->''"There's no points for second best."''
-->-- '''Music/CheapTrick''', "Mighty Wings" (from ''Film/TopGun'')

Many classic {{Game Show}}s offer a ConsolationPrize to the losing contestants. However, a more modern take features an All or Nothing approach: either you win the big prize, or you go home empty-handed.

The idea is probably meant to foster increased competition, and wring from the contestants a better performance — or [[{{Wangst}} more drama]] — by raising the stakes. The thought of putting a lot of effort into such an endeavor and having nothing to show for it afterward will certainly have that effect.

A comedic take on the idea might result in a contestant actually ''owing'' money to the packager, network or syndicator, but there are actual examples of shows where contestants gamble their possessions and/or money...

Compare SecondPlaceIsForLosers, when a game or sports event is ''not'' like that but people act like it is. A cousin of this is the GoldenSnitch, where something has so much value, you must obtain it or lose.

[[AC: LiveActionTV]]
* ''Series/TheMole'' makes a big deal about runners-up leaving empty-handed. This is one reason ''[[CelebrityEdition Celebrity]] Mole'' wasn't played for charity. The other reason would be the hit a celebrity would take if he was deliberately preventing money from going to charity.
%%* ''Series/TheWeakestLink''
* ''Series/DogEatDog''
* The complete lack of tiers on FOX's show ''Series/{{Greed}},'' added to the inability to walk away once the question is read and a lack of lifelines, demonstrates the main flaw in this trope, especially for high-stakes game shows: few people will go for a shot at $200,000 with a dangerously high chance of leaving with nothing when they have $100,000 in their pockets. The people with irrational overconfidence acting as captain were, sadly, few and far between. In ''Super Greed'', contestants are guaranteed $200,000 regardless of the outcome once they go for the last two questions. A contestant picked and participates in the "terminator" round gets $10,000 regardless of if he/she is terminated or if the team loses the game.
* US ''Series/OneVersusAHundred'' follows this rule with the contestant's inability to walk away once you continue for the next question. At least the remaining mob gets to win the share if a contestant loses. The original format? Doesn't let contestants leave except for right at the end if the mob have been eliminated, but before if the contestant was correct is revealed.
* In ''Series/AreYouSmarterThanAFifthGrader'', unless and until a contestant reaches the $25,000 mark, a loss will send them home with nothing. They changed it in the syndicated version. Now, if you get one wrong, you lose what you've won so far, but you're not out of the game. Additionally to the syndicated version, you do get a ConsolationPrize of a prepaid card if you miss the bonus question: $2500 if you had at least that much at the bonus question, or $250 otherwise.
* ''Series/DontForgetTheLyrics'' uses the "Millionaire" formula as a template. If you win less than $25,000 and then get it wrong, you go home with nothing.
* In the GameShow ''Series/CashCab'', if they get to their destination without getting three strikes, the winner or winners are given an option, take the money and run, or answer a video question for double what they have. If they lose, they get nothing except the free cab ride. Since the cabbie pulls over and kicks the contestants out the second they get the third strike, they may end up getting a free cab ride to ''roughly 20 blocks away from where they wanted to go''. Though it is still an improvement over 40 or so blocks away from their destination.
* British show ''Series/GoldenBalls'' is particularly cruel in this regard. After spending half an hour with bluffs and random distribution of money, two contestants are left with the option of stealing or sharing. If they both opt to share, the prize fund is split. If one decides to steal, they get it all. If both of them try to steal, nobody wins anything.
* The same system is used in the U.S. show ''Series/FriendOrFoe?''. It's basically the Prisoner's Dilemma, which is the Game Theory game non-economists know about.
* ''Series/{{Distraction}}'', including possibly the show's ''winner'' if all his or her prizes are destroyed in the final round (which happened at least twice).
* ''Moment of Truth''. The hopefuls were called upon to answer highly embarrassing and potentially damaging questions about themselves (affairs and past crimes were common subjects), with a prize structure similar to that on ''Who Wants to Be a Millionaire''. The killer thing is, if the answerer got even ''one'' question wrong, he or she lost EVERYTHING. No safety net, no consolation prize, all that pain and emotional torment for jumping-jack nada. Even better, guess what was used to determine the "correct" answers? A ''LieDetector''. Which means that even if the answer ''was'' correct, it still resulted in absolute failure if the machine said otherwise. (Later it instituted a $25,000 floor, which wasn't much comfort.)
