History ItsAllAboutMe / LiveActionTV

** The Doctor's EvilCounterpart, the Master. While the Doctor has used up several [[TheNthDoctor regenerations]] saving their companions, the Master has a history of throwing others under the bus to save themself -- or just ForTheEvulz; spin-off media has shown the Master manipulating an entire planet into civil war just to create the necessary technological development to repair his TARDIS, and on another occasion, one of the Master's incarnations was willing to kill ''his own past self'' as part of a wider plan. In [[Recap/DoctorWhoS30E17E18TheEndOfTime "The End of Time"]], the Simm Master assumes the ominous prophecy the Doctor's heard is all about him, unaware he's actually Rassilon's errand boy.

** "[[Recap/DoctorWhoS16E2ThePiratePlanet The Pirate Planet]]": Xanxia, former queen of the planet Zanak, had already extended her life by hundreds of years before she found a new way to sustain her existence, sealing her original, now-ancient body behind a series of time dams while her consciousness was essentially projected into a hologram of her younger self. However, the energy needed to sustain the dams is so great that she's had to destroy entire planets to channel that energy into the dams to sustain her old body in its last few seconds of life. When the Doctor learns about this, he bluntly informs Xania that he's never heard such a load of "bafflegab" in all his lives; even if she resorts to taking energy from suns, there simply isn't enough energy in the universe to keep those dams working forever and there's no way for Xanxia to separate herself from the last few seconds of life in that body, so whole worlds have died to keep ''one person'' alive using a method that won't even work in the long term.

** In the [[AudioPlay/BigFinishDoctorWho audio spin-off]] "The Lady in the Lake", the character of Lake learned that he had the ability to regenerate after death as he was one of various 'proto-Time Lords' cloned from [[Characters/DoctorWhoRiverSong River Song]]. He became completely obsessed with learning how many lives he might have before he would die for good, to the extent that he manipulated his fellow clones into giving up their lives so that he could see how long it took for them to die, but this 'plan' [[AllForNothing proved pointless]] as the proto-Time Lords all had a different number of regenerations, ranging from two to nine, so Lake couldn't be sure how many he would have himself (he is shown regenerating at least four times).

** If Ross is the most self-centered, Rachel is definitely a close second. In the beginning, she was a complete and total AlphaBitch, early seasons had her a little bit humbled but her sense of entitlement never really went away. While she is definitely a bit of a pushover sometimes, in more dramatic situations she tends to completely disregard everyone else for her own sake, like leaving Phoebe (who is pregnant with triplets and has promised to take care of Joey's birds) alone and flying to London to tell Ross she loves him ''at his wedding'', or expecting Ross to read a 17 page (FRONT AND BACK!)letter at 3 in the morning after a really difficult breakup and then demanding he takes full responsibility for ''everything'' that went wrong with their relationship.

* ''Series/StargateSG1'': Senator Robert Kinsey may be one of the few people in government who knows about the Stargate Program, but he makes it repeatedly clear that he would only consider the program worthwhile if it offers a benefit for ''him''; in one future timeline (later [[ExpendableAlternateUniverse erased]]) where he won the presidency due to an alliance with a race who have now discreetly taken over the planet, he thanks SG-1 for what they have done for ''him'' before he thanks them for what they have done ''for the entire planet'' (and in the present, after SG-1 have erased this timeline by sending a message back to the past, Kinsey assumes that the ''only'' reason SG-1 sent that message was that Jack O'Neill couldn't stand the idea of Earth winning because Kinsey was the one who made the relevant deal, rather than believing that O'Neill had a wider legitimate reason for erasing that timeline). This arrogance eventually works against Kinsey when [[spoiler:he tries to force new SGC commander Elizabeth Weir to let ''him'' leave Earth when he thinks SG-1 are going to fail to stop Anubis, prompting the new President to decide to use recently-accumulated evidence to get Kinsey fired from his new role as Vice-President]].

