->'''"W E L C O'''
->'''M E T O T'''
->'''H E N E X'''
->'''T L E V E L"'''
-->-- '''US Slogan''', 1992-1995

%% One quote is sufficient. Please place additional entries on the quotes tab.

[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/c1934858001d160f899fbb1954c2be61.png]]
[[caption-width-right:300:[[AC:[[CatchPhrase SE-GA!]]]]]]

Once upon a time, Sega, a big arcade video game company, was part of the "[[RuleOfThree big three]]" console developers, its main competition being Creator/{{Nintendo}}, and later Sony Computer Entertainment (with the introduction of the UsefulNotes/PlayStation in 1994/1995). The company was founded in 1940 in UsefulNotes/{{Hawaii}} as Standard Games. Following World War II, the company was renamed to "'''Se'''rvice '''Ga'''mes," before relocating to UsefulNotes/{{Japan}} in the [[TheFifties 1950s]], when it became a creator and distributor of redemption games designed for overseas markets. As a result of these origins, many of their games are often designed for an international market (and as a side result, this is also why many of their games contain a lot of Engrish and spotty English voice work across different versions.) Sega moved into arcade game development in the 1960s, as U.S. governmental crackdowns on gambling machines and {{pinball}}, along with increased competition worldwide, made it difficult to turn a profit solely from redemption and slot games.

In Japan, Sega Enterprises produced [[PhysicalPinballTables arcade pinball games]] from 1971-1973 and 1976-1979. Previously, most pinballs in Japan were made in the United States; these came with high prices due to import and shipping costs, and cost 50 yen per game. In response, Sega Japan produced their own pinballs locally, lowering the price and appealing to Japanese gamers as a result. Unfortunately, Sega's poor field support eventually led to dissatisfaction from arcade operators, and they closed the pinball division in 1979.

At around the same time, Sega S.A. Sonic (''a.k.a.'' "Segasa"), the Spanish subsidiary, was introducing arcade games to Europe. Although they imported games from Creator/WilliamsElectronics and Sega Enterprises, Segasa also made their own pinball tables, becoming the only coin-op equipment legally produced in Spain at the time. Their pinball division lasted from 1974 through 1986.

Sega also began developing arcade video games in TheSeventies, but did not find success until TheEighties with worldwide hits like ''VideoGame/SpaceHarrier'' and ''VideoGame/OutRun''. Sega also entered the console market in the 80's, with the UsefulNotes/SegaMasterSystem. While it had little success in Japan and North America, the Master System became the console market leader in Europe and South America during the 8-bit era.

Sega eventually found some of its greatest success with the [[UsefulNotes/SegaGenesis Sega Mega Drive/Genesis]] during the [[UsefulNotes/The16bitEraOfConsoleVideoGames 16-bit era]], and a marketable mascot in Franchise/SonicTheHedgehog provided a perfect rival for Nintendo's [[Franchise/SuperMarioBros Mario]]. By the early '90s, Sega was the worldwide console market leader, everywhere except for Japan. However, internal conflicts with Sega's Japanese (who apparently could not stand being shown up by their foreign subsidaries) and American branches which led a string of questionable marketing decisions with subsequent consoles eroded its star power. While the UsefulNotes/SegaSaturn was Sega's biggest success in Japan, it was its biggest failure in the Western world. Sega eventually pulled out of the console business entirely, after the [[ScrewedByTheNetwork too good to last]] [[UsefulNotes/SegaDreamcast Dreamcast]] sold below expectations.

Still, Sega has remained a major player in the game development world (though not quite what it once was) by shifting to third-party game development for all of the current-generation consoles, handhelds, and arcades. Ironically, Sega now publishes ''Franchise/SonicTheHedgehog'' games for [[DefeatMeansFriendship play]] on Creator/{{Nintendo}} ([[MultiPlatform and other]]) hardware. The only downside to this however is that since they no longer work on their own console, it's gives them less time to work on their other properties.

Sega briefly returned to the world of [[PhysicalPinballTables arcade pinball]] in 1994 when they took over Creator/DataEast's pinball division. They produced machines under the Sega Pinball name before leaving the market again in 1999, selling their pinball assets to Gary Stern, president of the division, who then founded Creator/SternPinball.

