Created By: Andrew on May 23, 2015 Last Edited By: DustSnitch on yesterday

Intentional Clickbait (NEW CROWNER)

Attention-grabbing, sensationalistic content designed to elicit page views.

Name Space:
Main
Page Type:
Trope
Vote here on the final title, for real this time!
http://static.tvtropes.org/pmwiki/pub/images/roguetoponethingsyoudidntknow.jpg
Obnoxious yellow text and red arrows? Better click it.

ComedyShortsGamer: Alright, what should we name this video, guys? We gotta come up with a title.
PewDiePie: How about "Surgeon Simulator With Dad?"
ComedyShortGamer: Fuck you, we're naming it "What Would YOU Do-" *beat* "Extreme."

Clickbait is a term used to describe attention-grabbing, over-the-top, misleading headlines, thumbnails, and content intended to induce clicks from internet users. For the purposes of this page, however, we'll only be listing and discussing parodies and In-Universe examples.

Why? Well, Clickbait's definition is a source of complaining on par with any Flame Bait. Read literally, "clickbait" is something of a non-sensical term. Every title is, by definition, clickbait. Every writer wants you to read their work, and titles are designed to grab the reader's attention and entice them to read the story. Even the most hard-boiled reporter writing on the driest subject matters wants readers- financial journalists aren't reporting on international monetary policy for their health.

As such, the question of whether a work qualifies as clickbait is often the subject of intense debate, that we don't want to deal with. Even Buzzfeed, a website synonymous with Clickbait, has argued that they don't use Clickbait at all, according to their article "Why Buzzfeed Doesn't Do Clickbait."

Even if defining and listing actual Clickbait can be largely subjective, finding an attempt to play with the trend intentionally is objectively feasible. If someone gives an example of Clickbait, it will often fall into one of these types:

  • Obnoxiously contrarian "takes."
  • Hysterical Listicles- for example, "The Five Most Crazily Overrated Movies YOU Love!"
  • Over-the-top teases that promise life-changing information at the end of a story- for example, "What This Mother Did For Her Child Will Restore Your Faith in Humanity." May invoke Could This Happen to You? to play off paranoia.
  • Non Indicative Titles, especially those that promise sexual or scandalous content.

Why did these cheap templates become popular in real life? Well, many online creators make their money by selling space on their web site to advertisers. The more visitors a site gets (the more people who click on their content), the more advertisers are will pay to place their ads on the site. This means finding ways to bait people into clicking becomes the crucial business consideration for a content provider.

Since making exceptional content is hard and expensive, creators look for shortcuts. They use sensationalistic, attention-grabbing titles and opinions to grab clicks, often from readers who are intrigued or outright appalled by the title or whatever visual they have to click on.

With time, the public has become aware of these tactics and they've been labelled "clickbait" since at least 2006. This ubiquity has lead many creators to discuss clickbait more openly and use the obnoxiousness of Clickbait as a source of humor. Since Clickbait thrives in Web Original content, those creators tend to discuss these tactics the most.

Because of the subjectivity involved, list In-Universe Examples Only. This is related to other tropes dealign with advertising and attracting viewers: Never Trust a Trailer (which is about misleading marketing in general), Superdickery (a misleading marketing tactic where heroes look like villains), Lady Not-Appearing-in-This-Game (where a sexualized women is used to advertise a game she isn't in), Wolverine Publicity (where a popular character is used to market a product they aren't central to), and Advertising Disguised as News.


Examples of this trope include:

Anime and Manga
  • In episode 8 of Magic of Stella, Yumine fell into one—the title was about the retirement of one of her favourite seiyuus, but turns out to be a restaurant advertisement.

Comic Strips
  • Parodied by the Belgian comic strip Le Chat, where the titular cat lifts his newspaper so we can see the entire headline, going from "Jacques Chirac Beats His Wife" to "Jacques Chirac Beats His Wife At Scrabble".

Literature
  • Parodied in the title of the Class (2016) spin-off novel What She Does Next Will Astound You.

Live-Action TV
  • In How I Met Your Mother, Barney gives Marshall a disc link to what he says is software to find his password to be able to see if he passed the bar exam, instead it's a cat video that Barney has been trying to get him to watch.
  • The Last Week Tonight with John Oliver segment on Journalism ends with a spoof of Spotlight where the cunning investigator finds opposition in his click-bait minded management, which wants him to focus on click-attractive topics like cats who look like raccoons.
  • People of Earth kicks off with a shady journalist interviewing a group of "alien abductees" in order to get out a story with a wacky headline and no real substance. His co-workers even compliment on finding such great clickbait, although the comedy of the show comes from the fact this vacuous clickbait turns out to be true.

