[[quoteright:300:[[Manga/MahouSenseiNegima http://static.tvtropes.org/pmwiki/pub/images/NegimaBeforeAfter.jpg]]]]
[[caption-width-right:300:[-Wait a minute, wasn't this supposed to be a {{harem|Genre}} comedy? [[TookALevelInBadass I-is that the same little boy]]?-][==]]]

->''(a montage of people driving in cars)''\\
'''Narrator:''' I am your permit, your license, your permission to drive. I am a privilege, and an obligation... Your obligation to drive skillfully, carefully, and legally.
->''(Someone suddenly gets into a car crash, with quick cuts to up-close shots of innocent bystanders reacting, before settling on a long shot of a traffic light in a fog of smoke.)''\\
'''Josh Way:''' Suddenly, Creator/FritzLang's directing! ...(sigh) It's no time to get arty, movie.
-->-- "''[[http://www.youtube.com/watch?v=fe9043jM1vk Fun With Shorts: Your Permit to Drive]]''"

The weird cousin of ExecutiveMeddling, except it can be planned in advance by the writers.

Controversial or extremely different ideas are very hard to get past sponsors and audiences suspicious of anything new and unfamiliar. An easy if sneaky way around this is merely to present the beginning of the story as something familiar. However, once the main plot kicks in, your audience is hopefully loyal enough not to notice the quick shift in tone and pacing. If you did it well, in hindsight they might notice little hints you dropped about what was to come. As a side effect, the story will probably also undergo MoodWhiplash.

Genre Shifts are sometimes used in {{Sequel}} stories.

Genre Shifts sometimes occur at the ends of a series when the writers finally get around to [[WriterOnBoard soapboxing their opinions]]. Many fluffy, over-the-top comedies will suddenly find their last episode making an attempt at drama. On the other hand, some cutesy or romance-based stories can experience Genre Shift simply because they start running so long the writer figured if they have to derail the original plot, they might as well do it with something creative.

It ''is'' possible for this to work, as long as the creators know what they're doing, and it can pay off quite well at times. Usually, however, this requires planning it from the start, allowing the writers to [[{{Foreshadowing}} set up the genre shift]] ahead of time so it doesn't feel like it comes [[AssPull out of nowhere]]. Because of their sudden onset, Genre Shifts motivated by ExecutiveMeddling are likely doomed.

Even worse is if a genre shift is used as [[DeusExMachina the solution to a plot point]], which just feels tacky.

If this happens one time only in a series before reverting back to the main genre, it's an OutOfGenreExperience. If it happens before the work is released to the public, it's a case of MidDevelopmentGenreShift. If an EldritchAbomination suddenly appear without much foreshadowing, its CosmicHorrorReveal.

Not to be confused with ArtShift, GenreRoulette or GenreTurningPoint. Compare with ToneShift and CerebusSyndrome.

* GenreShift/AnimeAndManga
* GenreShift/{{Literature}}
* GenreShift/LiveActionFilms
* GenreShift/LiveActionTV
* GenreShift/{{Music}}
* GenreShift/VideoGames


