%% This list of examples has been alphabetized. Please add your example in the proper place. Thanks!
* ''Manga/AhMyGoddess'' has Mara, a demon who calls herself "the baddest devil ever".
* Ladd Russo from ''LightNovel/{{Baccano}}'' is a [[LargeHam hammy ]]PsychoForHire who freely admits that all he loves is killing, killing, and more killing. When his uncle tells him "Homicidal lunatics think you're a nutcase!" He informs him that his "[[InsultBackfire attempts at flattery are so ham handed]]."
* ''Manga/{{Bleach}}'': Discussed in-universe when Ginjou is training Ichigo; he invokes all the Shounen villain stereotypes to make Ichigo feel as though Orihime's life is on the line because he knows Ichigo performs better when there's a genuine threat against someone's life. At the end of the training, he tells Ichigo that he'd make a very clichéd villain.
* The anime version of Aion from ''Manga/ChronoCrusade'' is one of these. He's the literal Anti-Christ, scoffs at the idea of "desire being called a sin" and attempts to rape one female character and brainwashes another for his own gain.
* Lelouch from ''Anime/CodeGeass'' [[spoiler:''pretends'' to be a heartless supervillain in order to unite the world through common hatred of him, then allows himself to be killed so everyone can move on and work together towards peace.]] Yeah, Lulu [[GambitRoulette can be a little weird.]]
* [[BigBad Sir Isaac Ray Peram Westcott]] from ''LightNovel/DateALive''. He wants to cause chaos, annihilation, destruction, and the deaths of women and children, and he'd do anything to plunge the whole world into endless chaos, destruction and suffering as possible and makes no secret of it. He's only subtle if he needs to manipulate someone.
* The Digimon Emperor from ''Anime/DigimonAdventure02'' referred to himself as evil...[[spoiler:before he [[SixthRanger became a good guy]].]]
** However, his entire over-the-top villainous persona makes sense when you discover that [[spoiler:he thinks the Digital World isn't real, more like a very interactive [[VideoGameCrueltyPotential video game]]. His constant KickTheDog-ery is similar to any ''VideoGame/{{Marathon}}'' fan who shoots [=BOBs=]. His HeelFaceTurn was immediate when [[MyGodWhatHaveIDone he found out it was real]] and [[TheAtoner he never really forgave himself]].]]
** The most dead-straight example is Devimon, the franchise's first BigBad. Upon his death, his last words are to tell the heroes that they've wasted their time because evil is everywhere and cannot be defeated. He ''laughs'' with his final breath, knowing evil will go on.
* The ''Franchise/DragonBall'' series has several examples:
** King Piccolo, who even says "There are two things that I, Demon King Piccolo, hate most in this world: Peace and justice".
*** Piccolo Jr. even more so, at least in the 23rd World Tournament arc.
** Captain Ginyu. When Goku tells him he should try helping others, he replies "Don't try to reform me".
** Frieza, who openly gloats about his cruelty and admits that all the horrible stories about him are true.
** Turles. When Goku states that Gohan knows right from wrong while Turles does not, Turles responds "I know the difference, I just don't care".
** Broly: "A monster? No, I am a devil!"
*** [[WebVideo/DragonBallZAbridged OH MY GOD! HE'S SO GOD DAMN COOL!]] [[note]][[DisappointedByTheMotive BUT HE'S SO DAMN DUMB!]][[/note]]
** Mercenary Tao is a PsychoForHire who delights in his sadism and cruelty, to the extent that after forcing a tailor to do a week's worth of work on his destroyed uniform in three days, he refused to pay him on the grounds that doing so would ruin his reputation as a cold, ruthless assassin.
*** Tao then reconsiders, and decides to offer the man 'payment' in the form of doing what he does best: killing someone. When the man declines, not wanting anyone dead, Tao shows his offer wasn't optional by killing him with a single finger to the head.
* Most of the major villains in ''Manga/FistOfTheNorthStar'', even the most cruel ones, tend to avert this, with the exception of Kaioh, who clearly brags about being strengthened by evilness.
* Lust from ''Manga/FullmetalAlchemist'' is very proud of being evil. She revels in causing humans pain and suffering, and compliments Mustang's determination while he's killing her, stating that one day soon, his eyes will widen with agony and despair.
* ''Franchise/{{Gundam}}''
** ''Series/AfterWarGundamX'' has Shagia and Olba Frost, a BigBadDuumvirate who ally themselves with a new petty tyrant or corrupt official almost weekly (after first backstabbing the previous one) and whose goal is to make humanity destroy itself just because some Federation officials didn't think their TwinTelepathy was useful. They take a good deal of satisfaction in their killing and betraying; when plotting with each other, Shagia outright says they'll have to do something evil, and Olba is particularly fond of KickTheDog.