Music
  • Lemon Demon's song "One Weird Tip" parodies both this and spam email ads.
    AND YOU CAN OWN YOUR NAME . NET
    WITH ALL THE ACTION YOU ARE GONNA GET
    WITH SELF-HELP TALKS ON CD-ROM
    AND ONE WEIRD TIP DISCOVERED A MOM

Podcasts
  • The Plumbing the Death Star episode "What Kind of Job is Journalism for a Superman?" concludes that Clark Kent would best be employed at Buzzfeed, because then he could write low-effort articles with obnoxious headlines like "16 Things You Think X-Ray Vision Doesn't Work On That It Totally Does" or "If You Were a Kansas Kid You Would Remember THESE."
    "It's sad because you know Superman would never realize that that's not journalism."

Video Games
  • This is played with in Pewdiepie's Tuber Simulator where if you activate "Clickbait", the number views on a published video will double for 24 hours or longer.

Web Animation
  • B Happy is built on this trope with its Click-O-Rama feature, in which viewers determine the outcome of the story (as well as other tidbits throughout) by being presented with multiple choices to click on. Sometimes this trope is played straight such as Episode 1, which features a Click-O-Rama option to win millions of dollars, only to be taken to a screen saying, "Server is busy." The outcome of Episode 1 and Episode 3 also play this straight.
  • Brain Dump parodies the concept of clickbait a few times, with one episode claiming that Rogue One was discreetly pushing some sort of pro-choice agenda, only for Max and Goofball to end up spending half of the episode arguing back and forth over Grandma Brownie's Chocolate Chunker Wunker Bunkers (Now with even bigger chunks of chocolate chunks!). The other half is Max complaining about some Fridge Logic surrounding the practicality of Astromech droids before realizing he should have thought about the title better.

Web Comics
  • Darths & Droids parodied this, by titling one comic page in a common clickbait format: Page 1151: "All They Did Was Have a Chat Over a Bottomless Pit. You Won't Believe What Happens Next".
  • Dinosaur Comics has a strip about a man named Jim, who reacted to headlines as clickbait writers expected everyone too. So, he literally could not forget these five facts about cats, he reacted to this video you could not believe with the Platonically perfect skepticism, and number 6 blew his mind, making him a wholly new man. The dinosaurs agree he sounds awesome, even if he would be a great assassin.
  • xkcd
    • Buzzfeed Christmas reimagines "12 Days of Christmas" as "12 Thing I Actually Got for Christmas":
      "12 best drummers of all time.
      11 pipers whose jaw-droppingly good piping will make you cry.
      You won't believe what these 10 lords leap over."
    • This strip reimagines twentieth-century headlines if they were written to get the most clicks in the internet era, resulting in suck classics as "Most Embarrassing Reactions To The Stock Market Crash [gifs]."