* ''Unanimous'', in which nine strangers met in a hermetically sealed bunker, and every week voted to see who would win the grand prize, starting at $1.5 million. The hitch was that the vote had to be unanimous for one person for the prize to be awarded. Oh, and the longer the contest dragged on, the smaller the prize got. And if anyone left the bunker, the money would get cut in half. Uh huh. Of course, the whole question of why anyone should want to give the money to anyone else, thus ending the show (and face time, the real reason a lot of these people go on reality TV to begin with) for NO gain is never addressed, nor how hurting the poor saps still in the game was supposed to be a deterrent to walking away.
* In Britain, ''Series/TheMillionPoundDrop'' was probably worse than ''Golden Balls'' about this. After taking most of an hour to go through seven questions and plenty of padding, players must face a final multiple-choice question with two choices. If they pick the correct answer, they keep their winnings; if they pick the incorrect one, they leave empty-handed and any success they had on previous questions is rendered moot. This led to one team who lost £525,000 on a tough answer which may has well have been a coin flip, since it was on ''nearly-30-year-old celebrity gossip''.
** The [[TransatlanticEquivalent American version]], ''Series/MillionDollarMoneyDrop'', was even crueler. The contestants started out with the maximum possible prize of one million dollars, then had to answer a series of seven multiple-choice questions, placing the money on the answers. This, naturally, led to some difficult choices on whether to put everything on one answer or hedge, and if they decided to hedge, how ''much'' to hedge. Nerve-wracking enough on its own, but where this trope was literally invoked was in the final question, which had only two choices. Since the contestants were required to leave one choice uncovered, there were two possibilities here, win all the money they still had at that point...or lose it all, thereby completely wasting all their efforts up to that point. Not surprisingly, this show was cancelled after about half a season.
* On ''Series/WinBenSteinsMoney'', only the finalist gets to keep any cash earned. Contestants who are eliminated have their money returned to Ben's $5,000 pool to potentially be won in later rounds.
* {{Exaggerated}} in the original British version of ''GrandSlam''; not only was the only prize on offer the £50k for winning the sixteen-way tournament... But the contestants had to pay a £1k entry fee to get on the show.
* The British gameshow ''Series/{{Pointless}}'' is like a reverse version of ''Family Fortunes''/''Feud'': contestants are asked a question with multiple correct answers (like "name a Madonna movie"), and have to find the answers given by the least number out of a hundred people polled before the show. If nobody said an answer, it is [[TitleDrop Pointless]]. To win the jackpot, the team that gets through to the final has three chances to find a Pointless answer to the last question. If they can't, the jackpot rolls over to the next show. [[ConsolationPrize However, they do get]] [[TitleDrop the Pointless trophy]].
* The mid-90s game show ''Series/{{Debt}}'' turned this on its head, or as host Wink Martindale said, "It's all or nothing, and you want nothing." Three players with real-life debt answered trivia questions in order to be the one that could play to have their debt paid off, and hence, leave with ''no'' debt. If you were eliminated in the first two rounds, you won nothing; that is, you still would have ''all'' your debt. In a straighter play on the trope (but really Double or Nothing), the final round the contestant could play only if they won the SpeedRound was called "Bet Your Debt", in which he or she would answer one question based on some aspect of pop culture they claimed as a speciality. Getting the question right earned the contestant a cash amount equal to their debt. Getting it wrong meant the contestant left with their original debt. (Eliminated players, and those who missed the "Bet Your Debt" question, did receive a United States savings bond.)
* ''Series/ThePriceIsRight'' uses this trope in several games. While some games that were played allowed contestants to back out take home what they won so far, most of the game required contestants to go for broke and either win or lose everything.
* ''Series/LetsMakeADeal'': The point of a number of games -- usually including a "safety" net option at defined points of the playing. The most common application is a game called "Beat the Dealer," a three-player elimination game that ends with just one of the contestants playing the host for a prize package (usually of cash, a room of furniture and either a trip or car). The contestant who elects to play puts everything won to that point against the house for one final draw of the cards, with the host also selecting a card; if the contestant drew the card that was ranked higher than the host's, he/she won everything, but if the host won out, the contestant lost it all.
