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[[quoteright:340:[[Film/TheLordOfTheRings http://static.tvtropes.org/pmwiki/pub/images/artifact-of-attraction_lotr_630.png]]]]
[[caption-width-right:340:"My precious..."]]

->''"This stone is not yet twenty years old. It was found in the banks of the Amoy River in southern China and is remarkable in having every characteristic of the carbuncle, save that it is blue in shade instead of ruby red. In spite of its youth, it has already a sinister history. There have been two murders, a vitriol-throwing, a suicide, and several robberies brought about for the sake of this forty-grain weight of crystallised charcoal. Who would think that so pretty a toy would be a purveyor to the gallows and the prison?"''
-->-- '''Literature/SherlockHolmes''', "The Adventure of the Blue Carbuncle"

The Artifact of Attraction is an object that inspires obsession. It can cause a group of friends to become paranoid and distrustful, making them [[AHouseDivided stop working together]] or even come to blows over ownership. Unsurprisingly for an object that can bring about a veritable HatePlague on those who set eyes on it (or even just ''know of its existence)'', the Artifact Of Attraction tends to be a powerfully {{curse}}d item, though some mundane objects can become this trope merely [[ShroudedInMyth through reputation]] and {{uniqueness|Value}}.

Any object can serve as an Artifact of Attraction, but they tend to have a certain ''[[GratuitousFrench je ne sais quoi]]''. They may be a luxury item (like a fashionable pair of red shoes or a ring), or perfectly mundane (a red stapler or a warm blanket).

Knowing the Artifact of Attraction is capable of this doesn't stop the effects it causes, but may give the heroes enough warning to [[HeroicWillpower resist the effects]] long enough to destroy it or give it to the bad guys. Of course, because of its nature no one wants to destroy it, making this kind of curse ideal for preserving an ArtifactOfDoom and AmuletOfDependency from being destroyed. It can also turn the possessor into a DoomMagnet, as countless people die fighting among themselves while attempting to claim the artifact.

Though plenty lethal on its own, the Artifact Of Attraction may be triple enchanted to serve as an ArtifactOfDeath (to up the kill count) and as an ArtifactOfDoom (to corrupt the hapless holder) and serve as a trifecta of desire, death, and corruption. This can cause a character to become DrunkOnTheDarkSide if the artifact grants its bearer some form of supernatural power.

To neutralize such problems, the heroes can always follow the example of the Hope Diamond and [[ItBelongsInAMuseum donate it to a museum]]. That kind of unselfish act often means that the curse is broken while the item is kept in a safe place for everyone to enjoy... and get stolen by villains too dumb to realize EvilIsNotAToy.

A SubTrope of MacGuffin.

Compare {{Glamour}}, HypnoTrinket, and MagicIsAMonsterMagnet. Compare & contrast GoldFever, which is about people turning greedy and paranoid when suddenly gaining ordinary material riches (often gold). See also AppleOfDiscord, which is not about the object, but a group of friends bickering to the point of coming to blows after a seemingly trivial comment or question (who is fairest, strongest, etc).



[[folder:Comic Books]]
* There's an inversion in ''Franchise/GreenLantern''. Larfleeze, the Orange Lantern of the light of avarice, is the greediest being in the cosmos. How greedy? Everything and even everyone he sees become Artifacts of Attraction for him. He hoards precious and useless things and he even "steals" the people he kills by turning them into "[[LivingMemory ghosts]]" under his control, making up the Orange Lantern Corps. He's the sole member of the Corps because he's far too greedy to ever share any of his power.
* The Golden Helmet from Creator/CarlBarks' ''Donald Duck'' comic of the same name is a headgear version of the One Ring Of Power. Using an ancient edict, an AmoralAttorney has come up with some legal mumbo jumbo that declares anyone who owns the helmet becomes legal king of North America, and one by one, the heroes succumb to the temptation and decide they don't just want to keep it away from the villain, they want to rule North America themselves! They eventually manage to throw it into Mt. D-- sorry, the ocean, only for it to reappear courtesy of [[BornLucky Gladstone Gander]] in a sequel by [[Creator/DonRosa Keno Don Rosa]].

