Deader Than Disco
aka: Dead As Disco
The exact moment this trope was born.

Angelica: Aunt Didi, what's disco?
Didi: Oh, nothing, sweetheart. It's something that happened a long time ago and it's never, never coming back, so don't you worry.
Rugrats, "Garage Sale" note 

This is something — an individual work, a creator/performer/artist, an entire genre — that was very, very popular in its day. But at some point, it somehow just got too popular. It was talked about on every radio station, on every TV network, on every chat room (not that they'd been invented then...). It was overexposed until people got bored with it, and it got so much publicity and so many bad imitators that there was plenty of time to notice each and every flaw and dissect them under a microscope. Soon, small insignificant flaws become regarded as unavoidable and unforgivable sins. The final tell-tale sign is when ridicule, or even hatred, comes not just for the thing itself, but for its fans. They become the subject of nasty, highly-specific stereotypes, and gushing about how you like it online is considered trolling.

Ten years later, almost nobody will admit that they ever liked it, and the only mention in the media will be cheap jokes about the fad. Retrospectives of the time in which it was popular will either point to it as a symbol of everything wrong with that time period's taste in music, television, cinema, fashion, literature, etc., or quietly skip over it and pretend it never happened. It may get revived decades later as So Bad, It's Good, but it's unlikely to be popular on its own merits again. In fiction (and Real Life), a Disco Dan is a rare admirer who refuses to accept the judgment of history and passionately holds on to the belief that the dead thing is still as big as it always was — usually with comical results.

Of course, twenty years later, the situation may change again. Then again, maybe not.

Sometimes caused by people saying that It's Popular, Now It Sucks too much, but not always: at its height, these people usually exist, but are typically not very vocal. It's particularly common with things that never had a cult following to begin with — they went from nowhere to everything, and then back to nowhere, very suddenly. This is essentially Hype Backlash after something faded from popularity with the haters still remaining.

For a more detailed examination of the ways a work can become Deader Than Disco, see the Analysis page.

Compare Jumping the Shark, Periphery Hatedom, Dead Horse Genre, Fallen Creator, Hatedom, and Discredited Meme. Contrast Vindicated by History and Nostalgia Filter. If a single work is perceived as rendering something Deader Than Disco, it's a Creator Killer, Franchise Killer or Genre-Killer. Compare and contrast Unintentional Period Piece, when a work can be precisely dated to a specific era, but it may (or may not) have remained popular up to the present day. Compare Overshadowed by Controversy, where uproar sparked by or around a work is more well-known than the work itself.

Not to be confused with Deader Than Dead, which is a completely different trope, or Gratuitous Disco Sequence, which is actually about disco. Has nothing to do with the dead dancing to disco, either.


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  • Cigarette ads on television were banned in the UK in 1965note , and in the US in 1970. Nowadays, they're looked back on as a symbol of how naive people were at the time about the dangers of tobacco use, and as symbols of '50s and '60s kitsch. The knowledge that at least four of the men who played the Marlboro Man in advertisements later died of lung cancer wound up making Marlboro's ads in particular Harsher in Hindsight, especially knowing the lengths to which tobacco companies went to deny or downplay the health risks of smoking.
  • Erin Esurance was a highly popular mascot for Esurance during the latter half of the 2000s. A pink-haired, Spy Catsuit-clad Action Girl inspired by shows like Alias and Kim Possible, she was a hit among young men and women and greatly boosted Esurance's brand appeal, both intentionally and with unexpected surges of pornographic fan art involving her. In fact, there was so much porn of the character — some of which popped up when people merely searched for Esurance on a search engine — that Esurance had no choice but to ax the character in 2010 and scrub all references to her from their website. Then everyone started questioning why you need some kind of spy, even a sexy one, to sell auto insurance, and all but dismissed her. By The New '10s, she was actually less popular than Microsoft's Clippy, and is understandably Esurance's Old Shame.
  • In-Universe example: An ad for Pringles potato chips actually mentions this trope. When the kid asking a question about the world's largest disco ball, he gets "Dude, disco is dead." as the answer.

     Anime & Manga 
  • 4Kids Entertainment was once a powerhouse in importing anime like Pokémon and Yu-Gi-Oh! and dubbing them for American audiences. By censoring and editing these shows for children's television, 4Kids gained a minor hatedom among anime purists, but these translations were nevertheless commercially successful enough for the company to import and produce more titles like Magical Doremi, Winx Club, Sonic X and Teenage Mutant Ninja Turtles (2003).

    However, the company's dub of One Piece kicked off their fall from grace, and garnered them the infamous reputation they have today. This dub took 4Kids' most decried practices, such as excessive censorship, replacing all the music (capped off with a Theme Tune Rap), skipping over several important episodes, remixing elements of episodes, drastic changes to the plots, Americanization, and low quality voice acting, and cranked them Up to Eleven, all the while showcasing none of their redeeming qualities. Toei Animation and series creator Eiichiro Oda hated the 4Kids' dub of One Piece so much that they cancelled the company's license, considering it an insult to the original Japanese version. This even led to an allowance on fansubbers to continue subbing certain series, as 4Kids' DVD releases rarely, if ever, had any of the original Japanese audio. David Moo (Sanji's voice actor) was so heavily criticized for his performance that he retired from the dubbing industry and became a bartender. (Not helping matters is that Moo's only other notable role (Xellos in Slayers) is also extremely polarizing.)

    As the anime boom wore down, 4kids sold the rights to their biggest Cash Cow Franchise, Pokémon, to The Pokémon Company International in 2006. FUNimation note  picked up the rights to One Piece in 2007 and redubbed the whole series far more faithfully to the original. Winx Club and TMNT had their licenses cancelled and transferred to Nickelodeon (the latter alongside the whole Ninja Turtles franchise). With only Yu-Gi-Oh! and a few lesser shows left, 4Kids filed for bankruptcy in 2011 after their longtime CEO stepped down. TV Tokyo then filed a lawsuit against 4Kids over Yu-Gi-Oh!, accusing them of underpaying anime licensors and conspiring with Funimation to avoid royalty payments by hiding the income. Konami picked up the Yu-Gi-Oh! franchise and placed it under the 4K Media division, while Saban Brands acquired the rest of 4Kids' anime and cartoons.

    Once one of the most popular English anime producers, 4Kids is now held up as the example of everything wrong with dubbing to the point that most of their productions are long off the air, with Pokémon seeming to be the only exception. The company later re-emerged as 4Licensing Corporation with only a handful of shows left and a new focus on making sports apparel, but in September 2016, they filed for bankruptcy again. With all their former licenses scattered between different companies and their financial problems, it's safe to say that the 4Kids name is never coming back.

Individual Series
  • For the first years of publication, Bleach was a very popular Shōnen supernatural action manga series with strong volume sales, a successful anime adaptation, a large amount of presence in the anime and manga fandom, and was one of Shonen Jump's "Big 3" by the English-speaking fandom, along with Naruto and One Piece. However, the series eventually had a sharp decline in popularity and general opinions of it soured considerably. This is typically attributed to the slow pacing the story took after a certain point, a bad conclusion to a plotline that had been going on for years, and poor use of an overly large cast. The anime version was cancelled in 2012, being replaced by the comedic Naruto spinoff, Rock Lee's Springtime of Youth, and even the manga series eventually got axed abruptly, leading to what many considered an unsatisfying and rushed finale with many hanging plot threads, which has only soured opinions on the series further. This video titled "The Fall of BLEACH: How it Happened" can explain in further detail.