* This is the case in ''Series/TheChase''. Get caught in the final chase, go home with nothing. Unless it's the celebrity edition, in which case they get a very small consolation prize. No idea what happens if you win with a negative amount of money, hasn't happened yet. In one episode, all three contestants were wiped out in the "cash builder" round that precedes the final chase. The Beast offered the three $15,000 to split in the Final Chase, but only one could participate. They chose one and still lost it all.
* The BonusRound in ''Series/LetsAskAmerica'' is a one-person Final Jeopardy-style wager for the most part, but gives the winning contestant an incentive to bet it all--if a contestant bets their entire bank, they win five times their bank for a correct answer.
* On ''Series/TheCube'', every challenge is an all-or-nothing gamble. There are no safety nets, and once you decide to play, you can't back out until either you defeat it or it defeats you. Run out of lives on any game and you leave empty-handed. (Except for celebrities playing for charity, for whom the £1,000 level is a milestone.)
* ''Series/SaleOfTheCentury'': During the "Winner's Board" era of the American version (late 1984-late 1987 on the daytime version, late 1985-1986 on the syndicated series), contestants who "cleared" the board of all 10 prizes – a car, cash prizes of $3,000 and $10,000 and various other prizes – was given an "all-or-nothing" option. That played thusly: You could return for one final show and try to win a $50,000 cash prize, but to do so, you put all 10 of those endgame prizes at risk. Lose, and those prizes are forfeited; win, and you reclaim the prizes and get the $50,000 cash. (By the way, prizes and cash won during the main game – including the Fame Game and Instant Bargain – were never at risk.) While some "11th-game" finals were very close and truly suspenseful, no one who took the risk ever lost. (Although at least two episodes posted on various video sharing websites featured a champion losing on his 10th day with only the car left to win from the Winner's Board.)
* Literally ''any'' competition on the Creator/FoodNetwork involving multiple contestants will have one person get the grand prize and everyone else leave with nothing except the cooking experience (though that ''can'' sometimes be a good enough prize on its own). Examples include Series/CutthroatKitchen, Kitchen Casino, Series/{{Chopped}}, Guy's Grocery Games, Series/CupcakeWars, and The Great Food Truck Race (though that one is somewhat of a subversion; the competitors with more tragic motivations, such as a fiancée lost to cancer or a store destroyed by a well-known hurricane, will often have a consolation in that donations will be given to help those causes).
* The ''Series/PawnStars'' spin-off game show ''Pawnography'' operates on this principle. In the final round, the leading contestant and the team of Rick, Corey, and Chumlee are asked the same ten questions within a sixty second time limit. Before host Christopher Titus reveals the final scores, Rick gives the contestant an opportunity to negotiate a cash offer, which is less than the value of the cash and prizes at stake, to walk away from the game. If the contestant refuses Rick's final offer and either outscores or ties the Pawn Stars, the contestant wins everything he/she has accumulated; however, if contestant gets fewer questions correct, then he/she loses everything.
* ''Series/WheelOfFortune'' plays with the trope.
** The show itself averts the trope, with each contestant guaranteed at least $1,000[[note]]$2,000 for two-person teams[[/note]] by the end of the game.
** However, two specialty wedges, the Mystery Wedges in Round 2 and the Express Wedge in Round 3, play the trope straight during their respective rounds. For both rounds, the contestant(s) can only choose to invoke the specialty wedges' option after calling a correct consonant. For the Mystery Round, if the contestant(s) chooses to flip a mystery wedge, they have a [=50/50=] shot of either earning a $10,000 cash prize[[note]]In the round's early days, it was played for a small car[[/note]] or losing everything to a Bankrupt. For the Express Round, if the contestant(s) choose to play the Express, their turn effectively becomes a solo Speed Up Round with consonants earning $1,000 per occurrence, although calling vowels will still deduct $250 as normal. Express play continues until the contestant(s) either successfully solves the puzzle or makes a mistake of any type (e.g. calling a letter not in the puzzle, calling a used letter, or solving the puzzle incorrectly), with the latter acting like a Bankrupt.
*** In the Mystery Round's early days, then-announcer Charlie O'Donnell explicitly said the Mystery Round was "All or Nothing".
* If all three members of a team are eliminated on ''[[Series/{{Boom}} BOOM!]]'', they leave with nothing; however, if they reach the Mega Money Bomb and attempt it unsuccessfully, they still leave with half their winnings.

