Voltage, Inc. is a Japanese developer of Romance GameVisual Novels for mobile phone. The company originated in 1999, based in Tokyo, and began to expand to English-speaking audiences in 2011, releasing English-languages versions of their games through the Apple Store and Google Play. Expanded versions of several of their games are also available through GREE, a social gaming network which provides the games Free To Play on a limited daily basis with the option of further advancement via Microtransactions.Voltage's American subsidiary, Voltage Entertainment USA, releases adaptations of existing Voltage, Inc. games which have been heavily localized to appeal to Western audiences, including replacing the anime-style character sprites and CGs with new artwork in a more Western style.
Celebrity Darling (only available in English through the GREE app)
Speakeasy Tonight (Voltage USA original)
Tropes related to Voltage, Inc. and Voltage USA:
Allegedly Free Game: The GREE versions of Be My Princess,My Sweet Bodyguard, and Celebrity Darling are free to play, and with effort and patience it's possible to complete everything without resorting to microtransactions. However, the player's ability to progress through the game is limited by day, and progress requires some social networking and a lot of grinding for points if you're not buying your way through.
But Thou Must: A standard feature of Voltage games, which present choices to the player at various points. The choices determine the way the story ends, but any immediate effect is minimal, typically only influencing a few lines of dialogue before events proceed along a single track. The few aversions (in Kiss of Revenge and the original Japanese version of In Your Arms Tonight) thus stand out enough to be noteworthy
Seduced in the Sleepless City and Love Letter from Thief X have two crossover stories, "Thieves vs. Celebrities" and "Ryoichi vs. Takuto/Takuto vs. Ryoichi." In addition, although there has not yet been an official crossover story, My Forged Wedding has referenced characters from Seduced and the clothing brand Infinite, which is the workplace in which Office Secrets is set.
The Pirates in Love side story "Pirates vs. Bodyguards" crosses over with My Sweet Bodyguard.
The My Forged Wedding side story "My Wedding Knight" crosses over with A Knight's Devotion... sort of.
Earn Your Bad Ending: Most Voltage games don't even have bad endings, but even so, it's generally not too difficult to end up with the best ending unless you're actively making an effort to fail.
Expansion Pack: New content is released for existing games on a regular basis, including epilogues, sequels, side stories, and new characters.
Featureless Protagonist: Somewhat notoriously, Voltage protagonists are almost always depicted without eyes when they appear in CGs.
Flower Motifs: Many games have at least one guy versed in hanakotoba (Satsuki, Ebihara, Riki, and many more), and the narrative will usually explain to protagonist and player alike what the various flowers mean.
Microtransactions: In addition to the GREE model described above, the standard versions of the games involve downloading a free prologue and then purchasing the stories you're interested in playing individually.
Phenotype Stereotype: Since a mundane version of Curtains Match the Window is in effect for most characters, this comes into play as shorthand for "Westerner, or Western-influenced person". Thus, Noel, Ren, Shota, and virtually all foreign characters with their own sprites are indeed blond with blue or green eyes.
Pink Means Feminine: Title screens, menus, and splash screens for almost all Voltage games invariably use a pink color scheme. The lone exception thus far is Kiss of Revenge, which uses blue and crimson instead.
The Handsome Lech: smooth, suave, and always ready to put the moves on any reasonably attractive female in the vicinity. The trouble is knowing when it's safe to take him seriously. Even more likely than the cynical guy to be The Gadfly. (Saeki, Kiyoto, Haku, Junya, Kyosuke, Rihito.)
The older guy. If he's not the mature, responsible Team Dad who keeps the other guys in line, he's a frequent butt of good-natured jokes thanks to his easygoing demeanor, immaturity, and offbeat hobbies. Occasionally he manages to be both. Often has facial hair and tends to wear his hair longer than the other guys. (Morgan, Kunihiko, Satsuki, Atsumu, Katsuragi, Gaia, Tamotsu, Johji, Shindo.)
True Companions: More than half of Voltage's games feature most/all of the woo-able boys as a tight-knit group. The exceptions are Kiss of Revenge, In Your Arms Tonight, and Be My Princess. Office Secrets starts out with the men and protagonist as simply co-workers, but each route shows the New Business team developing this way to at least some extent.
Updated Re-release: The games adapted for GREE generally have a good bit of content added, both to expand the storyline to better fit the GREE format and to improve on the weaker elements of the original plots. For just one example, the protagonist of the original version of Be My Princess is an exchange student who becomes involved with the princes through a string of coincidences, while in the GREE version she comes into contact with them after she gets a job working for a famous fashion designer.