  • Brutalist architecture, as explained in this article. Buildings in this style were designed so that form followed function, their few windows and tons of unfinished concrete often making them look like fortresses, and they were indeed very durable and cheap to build, leading to the proliferation of brutalist structures in urban centers and on university campuses in the 1960s and '70s. However, while modernist structures from that same time period are still beloved today, brutalist structures aren't. For many people, they evoked the image of flood channels and highway overpasses, and before long they came to be seen as blights on the landscape. Furthermore, while they were easy to build and keep standing, keeping them looking decent was a different story altogether, as unfinished concrete has a tendency to crack and stain very easily, especially in humid climates. Finally, the proliferation of brutalist structures in the Eastern Bloc gave the style an indelible association with Soviet-style communism; many dystopian sci-fi films from the '70s and '80s used such buildings as symbols of the oppressive regime. Nowadays, "brutalist" is often used a synonym for any ugly concrete building or public space, and few people still defend the style. To add insult to injury, quite a few brutalist structures were built to replace either the function of a building of a previous era of architecture or built in the place of a bombed out or torn down building of a previous style. Given that many of those styles have gained in public perception, just how anybody could ever consider this oppressive Soviet style concrete hunk a better fit for the site/purpose than whatever it replaced is often another accusation leveled at brutalism, of which the style itself is innocent.
  • The "McMansion" style, with its soaring ceilings, open plans, enormous rooms, and enough square footage to comfortably hold one of those huge families from a TLC reality show, was an incredibly popular style of American home construction from the late 20th century up through around 2005-07. But in the wake of the late '00s recession, those same attributes made the costs of heating and cooling them prohibitive for a great many people. The fact that most McMansions were built in exurbs located up to an hour's drive or more from the nearest major city — and where land was cheap enough to put them within financial reach of people who weren't named Trump or Kardashian — also hurt them when gasoline stopped being cheap. (Such exurbs themselves often found themselves going from boom towns to dying towns virtually overnight.) Finally, McMansions made up a majority of the houses foreclosed upon during the subprime mortgage crash, as their sheer size often made them too expensive for most people to purchase without a loan.
  • Utopian architecture boomed in the first two-thirds of the 20th century, when architects and futurists of every political stripe and cultural outlook sought to find a way to "reengineer the city" in a manner more conductive to progress towards an envisioned utopian society. Among the more famous proposals were Frank Lloyd Wright's "Broadacre City" that served as a blueprint for postwar suburbia, Paolo Soleri's arcologies, Walt Disney's original "Experimental Prototype Community of Tomorrow" (which later evolved into Disney World), and Le Corbusier's unrealized "Plan Voisin" for central Paris and his more successful plan for Chandigarh, India. These designs fell out of favor in The '70s as a new generation of urban planners criticized them for ignoring the human inhabitants of cities, trying to force them into the architect's vision instead of designing cities around their needs. Today, this sort of utopianism is rarely seen within serious study of architecture and urban planning. It has made a minor comeback among environmentalists seeking to build sustainable alternatives to car-focused urban centers, but beyond that, it's been mostly relegated to the realms of science fiction and retro-future kitsch.

     Comic Books 
  • It's hard to imagine, but there was a time when Chuck Austen was a well-regarded figure and a legitimately popular up-and-comer in the world of comics. After a number of fits and starts, he was catapulted to fame by the twelve-issue miniseries US War Machine, which played on the mix of the manga boom and the popularity of mature comics to become a surprise hit. When he was placed on Uncanny X-Men, running simultaneously with Grant Morrison's seminal New X-Men, it was no surprise at all to readers.

    The result? The Draco, an utterly nonsensical story about Nightcrawler being a demon and a conspiracy to appoint him Pope. An arc that served as a bizarre retelling of Romeo and Juliet that featured midair public sex. Juggernaut turning good and banging She-Hulk for no reason. The introduction of Creator's Pet Annie Ghazikhanian. Austen also had short runs on many other famous books, from The Avengers to Captain America, each time being chased off by increasingly irritated fans. He eventually jumped ship to DC, who handed him Action Comics, at which he proceeded to write a Derailing Love Interests plot that pleased neither Lois fans nor Lana fans. It would be his last mainstream work. Chris Sims summed him up thusly:
    "When you look at that crowd of new comics writers that was really making waves at the start of this century, guys like Bendis and Geoff Johns, Austen was right in there with them, with four solid years as one of the most prominent writers in that crop of creators. And yet, the best thing you can say about Austen’s work in super-hero comics is that occasionally, it wasn’t absolutely terrible."
  • Rob Liefeld, while never without detractors, was considered one of the most successful writers/artists during The Dark Age of Comic Books. He created several famous characters, such as Deadpool and Cable. He also helped start Image Comics and was influential through his work on Young Blood. However, after the Dark Age ended, he became a laughingstock for being a Lazy Artist (not drawing feet, creating unrealistic/generic character designs, and overusing pouches), and for copying other people (for example, Deadpool started of as an Expy of Deathstroke). Today Youngblood is usually seen as So Bad, It's Good (though the later revivals of the series in 1998, 2008 and 2012 were better received) and even Liefeld himself considers the first few issues of the series to be an Old Shame (though many have praised the Youngblood trade paperback for fixing many of the problems the original issues had) which is generally considered a poor rip-off of the Teen Titans, and Image has moved away from superhero comics like it. Cable and Deadpool are still popular, but that's thanks to other writers who developed them in different ways than Liefeld and are generally considered their true creators by fans. What little goodwill Liefeld still had by the 2000s dried up after a much-publicized feud with Peter David after the latter revealed that the character Shatterstar, who had been created by Liefeld for X-Force and was at the time being used by David in X-Factor, was bisexual. This move was very well-received by fans, but Liefeld was incensed that the move had been made without consulting him and many felt his comments on the subject were worryingly close to biphobic (though Atop the Fourth Wall's numerous reviews of his comics didn't help). Nowadays, the only times you hear about Liefeld is mockery of his art-style or his lackluster characters, and comic book fans consider him to be the ultimate embodiment of everything wrong with The Dark Age Of Comics.
  • Ken Penders is this. When he first started writing for Archie Comics' Sonic the Hedgehog he received a ton of praise, being seen as the man who turned a lame kid's comic into an interesting read. The poor reception of his later stories, his increasingly Jerkass behavior, claiming (and gaining) copyright on almost every character he created (along with the very concept of a Sonic Multiverse), and the negative reactions to his upcoming comic have all permanently tainted his career. Not counting a few defenders scattered around the internet, he's mainly brought up to blame him for the comic's Seasonal Rot or to argue about the copyright claims. It's telling that Karl Bollers, whose run was widely considered to have been one of the worst, has a better reputation.

Specific Works
  • "Endgame", the famous 4-part supposed-to-have-been Grand Finale for Archie Comics' Sonic the Hedgehog, at one time was a popular storyline, with how the stakes seem to rise, culminating in a one-on-one No-Holds-Barred Beatdown between Sonic and Robotnik. However, due to a combination of time passing and the bad publicity garnered towards writer Ken Penders in the wake of his lawsuit that led to the comic being forced into a Continuity Reboot, many fans have begun to call it nothing more than an Idiot Plot.
  • Identity Crisis was never lacking in detractors, but this was primarily because it was so big and popular; it was The Big Comic of 2004 That Everyone Was Talking About. Everywhere you went on comic sites, there were people debating over what Identity Crisis meant for the industry, whether its tonal shift boded darker stories, and whether the DCU would ever be the same again. But as the years ground on, the general opinion of Identity Crisis slipped from "controversial masterwork of our time" to "half-baked edgy fumble." Maybe it was how few of the story threads set up by Identity Crisis actually went anywhere or weren't promptly ignored or retconned, maybe it was how everyone tried to copy it at DC for a few years with increasingly weaker results, maybe it was that people started examining it and separating it from its hype and found that it was actually a very lacking story in many ways. Whatever it is, Identity Crisis has very few fans today, and whenever someone admits to remembering liking it, they'll usually be greeted by everyone else pointing out its plotholes.
  • Tintin in the Congo is one of the most infamous instance in Europe. Back in 1931, it was both a commercial and critical success within Belgium and the rest of Europe, spawning a franchise for decades to come. After World War II, it was widely criticized, even among Tintin fans, for its racist portrayal of the Congolese people, who are drawn to look like monkeys and are depicted as stupid and infantile. Likewise, the fact that the hero hunts lots of the local wildlife is hard to enjoy now that many species of said wildlife are critically endangered. The attitude towards hunting can be seen as Values Dissonance today, but the explicit racism goes far beyond that and has led to the book being removed from public libraries in Europe. Also, it doesn't help that the story is quite crude compared to the intricate plots of later Tintin albums. Those who read it now do so chiefly for completeness or as a historical relic of the colonial era.
  • Dreamwave's Transformers Generation One comics went though this hard. When they were first announced, they had 'superstar manga-like artist' Pat Lee doing both all the promotions and a whole lot of art. The cast was straight from the old cartoon, coming during a period of 80s revival that ate those characters up like popcorn. It was advertised as a superb comeback, and sure enough, Dreamwave's entire original miniseries cracked the top ten in sales charts, with most issues even making it to #1. The success spread to the Transformers Armada comic as well, making it one of the only non-G1 comics to achieve mainstream success. They followed up with Transformers: The War Within, probably the most influential series to ever have Optimus Prime on the cover. Packaging art and merchandise of the time switched to a Dreamwave-esque style, and many of the designs of the various series (particularly War Within) would be incorporated into the following Transformers Cybertron.