** ''Anime/MobileSuitGundam00'' has the freaking incarnation of the third sphere, Ali Al-Saachez. The world of Gundam generally (pretend to) have multidimensional villains with some understandable motivations. Or, at least, villains that are good at self-justification and excuses. Ali is probably the only villain in the entire existence with Gundams to readily admit that he loves war for war's sake, that he commits his (numerous) crimes ForTheEvulz, and that this makes him the worst sort of person in the world. He has absolutely no problem with it.
** ''Anime/MobileSuitGundamIronBloodedOrphans'' had a lot of card carrying villains in the first season. The CGS forces cares little about the lives of the Third Unit and rewards Orga for saving the CGS base from destruction by beating him to a pulp. The Brewers managed to up the ante by being ObviouslyEvil caricatures among likes of Kudal and Brook utterly grotesque physical appearances as they employ Human Debris as cannon fodder among them Akihiro's brother Masahiro who is broken by the years of abuse. Second Season had Rustal Elion who makes no obvious secret that what he does is extremely heinous but does it anyway for the sake of victory.
* The Major from ''Anime/{{Hellsing}}''. He is one of the best examples. He cheerfully admit openly that he loves war, destruction, horror, holocaust, genocide, the slaughter of innocents, death and loves every kind of war that mankind can evoke over the world.
* ''Manga/InuYasha'':
** [=InuYasha=] himself, pre-CharacterDevelopment, openly admits to Kagome and Kaede that he's one of the "wrong hands" that they mean to keep the Shikon Jewel shards away from.
** The [[QuirkyMinibossSquad Band of Seven]] are unrepentant murderers to the extent that Mt. Hakurei's purity makes them feel sick.
* The Hückebein family in ''Manga/MagicalRecordLyricalNanohaFORCE'', as shown by the interrogation scene with the captured Thoma, where Fortis explains how the Hückebein performs one of their trademark massacres of innocent settlements.
--> '''Thoma''': "You really are evil criminals." \\
'''Fortis''': ''(While smiling and doing an [[SmugSnake "Oh, please" hand gesture)]]'' "Didn't we introduce ourselves like that?"
** Because of their openness about their crimes, the Hückebein are a big contrast to the other main villain, Hades Vandein, who pretends to be an innocent civilian despite being ObviouslyEvil.
* Evangeline of ''Manga/MahouSenseiNegima'' tries [[NobleDemon and fails]] to be a type 2. She makes token attempts to turn Negi and Asuna to TheDarkSide as her "sub-bosses", and occasionally tries to scare people, but other than that, [[OffstageVillainy she doesn't do anything all that evil]] and, as a matter of fact, helps the heroes a ''lot''. Negi attempts to point this out to her, but she still claims to be evil.
** Fairly early in the manga, Asuna herself does this quite sarcastically.
-->'''Asuna''': [[BlatantLies Yep, I]][[SarcasmMode 'm evil.]]
* ''Manga/MajinTanteiNougamiNeuro'' has Neuro, an actual demon who enjoys eating mysteries; while he claims to be evil, he never kills humans and tends to be more an amoral ''{{troll}}'' than a "monster". On the other hand, we have Sicks, who is doing it ForTheEvulz.
* ''Mazinger'':
** ''Anime/MazingerZ'': Dr. Hell got his backstory and a motivation to want to TakeOverTheWorld in the Gosaku Ota manga version (essentially he's a WoobieDestroyerOfWorlds wants to force everybody to [[KneelBeforeZod kneel before him]]), and most of his CoDragons follow him out of loyalty. But Viscount Pygman felt no loyalty towards Hell. Mind raping and brainwashing several characters, fighting Mazinger-Z and Aphrodite-a with his bare hands, wreaking havok, [[AllYourBaseAreBelongToUs take over]] [[HomeBase the Institute]]... his motivation to make all these things seemed being "for the hell of it".
** ''Anime/GreatMazinger'': DragonInChief Great General of Darkness (Ankoku Daishogun) was very clear about his goals: he wanted the ancient Mykene civilization returned to the surface world and felt the light of Sun for first time in milennia, and he thought conquering the surface and wiping the whole humanity out was the only way to accomplish that. However, BigBad Great Emperor of Darkness didn't make clear that was his motivation. Then again, he was [[spoiler:Hades.]] It's a bit hard not being evil when you are a GodOfEvil.