[[AC: Music]]
* "All or Nothing" was a hit single by Music/TheSmallFaces that conveyed the idea of the trope in the form of a [[ObsessionSong Stalker Song]] - one last throw of the dice and an all-out effort gets me a previously disinterested girl.
* Sometimes the only way to obtain a song from a movie's soundtrack is to buy the entire soundtrack album, especially if it's in a digital format.

[[AC: TabletopGames]]
* The Talent Burst Mechanic in ''TabletopGame/PsionicsTheNextStageInHumanEvolution''. Either an esper gets enough caps to gain a new talent level or they get nothing.

[[AC: VideoGames]]
* Unlike ''VideoGame/SuperMario64'', where losing a race or minigame just leaves Mario without a Power Star (forcing the player to exit and reenter the course to attempt the mission again), ''VideoGame/SuperMarioSunshine'' and the [[VideoGame/SuperMarioGalaxy Galaxy]] [[VideoGame/SuperMarioGalaxy2 games]] makes Mario or Luigi lose a life if they fail to complete the challenge. ''VideoGame/SuperMario3DWorld'''s Mystery Houses averts this just by kicking Mario and Co. out without penalty if they fail to complete a challenge room in time, keeping any Green Stars collected in the process.
* In ''Star Wars Episode I: Pod Racer'', you can choose one of three ways to distribute prize money, depending on how confident you are at winning. One of the options is "Winner Takes All," which gives a massive amount of cash to the racer who places 1st but nothing for anyone else. Once you finish a series of races and get prize money, however, you can't get any more prize money, making this a real wager.
* In many fighting games and role playing games, characters may have an attack/ability that can do massive damage (or have some other great benefit) or completely fail/backfire.
* In the Grand Theft Auto series such as ''GTA Vice City'', the player will still fail any racing mission at least from the main story arc if they finish in 2nd place.
* In ''VideoGame/FalloutNewVegas'', the name of the final mission in the House questline is titled "All or Nothing" as part of the gambling theme of the game. It's also an All or Nothing situation as it's the final step in House' gambit for complete control of Vegas, where he's putting everything on the line to ensure that his plan succeeds.
* In ''VideoGame/MarioAndLuigiDreamTeam'', all the Risk Badge effects are this. Win everything (aka a brilliant and extremely useful reward in battle), or end up absolutely screwed over big time. Like 'heal everything... or the everyone in the party drops to 1 HP.
* In ''VideoGame/PaperMarioTheThousandYearDoor'', this is the name of a Badge. Get a +1 to Attack (which is high for the games, making a normal +3 attack turn into a +4) when an Action Command is performed perfectly, or do no damage at all.
* In ''VideoGame/NeedForSpeed: [[VideoGame/NeedForSpeedMostWanted Most Wanted]]'' (2005), the Blacklist races are exactly this: The loser has to give their car to the winner. This is one of the factors that set the story going in the game.
** It also works for the amount of races. Normally, a Blacklist challenge involves at least two, and up to five races. If the challenger loses even ''one'', he loses.
* In ''VideoGame/PopnMusic'', the "COOL or BAD!" ojama disables the GREAT and GOOD judgement ranks, turning any hit below a COOL rating into a BAD even if it would have otherwise resulted in a GREAT or a GOOD. [[HardModePerks Clearing the chart with this ojama results in additional Extra Stage progress.]]
* ''VideoGame/GrooveCoaster'' has the JUST item, which renames the GREAT judgement to JUST and turns anything that would've been a COOL or GOOD into a MISS instead. Unlike the ''pop'n'' example above, there is no bonus for using this item; it serves strictly to challenge the player.
* ''VideoGame/{{Splatoon}}'''s Ranked Battle mode is this in a nutshell a lot of the time. Either you win and get cash & xp, or you lose and get diddly-squat.