    But even at the height of its popularity, Dreamwave had its detractors. Complaints about fanfic-y plots and a fetish for the original 1984-85 cast abounded, and the general feel of the line reeked of faux-maturity. The artwork soon became one of the biggest complaining points, with "puffyformers" and "Dull Surprise" becoming common fandom terms to describe Pat Lee's art style (which all other artists on the payroll were forced to use). These complaints intensified with rumors that Pat Lee himself wasn't just a bad artist; he was a complete scumbag who refused to pay his employees, took credit from much better artists, and siphoned company funds into buying himself a Porsche. When Dreamwave went bankrupt from a mixture of flagging sales and Lee's embezzling, the public opinion of Dreamwave as a company flipped completely into "hate." Since then, aside from War Within, Dreamwave's books have pretty much vanished from the eyes of both the fandom and Hasbro (outside of the occasional Sunstorm toy), and many of the writers and artists who got their start there seem to regard it as an Old Shame. Even stylistically resembling Dreamwave books (using mostly the '84/85 cast, quoting The Transformers: The Movie, killing off Puny Humans or GoBots) is enough to get alarm bells going in some circles.
  • Ultimate Marvel was created in 2000 as an Alternate Continuity to Earth-616, the canon Marvel Universe. The idea behind it was to update the origins of characters who had been around for four to five decades for the new millennium, and avoid the Continuity Lockout that comes with a canon that old, thus allowing the new Marvel fans of the Turn of the Millennium to start fresh. It worked for a good while, to the point that in virtually any discussion of a generally disliked story or severe Continuity Snarl in the main universe, you were guaranteed to get at least a few people recommending the critics to try Ultimate instead. Cracks began to appear when Jeph Loeb was hired to write the flagship book, The Ultimates. Loeb at his best is a polarizing creator, but this was a Loeb mid-Creator Breakdown over the death of his son, and the comic quickly turned extremely dark and violent, especially with the Crisis Crossover Ultimatum, which killed off many popular characters such as Cyclops and Wolverine (the event was originally intended as a Continuity Reboot that didn't pan out, so Loeb felt free to go wild). Sales tanked and critics skewered Loeb. An attempt was made to jump-start the continuity in the Marvel NOW! initiative, featuring relaunches of The Ultimates, Ultimate Fantastic Four, and Ultimate Spider-Man. Alas, the former two bombed and were swiftly canceled, leaving the entire line with only one book (a book that also had the benefit of having the same writer for its entire run). Meanwhile, the earlier parts of the continuity, many of which were written by the controversial Mark Millar, were increasingly looked at with scrutiny, mostly due to Millar writing many of his protagonists as very dark Anti Heroes, most infamously Wolverine being an ephebophile, The Incredible Hulk being a cannibal, Captain America being insensitive towards other cultures ("Does the A on my head stand for France?"), Iron Man being an alcoholic (worse so than his mainstream counterpart), and Hank Pym being a Domestic Abuser. Possibly another factor that did in the Ultimate continuity was that the internet made it easier for people to look up a character or storyline to catch up on the history, helping to mitigate some of the problems inherent with continuity lockouts and snarls. Today, Marvel 616 is the most popular comic book narrative in the world, while Ultimate is frequently seen as "That universe full of Designated Heroes and a good Spider-Man". Fans were counting down to the day the continuity would be retired, even before Secret Wars (2015) destroyed the universe and transferred the remaining characters, including Miles Morales and the Maker, to Earth 616. The minimal fanfare its demolition got aside from a single mini-series should be a telling indicator in how far the setting fell in the eyes of comic fans.

  • The toothbrush mustache was once a very stylish look for men like Charlie Chaplin during the early 20th century. Then along came a certain Austrian politician donning that style (which Chaplin himself famously exploited in The Great Dictator), and ruining it forever by association, to the point where the look is still widely known as the "Hitler mustache".
  • Excessive artificial tanning (be it from spraying or using a bed) has gone out this way. Tanning was very popular, and it was especially huge in the 2000s when spray tanning was massively popular with celebrities to achieve that sun-kissed glow. However, some took the practice too far, resulting in no shortage of mockery. Moreover, thanks in part to an increased awareness of skin cancer and a resurgence of heavy makeup in the 2010s, tans are no longer seen as a prerequisite for beauty, as the popularity of paler skinned celebrities like Christina Hendricks, Robert Pattinson, Benedict Cumberbatch, Dita Von Teese, and Katy Perry has shown. As demonstrated by the also DTD Jersey Shore (and others), excessive tanning is now far more likely to be mocked than swooned over (as exemplified with Donald Trump). The Kardashians, who continue to artificially bronze themselves, and their imitators, once had thousands who followed in their footsteps of tanning are now mocked for one of the same reasons that got them so big.

Specific Films
  • The Birth of a Nation was the first Epic Movie, the film that proved cinema to be a viable entertainment medium rather than a passing fad, and the pioneer of countless filmmaking techniques. Modern-day film scholars and critics are still more than willing to acknowledge this part of its legacy even though it's rated G. However, to say that the film's writing and story has not aged well... well, there's a reason why it's only watched today by film students (for the technical/historical aspects) and by people studying the history of racism. A big, white-hooded, cross-burning reason.
  • The 2005 adaptation of Charlie and the Chocolate Factory was a huge success that summer, bringing Tim Burton and Johnny Depp together for the first time since 1999 and becoming their highest-grossing collaboration up to that point. It was warmly received by critics and set the stage for the enormously successful Alice in Wonderland (2010) five years later.

    However, back in 1971, a far less successful musical adaptation of the Roald Dahl book was released, titled Willy Wonka & the Chocolate Factory. While this would normally not be an issue for a re-adaptation of a book, by the time Charlie came out, Willy Wonka had become a near-universally beloved family movie, with now-iconic musical numbers and a classic performance from Gene Wilder; this version eclipsed the source novel in the public consciousness and became the source of numerous pop culture spoofs. Thus, there were many viewers that regarded the 2005 film as an insult to the original rather than a faithful adaptation of Dahl's book. In Willy Wonka's colossal shadow, the newer film's backlash grew immensely, with chief box office rival Wedding Crashers ultimately holding up much better over time (it edged out Charlie's final gross in North America), inspiring music videos a decade after the fact.