They are also the owners of animation studio Creator/TMSEntertainment (and by extension, Creator/KokoEnterprises/Dong Yang Animation, Creator/SeoulMovie and Creator/MizoPlanning) since 1995. In January 2013, [[http://www.eurogamer.net/articles/2013-01-25-sega-and-relic-and-the-whereabouts-of-the-warhammer-40-000-ip they purchased Relic Entertainment]] from the Creator/{{THQ}} liquidation auction, and as of the end of that month [[http://www.pcauthority.com.au/News/330680,confirmed-sega-now-owns-all-the-warhammer-licenses.aspx it is confirmed]] that with it came an exclusive license to produce titles based on Creator/GamesWorkshop [=IPs=], starting with ''VideoGame/TotalWarWarhammer''.

As of September 2013, Sega has purchased Creator/{{Atlus}} from Atlus's former parent company Index Corporation.

See also Creator/SonicTeam, one of their best-known subsidiaries.
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!Consoles:
[[index]]
* [[UsefulNotes/SegaMasterSystem Master System]]
* [[UsefulNotes/SegaGenesis Genesis/Mega Drive]] (including [=Sega CD=]/[=Mega CD=] and [=32X=])
* UsefulNotes/GameGear
* UsefulNotes/SegaSaturn
* [[UsefulNotes/SegaDreamcast Dreamcast]]
* UsefulNotes/OtherSegaSystems

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!!Pinball machines produced by Sega Enterprises of Japan (1971-1979) include:
* ''Ali Baba[=/=]Arabian Night''
* ''Big Together''
* ''Carnival''
* ''Cha-Cha-Cha''
* ''Crazy Clock''
* ''Mikoshi''
* ''Monte Rosa''
* ''Pinball/{{Sapporo}}''
* ''Sky Lover''
* ''Temptation''
* ''Woman-Lib''

!!Original pinball machines produced by Sega S.A. of Europe (1974-1986) include:
* ''Astro-Flite''
* ''Casbah''
* ''Faces''
* ''Pinball/{{Gamatron}}''
* ''Hang-On''
* ''Monaco''
* ''Odin Deluxe''
* ''Pole Position''
* ''Pinball/StarWars''
* ''Triple Action''

!Notable video games and franchises released by Sega:

* ''[[VideoGame/SeventhDragon 7th Dragon]]''
* ''VideoGame/AfterBurner''
* ''VideoGame/AlexKidd''
* ''AlienVsPredator'' (2010 game)
* ''VideoGame/AlienStorm''
* ''VideoGame/AlienSyndrome''
* ''VideoGame/AlphaProtocol''
* ''VideoGame/AlteredBeast''
* ''VideoGame/AmazingIsland''
* ''VideoGame/AstroBlaster''
* ''VideoGame/{{Bayonetta}}'' (the UsefulNotes/PlayStation3 version was coded by Sega)
* ''VideoGame/{{Bayonetta 2}}'' (Published by Nintendo, Sega still owns the IP, and nothing more)
* ''VideoGame/BillyHatcherAndTheGiantEgg''
* ''VideoGame/BinaryDomain''
* ''VideoGame/BlueStinger''
* ''VideoGame/BonanzaBros''
* ''VideoGame/BorderBreak''
* ''VideoGame/BraveFirefighters''
* ''VideoGame/BuckRogersPlanetOfZoom''
* ''VideoGame/{{Bug}}!''
* ''VideoGame/BurningRangers''
* ''VideoGame/CaptainAmericaSuperSoldier''
* ''VideoGame/{{Carnival}}''
* ''VideoGame/CastleOfIllusion''
* ''VideoGame/ChuChuRocket''
* ''VideoGame/{{Columns}}''
* ''VideoGame/ComixZone''
* ''VideoGame/CompanyOfHeroes'' (via purchase of Relic Entertainment)
* ''VideoGame/CondemnedCriminalOrigins''
** ''VideoGame/Condemned2Bloodshot''
* ''VideoGame/TheConduit''
* ''Congo Bongo''
* ''Crack Down'' %%not to be confused with Crackdown
* ''VideoGame/CrazyTaxi''
* ''VideoGame/{{Crush}}''
* ''VideoGame/DarkWizard''
* ''VideoGame/DawnOfWar'' (via purchase of Relic Entertainment)
* ''VideoGame/DaytonaUSA''
* ''Decathlete''
* ''VideoGame/DengekiBunkoFightingClimax''
* ''VideoGame/DeepDuckTrouble''
* ''VideoGame/DoubleSwitch''
* ''VideoGame/DragonForce''
* ''Dynamite Deka'' (also known as ''Die Hard Arcade'' and ''Dynamite Cop'')
* ''VideoGame/DynamiteDux''
* ''VideoGame/EccoTheDolphin''
* ''VideoGame/EternalChampions''
* ''VideoGame/ESwat''
* ''VideoGame/FZero'' (with Creator/{{Nintendo}}, ''GX'' and ''AX'')
* ''Fallen Realms''
* ''VideoGame/FantasyZone''
* ''VideoGame/FatalLabyrinth''
* ''VideoGame/FeelTheMagic''
* ''VideoGame/FightersMegamix''
* ''VideoGame/FightingVipers''
* ''VideoGame/{{Flicky}}''
* ''VideoGame/FootballManager''
* ''VideoGame/FullSpectrumWarrior'' (Only for Japan/Asia)
* ''VideoGame/GHOSTSquad''
* ''VideoGame/{{Gain Ground}}''
* ''VideoGame/GirlsGarden''
* ''VideoGame/GoldenAxe''
* ''VideoGame/GunValkyrie''
* ''VideoGame/HatsuneMikuProjectDiva''
* ''Hang-On''
* ''VideoGame/HellYeahWrathOfTheDeadRabbit''
* ''VideoGame/{{Headhunter}}''
* ''VideoGame/HeroBank''
* ''VideoGame/HouseOfTheDead''
* ''Videogame/InfiniteSpace''
* ''VideoGame/InitialDArcadeStage''
* ''VideoGame/JetSetRadio''
* ''VideoGame/{{Jurassic Park|Arcade}}'' and ''The Lost World: Jurassic Park''
* ''VideoGame/{{Kenseiden}}''
* ''VideoGame/KidChameleon''
* ''VideoGame/{{Killzone}}'' (Only for the first game in Japan/Asia. The other games were released by Sony's Japanese branch)
* ''VideoGame/KingdomConquest'' -- for iOs.
* ''VideoGame/LaserGhost''
* ''Last Bronx''
* ''VideoGame/TheLuckyDimeCaper''