[[AC: RealLife]]
* This is the whole idea behind the gambit of "double or nothing" in gambling. Some types of gambling games let you put everything on the line, allowing you to either double your winnings or walk away with nothing.
* The X-Games has an event called "step up" (essentially a motorcycle high jump). It's the only event with only a gold medal, nothing for 2nd or 3rd. In fairness, has only a few competitors, so 3rd isn't much of an accomplishment.
* UsefulNotes/RichardNixon believed that "In the Olympics, second gets you the silver medal, in politics it gets you oblivion". This explains a lot. On the other hand, in the original U.S. Constitution, the Vice-Presidency was the consolation prize for the runner-up. That idea was scrapped after the first tie in the Electoral College.
* Scantron tests or any multiple choice questions in general. You'll either get it right (by knowledge or making a educated/lucky guess) or get it wrong. This is also true for just about any computer-graded standardized test that requires you to fill in bubbles for answers (e.g., the SAT, ACT, GRE, LSAT, GMAT...). While multiple-choice tests are easier to grade and generally require less effort per question than written-response questions, if you get a question wrong then any effort you put into answering it doesn't mean anything.
** Some versions are even worse (e.g. the SAT). In those, getting a question right gets you 1 right answer. Leaving it blank gets you 0 right answers. Getting it ''wrong'' gives you -0.25 right answers, the point being to nullify random guessing, since on average you'll get 1 of 5 of those correct, leaving you with +1-4*0.25 = 0, or the same thing you'd have gotten if you just left them blank. The guessing penalty is often inversely proportional to how many choices there are; for example, getting a question with two answer choices (usually true/false questions) wrong will take away half a point.
* The idiom "Hollywood or bust" refers to the practice of going for broke and either succeeding beyond one's wildest dreams, or winding up destitute. In Australia, there is a similar concept of "Sydney or the bush".
** "O'Hare trades" on the Chicago Board of Exchange, after the main airport in the city, refer to very high risk position taken by a trader using borrowed money that will either return something huge or get nothing (and thus leave the trader at a huge net loss because he has to repay the loan). Either way, the guy's going to be heading to O'Hare (either to go on a long vacation from his huge payoff, or to get the hell out of town in disgrace).
* Certain college classes can fall under the trope if the teacher weighs a grade heavily on something like a test, which means you either better get the material right and pass, or you risk failing the entire class.
** Similarly, some classes don't give a standard grade (numerical or letter) and simply have a pass or fail grade.
* On Website/{{Kickstarter}} and similar crowd-funding sites, by default a project will only take its backers' money if it reaches its funding target; if the target is not met, it receives zero funds. Some services, such as Website/{{Indiegogo}}, provide an option to give a project "flexible funding", which allows the project to receive funds even if the target is not met; however, the site may charge a higher percentage if the campaign fails to reach its target.

!!Fictional examples:

[[AC:Anime and Manga]]
* ''Anime/{{Pokemon}}'' In the Pokémon Chronicles episode ''The Legend of Thunder'', Eugene refers to this trope by name, explaining how they could either save Raikou and themselves or all die.