    Today, while Willy Wonka is still the timeless classic it has been for over 25 years, Charlie is hardly ever acknowledged in pop culture unless it is to be unfavorably compared to its 1971 counterpart (a possible exception being the fact that it was the Star-Making Role of AnnaSophia Robb, whose more sympathetic take on Violet is probably more popular that the literary or '71 versions; the 2005 Mike also generally has a bigger fanbase than the '71 one). The film is today seen as the beginning of Burton's Dork Age, Depp's Wonka is regarded as one of his all-time worst performances, and "Wonka's Welcome Song" has become one of the most hated ear-worms in film history. The consensus seems to be that aside from the modern-day visual effects and its effort to be Truer to the Text, there's nothing that Charlie does better than Willy Wonka; the latter strength is undercut by an Adaptation Expansion Backstory for Mr. Wonka that results in a severe Adaptation Personality Change, a Not His Sled endingnote  and a narrative that didn't flow as well with the focus being taken off Charlie. If Depp's domestic abuse scandal in May 2016 wasn't enough to kill the film's reputation, then it must have been Gene Wilder's death in August that year, which firmly solidified the 1971 film as the definitive adaptation of the book.
  • As discussed in this article, The Godfather Part III received mostly positive reviews when initially released, with some critics like Gene Siskel and Alexander Walker ranking it among 1990's best. It also was a respectable box office success and earned seven Oscar nominations, including Best Picture. Backlash began soon afterwards, triggered by multiple sources: criticism of Sofia Coppola's performance, press coverage of its Troubled Production,note  author Mario Puzo distancing himself from the movie, director Francis Ford Coppola openly commenting that he made the film to clear his debts, and a scathing Saturday Night Live parody. Being shutout at the Oscars intensified the criticism. The final nail in the coffin was, ironically enough, Goodfellas, another mafia movie released the same year quickly capturing the same reputation as the first two Godfather films. Within a decade Part III became a punch-line, frequently mocked throughout the '90s as a textbook bad sequel or being on the bad end of Dueling Movies. While not as universally reviled today, it remains a Contested Sequel even among Godfather fans.

Specific Filmmakers And Stars
  • Of all the members of the Brat Pack, none has fallen quite as hard as Molly Ringwald. Back in the 1980s, Ringwald was both the face of the group and a force to be reckoned with. She achieved a Golden Globe nomination for Tempest and rose to stardom as a teen actress with her role in Sixteen Candles and her subsequent performances in The Breakfast Club and Pretty in Pink. Critics, including Roger Ebert, praised her for her charm and down-to-earth everygirl qualities. She even made the cover of Time Magazine around the time of Pretty in Pink was released, further cementing her meteoric rise to fame.

    However, Ringwald would cut ties with writer/director John Hughes in an effort to progress into roles that were more respectable. Almost immediately, things started to go south, and fast. The Pick-Up Artist and Fresh Horses were both critical and box office failures, and when Ringwald tried to do damage control by aiming for the Oscar with the teen pregnancy film For Keeps, the destruction of her reputation was more or less complete. She then turned down the lead roles in the hit movies Ghost and Pretty Woman. Critics and fans turned against her in droves, with producer Jeffrey Katzenberg infamously saying he "wouldn't know (her) if she sat on his face." By the time the disastrous Betsy's Wedding came out, Ringwald's career was already over. Adding insult to injury, Ringwald began to receive scathing criticism for her acting: ironically, the very thing that got her noticed in the first place.

    While The Breakfast Club still stands as a classic on its own merits, Sixteen Candles and Pretty in Pink have been largely forgotten, solely remembered as '80s time-capsule pieces rife with questionable messages. Ringwald's characters, once seen as progressive for the time, are now viewed as wangsty, egotistical Jerkasses. At best, she's considered a one-trick pony for her performance in The Breakfast Club, which isn't saying much; some viewers are quick to admit it's one of the few weaker elements of the movie. At the absolute worst, she's the personification of everything that was wrong with teen actresses of the decade. Many former fans that idolized her in their youth have outgrown her, and will vehemently refuse to admit she was even that good to begin with; it doesn't help that even saying you like her as an actress is considered by many to be a form of social suicide, her now-miniscule fanbase consisting of hardcore eighties enthusiasts, stuck-in-the-past losers, and uncool parents. One sign of this hatedom was the Family Guy episode "Meet the Quagmires", where Peter reacts in disgust after he finds out he's married Ringwald in another timeline.

    Today, Ringwald, once a sensation, is now virtually uninsurable. She mostly acts in smaller roles on television and Direct-to-Video movies for a quick paycheck, such as the protagonist's mother on The Secret Life of the American Teenager, and Aunt Bailey in the much-reviled Jem and the Holograms, which was infamously pulled from theatres. Neither of these roles particularly won any fans back and arguably lent further credence to the already vicious backlash. Lately, she's been cast in the 2017 CW drama Riverdale as Archie's mother Mary, but at this point, it will take a miracle for her to ever regain a fraction of the respect that she has lost.
  • Aaron Seltzer and Jason Friedberg started off as simply writing parodies like the polarizing Spy Hard and the first Scary Movie. Fed up with being unable to find directors for their future work, the duo decided to write, produce, and direct their own movies. While these films got trashed by critics, most of them did decently at the box office.

    However, this was not the case with 2008's Disaster Movie, which more than lived up to its title. Disaster zoomed to the top of the IMDb's Bottom 100 upon release, landed a 1% on Rotten Tomatoes and bombed at the box office. After 2010's Vampires Suck, Seltzer and Friedberg lost major studio backing and went indie. The bottom completely fell out when their first two indie projects, The Starving Games and Best Night Ever, both got a rare 0% on Rotten Tomatoes (and both had horrible box office returns, and it was so bad in the case of Best Night Ever that its budget has apparently not been made known to the public). Their trend of utter failure has only continued with Superfast! only making a twentieth of its budget in box office profits. They're still busy making movies, but the future isn't looking very bright for them, and when you have fellow bad parodist Marlon Wayans announcing he's done with parody movies after his latest failure with critics, that's saying something.

    Today, Seltzerberg are considered the prime suspects of killing the parody genre (though Marlon Wayans didn't help redeem the genre either). The pop culture references in their films have all dated horribly, and they made no effort to make good references to start with as they base their parodies on trailers rather than going through the trouble of sitting through the movies they're parodying.

In-universe examples
  • The Trope Namer gets a reference in Airplane!, where a radio announcer triumphantly proclaims that WZAZ is "where disco lives forever!" just before the plane knocks down its rooftop transmitting antenna. This film came out in 1980, so the joke was extremely timely - the creators note on the dvd commentary that they witnessed this joke being met with applause in a theatre.

  • During the 1850s, there existed an entire genre of "anti-Tom" literature (or plantation literature), written mainly by authors from the Southern US in reaction to the anti-slavery work Uncle Tom's Cabin. Such books were Author Tracts that portrayed slavery as a benevolent system that existed for the good of black people, and the arguments against the "peculiar institution" as a sack of lies. Abolitionists were used as strawmen, presented as either misguided fools who would often "come around" by the end once they saw the "reality" of slavery, or as mustache-twirling Damn Yankee villains who were out to destroy the Southern way of life, motivated less by compassion for the slaves than by personal gain. For obvious reasons, this genre died out very quickly after the Civil War, while Uncle Tom's Cabin has gone on to be regarded as one of the great American novels.
  • The 2000s saw a boom in books about "elite" high school girls. Following the success of the film Mean Girlsnote , books about the lives of incredibly rich, spoiled teenagers became a big market, with one of the more successful examples, Gossip Girl, being turned into an even more successful TV series. However, due to the Alpha Bitch stereotype being so firmly ingrained in pop culture, it is very difficult to make such characters likable or sympathetic. As youth bullying became a hot topic towards the end of the decade, Values Dissonance turned the main characters of these books into Villain Protagonists, while the Great Recession around the same time made the large displays of wealth that were often featured in them look tacky and tasteless. Many of these series are remembered solely as Snark Bait among the people who grew up reading them nowadays.

In-Universe Examples
  • The non-fiction book But What If We're Wrong? by Chuck Klosterman is an examination of this trope and its inverse, asking how future generations might look back on the pop culture, political debates, social structures, and scientific theories of both the present day and the 20th century very differently from how we regard them, much like how we look back on the prevailing ideas and culture of the Middle Ages through the 19th century. The introduction alone recounts how Aristotle's theory of gravity stood for two thousand years as 'conventional wisdom' before being discredited by Sir Isaac Newtonnote , how Herman Melville's Moby-Dick was initially a critically-roasted, career-killing flop until the post-World War I generation rediscovered it as a classic, and all the hilariously wrong predictions made by futurists in the 20th century.

