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- In Gav Thorpe's Warhammer 40,000 story "Renegades", after Gessert killed some Rebellious Rebels and saw another one flee his ship (to Bring News Back), he demanded that the rest paint over their chapter insignia to show they knew they were renegades. Some falter, but it is clear that he will kill anyone who fails.
- In Ben Counter's Warhammer 40,000 story "Words of Blood", Athellenas orders his Black Templar Space Marines repeated retreats. When Valerian objects to the dishonor, preferring a Last Stand, Athellenas threatens him with not only execution, but depriving him of honors due the dead and not fighting in the final battle at the end of the universe. After his obedience, and the enemy's falling upon each other, Athellenas asserts that first, he, being captain, did not need to explain, and then explains that victory was the most important thing — and then learns that it had, indeed, been that crucial, because they were the only thing standing between this force and massacre.
- In Terry Pratchett's Making Money, a professor must cajole students into a necromantic rite. He starts with What Is Evil? — and then promises all As. Whereupon one student realizes that this transcends mundane rules about good and evil.
- In both Lois McMaster Bujold's The Warrior's Apprentice and The Vor Game, Miles Vorkosigan uses a wide variety of these techniques to control a mercenary fleet.
- In Rick Riordan's The Last Olympian, Nico goes to great lengths to persuade Hades to come and help the Olympians fight; whatever they had done to each other, they were family.
- In On Basilisk Station, Honor's crew blames her for their assignment to the worst post in the fleet, and she has to win them back through sheer force of will. She eventually brings everyone around except for her First Officer (who's jealous of her being given the command he wanted) and the Chief Medical Officer (who's just lazy and doesn't like Honor making her do any work).
- Buffy the Vampire Slayer:
Xander: Got the address. I beat it out of Willy the snitch personally.Buffy: You beat up Willy?Xander: Sure. Well actually, let's just say I applied some pressure. Or more accurately, I asked politely and then... okay, I bribed him.