[[folder: Comic Books ]]
* During the tail end of UsefulNotes/TheGoldenAgeOfComicBooks, many superhero characters were changed to civilian detectives, adventurers, horror hosts, etc, to accommodate the changing tastes of the reading public. Earlier, something similar happened to many non-superhero characters who went from pulp-style adventurers to pulp-style adventurers ''in tights''.
** A character known as Phantom Falcon stands out because he went through both - he began as a non-costumed air ace, turned into a superhero after being presumed dead and then turned into a civilian detective.
** The Crimson Avenger and Wing started off as {{Exp|y}}ies of Franchise/TheGreenHornet and Kato, complete with Wing wearing a [[BattleButler chauffeur's uniform]] and a DominoMask. When Franchise/{{Batman}} and Comicbook/{{Robin}} started becoming more popular, the two became more traditional superheroes and started wearing proper costumes.
** The Black Hood gets an odd one in the very last issue of his Golden Age run when a villain unmasks him and he dropped the costume to become a civilian detective. The 'civilian detective' direction continued for a few back-up stories in Pep Comics.
** Comicbook/TheSpectre went from being a dark supernatural hero to being a guardian angel for "Percival Popp, Super Cop!"
** The original ''Comicbook/BlueBeetle'' title had the character in a FilmNoir setting and a CoatHatMask costume. He was later changed to a more traditional superhero, started wearing [[SuperheroesWearTights tights]], and now had superpowers granted to him by a magical scarab.
** When the franchise was revived ''again'' in the 60's, Creator/SteveDitko killed off the original Comicbook/BlueBeetle and introduced his [[LegacyCharacter successor]], Ted Kord, who was more in line with the popular superheroes of the era like Franchise/SpiderMan and Franchise/{{Batman}}.
* The initial ''Comicbook/StrangersInParadise'' miniseries was a {{Slapstick}} LoveTriangle comedy. When creator Terry Moore launched the ongoing series, he added a crime drama plot, and subsequent arcs alternated between this and the WillTheyOrWontThey love triangle story, which also took on a more serious tone. Then, about two-thirds of the way through, Moore wrapped up the criminal conspiracy plot and for the remainder of the series focused on the romance story which soon expanded into a LoveDodecahedron.
* ''Savage'' started off as an AlternateHistory action series, with technology slightly more advanced than the present day. Around 2009 or 2010, it shifted to full-on ScienceFiction, with teleporting tigers and the predecessors of the ''ComicBook/ABCWarriors'' appearing.
* ''Comicbook/CerebusTheAardvark'', which went from adventure-parody to straight-adventure, to... well, no one's quite sure ''what'' it ended up as.
* This trope was probably the single biggest problem with ''Comicbook/NovasAventurasDeMegaMan'', an infamous Brazilian comic that [[ExecutiveMeddling Capcom actually authorized]] because TheyJustDidntCare, and that's saying quite a lot. The writers have actually ''admitted'' to changing the genre nearly every issue, because they wanted to see which sort of storylines the readers liked best. As such, one comic could be a flashback to a horrifying backstory about Roll's mind being taken from a young girl whom an evil scientist murdered for his mad robotics experiment, while another could be an anything goes, LargeHam comedy with NoFourthWall. By the time it settled into the action-adventure style of plot, most readers had probably dropped it in frustration.
* ''Comicbook/MillieTheModel'' was a humor feature that became a romance-adventure in the mid-1960s, then shifted back to humor.
* Likewise, fellow Marvel girl comic ''ComicBook/PatsyWalker'' went the romance-adventure route during the same time period. Amusingly, her books were cancelled around the time Millie's books shifted back. Oddly enough, the character herself went through a genre shift when she became a superheroine and member of both Comicbook/TheDefenders and ComicBook/TheAvengers. She no longer had a series at this point but the contrast was jarring.
* Creator/NeilGaiman's ''ComicBook/TheSandman'' started out as a horror comic firmly entrenched in Franchise/TheDCU, and gradually became a character-driven fantasy epic with only occasional {{continuity nod}}s to other DC characters.
* Under Nunzio [=DeFilippis=] and Christina Weir, ''[[Comicbook/NewMutants New X-Men]]'' was essentially a teen drama WITH SUPERPOWERS! When Craig Kyle and Chris Yost took over, it rather abruptly (and with lots of StuffBlowingUp) became a more standard superhero comic.
* Even though ''ComicBook/{{WITCH}}'' was a fantasy magical girl comic series for young girls, it was supposed to be a ''lot'' darker. However, after the 2nd issue, Disney drastically altered the story and turned it into a really girly "happy fairy tale magical girl fantasy" comic. Here's a snippet from Alessandro Barbucci and Barbara Canepa's interview:
--> "We conceived of "W.I.T.C.H." together with Elisabetta Gnone, the then director of girls publications for Disney. We worked for three years in secret on it and she then presented the project to the big bosses at Disney. They thought that this project was crazy, a sure-fire bomb, complete waste of time, and that mangas wouldn't have a chance in Europe anyway (!!!). However, we didn't let ourselves be led astray and worked for another year on it anyway, with a tiny budget and without publicity. And then the series became a worldwide hit. The official version from Disney is, of course, that "W.I.T.C.H." is a product of their brilliant, visionary marketing strategy...the end of the series was then taken out of our hands, we actually had something a lot more intelligent planned for it. Now, as you can see, Elisabetta Gnone and the two of us no longer work for Disney...a really sad story."
* When atmospheric (and occasionally supernatural) western title ''ComicBook/JonahHex'' ended its eight-year run in 1985, DC published a followup series called ''Hex'', about the gunfighter getting sucked into a time rift and stranded in the post-apocalyptic 2050s.
* ''Comicbook/AmeliaRules'' shifted from wacky comedy about a girl moving to a new town and making quirky friends to an emotional SliceOfLife ComingOfAgeStory about halfway through its run.
* Creator/GrantMorrison seems to enjoy switching up or tweaking the genres of any previously-established characters he writes on, largely to reinvent the characters and "revitalize" the story. Some examples:
** [[ComicBook/GrantMorrisonsBatman Under his pen]] ''{{Franchise/Batman}}'' shifted from a noir-style detective series with superhero styling to a ''Literature/DocSavage''-style, globe-trotting pulp adventure series. The plot changed from Batman fighting local crime in Gotham to Batman travelling the world to create a globalized crime-fighting force while trying to solve an AncientConspiracy.
** In [[ComicBook/NewXMen his run]] on ''ComicBook/XMen'', he deliberately shifted the book away from the superhero genre, making it more of a general Sci-Fi adventure series. The plot changed accordingly, becoming about the X-Men dealing with mutant-related crimes and conflicts rather than fighting mutant-themed supervillains.
* ''ComicBook/{{Zero}}'' goes from spy fiction to a metafictional meditation on violence and war.