    Disco itself gets a mention in the chapter on popular music, in which Klosterman examines the rivalry between disco and Punk Rock in The '70s and how, while disco was far more commercially successful in the short term, it was soon written off as a stupid dance craze while punk rockers like the Sex Pistols stood the test of time... at least, before disco saw a reappraisal in the '10s (as discussed on the music subpage), which he argues could lead to the two genres' positions in the popular consensus flipping at some point (and possibly flipping again down the line). In the same chapter, he notes how the mass culture's memory of the rise of Rock & Roll essentially pushed from popular memory all of the non-rock musicians of The '50s who were not named Frank Sinatra, and argues that there's a good chance that many of the musicians and bands that we now view as the standard-bearers for rock music may well be forgotten once their fans grow old and die off. In his view, the canon of artists who define rock in a hundred years (like John Philip Sousa for marches or Bob Marley for reggae) will likely exclude some legends that we in the 2010s are sure will stand the test of time — and may include some second-string bands that are dismissed as fluff today.

     Live-Action TV 
  • The Jiggle Show. During the Seventies and Eighties, shows like Three's Company, Charlie's Angels, and, to a lesser extent, the Wonder Woman series and The Dukes of Hazzard, which were long on beautiful actresses but (perceived as) a little short on plot, were incredibly popular. The joke was that they were especially popular amongst sexually frustrated men, who would be willing to sit through thirty minutes of flimsy dialogue for the chance to see Suzanne Somers in a bikini or Farrah Fawcett run after a bad guy in a tight sweater. The genre peaked with Baywatch, but with the rise of easily accessible pornography on the internet and more liberal views towards sexual matters, shows that are expecting to coast solely on the beauty of their casts are finding themselves disappointed. This was best demonstrated in 2011, when The Playboy Club and a revival of Charlie's Angels both got canned after only a few poorly-rated episodes and scathing reviews.

  • 1st and Ten was one of cable television's (in general) first attempts to lure the lucrative sitcom audience away from the "Big Three" (ABC, CBS, and NBC), by taking advantage of their freedom to include occasional cursing and nudity. It ran for six seasons on HBO for a total of 80 episodes. While the complete series was released on DVD in 2006, the majority of episodes on the "Complete Collection" DVD are the bowdlerized syndicated versions. To add insult to injury, it's been excluded from the streaming video platform HBO Go. Besides having some dialog and scenes edited for content, syndication versions ran for 22 minutes (as opposed to 30 minutes on HBO), and included a laugh track. While 1st and Ten was novel for its time (while language could nonetheless still be considered 'HBO-ish', it wasn't excessively vulgar) when compared to sitcoms on broadcast network television, it seems rather cheesy (with its pretty awful acting, cliched dialogue, continuity catastrophes, editing errors, and an off-and-on laugh track) in a modern context. The participation of O.J. Simpson most certainly didn't help its long-term legacy.
  • American Idol was a massive cultural juggernaut when it premiered in 2002, shooting to the top of the ratings and giving Fox enough power to compete with ABC, CBS and NBC. However, a series of problems that plagued the show would come to a head as the years went by. First, the winners (who were supposed to be the most popular contestants from the most popular show in the country) failed to establish successful careers (Kelly Clarkson and Carrie Underwood are the only ones who've achieved long-lasting success), often being overshadowed by the runners-up. Second, the Power Trio of judges Simon Cowell, Paula Abdul and Randy Jackson eventually broke up, being replaced with a revolving door of panelists who either didn't have the same appeal with the viewers or were just ill-suited for the job. The show's increasing emphasis on the Hopeless Auditionees and strong competition from NBC's The Voice further accelerated the show's freefall in the ratings, and a general backlash against reality TV as a whole didn't help either. The final nail in the coffin came in 2014, when CBS moved the Survivor season finale to Wednesday to coincide with Idol and solidly beat it in the ratings; when this happened again the following year, Fox decided to put the show out of its misery. The fifteenth and final season aired in 2016, ending a month earlier than usual, possibly to let the series end on a relatively high note and avoid another repeat of the Survivor fiasco. While several former contestants have achieved varying levels of success in the years since, American Idol's cultural impact is clearly over, being viewed solely as a symbol of all the worst aspects of the reality TV craze of the 2000s. NBC has expressed interest in reviving the series, but it remains to be seen if they can help Idol escape this trap.
  • Barney & Friends was a gigantic phenomenon across The '90s among young children worldwide, but it quickly built what is possibly the biggest Periphery Hatedom among most older children and adults. However, the series lost its steam during the Turn of the Millennium due to the creation and popularity of other preschool cartoons and series made by, among others, Nickelodeon and Disney Channel, as well as Seasonal Rot marked by the addition of a new character (Riff) and it was put on an indefinite hiatus at the end of the decade without any fanfare or any signs of it coming back into production. Most PBS stations and other channels worldwide no longer air the series, and many younger children nowadays probably aren't even aware of its existence. The series is barely a footnote in launching the careers of Demi Lovato and Selena Gomez (and a bunch of other lesser-known stars like Michaela Dietz, Kyla Pratt and Madison Pettis), and if Barney or the song "I Love You" is brought up today, it's begging to be made fun of. Barney is set to be rebooted in 2017, but there has been no hype for the reboot at all, and all in all, it's held up as an example of the worst type of Tastes Like Diabetes children's entertainment.
  • Jersey Shore was a monster hit in the early '10s. Everyone, Love It or Hate It, talked about it when it was around, and a number of terms it popularized (such as "grenade", "fist pumping", and "GTL") entered the lexicon. Enough controversy and criticism (particularly from New Jerseyans and Italian Americans) swirled around it to get a whole page on Wikipedia almost as long as the page for the show itself. A host of ripoffs emerged, such as Buckwild (Jersey Shore with rednecks!) and The Only Way Is Essex (Jersey Shore with British kids!). But not even a few years after it was canceled, it was all but forgotten. Now, when people make Jersey Shore jokes, everyone laughs at them for being so out-of-date.
  • Little Britain was a hit at the Turn of the Millennium for its of-the-moment satire of British life, colorful catchphrase-driven characters, and lowbrow, shock-driven humor. It was popular enough that a live tour combining reenacted sketches and new pieces was a success as well. However, keeping up its momentum was tough. By Series 3, the established characters and running gags had worn themselves into the ground, the new characters seemed to have no purpose except shock value, and the show and its actors were now so overexposed and overmarketed that audiences were sick of them. Combine that with a critical backlash against the traditional Brit Com format with the success of The Office (UK) and Ricky Gervais, and its days were numbered. The total flop of the retooled Series 4 (Little Britain USA, co-produced with HBO) was the last nail in the coffin. In addition, it didn't age well; its constant pokes at minority groups were controversial enough even at the time, and are now seen as outright cringeworthy. If you ask any teenager who didn't watch it when they were younger, chances are they don't know about it, and if you ask someone who did grow up with it, chances are they regret it. While its leads/creators David Walliams and Matt Lucas have gone on to other successes (the former as a children's author, the latter as an actor in a variety of productions), Little Britain is just a relic of its time. Walliams And Friend, which came out in 2016, did an unflattering sketch about Little Britain which makes it clear that David Walliams regards it as an Old Shame. In the sketch, Walliams confesses that he made Little Britain by stealing unused Harry Enfield and Chums sketches "from a skip", since he "wasn't even a comedian at the time", while we're shown Stylistic Suck Little Britain "clips" which emphasise the show's racism, ableism, and transphobia ("It's alright to make fun of you for being in a wheelchair because you don't really need one!").
  • Northern Exposure received a total of 57 award nominations during its five-year run and won 27, including the 1992 Primetime Emmy Award for Outstanding Drama Series, two additional Primetime Emmy Awards, four Creative Arts Emmy Awards, and two Golden Globes. It also ranked among the top 10 viewed by 18- to 49-year-olds when it was part of the CBS' 1992–1993, and 1993–1994 schedules. Despite all of this, nowadays, Northern Exposure is hardly seen (to digitally stream or purchase) or referenced anywhere. While all six seasons have been officially released to DVD, they have caused controversy among the show's fans due to their high prices and the changes to the soundtrack introduced in order to lower their costs. To be more specific, the release of Season 1 did contain the original music, but retailed for $60 due to the cost of music licensing. Subsequent seasons replaced most of the music with generic elevator-style music, resulting in a lower-cost release. With that being said, Northern Exposure was never (in hindsight) a really influential show in the sense that present-day shows owe their vibe in part to it (for fans of The Critic- gotta see moose, gotta see moose). In essence, quirky fish-out-of-water dramedies like Northern Exposure are not currently a mainstay on network television (Hart Of Dixie withstanding). It isn't like the show's creators went on to create other similar shows — like, say, David E. Kelley. The most famous or notable writer alum is David Chase, who is usually cited as being "the creator of The Sopranos before being cited as "a producer of Northern Exposure." Also the show's leads didn't exactly enjoy much success on other major shows (the closest probably being John Corbett via his role on Sex and the City) since. Northern Exposure towards the end was suffering from a serious case of Seasonal Rot partially due to the producers simply running out of ideas as well as the abrupt departure of series star, Rob Morrow. It was voted to be one of the twelve worst shows of all time by Rolling Stone.
  • In The '90s, older viewers (some Boomer Christians and earlier) might explain why Touched by an Angel was a Top 10 show at the height of its run. It often outdrew The Simpsons in its Sunday nighttime slot (despite never being a critical favorite and regarded as glurge at its worst), it launched a Spin-Off in Promised Land (which lasted three seasons), and reruns of the show were central to the young PAX network's lineup. When its time slot was switched to Saturday nights for its final two seasons, ratings plunged, and while it's still in cable reruns, it's mostly seen as an overly sentimental, Glurge-friendly joke now.

