''Bishoujo'' is Japanese for "pretty girl". In normal Japanese conversation, the word can apply to any girl from toddlerhood to late teens. In the {{anime}} and {{manga}} fandoms, however, the word is UsefulNotes/AnimeFanspeak for attractive girls and young women, particularly those intended to appeal to a male audience. Although {{Shonen|Demographic}} and {{Seinen}} have included a variety of pretty ladies for the viewers to ogle since their beginnings, the popularity of {{Moe}} and WhatDoYouMeanItsNotForLittleGirls shows since the late 1990s has translated into increasingly {{Shoujo|Demographic}}-influenced character and costume designs for ''bishoujo'' characters.

Common elements of modern bishoujo design and costume art style include:

* Young, usually teenage; older characters are likely to be OlderThanTheyLook
* An emphasis on youth and cuteness; "bishoujo" generally doesn't include sophisticated women like TheVamp.
* {{Shoujo|Demographic}}-influenced visual elements:
** Big eyes with detailed highlights
** Detailed hair in lots of individual tendrils
** Fluttery costume elements (e.g. ribbons, swirling skirts)
** Tendency toward light or pastel colors
** {{Flower|Motifs}}s and [[BishieSparkle sparkles]]
* Closely related to {{Moe}}, and tends to involve moe elements such as PuniPlush

'''This defines a fan-speak term. No examples, please.'''