Websites

Web Video
  • Parodied in "How To Lose Weight In 4 Easy Steps!", which starts out looking like it's about broad tricks to lose weight until the third step begins to detail the life of an insecure man recovering from a harsh break-up.
  • In Barshens, there is a recurring feature called Sharticles. In that feature, Stuart and another presenter, usually Barry, look at 'slow news' publications. When the articles aren't reporting on completely trivial matters (IE - a church stacking their chairs in a different manner), they branch into this. Specifically, one article suggested that Justin Bieber visited the small town the article was from, but the text of the article made it clear that Bieber's private jet had only flown over the town.
  • critikal compares YouTube clickbait to the programming of the Discovery Channel in a video-long Take That! called "Phelps vs Shark," which is about the misleading marketing leading up to Michael Phelps' race against a computer-generated shark.
  • Four Ams And Hog have The Clickbait Song, whose lyrics consist mostly of clickbaity titles.
  • h3h3productions video "Why Is this Video on the TRENDING Tab???" accuses YouTube of encouraging the use of sensational titles over actual content, specifically by taking apart a fake prank video that trended. It even includes a black-and-white, slow-motion sequence where Ethan tries to resist clicking on the video, but since it says "MUST WATCH," he physically has to click the link.
  • One of the videos from I Hate Everything is titled "5 Epic Ways to Be a YouTube Celebrity!" It even has a check-mark in the title. The thumbnail has PewDiePie, Markiplier, a hot chick's face, and another hot chick's booty surrounded by a red circle with an arrow pointed at it. In the video, Alex discusses clickbait and various tactics that some YouTube channels use to garner clicks, such as everything in the title of his video as well as what he put in his own thumbnail.
  • Jacks Films
    • The video "I Have Something To Tell You" has a thumbnail with the creator on the verge of tears and opens with him struggling to speak as he tries to admit something... before he says he created the video title and faked crying to emotionally manipulate the viewer into clicking the video. And then he raps about it.
    • "The CLICKBAIT Game" has Jack list all of his fans attempts to make clickbait titles out of everyday situations like "I ate Chinese food." From that simple challenge, we get divine listicles like "DOES CHINESE FOOD MAKE YOU GAY?", "MY BEARD GOT DRUNK (THREESOME!?)", and "why im shutting down my channel (not clickbait)."
    • "YIAY 354" features fan-made thumbnails for Jack's videos, most of which exaggerate Clickbait staples like light nudity, giant red arrows, promises of face reveals, guilt-tripping, and the obligatory (not clickbait) text. The thumbnail that he loves the most is one that says "Youtube DELETING THUMBNAILS?", which he would use if he didn't want to be sadistically manipulative.
  • One of the Joueur du Grenier's videos ended with asking people to subscribe to their new channel by clicking the link. Several fake ads then appeared ranging from "Subscribe and become a hero" (a bunch of kittens in a field), "What the Cut episode 36", "Free Money", "Meet girls in your area" (JDG in a bad Hatsune Miku cosplay), and "Increase your Penis" (Dr. Robotnik).
  • Parodied by YouTuber TheOdd1sOut. One of his videos is titled "DO CLICKBAIT TITLES AND THUMBNAILS ACTUALLY WORK?!?!?!", and its thumbnail is nothing but the words "CLICK ME" over a rainbow background. The video itself is simply a 1-second clip of TheOdd1sOut saying "Yeah, apparently." in response to the video's title.
  • The announcement video for the end of PBS Idea Channel has the description "(NOT CLICKBAIT), as the kids say." This is a parody of the trend to use all-caps and claims not to be clickbait as a tactic in clickbait, with the irony being that the video is not clickbait and Idea Channel really was ending.
  • PewDiePie parodies, discusses, and criticizes the practice in "YOU WONT BELIEVE THIS CLICKBAIT (PewDiePie React)", by looking through a variety of videos with clickbait, spoiling the fact that their titles don't reflect the content, and then ending with a brief Author Filibuster on how clickbait is necessary to succeed on YouTube, even if it isn't ideal.
    "I can spend days on a video, and it can get less views than a video we shit out in ten minutes... that has a better title."
  • The Philip De Franco Show's "Clickbait Clickbait, Suspending Hypocrites, and Saying Goodbye to SourceFed" features a discussion of controversy when Phil mentions a cosplayer solely to put her in the thumbnail. He questions if it's really clickbait if he discusses it in the video and ends up astounded by how many times he's said the word until he jumps right into the video's actual content.
  • RedLetterMedia has mocked the use of flashy titles and thumbnails to compensate for shallow content in videos about the Star Wars franchise. So far, they've parodied this in "Star Wars: The Force Awakens Clickbait Video!", "The top ten things YOU didn't know about Darth Vader's suit!", and "Star Wars Rogue One Trailer Breakdown No. 6,387."
  • Saberspark discusses the nature of clickbait in this video (And for bonus points, the thumbnail was of Lapis Lazuli dressed as a Playboy Bunny).