* ''VideoGame/LupinThe3rdTheShooting''
* ''VideoGame/{{MadWorld}}''
* ''VideoGame/{{maimai}}''
* ''[[VideoGame/MarioAndSonicAtTheOlympicGames Mario and Sonic at the Olympic (Winter) Games]]''
* ''VideoGame/MichaelJacksonsMoonwalker''
* ''VideoGame/MiracleGirlsFestival''
* ''VideoGame/NightsIntoDreams''
* ''VideoGame/NightshadeKunoichi''
* ''VideoGame/NightTrap''
* ''VideoGame/TheOceanHunter''
* ''VideoGame/TheOoze''
* ''VideoGame/OutRun''
* ''VideoGame/{{Panic}}!!''
* ''VideoGame/PanzerDragoon''
* ''Penguin Land''
* ''VideoGame/Persona4ArenaUltimax'' (For Europe-wide release)
* ''VideoGame/PhantasyStar''
* ''VideoGame/PoleNoDaibouken''
* ''[[Music/{{Vocaloid}} Project Diva]]''
* ''VideoGame/PuyoPuyo'' (since 1998, though original owner {{Creator/Compile}} had free reign until 2001)
* ''VideoGame/{{Quackshot}}''
* ''VideoGame/RailChase''
* ''Franchise/{{Rambo}} Arcade''
* ''VideoGame/RentAHero''
* ''VideoGame/{{Rez}}''
* ''VideoGame/{{Rise Of Nightmares}}''
* ''VideoGame/{{Ristar}}''
* ''VideoGame/RhythmThiefAndTheEmperorsTreasure''
* ''VideoGame/SakuraWars''
** ''VideoGame/SakuraWarsSoLongMyLove''
* ''VideoGame/SandsOfDestruction''
* ''VideoGame/{{Segagaga}}''
* ''Franchise/{{SEGA Hard Girls}}''
* ''VideoGame/SegaRally''
* ''VideoGame/SegaSuperstars''
* ''VideoGame/SeishunScandal''
* ''VideoGame/{{Shenmue}}''
* ''Franchise/ShiningSeries''
** ''VideoGame/ShiningForce''
* ''VideoGame/{{Shinobi}}''
* ''VideoGame/SkiesOfArcadia''
* ''Franchise/SonicTheHedgehog''
* ''VideoGame/SpaceChannel5''
* ''VideoGame/SpaceFury''
* ''VideoGame/SpaceHarrier''
* ''VideoGame/SpiralKnights'' (co-production with Three Rings Design, which was purchased by Sega late in 2011)
* ''VideoGame/StarWarsTrilogyArcade''
* ''VideoGame/StreetsOfRage''
* ''Super Monaco GP''
* ''VideoGame/SuperMonkeyBall''
* ''VideoGame/SwordOfVermilion''
* ''VideoGame/TemboTheBadassElephant''
* ''VideoGame/{{The Getaway}}'' (Only for Japan with Black Monday under Sega)
* ''VideoGame/ToeJamAndEarl''
* ''VideoGame/TooSpicy''
* ''VideoGame/TotalWar'' (from ''Spartan: Total Warrior'' onward)
* ''VideoGame/{{Turbo}}''
* ''VideoGame/ValkyriaChronicles''
* ''VideoGame/ValkyriaChroniclesII''
* ''VideoGame/ValkyriaChroniclesIII''
* ''VideoGame/ValkyriaAzureRevolution''
* ''VideoGame/{{Vanquish}}''
* ''VideoGame/{{Vectorman}}''
* ''VideoGame/VirtuaCop''
* ''VideoGame/VirtuaFighter''
* ''Virtua Racing''
* ''VideoGame/VirtualOn''
* ''VideoGame/Warhammer40000SpaceMarine'' (via purchase of Relic Entertainment)
* ''Franchise/WonderBoy''
* ''VideoGame/WorldOfIllusion''
* ''World Series Baseball''
* ''VideoGame/XMen1993''
* ''VideoGame/XMen2CloneWars''
* ''VideoGame/{{Yakuza}}'' a.k.a. ''Ryu Ga Gotoku'' ("Like a Dragon") in Japan.
** ''VideoGame/{{Yakuza 3}}''
** ''VideoGame/{{Yakuza 4}}''
** ''VideoGame/{{Yakuza 5}}''
* ''VideoGame/{{Zaxxon}}''
* ''VideoGame/ZombieRevenge''