[[folder:Fan Works]]
* The Slytherin Horcrux ring has this effect on [[spoiler:Sirius]] in ''Fanfic/OhGodNotAgain''. Harry telling him that putting the ring on [[ArtifactOfDeath would kill him]] doesn't disillusion him in the least. Hilariously, he's only able to resist when Harry says, "[[spoiler:Sirius]], if you put that on then Snape will have to save your life. SNAPE."
* In the ''Literature/{{Worm}}''/''Videogame/{{Dishonored}}'' crossover fanfic, ''Fanfic/AChangeOfPace'', the Runes are this to Taylor. The first time she finds one, she's flat-out drawn to it until Glory Girl pulls her away and later goes on to hunt down more of them. She's reasonably freaked out about the effects they have on her.
* In the Literature/{{Worm}} fanfic, ''FanFic/{{Intrepid}}'', Benjamin's power as a Master-Stranger is his ability to dedicate an item into something everyone who hears his voice will want. They'll be willing to do anything to get it, including [[AppleOfDiscord fighting their allies]].

[[folder:Films -- Live-Action]]
* The Trope Illustrator: the precious ring of ''Film/TheLordOfTheRings''. This is an especially dark example, given that Sméagol ''murders his best friend'' not two minutes after merely seeing the ring, just to get it for himself.
* The Coke bottle from ''Film/TheGodsMustBeCrazy'' is treated like this. It's pretty and useful, but the fact that there's only one causes the tight-knit villagers to fight over it. It's also harder than anything that can be found in the Kalahari Desert (namely wood or bone), so to dispose of it, the protagonist sets off on his quest to throw it off the edge of the world.
* South Korean film ''Film/TheRedShoes2005'' has the eponymous (highly cursed) red shoes. Every woman who sees them wants to wear them, and will even steal them from treasured friends to do so. Once put on they get murdered horribly by a ghost.
* ''Film/TheBlueMax'' concerns one of Germany's highest bravery awards in UsefulNotes/WW1. And the lengths a pilot called Bruno Stachel will go to in order to win it.
* The Holy Grail had this effect in ''Film/IndianaJonesAndTheLastCrusade''. It’s the source of the divide between Indiana Jones and his father, who spent his whole life studying it. Meanwhile, the grail’s allure drives both villains to their doom. First, Walter Donovan drinks from a decoy grail, causing him to age to death. Then, Elsa Schneider attempts to take the grail out of the temple with disastrous results. In a LiteralCliffhanger moment, she’s so tempted to reach for the grail instead of Indiana’s hand that she loses her grip and falls to her death. Indy nearly suffers the same fate trying to reach the Grail, but his father convinces him to let it go.
* In ''Film/TheBrassTeapot'' the titular Teapot has the power to draw people to it. Touching it once is enough to fall under its power and do anything to try to obtain it.