[[folder: FanWorks]]
* Fan Fiction in a meta sense is often done because a fan either wishes a series was a different genre or because they are curious to see what the story or the characters would be like in a different setting. Of course such stories can be anywhere from entertaining to terrible.
* ''Fanfic/ACrownOfStars'': This story is a sequel to “A Throne of Bayonets”, a military fiction thriller set in a post-apocalyptic setting. ''Fanfic/ACrownOfStars'' adds a bunch of sci-fi and fantasy tropes, featuring physical gods, intergalactic empires, dimensional and time travelling, space-ships, power armours… the shift is so abrupt and unexpected than it adds coolness to the story.
* ''Fanfic/TheWritingOnTheWall'' starts out as a story about AdventurerArchaeologist [[MyLittlePonyFriendshipIsMagic Daring Do]] exploring an AncientTomb with a group of fellow archaeologists. The story proceeds as normal, using many of the usual tropes, including the protagonist's rival showing up, capturing them and the site, and trying to seize it for themselves. The ending reveals that everyone was WrongGenreSavvy about the place; it is not an AncientTomb at all, and the eponymous writing on the wall was not a curse meant to scare away tomb robbers, but a warning as to the dangers of disturbing what the place was built to contain, and it is actually a {{Horror}} story.
* ''FanFic/RacerAndTheGeek'' is currently undergoing a transition from romcom to drama. Just compare [[http://www.fimfiction.net/story/81159/1/racer-and-the-geek/predawn this]] to [[http://www.fimfiction.net/story/81159/7/racer-and-the-geek/teatime this.]]
* ''[[http://www.fanfiction.net/s/404359/1/Gaijin Gaijin]]'' started as a darkly comic SelfInsertFic in which the SI character was essentially Murphy's Law incarnate (''despite'' being more powerful than he had any right to be). Then he started disguising himself as Franchise/SpiderMan. Then more analogues of Marvel characters started appearing, such as the Fantastic Four and "Tako-sama" (ComicBook/DoctorOctopus)...
* ''Fanfic/MyImmortal'' starts off as a fairly generic, albeit a little over-the-top, ''Literature/HarryPotter'' badfic with a typical MarySue protagonist and the [[MostFanficWritersAreGirls usual focus on relationships, clothing and teen popular culture]]. Then it gradually turns into a surrealistic mish-mash of fanfic clichés and confused plot points involving such things as TimeTravel -- sort of like a badfic version of ''Series/{{Lost}}''.
* ''Fanfic/UndocumentedFeatures'' started off as a joke, a corny self-insert fic in which college students launch part of their dormitory into space to fight anime villains. It quickly went GrimDark with the "Exile" plot, stabilized into an odd mash-up of science-fiction adventure, has intermittently gone SongFic, and has dipped into romantic fantasy with the "Symphony of the Sword" plot.
* The Spanish-language ''LightNovel/HaruhiSuzumiya'' fic called, unoriginally [[http://www.fanfiction.net/s/5125713/1/El_de_Haruhi_Suzumiya El ... de Haruhi Suzumiya]] starts out as your ordinary OC-with-[[SailorEarth new-powers]]-joins-the-SOS-Brigade fare, albeit with the twist that the OC's powers are rarely used. Then, the characters all graduate and join the [[AuthorAppeal military]] [[spoiler: [[RecycledINSPACE IN SPACE!]] At that point, the genre shifts to war story and then to SpaceOpera, with the characters fighting [[HordeofAlienLocusts insectoid aliens]] who destroy one of Earth's cities. Might I add that the OC from earlier reappears with a [[{{Cyborg}} bionic arm]], and that their [[CasualInterstellarTravel faster-than-light]] spacecraft is so luxurious it has a ''[[SerialEscalation miniature shopping mall]]'' inside?]] The author expects his reviewers to understand what's going on, but he still has not provided a convincing explanation for the sudden shift in tone.
* The ''Anime/CodeGeass'' fanfic ''[[http://www.fanfiction.net/s/4456924/1/ Code Geass: Infinity]]'' starts out as a regular FixFic AU, where [[spoiler: Shirley doesn't die and she helps Lelouch in the Black Knights; but then, when the fic starts to deal with the origins of Geass, the genre shifts to a Franchise/FinalFantasy-esque plot, where in the end Lelouch must battle an OneWingedAngel EldritchAbomination to save the world.]] The fic itself is [[SoOkayItsAverage not bad]] but if it were as complex as ''Fanfic/CodeGeassLelouchOfBritannia'', it could easily be the ''FanFic/ShinjiAndWarhammer40K'' of the fandom.
* The ''Franchise/MassEffect'' fanfic ''[[http://www.fanfiction.net/s/8896096/1/ The Biggest Fan]]'' starts as a parody of SelfInsert fics with a passionate but [[NiceGuy kind]] fan of the game wakes up in the body of Conrad Verner. [[spoiler:Then in the second chapter, the fic jumps into a full deconstruction with Conrad mourning the fact that he will never see his wife and this continues in the third chapter, with him becoming the CassandraTruth about the Reapers and starts to lose the memories of his life on the real word]].
* ''Fanfic/SonicXDarkChaos'' starts out as a generic (if more violent) SpaceOpera like the original third season of ''Sonic X''. Then it turns into a CosmicHorrorStory.
* Creator/HansVonHozel's ''Manga/{{Axis Powers Hetalia}}'' and ''Film/TheRoom'' fics abruptly turn to sci-fi in midstream.
* ''FanFic/APeccatis'' keeps switching unpredictably between police procedural and political conspiracy thriller.
* The writer of Fanfic/AngelOfTheBat stated it's The first half of the story is basically written in two parts: The first half of the story is much more focused on the Bat family in their personal, non-costumed lives, Cassandra’s being the most significant. The second half becomes more a more traditional action story. In a sense, the first half is more of a Cassandra story, while the second half is moreso a Batgirl/Angel story.
* ''FanFic/HotspringSouls'', a ''Soulsborne'' (''VideoGame/DemonsSouls'', ''VideoGame/DarkSouls'', ''VideoGame/DarkSoulsII'', and ''VideoGame/{{Bloodborne}}'') crossover comedy fic, starts out as a standard HotSpringsEpisode, then turns into a [[InstantAwesomeJustAddMecha giant robot anime]] halfway through.

