liberation, abides by the results, supports the police in their inquiries on his uncle's dealings, and makes it a point to show the Mayor he hopes to make this trope the galactic standard.

[[folder:Web Original]]
* Literature/WhateleyUniverse: Ayla and the rest of the Goodkind family (minus Heather) are both this, [[BenevolentBoss Benevolent Bosses]], and UnclePennybags. They are the richest and most honest people on the planet, think nothing of giving their employees benefits that rival Google's, and fund many many public works projects. The rest of the Goodkinds, however, have [[KnightTemplar other]] [[NobleBigot flaws]].
** Also a good Reconstruction of this trope. Being honest WORKS! Note that [[UnreliableNarrator most of this is from Ayla's perspective]]... Ayla, however, is certainly an example.

[[folder:Western Animation]]
* In ''[[WesternAnimation/AdventuresOfTheGalaxyRangers Galaxy Rangers]]'', a well-meaning mining executive wants the Rangers to hunt down {{Space Whale}}s that are threatening his miners. It's nothing against the whales, but he wants his people protected. When the Rangers and Space Peace (an AffectionateParody of Greenpeace) find an alternate solution where the whales avoid areas with mining in progress and leave behind a hydrocarbon gas that can be used as rocket fuel, the executive is delighted about everyone coming out ahead.
* ''WesternAnimation/TheLegendOfKorra''
** Hiroshi Sato became one of the richest men in Republic City from running a legitimate business. He's apparently passing on his ethics to his daughter. [[spoiler: Subverted in that he's not only an Equalist, but also because he framed his competitor, Cabbage Corp, making him abhorrently immoral.]]
** Played straight with [[spoiler:his daughter]], Asami, when she assumes control over the company. She's one of the main heroes, and makes great strides in rebuilding the city after the events of season 2.
** The EccentricMillionaire Varrick from Season 2 initially seems like this; there's some unsavory rumors, and he will resort to bribery to re-rig a KangarooCourt, but he's been a decent ally to Korra nonetheless. [[spoiler:Later on, he proves to have been manipulating the war so that he can potentially profit from it, even secretly bankrupting Future Industries so that he could buy it out from Asami.]] Then he re-appears in season 3 because his new patron believes in second chances. In season 4, he fully fits this trope, [[spoiler: when he refuses to weaponize spirit vine technology due to its dangerous potential, despite how much money he could make off it.]]
* Scrooge [=McDuck=] of ''WesternAnimation/DuckTales1987'' is proud that every red cent of his fortune was earned square.
* Jerrica Benton, a.k.a. ''WesternAnimation/{{Jem}}'' is the owner of the Starlight Music label, and not only does she do all her business dealings fairly but she also uses the profits to fund Starlight House foster home for young girls.
* [[Franchise/{{Batman}} Bruce Wayne]] from ''WesternAnimation/BatmanTheAnimatedSeries'' certainly counts. He is seen many times to be ReasonableAuthorityFigure with his employees and cancels several deals with other companies after discovering their dirty secrets as the Dark Knight.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'': The appropriately named Filthy Rich is this, quite surprisingly considering what his daughter Diamond Tiara and wife Spoiled Rich are like (though the latter is to blame for the former). He's very amiable to the Apple Family (because they helped him gain most of his fortune) and an all-around nice guy to everyone. His rare bits of annoyances were when Cheerilee refers to him by his first name (which is understandable, given the name) though she corrects himself quickly and in a flashback when he thought Applejack was trying to renege on a business deal. Averted with his ''Equestria Girls'' counterpart in ''Legend of Everfree'', who's a CorruptCorporateExecutive through and through.