Western Animation
  • The Amazing World of Gumball episode "The Internet" sees an Anthropomorphic Personification of the World Wide Web defend itself by directing time-wasting content like "100 Funny Animals in Hats" and "Top 100 Fails of All Time" at its enemies, who proceed to waste tens of hours trying to resist the urge to keep clicking.
  • One of the characters from BoJack Horseman has an ex who works at Buzzfeed and exclusively writes articles with countdown articles with presumptive titles like "Five Shocking Facts From New BoJack Book." One episode, he spends a week writing an article called "Nine Jokes From the '90s We Haven't Stopped Laughing at," only for it to turn out he's been writing gibberish for a week and only intends to put actual words in the article write before submitting it.
  • In the South Park episode "Sponsored Content," a man reading an elementary school newspaper is shocked to find news and not be sucked into clickable slideshows and top 10 lists. Remembering looking for news online, he imagines himself running in a void being bombarded with Buzzfeed articles, GEICO advertisements, and vague titles that promise that you will react emotionally.
Community Feedback Replies: 100
  • May 23, 2015
    Koveras
    Did you not write a laconic on purpose? Because without it, this YKTTW is quite a Self Demonstrating Article. :)
  • May 23, 2015
    shimaspawn
    This isn't quite a trope. It's an audience reaction to certain titles and one that's only going to get used for complaining purposes. I don't believe we need this. We aren't a dictionary to define every term ever used on the internet.
  • Web Animation
    • B Happy is built on this trope with its Click-O-Rama feature, in which viewers determine the outcome of the story (as well as other tidbits throughout) by being presented with multiple choices to click on. Sometimes this trope is played straight such as Episode 1, which features a Click-O-Rama option to win millions of dollars, only to be taken to a screen saying, "Server is busy." The outcome of Episode 1 and Episode 3 also play this straight.
  • May 24, 2015
    DragonQuestZ
    ^^ We could do this if there are enough In Universe examples, as in someone complains of a misleading headline just to get people to look at the page.

    Then again, this kind of stuff is certainly older than the internet.
  • May 24, 2015
    NESBoy
    If this gets launched, here's how I'd like the link from the laconic page to the unabriged version to be written:

    -->[-[[{{Clickbait}} These Tropers have created an unabridged version of this article. What happened next will startle you!]]-]
  • May 24, 2015
    SetsunasaNiWa
    Isn't every banner made for others to clicked on it? Successfully or not, pandering to the right audience or wrong. This seems People Sit On Chairs to me.
  • May 24, 2015
    Andrew
    "We aren't a dictionary to define every term ever used on the internet."

    Sure, and no one's disputing this. But defining one term used on the internet is not defining every term used on the internet. That clickbait exists as an observable phenomenon is not something you'll find much disagreement about on the Internet. The disagreements tend to relate to the scope and desirability of it, which are two questions the page explicitly disavows any interest in answering.

    That said, I certainly sympathize with the desire to avoid giving people ammunition for complaining purposes. That's the purpose of making it a No Examples Please trope- cutting off any desire tropers might have to list sites they don't like.
  • May 24, 2015
    sigh824
    ^ This definitely. Even without examples, I feel like this would make a great informational page.
  • May 25, 2015
    MetaFour
    • Darths And Droids parodied this, by titling one comic page in a common clickbait format: Page 1151: "All They Did Was Have a Chat Over a Bottomless Pit. You Won't Believe What Happens Next".
  • May 25, 2015
    Chabal2
    See also Lady Not Appearing In This Game for an equally obnoxious form of advertising.