[[AC: LiveActionTV]]
* The ''Series/DoctorWho'' two-parter "Bad Wolf"/"The Parting of the Ways" featured the logical extreme of this trope: the losers of the contest didn't just go away with nothing, their [[spoiler:genetic material was filleted and pulped to make them into Daleks]]. In the same episode, the Doctor could have, with the [[spoiler:delta wave, either killed all of the creatures nearby, Daleks and humans, on the Game Station and on Earth, or he could have let them all live.]]
* In the ''Series/SesameStreet'' game show sketch "The Crying Game Show", the grand prize was Sonny Friendly's owned teddy bear. But host Sonny Friendly decides to cry the hardest and thus, he wins the game. And leaves all three contestants sobbing after the announcer blurted that there are no consolation prizes.

[[AC: {{Film}}]]
* The end of the ''Wheel of Fish'' scene from: ''Film/{{UHF}}'' has the prize box which reveals to be so empty. And Kuni and the audience told the female contestant that she is stupid.
* The end of the ''[[Creator/LaurelAndHardy Laurel and Hardy]]'' final film: ''Robinson Cruesoeland (AKA Atoll K or Utopia)''. The bad man disqualified their island ownership and took all of Stan and Ollie's personal belongings (Because of their paying failure). And leaves poor Stan and Ollie stranded in the deserted island. Oliver says sadly "Well, Here's Another Nice Mess You've Gotten Me Into!" and Stan whines "But I couldn't help it! You always pick on me!" Stan sobs loudly as the screen zooms out and the cuckoo song plays.
* The end of the film ''Film/WillyWonkaAndTheChocolateFactory''. Although Charlie has won Mr. Wonka's contest by default (since the other children all "dropped out"), Mr. Wonka disqualifies him on a technicality, delivering the news rather bluntly and cruelly. [[spoiler: However, he subverts it a moment later by revealing that it is one last Secret Test Of Character, which Charlie passes.]] The other children in this film leave with nothing other than the AmusingInjuries they'd brought upon themselves. (This is different than the book. Then again, the book or the ''[[Film/CharlieAndTheChocolateFactory The 2005 Johnny Depp/Tim Burton movie]]'' didn't have that contract.)
** This may be one of the reasons why Roald Dahl (The author of the original 1964 book) hated the movie because of that.
* In the movie ''Film/TheRunningMan'', contestants, who are criminals, on the ShowWithinAShow will either win their freedom, a large sum of money, and a long vacation somewhere tropical, or else die. This Brings new meaning to "all or nothing." [[spoiler: And the people running the game cheat; thus, no one ever wins.]]

* The terms of the will in both the original novel of ''BrewstersMillions'' and its various film adaptations essentially give Brewster an all-or-nothing challenge; if he spends the original 'inheritance' in its entirety, he gets the full amount, if he doesn't then he leaves with nothing.
** In the Richard Pryor film, Brewster has the option to simply take $1 million upfront, but turns it down in favor of the challenge (spend $30 million in 30 days to inherit $300 million).
** That option was also present in the original novel: instead of risking bankruptcy for the chance of inheriting seven million dollars from his uncle, Brewster could keep the million he inherited from his Grandfather.
* ''Literature/TheHungerGames'' offers a particularly brutal example- one victor gets fabulous wealth and national fame. Each and every one of the other 23 contestants dies.

[[AC: {{Music}}]]
* "Weird Al" Yankovic's song "I Lost On ''Series/{{Jeopardy}}''"; although the song is poking fun at the idea of {{Consolation Prize}}s, it does so by invoking ''this'' trope, just as ''Jeopardy!'' itself did.
* Also parodied in ''Creator/MontyPython Live at the Hollywood Bowl'': "Well, nobody leaves this show empty-handed... so we're going to cut off his hands."

[[AC: WesternAnimation]]
* ''WesternAnimation/TheSimpsons'' featured the comedic fictional take, when Marge went on ''Series/{{Jeopardy}}'' and finished in the red. She ran away from Trebek's thugs demanding that she pay up, though.
-->'''Thug''': She ain't gettin' the [[HomeGame home version]].
* ''WesternAnimation/ThePenguinsOfMadagascar'': "When [Skipper] said all or nothing, he really meant all."
* ''{{WesternAnimation/Metalocalypse}}'' featured one of the most extreme takes on this of all time: either your celebrity partner gets the question right, or you get ''killed'' with the cash you would've won.