** ''Anime/UFORoboGrendizer'': Vega's homeworld was dying cause the overexploitation of a rare radioactive mineral called vegatron. BigBad King Vega started his campaign of conquest through the galaxy because he needed to find a suitable world to settle their people on (and because he was a power-hungry bastard). His CoDragons followed him out of loyalty to him or to the Empire, and some of them were {{WellIntentionedExtremist}}s, but Barados... Good Lord, Barados was pointlessly cruel and he committed atrocities as laughing: deliberately murdering women and children to exterminate a planet's population, taking hostages to blackmail his enemies with and then killing them in a horrible way... Let's tell than TheHero Duke told that was the only Vegan he could not forgive and when [[spoiler:he died,]] no Vegan higher-up missed him.
* The EvilOverlord Moo in ''Anime/MonsterRancher'' is one of these who isn't played for laughs. He revels in his hatred and villainy because negative emotions empower him, thus it benefits him to be evil as much as possible.
* Being a Deconstruction PlayedForLaughs of the FightingSeries, ''Manga/MutekiKanbanMusume'' presents Megumi as a deconstruction of this trope: She is only a CombatPragmatist willing to do anything, no matter how low, to beat TheRival Miki, but she has a GuiltComplex so big about this she sees herself as evil due to her self-hatred, taking her to proudly announce her ''"evil"'' plans to Miki while laughing an EvilLaugh (just a really annoying NoblewomansLaugh).
* In ''Manga/MyHeroAcademia'', people who use their [[StockSuperpowers Quirks]] as authorized by the government to protect the innocent take up the [[{{Superhero}} Hero]] profession. Likewise, those that use their Quirks for evil and commit crimes are labelled "[[{{Supervillain}} Villains]]". It's played straight with the main antagonist group, who call themselves the "League of Villains".
* ''Manga/{{Naruto}}'': Kurama, the Nine-Tailed Fox, declares himself to be a "[[MadeOfEvil living mass of malevolence]]."
* Several villains (and [[ProtagonistCenteredMorality heroes]]) in ''Manga/OnePiece'' revel in their status as criminals and rejoice when their bounties increase (though some, like [[OnlySaneMan Nami]], hate the idea of having a bounty, and others, like Robin, are nonchalant about it). The Shichibukai are considered 'Government Dogs' for choosing to become privateers to the World Government (though next to nobody is [[TooDumbToLive dumb enough to say that within earshot of any of them]]).
* Team Rocket (the whole organisation, not the TerribleTrio) in ''Anime/{{Pokemon}}''. According to Cassidy and [[AccidentalMisnaming Billy]], rivals to the trio, the motto they use is the real Team Rocket motto (where there are phrases like "To infect the world with devastation!" and "To blight all people in every nation!") and the motto Jessie and James use is, instead, a corrupted version (this version has phrases that imply that they see themselves as {{Knight Templar}}s). Ironically, when Jessie and James updated their motto to become Card-Carrying Villains (from Battle Frontier up to the end of Sinnoh), the motto Cassidy and Paunch use was also updated, and the phrases were KnightTemplar-ish themselves.
--> [[AC: [[RunningGag IT'S BUTCH!!!]]]]
** In terms of the Pokémon themselves, Ekans/Arbok and Koffing/Weezing insist to be {{Punch Clock Villain}}s that follow the orders of Jessie and James, but otherwise are amiable to the twerps' Pokémon. (see: "Island of the Giant Pokémon") ''Meowth'', however, is a ''technically'' wild Pokémon who seems to engage in Team Rocket's villainy for kicks. While he also has his "nice" moments (especially in the Pikachu shorts), he more often than not has an ulterior motive for such cooperative behavior (for example, his HeelFaceMole mini-arc in Best Wishes).
* Pixy Misa in the ''Anime/PrettySammy'' series is the self-professed evil mistress of chaos and destruction.
* ''Anime/PuellaMagiMadokaMagicaTheMovieRebellion'' has one in none other than [[spoiler: the protagonist, Homura Akemi, after she stabs Madoka in the back, steals her powers and becomes a self-proclaimed demon to counter her godlike status. From there, she [[EvilIsHammy chews the scenery to dust]], [[SlouchOfVillainy slouches in her chair]] as she drinks fruity beverages and freely calls herself a force of chaos and "an existence called 'evil'" when confronted by Sayaka, before engaging in [[BlatantLies some truly gut-churning atrocities]]: she [[PokeThePoodle breaks one of Mami's teacups and makes Kyoko waste an apple,]] [[SarcasmMode the fiend,]] then gives Sayaka and Madoka new chances to live happy lives, brings Nagisa back to be a friend for the lonely Mami, and delivers unto [[BigBad Kyubey]] [[KickTheSonOfABitch a long-deserved dose]] of MindRape for his actions in the movie. And that's pretty much it. To be perfectly honest, Homura's declarations of 'demonhood' and claims of being evil do nothing but underscore how pathetic and self-loathing Homura really is, and even at this point she just doesn't have it in her to be truly wicked.]]