    • One of the Joueur Du Grenier's videos ended with asking people to subscribe to their new channel by clicking the link. Several fake ads then appeared ranging from "Subscribe and become a hero" (a bunch of kittens in a field), "What The Cut episode 36", "Free Money", "Meet girls in your area" (JDG in a bad Hatsune Miku cosplay), and "Increase your Penis" (Dr. Robotnik).
  • May 26, 2015
    bitemytail
    I feel like this would work as a trope if we limited it to in-universe examples.
  • May 26, 2015
    Andrew
    I think that's a really good idea.
  • May 27, 2015
    lakingsif
    In Universe, might count?
    • In How I Met Your Mother Barney gives Marshall a disc link to what he says is software to find his password to be able to see if he passed the bar exam, instead it's a cat video that Barney has been trying to get him to watch.
  • May 29, 2015
    Westonbirt
    Only if limited to in-universe examples. Otherwise it's just going to be submerged by people complaining about media.
  • December 26, 2015
    Kagame
    Necroposting simply to follow topic. I'll add any in-universe examples that I can (Does the Onion, as a whole, count?). Clickbait is an internet fad that's probably going to be important to document solely so the next generation doesn't go mad figuring out why all the news articles sound like they're written by idiot robots. Which they were, but regardless...
  • December 26, 2015
    DragonQuestZ
    This can work, just the OP needs a lot of reworking.
  • December 27, 2015
    randomsurfer
    The Onion's spinoff site Click Hole Invokes this with every headline. They even titled a long rambling post "The Time I Spent On A Commercial Whaling Ship Totally Changed My Perspective On The World" which is actually the entire text of Moby Dick.
  • December 27, 2015
    DragonQuestZ
    ^ Sounds like a good idea for a forum thread of Just For Fun page, "If Work Titles Were Changed To Clickbait".
  • December 27, 2015
    DAN004
    ^ What about "If Trope Titles Were Changed to Clickbait"?
  • December 27, 2015
    DragonQuestZ
    ^ Both could work.
  • December 28, 2015
    Chabal2
    Parodied by the Belgian comic strip Le Chat, where the titular cat lifts his newspaper so we can see the entire headline, going from "Jacques Chirac Beats His Wife" to "Jacques Chirac Beats His Wife At Scrabble".
  • January 30, 2016
    Kagame
    An important distinction we'll need to make if this ever gets launched is between this and listicles. Listicles are simply articles with a title in the format of "X [interesting subject]"., and Clickbait is closer to "You Won't Believe What This One Dumb Dad Did to Lose Weight in the Snow". OTOH, Listicles may also be a good article to make, with similar "in-universe only" rules for examples. Of course, this YKTTW defines listicles as part of the clickbait phenomenon, and honestly, I'm tempted to call bullshit on Buzzfeed's distinction and agree.
  • January 31, 2016
    YasminPerry
    This doesn't seem like a trope in storytelling. Internet articles are not stories.
  • January 31, 2016
    DAN004
    ^ at least we can make a Just For Fun page or two about it.
  • May 5, 2016
    Drakkenmensch
    In the types of article titles that are blatantly clickbait, you could add: Any articles that includes the words "the Fat Cats don't want you to know."
  • June 3, 2016
    Redmess
    This could also work as a Useful Notes page.
  • November 24, 2016
    SamCurt
    Anime and Manga
    • In episode 8 of Magic Of Stella, Yumine fell into one—the title was about the retirement of one of her favourite seiyuus, but turns out to be a restaurant advertisement.
  • November 24, 2016
    DustSnitch
    Does using Clickbait as the article title encourage non-In Universe examples?
  • November 25, 2016
    crazysamaritan
    I think the wiki would be better served by making this a Useful Notes; this is a common element of the internet/marketing, but collecting examples (even limited to In Universe) doesn't really help us collect storytelling elements.
  • December 1, 2016
    Pichu-kun
    Maybe splitting it into a Useful Notes and an in-universe only trope?
  • December 1, 2016
    N1KF
    Internet articles are not stories? Why do we have the Fora index and Wiki Tropes, then?
  • December 2, 2016
    crazysamaritan
    They can be, but part of what makes an internet article count as clickbait instead of original information is that it's usually someone else's story repackaged in an ad-intensive webpage. The only thing I'm happy about it is that now almost all of them cite their source so I can look at the original story instead of their story.
  • December 2, 2016
    Omeganian
    Should be plenty of examples on the Superdickery page.
  • January 13, 2017
    Theatre_Maven_3695
    Bump.
  • January 18, 2017
    azul120
    Discussed in at least one episode of The Amazing World Of Gumball.
  • January 18, 2017
    pokedude10
    Is this supposed to be a Trope or a Useful Note? Just curious.
  • January 18, 2017
    aradia22
    Not a trope but compare to "yellow journalism"?

    https://en.wikipedia.org/wiki/Yellow_journalism
  • January 19, 2017
    SeptimusHeap
    Not an Useful Note. It's a storytelling device. To whit, a way to attract readers.
  • January 30, 2017
    DustSnitch
    • The Jacks Films video "I Have Something To Tell You" has thumbnail with the creator on the verge of tears and opens with him struggling to speak as he tries to admit something... before he says he created the video title and faked crying to emotionally manipulate the viewer into clicking the video. And then he raps about it.
    • Parodied in "How To Lose Weight In 4 Easy Steps!", which starts out looking like it's about broad tricks to lose weight until the third step begins to detail the life of an insecure man recovering from a harsh break-up.
    • Pew Die Pie parodies, discusses, and criticizes the practice in "YOU WONT BELIEVE THIS CLICKBAIT (Pew Die Pie React)", by looking through a variety of videos with clickbait, spoiling the fact that their titles don't reflect the content, and then ending with a brief Author Filibuster on how clickbait is necessary to succeed on YouTube, even if it isn't ideal.
      "I can spend days on a video, and it can get less views than a video we shit out in ten minutes... that has a better title."
    • Red Letter Media has mocked the use of flashy titles and thumbnails to compensate for shallow content in videos about the Star Wars franchise. So far, they've parodied this in "Star Wars: The Force Awakens Clickbait Video!", "The top ten things YOU didn't know about Darth Vader's suit!", and "Star Wars Rogue One Trailer Breakdown No. 6,387."