* In Creator/JRRTolkien's books:
** The title Silmarils in ''Literature/TheSilmarillion'' are a prime example of Artifacts of Attraction. They don't confer any special powers and possessing them provides the owner with no benefits whatsoever. But when Finwë (the creator Fëanor's father) is murdered and his murderer Morgoth (the local Devil stand-in) takes them with him just because they looked interesting, Fëanor swears revenge and makes an oath that he, his sons, and their people will not rest until the murder is avenged and the three jewels returned to their rightful owners. 500 years and no less than seven battles of epic proportions later, almost the entire High Elven nobility has been wiped out one after another, thousands if not millions of elves have been killed by orcs or other elves, and the entire region of Beleriand has been swallowed by the ocean, just because eight elves did not KnowWhenToFoldEm.\\\
And all of the Silmarils end up where mortals (and immortals alike) can no longer reach them, [[ShootTheShaggyDog by the way]]. One was sunk into the depths of the sea, one was thrown into a fissure into the core of the Earth, and the final became the planet ''Venus''. Though that might have been the only way to end the whole mess.\\\
The Silmarils were so attractive that Morgoth wore them in a crown even though their light burned him. The burns were severe enough that they would never heal, but he kept the Silmarils anyway.
** The One Ring in ''Literature/TheLordOfTheRings'' has this power. Everyone who loses the ring wants to retake it. Even worse, anyone who brings the Ring to the one place that can [[NoManShouldHaveThisPower destroy the Ring]], then decides to keep the Ring.
** The Arkenstone of ''Literature/TheHobbit'' implicitly has this effect, though it may not be strictly supernatural but rather an enhanced form of GoldFever caused by the gem's immense value and uniqueness. Given the appearance of the Arkenstone in the films (glowing with its own inner light), it's been suggested that the Arkenstone [[{{Fanon}} is the Silmaril that was thrown into the depths of the earth]].
** In ''The Fellowship of the Ring'', the treasures from the tomb of the Barrow Wight are cursed. Since the only way to break the curse is to give the treasure away freely, this is probably the form it would take.
* The Zahir from Creator/JorgeLuisBorges' 1949 short story ''El Zahir'' is the most fascinating object in the world. It doesn't matter what it is -- but there's always one Zahir in the world at any one time. ''Zahir'' is an Arabic word meaning "the obvious meaning," "the conspicuous" or "something that cannot be ignored."
** Later, Borges wrote that one of the characters of this tale, Teodelina Villar, was a deconstruction of this trope: Who could be fascinating to anyone in RealLife? A SatelliteLoveInterest, someone who nobody (not even the guy who is in love with her) can define ''why'' is he in love: Teodelina was a RichInDollarsPoorInSense RichBitch when she was young, and then she was a FallenPrincess. Even when Borges describes her as pretty stupid, he claims to love her, even when he cannot justify why, except because Borges admit he is a snob.
** This trope is deconstructed again at ''"Deutsches Requiem:"'' [[ThoseWackyNazis Otto Dietrich Zur Linde]], [[StateSec director of a concentration camp]], realizes that he could invoke this trope as a form of ColdBloodedTorture. He even describes this method, [[AndSomeOtherStuff but an editor censors it:]]
--->I had realized many years before I met David Jerusalem that everything in the world can be the seed of a possible hell; a face, a word, a compass, an advertisement for cigarettes—anything can drive a person insane if that person cannot manage to put it out of his mind. Wouldn't a man be mad if he constantly had before his mind's eye the map of Hungary? I decided to apply this principle to the disciplinary regimen of our house, and--'' [--4--]... [[ColdBloodedTorture In late 1942, Jerusalem went insane; on March 1, 1943, he succeeded in killing himself]].\\
[--4--] [[AndSomeOtherStuff Here, the excision of a number of lines has been unavoidable. Ed.]]
* Creator/RudyardKipling's ''Literature/TheSecondJungleBook'' story ''"The King's Ankus"'' is named after a jewel-studded ivory artifact that [[NubileSavage Mowgli]] finds in a lost treasure chamber and then carelessly discards. He soon discovers that the Ankus causes men to kill each other (The reader knows if for greed, but not Mowgli) and wonders why [[RaisedByWolves he alone]] is immune. Mowgli invokes this trope as the only logical answer.
* Red gold from the ''Literature/{{Belgariad}}'' can trigger GoldFever in any who behold it, but the effect is strongest on those who have some in their possession. It's said to call to its own, such that having some makes one want a lot more. For this reason, the Grolims who control the source spend it like water when they find those who are susceptible and yoke them into [[BigBad Torak's]] service. There are hints that the gold is magically created in the first place.
* The Sword of Tears from ''Literature/TheLegendOfHuma''.
* In Creator/ENesbit's ''Literature/FiveChildrenAndIt'', the children accidentally wish their youngest sibling into this. Fortunately, it wears off at sunset, after a ''long'' day spent chasing after everyone who kidnapped him.
* Creator/BrandonSanderson:
** ''Literature/TheStormlightArchive'': Shardblades are [[SoulCuttingBlade supernaturally sharp]] and indestructible blades which aren't actually supernaturally attractive, but they're so valuable (there are approximated to be a hundred ''on the planet'') that the difference is academic.
** ''Literature/{{Warbreaker}}'': [[TheSwordThatSpeaks Nightblood]]. It wasn't designed for this purpose; it was actually designed to destroy evil, but unfortunately a sword has absolutely no idea what evil ''is''. The souls that were used to create it made a democratic guess and decided to define evil as trying to "take the sword and use it for evil purposes, selling it, manipulating and extorting others, that sort of thing." Anyone who is exposed to Nightblood and wants to do any of those things will be compelled to take it and draw it, at which point [[ArtifactOfDeath another of the sword's powers kicks in, and everyone in the area gets slaughtered]]. Those who do ''not'' want to use it for destructive purposes can wield it safely, though it makes them uneasy to touch it. This isn't, however, a perfect test--TheDragon is able to resist the effect because even though he's starting a war over greed and revenge, he ''doesn't'' want to use Nightblood. [[spoiler:In ''Literature/TheStormlightArchive'', Szeth proves immune for similar reasons; despite all the evil that he has done, he never wanted to do any of it, so the sword has no effect on him]].
* The Apple of Discord from ''The Literature/{{Illuminatus}}-trilogy'' has the power to appear as the most desirable object or concept that whoever viewing it holds in their mind. It's used unexpectedly for benign purposes, preventing a small army of Nazi zombies from slaughtering thousands of festival goers.
* The Elder Wand in ''Literature/HarryPotter'', a wand so powerful that nearly every person who has ever owned it was murdered by someone else who wanted it. The only known exceptions have been [[spoiler:Dumbledore (who died for other reasons), Draco Malfoy (who never realized its significance until it escaped his grasp), and Harry himself (who decided it was too risky for him to use).]] [[MaybeMagicMaybeMundane Possibly]] {{subverted}} given that nearly every owner has also ''[[TooDumbToLive bragged]]'' that their wand made them invincible. Thus leading to others killing them for it. Though it's still a powerful wand, so it's probably a very Downgraded version. It's touched upon when Harry catches Ron and Hermione looking it at "with a reverence that even in his sleep-befuddled state, he didn't like."
* In the ''Literature/{{Discworld}}'' novels, the "Gonne" from ''Discworld/MenAtArms''. Maybe it's just due to [[FantasyGunControl the lack of guns in Discworld]], but the gonne appears to have a demonic power that draws people into using it.
* Creator/AndreNorton:
** In ''Literature/StormOverWarlock'', Shann finds it hard to release the bone coin.
** In ''Literature/ForerunnerForay'', the clay lump so draws Ziantha that she goes to apport it almost immediately.
* In Creator/TanithLee's ''Literature/TalesFromTheFlatEarth'', Ferazhin has tears that turn into gems, which are in turn fashioned into a beautiful collar. Any mortal who sees it has to have it, causing murder and mayhem.
* Downplayed and discussed in the Literature/SherlockHolmes story "The Adventure of the Blue Carbuncle"; the titular carbuncle is a rare and precious stone, noted for its unusual blue colour. When he finds it, Holmes solemnly notes that the stone has a very bloody history, with many people driven to murder and violence in the desire to possess it. It's not supernatural in nature, of course, just human greed, but he does caustically note that all the bloodshed has nevertheless been over what ultimately amounts to a lump of "crystallised charcoal".

