Alternate Reality Game Tropes

Alternate Reality Games began (approximately) with the game concocted to promote the movie A.I.: Artificial Intelligence, affectionately known as The Beast. Alternate Reality Games make use of a variety of different media, and therefore combine tropes from different media, while inventing some of their own.

Alternate Reality Game Tropes include:

Notable stand-alone ARGs include:

The following series have alternate reality games tied in to them:
  • Heroes: The Heroes 360 experience, where the participants take cues from the character Wireless to solve the mystery of Primatech paper.
  • Skins: A British Series with tie-in blogs and videos, complete with puzzles to find out about some characters.
  • The Lost Experience is a vast and complicated ARG for Lost, which often makes a lot more sense than the programme itself.
  • Another ARG was launched before season 4 called "Find 815." Another one launched at Comic-Con 2008 called the "Dharma Initiative Recruiting Project". Both of these were closer to simple online stories with minigames included than true ARGs, and the latter was so plagued with delays and had so little apparent purpose that it was aborted before the end.
  • I Love Bees established a backstory for the game Halo 2 (involving a time-traveling AI from the game's era trapped in a present-day homemade website about beekeeping), made by the same people who ran The Beast. Players helped repair the fragmented AI and get it home, while unlocking audio clips that told a backstory about the day of the Covenant invasion.
  • HUNT the TRUTH was a later campaign for Halo 5: Guardians, centering on a journalist (played by Key of Key & Peele) searching for the truth about the Master Chief's origins.
  • Halo 3 also had one ("Iris"), but due to changes in advertising laws, it had Bungie and Xbox 360 logos slapped all over it right from the start, much of it took place on and, and it ended abruptly with a "buy the game for the rest!" cliffhanger.