[[folder:Film - Animated]]
* ''ComicStrip/FootrotFlats: The Dog's Tale'' movie starts out as slapstick, then turns into an adventure film.
* ''Disney/WreckItRalph'' starts off a soul searching Disney flick, moves into a parody of the "FirstPersonShooter" game, and then goes to "conspiracy move" when the stars land in "Sugar Rush".
* ''Disney/TheLionKing'' has a particularly famous example of this trope. The first third or so focuses mainly on Simba's lighthearted escapades around his father's domain, with a tone and style typical of any Disney-made comedy. [[MoodWhiplash Then Scar kills Mufasa]] [[GutPunch and makes Simba think it was his own fault]]. The rest of the film becomes a practical drama that deals with Simba's guilt and his need to fulfill his destiny by kicking Scar off the throne of Pride Rock. [[HakunaMatata Though lighthearted elements are still present]].
* ''WesternAnimation/WereBackADinosaursStory'' starts out as a cheery musical film about cute talking dinosaurs, but about halfway through the film, it turns into an animated horror film about an evil scientist and his CircusOfFear.
* ''Creator/DreamWorksAnimation'': Originally, Dreamworks focused on sweeping epics, and more serious stories such as ''WesternAnimation/ThePrinceOfEgypt''. These unfortunately fell under the umbrella of ''AllAnimationIsDisney''. Now, barring some of their more [[WesternAnimation/KungFuPanda recent]] [[WesternAnimation/HowToTrainYourDragon efforts]], it can be hard to remember when their films weren't based primarily on pop-culture references and heavily marketed celebrity voice-acting. As alluded before, however, Dreamworks shifted once again, with its movies once more taking themselves seriously while remaining healthily comedic. While still not quite as serious as ''WesternAnimation/ThePrinceOfEgypt'', the tone generally leans towards what was seen in ''WesternAnimation/TheRoadToElDorado''.
* The infamous ''WesternAnimation/TomAndJerryTheMovie'' actually goes from a zany slapstick cartoon to a generic '90s cartoon film (with a generic plot to boot) within the first few minutes!
* ''WesternAnimation/{{Cars}}'' started out as a racing film; in 2 it became a action-spy film.

* ''Billboard'' was originally a magazine dedicated to bill posting back in 1894. It evolved in the 1920s to advertise circuses, carnivals, fairs, and vaudeville shows, and continued to shift to a more entertainment-driven focus in the 1930s. By the 1940s, they began issuing music charts. The shift was completed in 1961, when the magazine moved entirely to publication of music charts and music industry-related news.

[[folder: Newspaper Comics ]]
* Chester Gould's strange twist of ''ComicStrip/DickTracy'' from crime drama (albeit with futuristic technology) to SCI-FI, one of the most obvious genre shifts of all time. This is so (in)famous, it could almost be the trope namer.
* The first few years of ''ComicStrip/{{Garfield}}'' focused on the daily life of the titular cynical cat and his long-suffering everyman owner Jon. Then in the mid 1980s the strip adopted a light surrealist style, with Garfield becoming a playful CloudCuckooLander and Jon becoming a LovableLoser, and started to focus on their interactions with the other equally-bizarre inhabitants of the strip. This iteration lasted until the late 1990s, when the strip became {{flanderiz|ation}}ed into a strange hybrid of the first and second iterations, with Garfield regaining his older cynical personality but with Jon keeping his loser characterization.
* During the Great Depression, a good number of comic strips shifted from domestic comedy to comedic adventure.
* ComicStrip/{{Blondie}} started out just before the Great Depression with the couple being fabulously rich. When the stock market collapsed, Dagwood lost his fortune overnight, shifting the strip from flapper comedy to everyday struggles.

* While ''Pinball/{{Fireball}}'' was a fairly conventional electro-mechanical pinball [[NoPlotNoProblem without any real plot]], for some reason the sequel was advertised as part of Bally's "Superhero Series".