* Happōsai from ''Manga/RanmaOneHalf'' has no motivation for being an asshole and enjoys making peoples' lives miserable, even more so when his students take the fall for him. He, at one point, declares himself "evil 'till the day [he] die[s]". And attempting to ''think'' of being nice gives him seizures.
* In ''Rescue Me, Mave-chan!'', a spin-off OVA to ''Franchise/SentouYouseiYukikaze'', [[BigBad Forgetter]] is a literal case, as he actually uses a business card to introduce himself.
* She may have mellowed out since, but Kokoa Shuzen from ''Manga/RosarioToVampire'' definitely started out as one, even going so far as to claim to have been "born into a family of villains" in an early chapter of the second serialization, shortly after her debut. Within minutes of that declaration, though, [[HeelFaceTurn she finds herself with humble pie in her face]] when Tsukune, who she thought had severely watered down her older sister Moka, saves her from the MonsterOfTheWeek.
* ''Manga/RurouniKenshin'': Makoto Shishio occasionally refers to himself as a demon from Hell and fully expects to go there when he dies... and take it over.
* Berg Katse in ''Anime/ScienceNinjaTeamGatchaman'' and [[ManBehindTheMan Sosai X]] start out as 1 with a dash of 2. Sosai eventually graduates to 3.
* The ''VideoGame/SengokuBasara'' [[DemonKingNobunaga incarnation]] of UsefulNotes/OdaNobunaga possesses just about every EvilOverlord trope one character can have: he wears SpikesOfVillainy, [[NothingButSkulls drinks wine out of a human skull whilst sitting on a throne made out of human skulls]], wants to TakeOverTheWorld and/or [[OmnicidalManiac destroy it]], and is followed by DramaticThunder and [[OminousLatinChanting Ominous German Chanting]] wherever he goes.
* ''Anime/{{Shinzo}}'': The original evil Mushrambo, who used the title "Dark King". Not very convincing when you're trying to portray your own side as [[TurnedAgainstTheirMasters victims of humanity]].
* Xellos from ''LightNovel/{{Slayers}}'' is this whenever he isn't siding with the protagonists. Being a powerful demon in the service of powers that want to destroy the world and feeding off from negative human emotions does that to a person. He makes an effort to avoid killing the good guys because they're such fun, though.
* Mint from "Trouble Chocolate" is a parody of this.
* ''LightNovel/UndefeatedBahamutChronicle'':
** Fugil seems to be one at first, since he often refers to himself as the villain in Lux's story and claims that the latter needs to be willing to get his hands dirty to survive in their corrupt world. This is subverted when later volumes reveal that he sees himself as a NecessaryEvil in using manipulation and murder to maintain the balance of world powers.
** The King of Vices plays this trope straight, in case you couldn't tell from her title. She claims that evil will triumph over an equally powerful good because they have no moral restraints to hold them back from their goals. She also gloats that she's even more wicked and competent than the other villains in the series due to her use of a brainwashed decoy to escape the consequences of her crimes. To her dying breath, she mocks the protagonists for their virtue and claims that they'll eventually be done in by another evil.
* Hagurou Dou is one of these in ''Manga/WolfGuyWolfenCrest'', as his goal in life is to be seen as a cold blooded monster. A rare example that is NOT PlayedForLaughs, considering what he is.
* ''Manga/YuGiOh'' gives us Dark Marik, the SuperpoweredEvilSide of [[BigBad Marik Ishtar]] in the Battle City Arc. While Marik is primarily motivated by [[spoiler:wanting revenge on the Pharaoh, the man he believed responsible for killing his father]], Dark Marik is primarily motivated by [[OmnicidalManiac wanting to kill the universe]], kicking as many dogs as he can along the way.
* ''Anime/YuGiOhArcV'' has [[spoiler:Zarc, the original self of protagonist Yuya and his alternative selves. Zarc has made it very clear that he wants to destroy the world, one at a time. But it's averted when Ray states he must have had some good in him, as [[AllLovingHero Yuya]] had his original personality.]]
* The demon Demiurge from ''LightNovel/{{Overlord}}'' was created to be the absolute embodiment of evil by his creator Ulbert, who also roleplayed a CardCarryingVillain with a dramatic flair. This causes problems when he's transported to the New World and becomes an ''actual demon'' instead of a game NPC. Demiurge demonstrates just how ''terrifying'' a CardCarryingVillain truly is if played deadly serious.