     New Media 
  • GeoCities, which allowed many early denizens of the 'Net to make their own Web pages without needing to know how to use HTML. However, Sturgeon's Law was in full force, as seen in this article: "It didn't take long before this simple change altered the face of the internet. GeoCities gave everyone a place to call home, and then proved that most of us don't really have a lot to say. It didn't take long before GeoCities became home to the bottom of the Internet. Crackpot theories. Inane ramblings. Worm distribution." and "I think that most people set up a GC page as a novelty and then abandoned it leaving a whole lot of cyber-trash behind. That kind of ruined the overall GeoCities vibe; it wasn't long before you had to muck through a few dozen one-offs to find a page that was regularly maintained and had good, interesting content." GeoCities was often seen as a haven of garishly colored pages full of blink tags and animated GIFs. Also, the rise of blogging, as well as social media like Facebook and Youtubenote , rendered the concept of a free personal homepage obsolete, while those who still wanted to build their own Websites moved on to more advanced tools.
  • Internet portals like Prodigy, CompuServe, iMagination, etc. They were called portals because that's how you usually entered the Internet — they had a lot of links to useful sites, news and a content listing. When the Internet was fledgling during the '90s, they were extremely popular. However, the more efficient, less resource-intensive, and free World Wide Web put them on a steady decline. Now, they're remembered as a symbol of all that was wrong with the mainstream internet in the '90s, seen as restrictive "walled gardens" that went against the open, freedom-minded ethos of the emerging tech culture. America Online, historically the largest and most successful of these services, is the only one that still remains, and even that's all but on its last legs, used primarily by older people and those in rural areas that still lack reliable high-speed internet access (the company maintains its dial-up service to this day).
  • MySpace was the social media platform in the 2000's, boasting over 60 million users at the height of its popularity. However, due to the rise of competing social media sites (most especially Facebook) over the years, the site began hemorrhaging users who wanted to move on to other platforms. After founder and unofficial "mascot" Tom Anderson was fired, the site went through a change in management in 2010, attempting to rebrand itself as a "Social Entertainment" site. The site tried repeatedly to reinvent itself and attract back users, but most of the changes were poorly received by the few users still sticking around (mostly roleplayers, who would end up also leaving Myspace for other blogging platforms) and often reeked of We're Still Relevant, Dammit!-type desperation. After being bought and sold to a revolving door of companies and individuals, the site was Retooled into a virtual Facebook copy, while also deleting all the existing blogs, comments, and messages (or at least made them inaccessible) without any warning whatsoever, which did not amuse the remaining fanbase. Myspace is still around as a social networking site, albeit now with a heavier emphasis on music and entertainment. But between the existence of Facebook (Tom himself even stated that he much preferred Facebook) and other competing platforms, Myspace's Glory Days are nothing more than a distant memory and it's not likely to recapture any of that any day soon, being considered the Internet equivalent to a Dying Town. Anytime Myspace is ever talked about nowadays, it's often to laugh about how it seemed to be a breeding ground for Emo Teens and Attention Whores.

     Professional Wrestling 
  • Ashley Massaro was very popular when she was first introduced. She won the second Diva Search easily by fan votes and was liked for her uniquer look - as well as expressing a desire to wrestle. In her initial months, she was held up as a Diva with lots of potential. Things went downhill around the time she was chosen to pose for Playboy. After a disastrous match at WrestleMania 23 with Melina, constant injuries, as well as fellow Divas such as Michelle McCool, Layla, Candice Michelle and even Kelly Kelly putting work in to become better wrestlers, fans disappeared from Ashley's side. Then she was exposed as possibly working for a high-class escort agency and requested to be released in order to care for her ill daughter. While she attempted to make a comeback on the indies, she eventually got a reputation for no-showing events she was advertised for. Nowadays she's remembered as a representation of everything that was wrong with the Divas division in the post Lita and Trish Stratus era.
  • When The Miz arrived in WWE in 2006, few people thought his career would amount to anything, given that he was seen as a reality has-been desperately trying to cling on to fame. He had already been a joke in the wrestling world because of his embarrassing run on the 2004 Tough Enough. Indeed, he was seen as just that at the beginning of his career, having a far from impressive win-loss record and humiliating himself while hosting the Diva Search. At the 2007 Royal Rumble, he was eliminated only seconds after entering the ring. He vanished from TV shortly afterwards.

    The Miz re-emerged that summer on the ECW brand, being involved in a short-lived angle with the Extreme Expose before aligning himself with John Morrison. The Miz and Morrison became one of the most successful tag teams of the late-2000's, reigning for over half a year and feuding with such teams as Cryme Tyme, Jesse and Festus, and Carlito and Primo. Many of his earlier critics started to warm up to him, feeling that he had greatly improved since his debut. The next spring, The Miz and Morrison were sent their separate ways via the WWE Draft. Unfortunately for him, people didn't see much of a future for him as a solo star, and believed that Morrison was going to be 2009's big breakout. Much to the surprise of the fans, The Miz was able to carve his own path away from Morrison, and by the beginning of 2010 was U.S. Champion. He had another successful tag team run paired up with the Big Show, and was picked to be the NXT pro of Daniel Bryan. The latter gig was really able to get him over as a top heel, as his "I'm better than you" attitude towards a world-renowned independent wrestling legend earned him the ire of many fans. The Miz was able to use his newfound heat to rocket himself to the pinnacle: he won the Money in the Bank briefcase that July and took the title off Randy Orton that November. The Miz had proved all the doubters wrong, that a reality has-been could indeed find his way to the top of the wrestling world. He was The Miz, and he was awesome.

    The Miz's reign was seen as weakly booked by many, as he tended to cower away from his fights and couldn't get a clean win over John Cena and Randy Orton to save his life. Nevertheless, he was able to pin Cena at the main event of WrestleMania XXVII with some help from The Rock. However, Miz lost the title to Cena a month later at Extreme Rules. Since then, The Miz's career went nowhere but down, as he lost his rematch to Cena thanks to his apprentice Alex Riley's clumsy cover-ups of Miz's illegal tactics. The fallout between the two led to a surprise upset win for Riley over Miz at Capital Punishment. The Miz and R-Truth formed a team later on called Awesome Truth, who rebelled against Triple H's heel-oppressive tenure as COO of WWE. The two got "fired" and, by intruding WWE events, they and a group of other dissatisfied heels were able to get even the faces to turn on Triple H. The Miz and R-Truth were barely portrayed as realistic threats during their run, and the final straw in his career was Awesome Truth's tag match against John Cena and The Rock, where the two were essentially squashed to death.