** In the spin-off novel ''Strike Zone'', the Selelvian Jaan Devin uses his species' mental compulsion technique to unintentionally "push" Wesley Crusher to obsessively search for a cure for the Selelvian disease known as "the Rot" once Jaan learns that he is suffering from it. The disease only affects a small portion of the Selelvian population and Wesley has no real experience in medicine, but under Jaan's influence, he moves several computers to his quarters to carry out his research and even neglects his own duties and health. Despite seeing that Wesley is pushing himself so hard that he's even trying not to sleep, Jaan lets Wesley continue his work on the grounds that it's more important that he survive than whether or not Wesley misses "a few hours of sleep".
** Obsessive collector Kivas Fajo in the episode "The Most Toys". In order to expand his collection, he abducts and fakes the death of a Federation officer (specifically, Data), then tries to force Data to comply with his whims by threatening to murder his own subordinates, at one point killing his assistant of 14 years, then dismissing her death with "there's always another Varria". [[spoiler:Had O'Brien been just one second slower with the transporter, Data would have inflicted an agonizing IronicDeath on him with the same model of disruptor he'd used on Varria. Nobody in or out of universe would have put much effort into mourning him]].
** Ambassador Ves Alkar has a reputation as a skilled ambassador, but the crew of the ''Enterprise'' soon learn that Alkar has achieved this by using a psychic ritual to transfer his negative emotions into other people. This transference results in his victims undergoing accelerated aging and experiencing intense emotional instability, as well as becoming obsessed with Alkar himself. Alkar justifies this as he's too important as an ambassador, but he's basically decided that it's better for innocent women to die than for him to have to deal with the negative emotions that everyone else in the galaxy has to deal with.

** Starfleet traitor Michael Eddington basically adopts this after he defects to the Maquis, with his later contact with Sisko and Starfleet framing every action taken against him as though they're all just petty children picking on the Maquis for making them look bad. Granted, Eddington has a point in this considering Sisko's personal vendetta against him, but Eddington also uses this to overlook the legitimate reasons Starfleet has for hunting them and basically ignore any negative impact his actions have, to the point that Eddington calls Sisko out as a villain for adopting basically the same tactics Eddington was using. Right up to the end, even when Sisko tries to move past their history to stop an apparent missile attack, Eddington literally can't move forward without framing Sisko's every action as a personal slant against himself.

** Cersei, to the point of possible textbook narcissism:

** Tyrion calls Tywin out on this, noting that Tywin automatically equates his personal ambitions with that of his family and that he makes his children compromise and face consequences that he himself has never done and will never do. Tywin's reply to that was that the great personal sacrifice he made was not killing Tyrion as a baby. Likewise, Tywin ''could'' have resolved the seeming unfittingness of his children by naming his brother Kevan as heir but then Tywin couldn't well claim that it was ''his'' great family line. Also, Kevan himself has a SketchySuccessor in the soon-to-become Brother Lancel.
** Joffrey doesn't think very far beyond his own immediate pleasure.
** As with his younger brother Renly, Stannis is apparently sincere in his claims to care about the well-being of the common people but ultimately his desire to be king is motivated by {{Pride}} rather than duty to the realm. He completely rejects an opportunity to ally with his brother and Robb Stark and instead has his brother assassinated with blood magic out of a misguided belief that he alone can defeat the Lannisters. After his defeat on the Blackwater he abandons restraint entirely and allows Melisandre to burn whoever she pleases, and from there he resorts to extreme measures to secure his claim.

** [[Recap/DoctorWhoS4E9TheEvilOfTheDaleks "The Evil of the Daleks"]]: Theodore Maxtible has become an ally of the Daleks and helped them make a girl their hostage. When the girl's father wants to know about her well-being, Maxtible tells him, "I am not a nursemaid to your daughter!" The only thing he cares about is the Daleks' promise to give him the secret of turning "base metal into gold!"

%%* ''Series/TheSuiteLifeOnDeck'': London Tipton.

* ''Series/TheSpencerSisters'': Zane accuses Darby of selfishness when refusing to assist her with any more cases, saying she never asks about his life, along talking with him for this. Darby apologizes, but Zane isn't very mollified.

** [[Recap/DoctorWhoS16E2ThePiratePlanet The Pirate Planet]]": Xanxia, former queen of the planet Zanak, had already extended her life by hundreds of years before she found a new way to sustain her existence, sealing her original, now-ancient body behind a series of time dams while her consciousness was essentially projected into a hologram of her younger self. However, the energy needed to sustain the dams is so great that she's had to destroy entire planets to channel that energy into the dams to sustain her old body in its last few seconds of life. When the Doctor learns about this, he bluntly informs Xania that he's never heard such a load of "bafflegab" in all his lives; even if she resorts to taking energy from suns, there simply isn't enough energy in the universe to keep those dams working forever and there's no way for Xanxia to separate herself from the last few seconds of life in that body, so whole worlds have died to keep one person alive using a method that won't even work in the long term.