[[folder:Tabletop RPG]]
* ''TabletopGame/DungeonsAndDragons''
** Adventure S3 ''Expedition to the Barrier Peaks'' starts off as a standard "clean out the monster-filled dungeon" scenario. After the {{P|layerCharacter}}Cs enter, they discover that the dungeon is actually part of a derelict spacecraft and they're fighting alien monsters armed with high-tech weapons.
** The 1st Edition Dungeon Master's Guide had advice for sending a party of {{P|layerCharacter}}Cs (whose players were playing a fantasy RPG) to TheWildWest, an AfterTheEnd setting or adventuring on a derelict starship. Each possibility used one of TSR's other games as the basis for the new setting (''Boot Hill'', ''TabletopGame/GammaWorld'' and ''Metamorphosis Alpha'', respectively.
* Lesser Shades Of Evil -- the book ''begins'' with a disclaimer telling would-be [=PCs=] not to read any further, which is setting them up to make blessed champions of the gods in a high fantasy setting, then face all of the following in ''the very first session'': that was all centuries ago, their powers are all genetic engineering and nanomachines, the intervening time has moved the setting AfterTheEnd... and the idyllic fantasy setting was after a separate, ''earlier'', end. Also, their main superpower is creating multiple bodies for themselves. After this exposition-heavy first session (which fast-forwards the [=PCs=] through their actions over these hundreds of years), one assumes the players are meant to go home and contemplate why any of that was kept secret if it were just going to be revealed as soon as they made their characters, anyway.
* TabletopGame/{{Exalted}} Started off as a {{Deconstruction}} of fantasy with a PulpFantasy feel, then faded DarkerAndEdgier and ultimately {{Grimdark}}. The latter parts of Second Edition went into a [[WorldOfBadass gonzo high-powered direction]] around Infernals, and a third edition has been stated with the intent of returning to the Pulp roots of the game.
* ''TabletopGame/{{Pathfinder}}'':
** The primary campaign setting, Golarion, has different nations that could be considered a FantasyCounterpartCulture [[FantasyKitchenSink Kitchen Sink]], with regions that resemble colonial America, revolutionary France, the Wild West, Transylvania, the Conan mythos, Darkest Africa, etc, allowing for vastly different story genres. Perhaps the most out of place one (in a typical fantasy RPG anyway) is Numeria, which similar to the "Barrier Peaks" D&D example above involves a crashed alien spaceship, futuristic technology, and all sorts of robots and GreenRocks.
** They also created rulebooks for the other planets in Golarion's solar system--one is populated by alien-worshipping robots who don't understand their own technology, another is the undead ruins of a planet that destroyed itself when it used a superweapon on a neighboring world. The gas giants have merging gas-creatures as the primary form of life, while their (many) moons serve as more conventional adventuring worlds. A planet tidally locked to the sun has one side that is murderously hot and another that is equally cold, permitting life only in the border between them--this planet is an actively space-faring culture. Another world is a jungle-planet of psychics, while near the outer edges of the system is a planet that is actually just a rocky crust over a gigantic spaceship meant to collect genetic samples. And on the very outmost part is a world that may be a living creature--and an EldritchAbomination to boot, and it serves as a central point of the cultists of the Lovecraftian entities of the Dark Tapestry (this is meant in the most literal manner possible. The presence of the Outer Gods and Great Old Ones is canon).
** Many of the Adventure Path's represent different genres. Iron Gods is Science Fantasy (set in the aforementioned Numeria), Mummy's Mask is an IndianaJones style archeological adventure, Skull & Shackles is piracy on the high seas, Reign of Winter starts as a take on Russian fairy tales then turns into a world hopping adventure reminiscent of DoctorWho with a chapter set in WorldWarOne. Carrion Crown however is the king of this trope; it takes on Horror Movie tropes, but each chapter is based around a different subgenre; haunted house, Frankenstein story, lycanthropes, Lovecraftian horror, vampire story, and apocalyptic horror.
* In the ''TabletopGame/MagicTheGathering'' expansion ''Zendikar'', the first two sets of the block are about adventure and surivial on a Death World. The last set turns it into a CosmicHorrorStory.


* Something similar to this - the couching of ideas or stories that may be disturbing and/or controversial within a more conventional, non-threatening story - has happened throughout the history of art and literature.
* OlderThanSteam: Creator/WilliamShakespeare [[JustForFun/TheZerothLawOfTropeExamples did it]]:
** ''Theatre/RomeoAndJuliet'' goes from sweet and funny romantic comedy to an AnyoneCanDie {{Tragedy}} with lightning speed.
** Witness ''Theatre/{{Hamlet}}'' turning the standard bloodthirsty revenge plot into a more philosophical meditation on the human condition. Indeed, a lost play by the same title (c. 1589-1594), which if written by Shakespeare would have been one of his earliest works, was apparently a far more straightforward revenge tragedy (and according to one source, [[OldShame not a particularly good one either]]).
** ''Theatre/TheWintersTale'' plays this the straightest: for the first half it's a tragedy similar to ''Theatre/{{Othello}}'' with a king falsely accusing his wife of infidelity, ending with [[spoiler: the queen and their young son dying and their newborn daughter being abandoned to die in the wilderness.]] [[TimeSkip Fast-forward sixteen years]] and it's a pastoral comedy, complete with an archetypal Clown and the people-in-disguise hijinks reminiscent of ''Theatre/AsYouLikeIt'' and ''Theatre/TwelfthNight.'' For added fun, there's some Greek mythology mixed in throughout, with a Chorus of narrators, a trip to an oracle, and [[spoiler: [[PygmalionPlot a statue of the queen coming to life]].]]
* Most of the first act of ''Theatre/{{Wicked}}'' is a BeYourself kind of story, with the WesternAnimation/{{Daria}}-esque outcast protagonist hating, then befriending the preppy girl, falling in love with the class clown, [[SoapboxSadie dreaming of a political career]], and discovering that she's a powerful witch. Then she actually goes to pursue said political career, [[CrapsackWorld and absolutely nothing is how she expected.]]

* ''Franchise/{{Bionicle}}'' had two forms of this. The first is a gradual fantasy-to [[ScienceFiction Sci Fi]] shift done by revealing the true origins [[DoingInTheWizard of seemingly mystical elements of the plot.]] This was planned from the start. Additionally, there is a case of Cerebus syndrome, as the plot went from a cartoonish NeverSayDie ActionAdventure story to a much DarkerAndEdgier story that borders on CosmicHorrorStory at times.