    For a while since then, The Miz had been floating in midcard hell, often being booked like a borderline jobber. An attempt to revitalize his career by turning face went over very badly, though his return to heeldom with a "Hollywood" gimmick and winning the Intercontinental Championship did help him get in the IWC's good graces. Today, when people bring up his time as a main eventer, it is only to state how inconceivable it is that someone like him even made it that far. His WrestleMania main event, once seen as an OK, though not great, match, is recalled as one of the worst of all time, having had little purpose other than to build heat for the Cena/Rock feud (one that would be seen as a major disappointment as well), and his big championship win is only remembered for the angry, glaring facial expression made by a young girl sitting in the crowd.


Styles and Trends
  • In the 1990s and early 2000s, multiple baseball stars used performance-enhancing drugs such as steroids in order to boost their statistics. For example, Mark McGwire (1998) and later Barry Bonds (2001) broke the season records for most home runs. It was an open secret that at least some of these high-performing athletes were utilizing banned chemical assistance to perform their feats, and while no one was exactly shouting "yay steroids!" in public, the audience' acceptance of their use and cheers of approval for their users amounted to a tacit endorsement. By January 2004, the MLB set rules to suspend players if they tested positive for PEDs. Originally a player would be suspended for up to a whole year after four offenses, but the rule was quickly changed to a lifetime ban after three offenses. In his 2005 autobiography Juiced, former MLB star Jose Canseco admitted to using PEDs, and accused several other players of taking drugs. As a result, many of the 90s' top power hitters, and a few pitchers such as Roger Clemens, saw their chances at the Hall of Fame plummet instantly. Most of these players had long since retired, and only a few lasted more than a year on the Hall of Fame ballots. These days, the era of rampant steroid use in baseball is considered an Old Shame by most players and fans, and few will admit to having been okay with their widespread use in the sport.

Specific Athletes
  • Cyclist Lance Armstrong is, perhaps, the biggest and most tragic example of an athlete falling from grace in the 21st century. He was an American sporting hero at the Turn of the Millennium, having not only won seven Tour de France titles, but having done so after beating testicular cancer. He used his profile to establish a highly successful charity dedicated to curing cancer, the Lance Armstrong Foundation, whose Live Strong yellow rubber bracelets became a ubiquitous fashion item mid-decade. However, it had long been rumored that Armstrong's cycling success was a bit less than squeaky-clean, and that he had been doping his way to the top. When those rumors were confirmed in 2012, Armstrong was forced to step down from the foundation bearing his name, and the International Cycling Union (the governing body for the sport) stripped him of his seven Tour de France titles.note  Now, while he still has his supporters due to his charity work, a lot of people view him as an embarrassment to the sport and a lousy person as well, considering he sued people for defamation and won despite their doping claims eventually being revealed as the truth. A common joke was that the Live Strong bracelets should now read "Lie Strong".

     Stand-Up Comedy 
  • Dane Cook was one of the most popular stand-up comedians circa 2005, particularly among high school and college students (he was notably one of the first entertainers to use MySpace to build up a huge fanbase). By 2005/06, he had gained over 2 million MySpace friends, and his CD Retaliation went double-platinum and became the best-selling comedy album in over 30 years. Then came the severe Hype Backlash from critics who were not amused by his comedic style (consisting primarily of observational humor and telling long-winded anecdotes) as well as hate coming from within the stand-up community, with numerous accusations of plagiarism and joke theft (most notably of Louis C.K.). As Cook's fanbase outgrew him, many joined the ranks of his Hatedom, until he was seen as the poster child for dumb college humor aimed at audiences that don't know any better and few would admit to having been fans in the first place.


Genres and Trends
  • Minstrel Shows were some of the most popular forms of entertainment in the 19th and early 20th centuries, being viewed as good, clean, light comedy. They were also very culturally significant as one of the first uniquely American forms of artistic expression. As times changed, however, the nasty racial undertones that lay at the core of the genre fundamentally discredited it. The practice of blackface — using heavy makeup on a white actor so they can play a caricature of black stereotypes — is a particular source of Old Shame. Today, it is only used in period works as either Deliberate Values Dissonance or shock comedy. A notable turning point was in White Christmas, the 1954 remake of sorts of 1942's Holiday Inn. Like Holiday Inn, White Christmas has a minstrel-show number; unlike Holiday Inn, the performers wear tuxedos, top hats, and gloves, but not black makeup.

Specific Shows
  • The infamous Happily Ever After version of Shakespeare's King Lear by Nahum Tate. The 1681 rewrite (which Tate boasted "rectifies what was wanting in the Regularity and Probability of the Tale") ends with the good guys surviving, Lear regaining his throne, and Edgar and Cordelia marrying. It proved so popular with Restoration audiences (who hated Shakespeare's Kill 'em All Downer Ending - purely his own invention and diverging drastically from his source material, the Historia Regum Britanniae, in which the legendary king's story has a cheerful conclusion) that it completely eclipsed Shakespeare's King Lear for the next 150 years, enjoying hundreds of productions, while the original Lear languished in obscurity and went all but unperformed. In the 1830s reverent fans of the Bard began to restore Shakespeare's original ending to performances, and the Tate version gradually fell out of favor, increasingly derided by Victorian critics as sentimental and trite. Since the start of the twentieth century, the Tate play has only been revived a few times, and then only as a quaint historical curiosity. It's mostly remembered today as one of the earliest and oddest examples of Disneyfication.

     Video Games 
Specific games and series

In-universe examples
  • Several in-universe examples occur in the Grand Theft Auto series.
    • Over the course of the series, Lazlow goes from being one of the hottest DJs and radio hosts in America to a washed-up joke who's best known for payola scandals and personal indiscretions, is shilling for the "ZiT!" cellphone app to pay the bills, and gets ridiculed on the street by passerby. Throughout the series, we get to catch up on him at all the points in his career, from his rise (VCS, Vice City) to the peak of his popularity (San Andreas, GTA III) to after his fall (GTA IV). He has received a second wind by GTA V in the form of hosting a TV talent show, but his jerkass demeanor is cranked Up to Eleven.
    • In Vice City, set in 1986, Love Fist is shown to be one of the biggest bands in the world, with two of their songs playing on the rock station and with them going on a world tour that's been banned in several countries. However, in San Andreas, set six years later, they appear to have been largely forgotten, with the DJ on the classic rock station asking "whatever happened to Love Fist?" Love Fist was a parody of the stereotypes of Hair Metal and the musicians that performed it, so it makes sense that, by 1992, the band would be washed up like many other hair metal acts were at the time.
    • In GTA IV, set in 2008, the website is a parody of Myspace, its users, and the culture that surrounded it. By GTA V, set five years later, MyRoom is a shell of its former self referred to as "the ghost town of the internet", having been driven into irrelevancy by the Facebook parody Lifeinvader and forced to sell its domain name, reflecting how Myspace went out of style in the late '00s and early '10s.

     Western Animation 
Genres & trends
  • Ethnic and gender stereotypes or caricatures (along with cartoon violence) were very prevalent in old cartoons made in The Golden Age of Animation. However, starting in 1968, these were increasingly censored in TV re-airings or the cartoons were banned altogether, like the Censored Eleven — first to go were gags about Black people, then one by one jokes about Japanese, Native Americans, and Mexicans received informal bans. Today, the only cartoons that still use ethnic jokes, albeit under a satirical hood, are adult cartoon series.