[[folder:Live-Action TV ]]
* One episode of ''Series/{{Angel}}'' had a group of thieves (and Gunn and Angel, who'd infiltrated the group) try to steal a shroud containing the soul of a demon, which turned them against each other.
* An episode of ''Series/TheBigBangTheory'' parodies the attractiveness of [[Literature/LordOfTheRings The One Ring]] by having the geek protagonists discover a (stolen) ring prop actually used in the movie and going to ridiculous lengths to make sure it was shared fairly, then fighting over who should get to keep it. Highlights include Sheldon having a nightmare where he turns into Gollum, while Leonard finally decides to end the fighting by sending it back to its rightful owner, Creator/PeterJackson... only to reveal he's ''actually'' hidden in a box under his bed.
-->'''Leonard:''' My precious...
* Played for laughs in an episode of ''Series/{{Frasier}}'', concerning Martin's ratty old lounge chair. It's a frequent point of contention between Frasier and Martin that the chair is completely mismatched with all of Frasier's elegant, expensive furniture, but in this episode Frasier hurts his back and ends up in the chair... and remarks in a voice of wonder that there's no glare on the television set and that there's a perfect little table right next to it for a drink. Everyone else acts like the chair is somehow taking him over.
-->'''Niles:''' Stand up slowly, and whatever the chair tells you don't listen.
* ''Series/{{Grimm}}'' had the Coins of Zakynthos, which gave the person holding it charisma and a great feeling of power (useful for creating a CultOfPersonality, which helped UsefulNotes/AdolfHitler create his), but made them erratic and obsessed with keeping them, even going as far as killing for it. The person possessing the coins will always be in danger, since many people want them.
* ''Franchise/KamenRider'' has several instances of such artifacts:
** ''Series/KamenRiderDouble'' treats [[GRatedDrug Gaia Memories]] this way for Dopants once they're addicted to the Memory's power, most notably with the Bird Dopant.
** ''Series/KamenRiderGaim'' draws its threats from the eldritch Helheim Forest, whose fruits compel anyone who lays eyes on one to eat them. Eating the fruit will turn the poor soul unlucky enough to do so into a mindless monster. One of the effects granted by the belts the main characters wear is to shield them from the compulsion to eat the fruit.
** ''Series/KamenRiderBuild'' centers around the Pandora Box, an artifact from Mars that unleashed a WorldWreckingWave when it was first touched on Earth. Those at ground zero of the event were afflicted with a HatePlague whose effects include an obsessive need to possess and open the Box.
* The Sword of Kahless in ''Series/StarTrekDeepSpaceNine''. Kor starts seeing it as a way to reclaim his glory days in the Empire and Worf nearly lets Kor fall to his death (he claimed there was a ledge that Kor could reach below, but Kor couldn't see one and Dax saw it and could tell it wouldn't support Kor's weight) in an attempt to keep the sword for himself. Eventually, Dax has enough of Klingon posturing and [[NoNonsenseNemesis stuns them both]] just to get them to shut up. The writers resisted any attempt to say that the sword or the air or whatever had any kind of mind-altering effect and that it was simply the idea of having the sword once possessed by Kahless himself that made them act like they had. In this case, simple lust for power is a likely culprit, as both Klingons contend that ownership of the sword would give the holder a solid claim to leadership of the Klingon Empire. Considering the holy status of Kahless, this is a pretty reasonable argument.
* ''Series/TheTenthKingdom'' has magical shoes that make the wearer invisible, but the longer you have/wear them, the more you want to keep wearing them...