[[folder: Web Comics ]]
* ''Webcomic/ElGoonishShive'''s [[CerebusSyndrome change from comedy to dramedy]] was apparently planned from the very beginning.
* Ditto ''Webcomic/UnicornJelly'', which goes from a quirky almost-but-not-quite Fantasy series (the main character is a witch with apparently no magic) to science fiction spanning hundreds of thousands of years and multiple universes. A Powers Of 10 map on the site really hits it home, going from the main character's home out into the multiverse.
* ''Webcomic/CollegeRoomiesFromHell'' is looking like it might be doing this. The strip started out as the standard light college campus humor, but little hints and bits have added up so that it looks like it might have always been intended to end up with an apocalyptic ending. If the author has stated for sure one way or another, I haven't heard.
* ''Webcomic/WapsiSquare'' started out as a lightweight and slightly surreal urban SitCom, but gradually began adding elements of ScienceFiction and/or {{Fantasy}} with the introduction of characters who might be gods, immortals or aliens, the concept of humans possessing (or being possessed by) inner demons, and a 12,000 year old mystery. In spite of all this, the sitcom elements are still present, and often just as strong as ever.
* ''Webcomic/PennyAndAggie'' began as a relatively light-hearted, family-friendly BettyAndVeronica comic with brief story arcs and a long stretch of unconnected gag-a-day strips. WordOfGod says this was because the creators tried to pitch it as a syndicated [[NewspaperComics newspaper comic]]. When the syndicates failed to show interest, the creators took advantage of the Webcomic medium's greater flexibility by increasing the drama-to-comedy ratio and by introducing more experimental storytelling techniques ("Second Looks," "20 2020 Pennies"), [[HotterAndSexier mature themes]] ("Behind Closed Doors," "Awakening," "The Last Summer of Youth"), and arcs running several months ("Dinner for Six," "The Popsicle War," and "Missing Person," the first chapter of which was a PoliceProcedural, and the final chapter a PsychologicalThriller).
* ''Webcomic/SluggyFreelance'', while quite often is still the ScienceFiction[=/=]{{Fantasy}}[=/=]SliceOfLife comedy it started out as, has made increasing use of darker, more dramatic storylines as it's continued.
* ''FOG Club'' began life as a romcom about four college anime fans, before - with little to no explanation - having the cast sucked through a portal into an alternate dimension based on Trigun, where they fought an evil scientist called Falco Amadeus and an android duplicate of the main character.
* ''Webcomic/{{Achewood}}'' shifts back and forth between domestic, observational strips that find humor in the mundane, and surreal fantasy arcs involving Mexican MagicalRealism, three-hundred-man outdoor brawls, and Heaven burning down.
* ''Webcomic/MegaTokyo'' began as a simple, four panel webcomic about two friends trapped in Japan, the focus being more on the two men playing off each other verbally and [[TwoGamersOnACouch talking about video games]]. As time went on, [[ContinuityDrift the comic drifted away from this]], and began to focus more on the relationships Piro and Largo were creating in Japan, and [[{{Deconstruction}} picking apart aspects of popular Japanese culture]].
* ''Webcomic/QuestionableContent'' started out about a post-college Indie rocker, his friends, and his weird little RobotBuddy. Then Faye got her tragic backstory, Pintsize got increasingly destructive and psychotic, Raven got kinda skanky, etc, until you can barely recognize the characters from the early strips.
* ''Webcomic/YuMeDream'' starts out as a romantic story between two girls at a Catholic school, dealing with the various issues that comes with, with some family drama -- an average young adult romance story. Then after a hefty WHAMEpisode it turns into a slightly-psychological adventure-based story on an epic scale.
* Within [[http://xkcd.com/734/ this xkcd strip]].
* ''Webcomic/BobAndGeorge'' was originally intended to be a superhero comedy webcomic about the titular brothers. It changed into a sprite comic after the author realized he couldn't draw.
* Webcomic/KidRadd started out as a general parody of video games. Then Cerberus syndrome sets in.
* ''Webcomic/{{Homestuck}}'' started out as a simple SpiritualSuccessor to ''Webcomic/ProblemSleuth'', but in time became a riff on epic stories and creation mythos, which made the series much more popular. Later, When [[EnsembleDarkHorse the trolls]] [[AndNowForSomeoneCompletelyDifferent were introduced]], the entire comic shifted to have RomanticComedy elements and took a turn for the darker.
* Since-ended Website/{{Keenspot}} comic ''Cool Cat Studio'' started out as a mundane office comedy without any hint of unusual goings-on. Then one of the characters underwent alien abduction and cloning. Eventually the comic became an all-out FantasyKitchenSink, with arcs centered around ghosts, magic, secret agents, and extraterrestrial war.
* ''Webcomic/SlightlyDamned'' starts out as a comedic [[DeadToBeginWith Bangsian Fantasy]] about the periphery of Hell, but rather abruptly turns into a WalkingTheEarth fantasy adventure a few years in.
* Janet Steele in ''Webcomic/ContestJitters'' was a budding amateur bodybuilder. In ''Webcomic/SatinSteele'', she has become a professional bodybuilder who confronts aliens and a conspiracy.
* The {{Walkyverse}} has done this over the course of its various entries. ''Roomies'' was a SliceOfLife story about dorm life, which slowly became more of a dramedy after the introduction [[spoiler:and later death]] of Ruth. An initially one-off alien abduction plot also returns and takes over the final arc, leading into the next comic. ''It's Walky'' is half sci-fi adventure story and half sitcom, following the various alien abductees as they fight the machinations of the Head Alien while dealing with their own personal problems. After that the story splits in two: ''Shortpacked!'' is a DenserAndWackier sequel about the quirky and geeky staff of a toy store, and engages in frequent pop culture parodies, along with the odd serious storyline. Finally ''Joyce and Walky'' more directly follows It's Walky, beginning as a domestic sitcom, but eventually reintegrating the science fiction elements and tying up loose ends from the alien plot. This is averted with DumbingOfAge, a spin-off-slash-reboot of the Walkyverse that excises the sci-fi elements, combines the casts of all the previous comics, and is a straight up dramedy throughout.