  • Believe it or not, Johnny Test was actually fairly popular during its first few years – having a higher budget and completely different production team, not to mention Kids' WB! having a hand in its production (alongside the Canadian network Teletoon), probably helped. When Teletoon and Cookie Jar Entertainment took on the sole responsibility of production after Kids WB died out in 2008 (Warner Bros. still owns copyright and trademarks), the show's quality began to drop severely and it's now one of the most hated cartoons of all time. Even the early seasons are viewed as being not much better in hindsight. Not helping was the fact that it continued production well into 2014, mainly because of CanCon policies forcing Canadian animation to be constantly churned out in spite of the show's abysmal ratings. The series ended with little fanfare after TV producer David Straiton filed a lawsuit against series creator Scott Fellows (who at that point had zero involvement with the show) for not crediting him as a co-creator for Johnny Test. It's very telling that its season boxsets are sold solely in grocery store bargain bins, and even Cartoon Network (who got the American broadcast rights from The CW after the demise of Kids WB) seems to despise it as almost all of their promotions for it reek of Our Product Sucks. It's even believed that the whole show was a Springtime for Hitler ploy Gone Horribly Wrong. Today, the show is the poster child for bad shows overexposed by the network at the expense of others.
  • Scrappy-Doo is an example of a character fitting this trope. In 1979, he was credited with preventing Scooby-Doo's cancellation, and was loved by children. As a result, the show focused on him even more in the 1980s, annoying older fans. He now came off as a Small, Annoying Creature, not appealing to the younger fans and alienating older ones. He is now one of the most loathed characters in Western Animation, to the point of being the Trope Namer to this wiki's term for hated characters, being listed as one of the worst TV moments in the book What Were They Thinking? The 100 Dumbest Events In Television History (at #7), and being the Big Bad of the 2002 live action movie. Few modern incarnations of Scooby Doo even acknowledge him, and the times they do, it's NEVER with kindness.

In-universe examples
  • Discussed in G.I. Joe: A Real American Hero, which actually used the line "Deader than Disco" in one of the episodes.
    Cobra Commander: As of now, your little project is deader than disco!
  • In the Rugrats episode "Garage Sale" (which provides the page quote for the trope), Angelica asks her aunt Didi what disco is. Didi just says that disco is never coming back. The episode was made in 1992, when the anti-disco backlash was still strong. A decade later, both in-universe and in real life, the "All Growed Up" special would feature precisely Didi and Stu taking part in a disco competition, showing how by that time the genre had become acceptable to like again.

     Real Life 
  • The Chevrolet Vega was showered with praise by automotive critics when it debuted in 1970, including Motor Trend's 1971 Car of the Year award and Car and Driver's Best Economy Sedan for three years running (1971-73). The sleek, comfortable, nimble compact flew off of dealership lots, and it was hailed as proof that General Motors could compete with Volkswagen and Toyota at their own game. However, once those critics and early buyers had their cars for more than a couple of years, they changed their tune fast. The Vega had a multitude of engineering and build quality problems that, before long, made it notorious for rust, breakdowns, excessive oil consumption, and being a death trap in crashes, turning its name into a byword for The Alleged Car and a symbol of GM's — and Detroit's — Dork Age in the '70s. By the end of the decade, even many junkyards wouldn't take Vegas, as it was assumed that there were virtually no usable parts that could be stripped off of them before they were simply thrown into the crusher and sold for scrap. Nowadays, Americans remember it as one of the worst cars ever built, a car whose initial praise is now treated as an Old Shame by those magazines.
  • The Hummer. Created in 1992 as a civilian version of the military HMMWV (or "Humvee"), its parent company AM General was purchased by General Motors in 1999, and it soon became one of the most popular SUV brands in the United States, especially after the launch of the smaller, less expensive H2 and H3 models. The original H1 model earned a reputation as the ultimate off-road vehicle, made famous by Arnold Schwarzenegger (who owned several of them), while the H2 and H3 offered the same swagger to people who didn't have six figures to shell outnote . All of them were status symbols, popular for limousine conversions and modifications; custom H2s with massive rims and chrome plating were a common sight in the Glam Rap videos of the era.

    However, sales for the brand started to plummet in the summer of 2008 during the oil crisis (they were notorious for guzzling gas even at the height of their popularitynote , and stayed low once the financial crisis and subsequent recession hit later that year. Production was halted when GM declared bankruptcy in June of 2009, and after the company emerged from bankruptcy a month later attempts were made to re-brand the Hummer as a more eco-friendly vehicle with a smaller hybrid electric/gas version, which didn't get very far. After GM's attempt to sell the brand to the Sichuan Tengzhong Automobile company in China failed, they completely discontinued the Hummer brand in late 2009. Today, the brand is remembered as a poster child for the excesses of Turn of the Millennium consumerism, and not many people will admit to having owned one. Only the original H1 model still gets any respect nowadays, and even then, it comes almost entirely from off-road enthusiasts; its H2 and H3 siblings especially are seen as pure style-over-substance road boats that were basically nerfed versions of the H1, and helped cheapen the brand and give it its current reputation.
  • The pillarless hardtop body style. Introduced by General Motors in 1949, it quickly became very popular and was offered by pretty much every major American automaker by the dawn of The '60s. However, concerns about rollover safety in The '70s led to it being phased out alongside the convertible, and while convertibles made a comeback in The '80s with the introduction of roll bars (both built-in and retractable), the hardtop has stayed dead.

Food and Drink
  • Zima was a clear alcopop beverage that popped up in the 1990s during the "clear craze" where beverage manufacturers started selling clear drinks (such as Crystal Pepsi and Tab Clear). Zima was marketed heavily by its manufacturer, Coors Brewing Company, as a manly alternative to wine coolers for guys who didn't like beer. For a while the drink became very popular, but to Coors' horror, most of its drinkers were women in their 20s (the drink was also popular with teenagers due to an urban legend that Zima couldn't be detected on police breathalyzer tests). Coors then attempted to sell Zima to the male demographic by releasing a bourbon-flavored variant, but was unsuccessful. After a while Zima began to gain a reputation as a "girly man" drink and became the butt of jokes by stand-up comedians. The drink's popularity plummeted after its first year, but it managed to linger for another decade before Coors quietly decided to discontinue domestic sales of the drink. These days the only place you can still buy Zima is Japan. To this day some men still make jokes to each other about Zima being a drink for wimps.

  • Public Service Announcements that take the form of surreal skits, musical numbers, or ironic drama. Typically, the idea was to get the point across without heavy handed preaching or emotional manipulation. Many of them remain memorable due to their Narm Charm. Today, PSAs are more likely to be a celebrity, a famous pundit, or increasingly an ordinary non-celebrity person simply addressing the audience in a serious matter. They want to make sure the message gets across without the audience being distracted by the messenger.
  • The "scene" and "emo" subcultures as practiced by many a MySpace-using Emo Teen are similarly dead in the water. When MySpace and emo music were big, Moral Guardians around the world took potshots at "emo and scene kids" as the look was everywhere on the Internet. Then those teens became young adults and grew out of it. The bands that were at the heart of the subculture have either broken up or moved on (many of which make up the rock section for DTD. MySpace and other online services that catered to scene/emo kids have either folded or the users have moved on as well. The whole thing became synonymous with wrist-slitting whiners. By The New '10s, the labels 'emo' and 'scenester' had become epithets and insults among young people, regardless of whether or not they actually are.
  • Back in the 1960's, Aluminum Christmas trees were a very popular decoration in the USA. Their demise is usually attributed to the famous 1965 cartoon A Charlie Brown Christmas, where they were used as a symbol for kitsch and commercialization of Christmas, causing the general public to view them as tacky and embarrassing; the aluminum tree was pretty much dead by the time the 1970's rolled in. Today, they're almost entirely forgotten (there's a reason why "Aluminum Christmas Trees" is used on this very wiki as a term for something that modern audiences cannot believe actually existed), except as a reminder of how kitschy The '60s could be.

Alternative Title(s): Hype Reversion, Dead As Disco, Anime And Manga, Real Life, Western Animation, Video Games, Stand Up Comedy, Sports, Comic Books, Professional Wrestling, Fashion, Film, Rock Music, Hip Hop, Disco, Live Action TV, Literature