[[folder:Print Media]]
* [[http://www.theonion.com/content/node/45795 This story]] from ''Website/TheOnion'' about a wool blanket.

[[folder:Tabletop Games]]
* Any artifact or relic in 1[[superscript:st]] edition ''TabletopGame/DungeonsAndDragons'' could have this one of the random/chosen by DM side effects for the item in question -- it would thematically fit the "Jacinth of Inestimable Beauty", an incredibly large and beautiful gemstone capable of charming anyone viewing it.

* Wagner's ''Theatre/TheRingOfTheNibelung'' features a magic lump of gold from the Rhine river which, if forged by one who had renounced love, could be made into a ring that would turn its bearer into the master of the universe. Guess what Alberich the Dwarf decides to do. Eventually, though, the Ring gets stolen from Alberich, so he places a curse upon it: Everyone would desire the ring, and whoever possessed it would eventually be undone by it.

[[folder:Video Games]]
* The [[spoiler:Red Marker and the Black Marker]] in ''Franchise/DeadSpace'' have this effect. The hallucinations of [[spoiler:deceased]] friends and relatives will often urge the victims to "protect the [[spoiler:Marker]]" which often leads to them being fanatically devoted to the [[spoiler:Marker]] in a matter of hours. Not even Unitologists are safe- the [[spoiler:Red and Black Markers]] both affect everyone regardless of allegiance, though with varying degrees of success based on the individuals intelligence and will to survive.
* The "World's Most Interesting Bomb" in ''VideoGame/{{MDK}}''. Dropping it causes every enemy to drop what they're doing and run up to ogle the bomb. Which then explodes.
* ''VideoGame/Left4Dead''[='s=] blinking, beeping pipebomb works similarly. Only affects mooks, though.
* ''Franchise/DragonAge'':
** In ''VideoGame/DragonAgeII'', the [[spoiler:lyrium idol]] that Hawke and Varric find in the Primeval Thaig. Being made of the supposed 'leftover creation' (lyruim), it is able to draw people to itself. It starts with Varric's brother, convincing him to lock Hawke and friends in the thaig, then ends up [[spoiler:in the hands of Meredith]], who has it forged into a sword. [[spoiler:From there she clings to it religiously and becomes drastically harsher and more paranoid of mages.]] Without this trait, almost the entire endgame could have been averted.
** By the sequel, an ''entire chapter'' of the Templars has individual copies of the same artifact. The Inquisitor also discovers the horrible truth about how it works: [[spoiler:it's darkspawn-blighted lyrium... but the blight only works on organics. ''Lyrium is alive''.]]
* Reaper artifacts in ''Franchise/MassEffect'' cause a weaker form of the indoctrination that will gradually condition organics in close proximity to protect or use the artifact. This is most frequently seen with humans willingly impaling themselves on Dragon's Teeth but also plays a major role in the ''Arrival'' [=DLC=] with Object Rho.