[[folder: Web Original ]]
* ''Machinima/RedVsBlue'' veers all over the genre map as it progresses. Beginning as a mildly surreal, Halo-themed take on ''Series/{{Mash}}'', it quickly becomes more and more [[Creator/MontyPython Pythonesque]] until it's nearly crossed into slapstick, ''WesternAnimation/LooneyTunes'' territory. Then, beginning with side stories like ''Out of Mind'', it suddenly veers into serious science fiction, which spills over into the main series before settling into a very odd fusion of all the above genres. Which genre or combination of genres works best is definitely a matter of personal taste. As of its later seasons, it is firmly entrenched in SeriousBusiness, albeit with some gags.
* While many of the chapter reviews on the [[http://markreadstwilight.buzznet.com/ Mark Reads Twilight weblog]] follow the traditional "quote the source text, [[SnarkBait mock it ruthlessly]], add some funny {{Angrish}}" formula that's far too common in most {{MST}} blogs, reviewer [[Blog/MarkReadsHarryPotter Mark Oshiro]] often goes out of his way to mix up the structure of his posts. A handful of his best genre shifts include: Bella and Edward [[FourthWallMailSlot writing letters to Stephenie Meyer]] [[http://markreadstwilight.buzznet.com/user/journal/4437901/ questioning their own character development;]] [[http://markreadstwilight.buzznet.com/user/journal/4442971/mark-reads-twilight-chapter-9/ Mark's own autopsy report]] after the chapter's stupidity [[DrivenToSuicide drove him to "suicide";]] [[http://markreadstwilight.buzznet.com/user/journal/4489601/ legendary announcer Vin Scully giving a play-by-play of the infamous "Vampire Baseball" scene]]; [[http://markreadstwilight.buzznet.com/user/journal/4523531/mark-reads-twilight-chapter-24/ Charlie and Jacob staging an intervention to stop Bella from submitting to "Cullenism";]] and [[http://markreadstwilight.buzznet.com/user/journal/4608661/mark-reads-new-moon-chapter/ Bella Tweeting away while she stalks Jacob Black.]] He also likes to change his targets, for example, mocking the hate mail he gets from ''Twilight'' fans, liveblogging the ''Twilight'' movie with his readers, [[http://markreadstwilight.buzznet.com/user/journal/4839521/mark-reads-story-behind-writing/ (attempting to) read the "Making of New Moon" page on Meyer's website]], and [[http://markreadstwilight.buzznet.com/user/journal/5259711/mark-reads-eclipse-chapter-10/ calling out a relationship counsellor who uses Edward Cullen to give boys advice on romance.]] Although he far preferred ''Literature/HarryPotter'' and ''Literature/TheHungerGames'' which he also reviewed at ''Blog/MarkReadsHarryPotter'', he also mixed those ones up. He'd write the reviews as a script of the book, with characters commenting on plot developments, liveblog entries from various characters, and Hedwig-the-spy writing entries on her mission to guard the boy who lived.
* "[[Roleplay/RubyQuest Okay, so we're playing as an adorable bunny with amnesia.]] And we have to rescue our little cat friend from his cell. Okay, seems to be a standard puzzle game, so far so good...hey, is there someone behind that door?"
* WebVideo/TheNostalgiaChick talks about how ''Film/{{Dragonheart}}'' went from ABoyAndHisX to Buddy Comedy halfway through. Similarly, The Nostalgia Chick herself went through a major genre shift. Going from the linear nature of the Critic to doing analytical reviews with her friends doing sketches related to the movie. She also no longer reviews movies aimed toward women exclusively, reviewing different films like ''Film/CoolRunnings'' every once in a while.
* Used to creative effect in this short film by Mathieu Ratthe: [[http://www.youtube.com/watch?v=4meeZifCVro "Lovefield"]]. In the middle of a secluded cornfield a man appears to be finishing killing a bloodied woman off screen. Hurrying back to his truck, he grabs a towel and the audience presumes he's trying to cover up the body and perhaps dispose it in some way. During this time, suspenseful music plays to heighten the horror. Then just at the end the man says "It's a boy", and a newborn baby appears in view. The woman who sounded like she was dying was in fact in the midst of giving birth and the blood was just the afterbirth. The ending is accompanied by heartwarming music.
* Website/TheOnion's reality TV satire ''WebVideo/SexHouse'' starts out as, well, [[ExactlyWhatItSaysOnTheTin a satire of reality TV]], and a hilarious one, at that. While the series takes on [[DarkerAndEdgier a]] [[BlackComedy darker]] [[ComedicSociopathy tone]] pretty early on, the later episodes seem to be heading to full-on horror territory.
* "The Review Must Go On" to both WebVideo/TheNostalgiaCritic and WebVideo/DemoReel. Both had their moments of horror, but the former was a character-driven review show and the latter was a {{dramedy}}. The only genre that can describe "The Review Must Go On" is PsychologicalHorror.