  • January 29, 2017
    DustSnitch
    Bump.
  • February 4, 2017
    Noah1
    • Brain Dump parodies the concept of clickbait a few times, with one episode claiming that Rogue One was discreetly pushing some sort of pro-choice agenda, only for Max and Goofball to end up spending half of the episode arguing back and forth over Grandma Brownie's Chocolate Chunker Wunker Bunkers (Now with even bigger chunks of chocolate chunks!). The other half is Max complaining about some Fridge Logic surrounding the practicality of Astromech droids before realizing he should have thought about the title better.
    • Saberspark discusses the nature of clickbait in this video (And for Bonus Points, the thumbnail was of Lapis Lazuli dressed as a Playboy Bunny).
  • February 5, 2017
    Pichu-kun
    Shouldn't clickbait Youtube thumbnails be referenced? Ever since Youtube allowed custom thumbnails, this has become extremely common on the site.
  • March 26, 2017
    Sakubara
    This wouldn't necessarily be a bad idea ,but I have a feeling that to avoid flaming no examples would be allowed
  • March 26, 2017
    sarysa
    This isn't the greatest trope BUT I think you're onto something. There are in-universe examples of characters in sitcoms who vocalize being attracted to clickbait...I think both The Simpsons and Family Guy have done it. Clickbait Monkey, Clickbait Zombie, Click The Monkey, are some possible titles for said trope.

    (and of course if you do go in that direction, real life examples should be discouraged)
  • March 26, 2017
    DrNoPuma
    • Parodied by YouTuber TheOdd1sOut. One of his videos is titled "DO CLICKBAIT TITLES AND THUMBNAILS ACTUALLY WORK?!?!?!", and its thumbnail is nothing but the words "CLICK ME" over a rainbow background. The video itself is simply a 1-second clip of TheOdd1sOut saying "Yeah, apparently." in response to the video's title.
  • April 10, 2017
    alnair20aug93
    When you're browsing on mobile, wouldn't this be called "Tapbait"?
  • April 20, 2017
    alnair20aug93
    A witty laconic would be "TV Tropes can increase your attention span at 20 percent! Find out more HERE"
  • April 20, 2017
    alnair20aug93
    Did Rickroll count as clickbait?
  • April 20, 2017
    DustSnitch
    Generally, I'd say no. Rick roll's generally aren't obnoxiously attention-grabbing, they just tend to look like normal videos that end up being interrupted by Sir Astley.
  • June 2, 2017
    alnair20aug93
    Tropes Are Tools though. Bump.
  • June 2, 2017
    Getta
    So this would be talking about In Universe clickbaits, right?
  • August 3, 2017
    alnair20aug93
    It's been two months since this was edited. Up for Grabs?
  • September 15, 2017
    azul120
    Do those viral content vids with text (i. e. Insider Food) count as clickbait? If so, the Rick And Morty Galactic Federation website has parodied those.
  • September 15, 2017
    DustSnitch
    ^^ At this point, the draft definitely seems Up For Grabs.
  • September 18, 2017
    NESBoy
    One of the most baffling use of clickbait is a story about Ricochet, a would-be service dog that instead became a surfing dog that helps disabled children (a website dedicated to her can be found here). Logically, a clickbait title would play up the dog's change in career, but instead the story could be found with a title that's completely non indicative: "Mom Delivers 10 Babies, But There's Something About Her NINTH That Stuns Everyone". Ricochet's story has nothing to do with mothers or unusual ninth of ten babies.
  • September 18, 2017
    Folamh3
    I think this should be limited to in-universe examples. Allowing real-life examples is only going to cause natter and edit wars.
  • September 19, 2017
    alnair20aug93
    On Pewdiepie: This is played with in Pewdiepie's Tuber Simulator where if you activate "Clickbait", the number views on a published video will double for 24 hours or longer.
  • September 19, 2017
    DustSnitch
    If no one else is interested in taking on this draft, I'll grab it and put up all the examples so far. Any other takers?
  • September 19, 2017
    bitemytail
    All yours. Got an example for you though.