[[folder:Web Comics]]
* ''ComicStrip/{{Nodwick}}'' has "This One Ring" as a parody of The One Ring, from [[Literature/TheLordOfTheRings you know where]]. It didn't do anything and was eventually replaced by "This One Rock". Which also did nothing. Everyone still wanted both of them.
* The NSFW comic ''Webcomic/{{Oglaf}}'' has an interesting variation on the [[http://oglaf.com/pinecone/ Artifact of Attraction]]. [[spoiler:The box makes you want whatever's inside it more than anything else.]]

[[folder:Web Original]]
* Janice from ''WebVideo/WhyNotJanice'' has her [=MacBook=] pro and her cell phone. Don't you dare ask her what time it is. And how does she wrap the computer up? Not only completely safe in one blanket like the rest of us: she has three layers to hide it from the world and protect it from any potential damage.
* ''WebVideo/JourneyQuest'' revolves around the Sword of Fighting, which was accidentally picked up by the incompetent wizard Perf, and which he [[ClingyMacGuffin can't get rid of]]. While he works out this dilemma, every other member of his party rationalizes why they should have the sword instead.
* The Grand Relics from ''Podcast/TheAdventureZone'' enthrall people into using them. The only reason that the Tres Horny Boys are able to resist their thrall is because [[spoiler: they and the other Red Robes were the ones to create them]].

[[folder:Western Animation]]
* ''WesternAnimation/AmericanDad'': The RunningGag of Roger's golden jewel-encrusted poo (a.k.a. ''"The golden turd"''), which people kill each other fighting over.
* The episode "Crystal Canyon" of ''WesternAnimation/ThunderCats'' has the Keystone, an object that can boost the powers and intellect of the holder, [[AmuletOfDependency but is addictive.]] Tygra and Alluro fight over it before Alluro gets it and Tygra is forced to give up the addiction.
* In ''WesternAnimation/TheSimpsons'' episode "Three Men and a Comic Book", the #1 issue of ''Radioactive Man'' acts like this on Bart, Milhouse and Martin.
* The key and the treasure itself, in the episode "The Lost Treasure of the Golden Squirrel" of ''WesternAnimation/ThePenguinsOfMadagascar''.
* In ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' Twilight Sparkle can make objects into this using a "want-it-need-it" spell. She casts it on her Smarty Pants doll in the episode ''Lesson Zero'', causing the whole town to fight over it.
* The [[LampshadeHanging Mary]] {{McGuffin}} doll in ''WesternAnimation/PhineasAndFerb'' is so appealing that girls fight over it -- which is what caused it to be pulled from the shelves in the first place.
* The Sphere of Doradus from ''WesternAnimation/TransformersRobotsInDisguise2015'' is believed to lead to Doradus (basically cybertonian ElDorado) and it definitely has an effect on any nearby cybertonians as they will immediately covet it and be willing to turn on each other for it, the effects will stop if the sphere is removed from the vicinity however.

[[folder:Real Life]]
* Many expensive luxury goods have this effect, which is part of the reason that older rich folk go without them. A shiny new Porsche is considerably more likely than a low end Toyota to "disappear" if you leave the key in the ignition.
* The legendary Hope Diamond started out as the biggest blue diamond in the world and even after being cut down a few times is still [[WesternAnimation/AmericanDad ginormagantuan]]. The story is that it was stolen from a temple in India and the god who was robbed laid a terrible curse on the gem. Every owner of the Hope has suffered immense tragedies; deaths of family and friends, collapsing businesses, ruined reputations, all that. And yet there was always someone who was willing to chance the curse just so they could say they owned the Hope. The last owner donated it to the Smithsonian and so far nothing bad has happened to them. The ''actual'' story of the Hope diamond is quite the opposite. The jewel has been owned by various people like Catherine the Great; very few of the supposed "mysterious deaths" attributed to the diamond were those of people to have ever actually owned it.
* Gold has been this -- there's even a term for it: "GoldFever".