Items selling for a single currency unit under full price with the aim of making the consumer think they're cheaper than they really are.
- Visit the unabridged version for nineteen units of currency ...And 99¢!
http://tvtropes.org/pmwiki/pmwiki.php/Laconic/AndNinetyNineCents
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Items selling for a single currency unit under full price with the aim of making the consumer think they're cheaper than they really are.