    • In Stuart Ashen's spinoff channel Barshens, there is a recurring feature called Sharticles. In that feature, Stuart and another presenter, usually Barry, look at 'slow news' publications. When the articles aren't reporting on completely trivial matters (IE - a church stacking their chairs in a different manner), they branch into this. Specifically, one article suggested that Justin Bieber visited the small town the article was from, but the text of the article made it clear that Bieber's private jet had only flown over the town.
  • October 5, 2017
    azul120
  • October 5, 2017
    DustSnitch
    I feel like the description and title should make it more clear this is only about In Universe examples.

    Any objections to changing the title to Clickbait Parody?
  • October 7, 2017
    Chabal2
    Four Ams And Hog have The Clickbait Song, whose lyrics consist mostly of clickbaity titles.

  • October 12, 2017
    DustSnitch
    I removed the ricochet example since it wasn't In Universe. I'm moving it to Non Indicative Title.
  • October 25, 2017
    bitemytail
    Note that Barshens has it's own channel now, so my Ashens example needs to be updated.

    • In Barshens, there is a recurring feature called Sharticles. In that feature, Stuart and another presenter, usually Barry, look at 'slow news' publications. When the articles aren't reporting on completely trivial matters (IE - a church stacking their chairs in a different manner), they branch into this. Specifically, one article suggested that Justin Bieber visited the small town the article was from, but the text of the article made it clear that Bieber's private jet had only flown over the town.
  • October 25, 2017
    MetaFour
    • Lemon Demon's song "One Weird Tip" parodies both this and spam email ads.
      AND YOU CAN OWN YOUR NAME . NET
      WITH ALL THE ACTION YOU ARE GONNA GET
      WITH SELF-HELP TALKS ON CD-ROM
      AND ONE WEIRD TIP DISCOVERED A MOM
  • October 25, 2017
    DustSnitch
    I submitted the thumbnail from a parody by Red Letter Media as the thumbnail. Does anyone have any criticisms of that choice or any alternatives?
  • October 26, 2017
    bitemytail
    Are we good to launch this? Or rather:

    • You'll never believe which amazing trope will launch next!
  • October 26, 2017
    DustSnitch
    I want to get some more feedback on the quote and the page image. There's no need to rush.
  • October 26, 2017
    VerySunshine
    The quote is a bit confusing. Who is "Youtuber"? You might want to add the title that this quote is from - nobody is going through all of Pewdie Pie's footage to find it.

    The page image looks great.
  • October 26, 2017
    DustSnitch
    ^ Okay, I added the name of the video and the name of the YouTuber Pew Diepie was mocking.
  • October 27, 2017
    MetaFour
    Page image is pretty good. Quote... doesn't make me laugh, but it gets the point across well enough.
  • October 28, 2017
    DustSnitch
    ^ Getting the point across is enough for me.

    The only other concern I have is the title. Should I add something to make it clear this is for parodies and In Universe examples?
  • October 29, 2017
    Diask
    Also from xkcd:
    • Buzzfeed Christmas reimagines "12 Days of Christmas" as "12 Thing I Actually Got for Christmas":
    12 best drummers of all time
    11 pipers whose jaw-droppingly good piping will make you cry
    You won't believe what these 10 lords leap over
  • November 3, 2017
    DustSnitch
    ^ I added that and other examples. Any thoughts on editing the title?

    EDIT: I'd say this is about ready to launch. I just need some input on making the title something like "Clickbait Parody" or "In-Universe Clickbait" and what the index this should go under.
  • November 4, 2017
    WaterBlap

    Also, would Intentional Clickbait be a smoother (less clunky) title compared to Clickbait Parody?
  • November 4, 2017
    PistolsAtDawn
  • November 4, 2017
    DustSnitch
    ^ I would love to use that, but I'm not sure it gets across the "In Universe only" nature of this trope as clearly as I would like.