!!Pinball machines produced by Sega Pinball (1995-1999) include:
* ''Pinball/{{Apollo 13}}''
* ''Pinball/BatmanForever''
* ''Pinball/{{Baywatch}}''
* ''Pinball/GoldenEye''
* ''Godzilla''
* ''Pinball/HarleyDavidson''
* ''Independence Day''
* ''Pinball/TheLostWorldJurassicPark''
* ''Pinball/MaverickTheMovie'' (inherited from Creator/DataEast)
* ''Pinball/MaryShelleysFrankenstein''
* ''Pinball/SouthPark'' (the last game published by Sega Pinball)
* ''Pinball/SpaceJam''
* ''Pinball/StarWarsTrilogy''
* ''Pinball/StarshipTroopers''
* ''Viper Night Drivin'''
* ''Pinball/TheXFiles''
[[/index]]

!!See also:
* Creator/SegaTechnicalInstitute

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!! Tropes associated with Sega:

* AlternateCompanyEquivalent: VideoGame/AlexKidd was their initial answer to Nintendo's Franchise/SuperMarioBros series, but that was eventually taken over by Franchise/SonicTheHedgehog.
* AlwaysSecondBest:
** Since the time of SG-1000, SEGA seems to always strike in second place behind Creator/{{Nintendo}}, with occasional third or worse place in some situations (UsefulNotes/PlayStation and UsefulNotes/PlayStation2 era, as well as the classical [[UsefulNotes/ConsoleWars Console War]] in Japan, where the PCEngine actually outsold the Genesis.)
** Averted in some markets, such as Europe (especially the UK) and South America, where Sega's dominance was unquestioned. In the [[The8BitEraOfConsoleVideoGames 8-bit era]], the NES (thanks to bad marketing decisions by Nintendo) was practically mythical in the UK but the Sega Master System was pretty popular.
* UsefulNotes/ConsoleWars: The Sega vs. Nintendo war (mainly Sega's Mega Drive/Genesis vs. Nintendo's SNES) is possibly the most famous one of them all.
* DerivativeDifferentiation: Their early games started off by shamelessly ripping off of other popular games of the day--for example, Congo Bongo, an obvious clone of VideoGame/DonkeyKong. Their original mascot, VideoGame/AlexKidd, was an obvious attempt to ride the coattails of VideoGame/SuperMarioBros1. Even their UsefulNotes/SegaMasterSystem clearly patterned itself after the [[UsefulNotes/NintendoEntertainmentSystem NES]], right down to having identical controllers. Despite success in other countries, they all badly underperformed in the US due to Nintendo having a very strong grip on the gaming market. Realizing that playing by Nintendo's own rules would get them nowhere, they decided to go in the opposite direction and become Nintendo's antithesis with the UsefulNotes/SegaGenesis, aiming for older audiences and darker games with slicker graphics, action and very lax censorship policies--their first own pack-in game was ''Altered Beast'', a gory beat-em-up that would never have been allowed on the NES. Their newest mascot for the console, Sonic The Hedgehog, was a unique contrast from the Mario series in art and gameplay, and also a contrast to the Mario-derivative Alex Kidd ([[PutOnABus who was quickly abandoned by the company]] once the technicolor insectivore made waves). Unsurprisingly, it worked.
* EarlyInstallmentWeirdness: Sega was originally just a regular arcade game company for decades before they jumped into making video games around the 1970's. Also, their original mascot, Alex Kidd, was more genial in tone and gameplay than ''Sonic''.
* FrivolousLawsuit / DisneyOwnsThisTrope: In December 2012, they filed a lawsuit against {{Level 5}} demanding 900 million yen (US $11 million) for allegedly infringing two patents they got in 2009 and 2011 on using drag-and-drop and tap commands on a touchscreen to control characters (i.e. using a touchscreen ''as a freaking touchscreen''). Over a game that Level-5 released in ''2008''. Level-5 called them out on their patent trolling and tore them a new one in quite possibly the most epic pwning ever to happen via corporate public statement.
* IconicLogo: In fact, Franchise/{{Sonic|TheHedgehog}} was [[WhatCouldHaveBeen originally]] going to be a lighter shade of blue, but he was given a darker shade in order to match him up with the logo's.
* LogoJoke: Before the arrival of the UsefulNotes/SegaSaturn, nearly ''every single game'' booted up with the IconicLogo appearing onto the screen, with elements of the game the system's playing usually interacting with the logo or the screen it appears on in some way. [[http://www.whipassgaming.com/genesisreviews/specialprojects.htm Here's a list of them all]].
* {{Mascot}}: Formerly Alex Kidd. Now, it's Franchise/SonicTheHedgehog.
** MascotWithAttitude: Franchise/SonicTheHedgehog, the TropeMaker by which all others are [[FollowTheLeader based]] [[FountainOfExpies on]].
* NeverAcceptedInHisHomeTown: Sega saw great success in markets such as Europe, South America and eventually North America, but never did well in Japan. Part of the company's downfall is due to obsessing over trying to capture the Japanese market while casually throwing away the loyal fanbase they had built up abroad, by designing the Saturn and Dreamcast largely around things that tried to appeal to Japanese rather than western gamers (painfully obvious when they rebooted the Sonic continuity outside of Japan with ''VideoGame/SonicAdventure'').
* PutOnABus: After ''Alex Kidd in the Enchanted Castle'' flopped with critics and retail and VideoGame/SonicTheHedgehog1 made Sega realize the technicolor insectivore was their real answer to Mario, Alex Kidd was dropped as their mascot in favor of Sonic and permanently retired from the companies game line-up. Kidd has made the occasional cameo since then, but he is largely forgotten today.
* ScrewedByTheNetwork: The [[UsefulNotes/SegaDreamcast Dreamcast]] was ''too good to last''.
* SigilSpam: Sonic the Hedgehog makes a ''lot'' of [[http://sonic.wikia.com/wiki/List_of_cameos_and_references cameo appearances]] in the companies games. He even appeared in the Sega CD and Sega Channel boot up. He is their mascot, and they want you to know it.
* TitleScream: Read the caption below the image. First heard in Japanese Sega commercials, it was most famously used internationally at the start of all the major [[VideoGame/SonicTheHedgehog 2D]] ''[[VideoGame/SonicTheHedgehog2 Sonic]]'' [[VideoGame/Sonic3AndKnuckles games]]. Variations on the scream can also be heard on start-up of ''VideoGame/{{Panic}}'', all the ''Project Diva'' games and ''Manga/KOn Houkago Live!''.
** [[EnforcedTrope Enforced]] because the reason for the scream being there in the first place is because it's actually {{filler}} to replace an [[http://sonic.wikia.com/wiki/Sonic_the_Hedgehog_Band early]] SoundTest [[http://sonic.wikia.com/wiki/Sonic_the_Hedgehog_Band idea that never came to be]] in ''VideoGame/SonicTheHedgehog1''. In fact, this one sound byte takes up more memory ''than entire levels do''.
** US commercials that reveled in the ''X-treme 90's'' image they were portraying at the time also often ended with a different voice quickly screaming "SEGA!"
* TakeThat: Their entire advertising campaign throughout their console years famously consisted of lobbing {{Take That}}s at competing consoles.
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->'''''[[http://www.angelfire.com/ny/dezmoowu/Sega/sega.wav SEGA!]]'''''
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