* A meta-example: In 1994, TV Guide asked its readers to name the top five romantic couples in the history of television, with the advisory that these couples had to display what was a truly supportive, compassionate, and most of all loving relationship that didn't feel false, forced, or pretended. The readers named Gomez and Morticia Addams as the greatest television marriage ever, with over twice the votes of the second-place couple, Rob and Laura Petrie of ''Series/TheDickVanDykeShow''.
** Not only that, but actual relationship therapists have ranked Gomez and Morticia Addams as having probably the healthiest marriage of any couple in television history. They are very devoted to each other while still managing to maintain their own separate identities, meaning that neither one of them is always "folding" to the wishes of the other. They are secure enough in the relationship to have their own separate hobbies, interests, and friends without feeling threatened. On the rare occasions when a conflict arises between them, they focus on fixing the problem rather than attacking each other. And they constantly offer praise, gratitude, and encouragement to each other while resisting the urge to complain about and criticize each other.
* When Pugsley and Wednesday are nervous about being replaced by the new baby, Gomez and Morticia immediately figure out the reason and reassure the children that they do not love the baby more.
* From the biker episode, the biker Rocky tells his father, "They may be kooks, but they're MY kinda kooks." After watching countless strangers run in terror from the Addamses, it was surprisingly sweet to meet someone who accepts them (which is, probably, because they are so accepting of him in turn).
** This also leads to his father coming to accept him as well.
* In the movie, just seeing how happy Gomez is to finally see his brother again after so many years.
* Fester bonding with his niece and nephew, teaching them about dynamite and diseases and helping them with their play.
* In the first movie when the family is searching for Wednesday and Gomez finds her asleep in the crypt. Being careful not to wake her, Gomez gently picks her up and carries her back to the house.
* Near the end of the second movie, Fester returns to his family and gives Gomez a hug. Wednesday and Pugsley show up as well.
** To elaborate, when Wednesday and Pugsley return and see Fester has come back, Pugsley immediately runs to his uncle and hugs him. And while at first it seems like Wednesday's just going to keep out of the tearful reunion and do some more of her famous snarking, eventually she too runs to Fester's arms.
* "[Fester] was a good man!" "''Is'' a good man!"
* As twisted and CrossesTheLineTwice levels of TooKinkyToTorture Morticia and Gomez could be, you couldn't help but smile at scenes between them. All those years, and they're still passionately head over heels for each other.
* When Fester asks Gomez to help him woo Debbie in the second movie, Gomez doesn't hesitate to agree. And at dinner, when Fester is so nervous he can't even speak and ends up handing Debbie his half-eaten bun, Morticia lies about that being a quaint French custom. It's just so heartwarming to see how Fester has truly been accepted by the family, and how they will do anything to help him find happiness.
* In the second act of TheMusical, Gomez sings to Wednesday about his conflicting emotions over her growing up and being engaged ("Happy/Sad").
* In the tour version of TheMusical, Gomez cuts a tassel off the curtain while fretting over whether to betray Morticia or Wednesday. Cousin Itt ends up marrying that tassel.
* In ''Sweetheart of a Brother'' from the 90s cartoon, Pugsley drinks a formula which effectively makes him a "normal" person by removing all his quirks. His reasons for doing so is to get his crush to notice him, thinking if he were normal she'd like him better. While his family are indeed shocked by Pugsley's new desire to dust, clean, and forgo the pursuit of inflicting bodily harm on his sister and uncle for laughs, Morticia reminds Gomez that just because he's "different" does not mean they will love him any less, rather than spending the rest of the episode trying to get him to change back. Even if their own children suddenly became like everybody else, Gomez and Morticia would never stop loving them, proving that the two are exceptional parents.
** A stark contrast to ''Addams Family Values'', which sees the two panicking over the possibility of their infant son growing up to be an outstanding member of society and Gomez even falling ill because of it. Although this is somewhat mitigated by the fact that Pubert's change is less of his own choosing and more due to an illness brought on by Fester's departure, so it's unknown how they would've reacted if Pubert had changed deliberately. There's also the fact that, despite their outright horror at what Pubert had become, they never stopped loving or caring for him, to the point that Morticia (albeit reluctantly) read him ''TheCatInTheHat''. Gomez and Morticia may dread the idea of one of their children becoming "normal," but they would never mistreat them because of it.
*** Similarly, Wednesday was hoping to get Fester to help her turn Pusgely back to the way he was, but her reasons for doing so was that she didn't want Pugsley to give up his individuality, and she'd seen that the new Pugsley is a timid coward. Of course, she didn't actually partake in any schemes to undermine Pugsley's new personality.
** Much later, Pugsley snaps out of his "normal" persona after the girl he likes is being berated by the bully Pugsley ''used'' to be able to handle until he became normal. His crush was trying to defend Pugsley from the bully. After giving the bully the patented Addams Family treatment, Pugsley's crush states she is happy he's back to being himself, but she's sorry that she's soon heading back to her home country. However, she does ask if she and Pugsley can be friends.
** There are also a couple of heartwarming moments in the 90's cartoon during the episode "Double O Honeymoon". It was yet another example of seeing how much Gomez and Morticia truly love each other, but the real heartwarmer is in the ending, where Norman Normanmeyer, the neighbor of the Addams Family who hates them, actually seems to warm up to them after they save him from Ian Thundermane.
* In the second movie, Debbie is buried in the Addams Family cemetery. Sure, she tried to kill them, but she's still accepted as an Addams.
** Heck, that's [[BlueAndOrangeMorality probably why they accepted her as an Addams!]] If anyone could understand Debbie's murderous tendencies, it'd be the Addams. They even express regret they didn't get to know her better. Truth be told, she probably would have fit right into the family if she hadn't had an agenda.
* [[PuppyLove A lot of the scenes between Wednesday and Joel.]]
** When Wednesday finally escapes the camp, Joel calls her "Cara mia" and Wednesday responds with "Mon cher" and they kiss through the fence.
** Followed by a moment of funny as they both simultaneously wipe their mouths. To get the cooties off.
* A little heartwarming, a little tearjerking, in the first film when Morticia takes Fester for a stroll around the family cemetary...
--> '''Morticia:''' Mother and Father Addams. How I wish the children could have known them better. But tell ''that'' to an angry mob...
* A subtle one, but when Gomez and Morticia confront Debbie over Fester supposedly disowning them. While in the first movie the family were in constant doubts over Fester's true feelings and ties, here they know him by heart well enough to instantly tell when he is being sincere or manipulated.
* Morticia and Gomez's dance in ''The Addams Family Values''. Sure, it has funny moments, but you can see the adoration underneath it all! If that isn't heart-warming to you then you have no soul.
* Margaret going from being creeped out by the Addamses to becoming one of them, all thanks to Cousin Itt.
* Wednesday attempting to scare Joel to death at the end of ''Values''. [[NightmareFetishist Aww, she really ''does'' love him]].
* Wednesday in ''The Addams Family'' movie from 1991. Uncle Fester is tucking her into bed after her play and telling her how wonderful she and Pugsley were, and reciting stories from the Bermuda Triangle with promises to take her there one day. After he gives her a forehead kiss good night, she takes out a headless doll for him to kiss as well, and then the head of the aforementioned doll for him to kiss. Only then does she settle down to sleep.
* The Addamses' devotion to Lurch, as evidenced in the episodes "Mother Lurch Visits", "Lurch and His Harpsichord", "Lurch Learns to Dance", and "Lurch's Little Helper"
* When Debbie calls Pubert a brat in ''Addams Family Values'', the first thing Wednesday says to her is that her baby brother isn't a brat. She may have been jealous of him before, but she does care about him.