[[folder: Western Animation]]
* The first two seasons of ''WesternAnimation/MoralOrel'' mostly consisted of Orel wanting to [[SpoofAesop do the right thing]], but ultimately [[HilarityEnsues interpreting the lessons wrong]] and taking them to their literal end. However, the last two episodes of season two and the entirety of the third season took [[MoodWhiplash a sharp turn]] into [[CerebusSyndrome dark territory]], going from a satire of authority and conservatism to the semi-deconstruction of the [[CrapsackWorld effects of such a setting]].
* ''WesternAnimation/SouthPark'':
** ''South Park'' initially started out as a simple surrealist comedy, but the creators later shifted it to a commentary of the real world, from everything such as politics to celebrities. The creators intentionally wrote Mr. Hat out of the show as a symbol of the transition.
** In-universe: in "Sexual Healing", the video game franchise ''Tiger Woods PGA'' Tour turned into a pastiche of fighting games based on Woods' marital infidelity. Cartman, Stan, and Kenny loved the game. Once Woods got over his sexual addiction at the end of the episode, the next ''PGA Tour'' game went back to the status quo, upsetting Cartman and Stan (Kenny, meanwhile, had died. Again).
* Season 1 of ''WesternAnimation/TheVentureBrothers'' is just slapstick comedy in a parody setting; season 2 downplays the raw slapstick and up-plays the parody/satire/{{Deconstruction}} elements of the show, culminating in a funny but fairly serious season finale. Seasons 3 & 4 still feature a lot of humor, and it's definitely still a comedy show, but there's been a significant shift from it being a parody of sci-fi/action/everything to now being a genuine example of those genres.
* ''WesternAnimation/ReBoot'' started out as an episodic comedy with heavy ExecutiveMeddling from ABC's standards and practices. This changed in the middle of season 2 when ABC dropped the show and the writers were given free rein on the show. The episodic nature was dropped in favor of longer story arcs and a much darker tone. The comedy is still there, just mixed in with the darker story.
* ''WesternAnimation/AvatarTheLastAirbender'' was an Asian-influenced HighFantasy that featured its heroes WanderingTheEarth to stop an EvilOverlord with few {{Steampunk}} elements and couple asethetics in final season. The SequelSeries ''WesternAnimation/TheLegendOfKorra'', by contrast, is an Asian-influenced UrbanFantasy series with the protagonists fighting an AntiMagicalFaction in a CityOfAdventure, with the following books dealing with [[EvilOverlord stopping the Evil Water Tribe leader]] from [[EvilReactionary opening the Spirts Portals which the first Avatar, Wan, closed ten thousands years ago]] and stop [[GodOfEvil Vaatu]], preventing a group of anarchists [[RenegadeSplinterFaction (Whose faction was created by rogue memebers of the White Lotus)]] from [[BombThrowingAnarchists destroying all nations and the Avatar]], and the consequences of the fall of [[TheKingdom the Earth Kingdom]] and the latter creation of the [[TheEmpire Earth Empire]] under [[PuttingOnTheReich Kuvira's regime]].
** Technology from the show has also advanced from {{Steampunk}} across most of the original series to a more RoaringTwenties aesthetics in the sequel Books and with these developing into {{Dieselpunk}} themes during Books 3 and 4.
* The two-part series premiere of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' was a MagicalGirl story that just happened to star ponies. Once the episode's villain was defeated and the world saved, the show immediately shifted to a SliceOfLife ensemble comedy featuring AnAesop at the end of (nearly) [[OncePerEpisode every episode]], though it switches back to the MagicalGirl elements combined with increasingly-prominent HighFantasy tropes on occasion, mostly in season premieres and finales. CerebusRollercoaster is in full effect when directly comparing the "normal" episodes to the "event" episodes, with a slight ongoing [[CerebusSyndrome shift toward seriousness]] overall. And then there are times where individual episodes shift to other genres, such as a Western or a Mystery.
** Season 3 of marked a shift from an episodic series with little continuity to a more [[HalfArcSeason story-driven one]]. Seasons 4 and 5 take it further, ArcWelding plots from previous seasons' episodes into a broader MythArc.
* ''WesternAnimation/ThePowerpuffGirls'' shifted from an action-comedy spoof of superhero shows to a downright ''bizarre'' GagSeries late in its run. It was unsurprisingly not well received, and it wasn't long before the show was cancelled.
* ''WesternAnimation/ScoobyDooMysteryIncorporated'' starts as a MonsterOfTheWeek comedy with [[ScoobyDooHoax guys in]] [[PeopleInRubberSuits costumes]] with silly back stories and motives. As time goes by, the [[CerebusSyndrome mysteries get darker]], the [[EvilGenius villains]] [[AxCrazy get more dangerous,]] and [[spoiler:the [[CosmicHorrorStory monsters are real]].]]
* ''WesternAnimation/CodenameKidsNextDoor'' shifted from action-comedy to action-drama with a few comedic elements.
* ''{{Archer}}'''s season 5: ''Archer Vice''. They're now inept cocaine smugglers hiding out from the law in a mansion instead of inept spies working together in an office. [[spoiler:Completely undone by the season finale, however.]]
* ''WesternAnimation/{{Rugrats}}'' is a comedic fantasy series about the world through babies eyes. It's sequel, ''WesternAnimation/AllGrownUp'' has none of the fantasy and instead opts to be a SliceOfLife series about middle schoolers, comparable to ''WesternAnimation/AsToldByGinger''. Needless to say it's a little odd seeing Tommy and co discussing puberty and having their first crushes.
* In-series this happened to Stormer's music when she banded with Kimber in an episode of ''WesternAnimation/{{Jem}}''. Stormer usually plays background vocals in Misfits songs that are incredibly arrogant, self-confident, and aggressive 80s pop. Stormer's and Kimber's music are ballads and her bandmates are disgusted she is singing such "sensitive" music.