    "Intentional Clickbait" could work, though.
  • November 5, 2017
    eroock
  • November 5, 2017
    DustSnitch
    It's the same problem. If this was about all Clickbait, that would be amazing, but since we're only including In Universe examples to prevent flame wars, we need a title that makes that clear.
  • November 5, 2017
    eroock
    Intentional Clickbait makes no sense. Name me an example that is not intentional. What about Lampshade The Clickbaiting or Clickbait Lunacy.
  • November 5, 2017
    PistolsAtDawn
    Ooh, i like Clickbait Lunacy
  • November 5, 2017
    DustSnitch
    Well, not every example of this is a Lampshade Hanging. The "How to Lose Weight in 4 Easy Steps" is a paridy of the concept without any lampshades hanged. Maybe Playing With Clickbait would be more accurate?
  • November 6, 2017
    WaterBlap
    People will sometimes accuse creators of making a clickbait title (even when it isn't) or a clickbait thumbnail (even when the imagery in the thumbnail appears in the work). This is almost always complaining, and it is speculative at best. If we call this "Clickbait Parody" or "Intentional Clickbait," then we have a better chance of tropers realizing this isn't a speculative trope, reducing the chances of sinkholes and other misuse.

    Clickbait Lunacy sounds like it would attract complaining or opinionated troping.
  • November 6, 2017
    Diask
  • November 6, 2017
    eroock
    The problem of speculative vs. intentional is dwarfed by the risk that people will use this trope for other means than in-universe examples. So we probably want to find a name that addresses that instead.
  • November 6, 2017
    DustSnitch
    If the point is to find a name that will only be used for In Universe examples, In Universe Clickbait could work.
  • November 6, 2017
    eroock
    ^ Lame. ;-)
  • November 7, 2017
    DustSnitch
  • November 10, 2017
    MiinU
    Clickbait isn't just about misleading headlies, it can just as easily be a thumbnail of something that doesn't actually appear in a video. It'll usually be a sexually suggestive image to get people to click on it.
  • November 10, 2017
    WaterBlap
    I'm pretty sure Wolverine Publicity is related to this, but for when a popular character is presented on the cover rather than these other tactics. I'm also pretty sure If You Like X Files is related (too tired right now to figure out the wording to suggest).
  • November 11, 2017
    DustSnitch
    I'm coming around to a self-demonstrating title, so long as it makes it clear this is about in-universe examples. The self-demonstrating example recently added to the Crowner, "READ How We Made The BEST Clickbait Trope!", doesn't make the in-universe component evident, which is why I think a better self-demonstrating suggestion is needed if we decide to go that way.
  • November 15, 2017
    Theriocephalus
    Fixed quote indenting.

    ^ Theoretically, would a title like that work better if the word "Parodic" or a synonym was inserted in it?
  • November 15, 2017
    DustSnitch
    ^ Including "Parodic" or a synonym would make the title clearer, but also make much more awkward to read. Are you suggesting something like "Read How We Made the BEST Parodic Clickbait Trope!"?
  • November 15, 2017
    Theriocephalus
    ^ Possibly. How does that read?

    My main concern with this matter is that this kind of first-person wording.doesn't really seem to mesh very well with how other trope titles tend to be written, though.
  • November 15, 2017
    DustSnitch
    It doesn't mesh well for good reason. According to the No New Stock Phrases name, all dialogue-like trope titles shouldn't be used and we definitely shouldn't copy a type of article title for this, since the page explicitly says "You are naming a trope, not giving an article a title." With that in mind, it seems to be against Wiki Policy to use a Self Demonstrating title.

    The only other titles that I think are clear enough to use are Intentional Clickbait and In Universe Clickbait. They're both boring, but they work.
  • November 20, 2017
    DustSnitch
    Any last thoughts and criticisms before tomorrow?
  • November 20, 2017
    eroock
    Yes, don't launch without consensus on the title. Whatever was on the crowner did not win anybody over.
  • November 20, 2017
    WaterBlap
    I agree with eroock. We haven't agreed on a name yet.

    Assuming the thing about no Self Dmonstrating titles is true (I think I've heard it before), here's a list of possible titles already suggested in this thread. Half of these aren't on the crowner (probably got missed). I'm not listing the old and odd suggestions or those that have already been shot down... or the Self Demonstrating titles.

    I think arguing in the crowner may have affected the results... Should we make a new crowner with only the title suggestions?
  • yesterday
    eroock
  • yesterday
    DustSnitch
    ^ I'm going to replace "Clickbait Hilarity" with that and set up a new Crowner then.
http://tvtropes.org/pmwiki/discussion.php?id=wor2yvxy4yy0rmx41ya3vpyw