Created By: Unknown Troper on December 18, 2009
Troped

Dueling Products

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Seen It a Million Times. Like Dueling Shows or Dueling Movies, sometimes two(or more) items in the market are in direct competition of one another. Like always these products have to be in use at the same time, otherwise it's Follow the Leader or Serial Numbers Filed Off. Also the Console Wars have their own entry. It was epic.

Examples

OriginalCloneCapsule Pitch DescriptionImplementationWinner?
Barbie Bratz Dolls For Girls Barbie was meant to be a revolutionary new way for little girls to play with dolls. Bratz took the "glamourous" lifestyle and ramped it up to 11. Bratz took the title from Barbie rather resoundingly in terms of sales. Then a copyright lawsuit brought Bratz' to an end.
Coca-Cola Pepsi Carbonated Soft Drinks that were created around the same time. Coca-Cola has typically had more success a "traditional" audience. Pepsi usually is more successful with younger audiences. From The Other Wiki...According to Beverage Digest's 2008 report on Carbonated Soft Drinks, Pepsi Co's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent.
I'm A Mac And I'm A Windows PC Personal computers designed, developed, and marketed to users. Apple was the solution for the novice computer hobbyist that became Mac; IBM wanted a more business - friendly version whose OS became Windows Apple has focused less on advertising their features, and spent more time attacking windows P Cs. Windows commercials typically advertise their features instead of their competitor's faults. Ongoing, but Windows still has at least 80% market share between all versions.
Axe/LynxTagBody Sprays that have had a lot of success marketing you young men and teenagers"You'll get laid if you spray this on"No winners yet. Only losers who use these products as a replacement for showering.
HD DVDBlu RayHigh definition optical disc format The Other Wiki has a better analysis than ThisTroper could ever dream up.Toshiba admitted defeat on Feb 19, 2008. Two key situations that caused this was: The PS 3 being a Blu Ray player and Warner Bros announcing that they would cease HD DVD support on Jan 4, 2008.
XM RadioSirius RadioRevolutionary Satellite Radio ProvidersVery Similar Marketing Strategies. So much so that at the launch of this trope there's no a agreed discernable difference yet.Sadly only losers. Neither company could survive on it's own and have now merge (Sirius bought XM if you want to get technical). The future is still murky.
Community Feedback Replies: 22
  • December 11, 2009
    random surfer
  • December 11, 2009
    Duncan
    Though also Dueling Shows, Transformers and Challenge Of The Go Bots both had toy lines that also dueled.
  • December 11, 2009
    TB Tabby
    The Console Wars are a case of the consumers taking it far more seriously than the corporations ever did.
  • December 11, 2009
    dotchan
    There's also the Cola Wars (Pepsi + affiliates v. Coca Cola + affiliates), the Snack Wars (um...I forget who the big two are, sorry), and the Fast Food Wars (McDonalds versus Burger King versus Wendy's vs...)
  • December 11, 2009
    Premonition_45
    And there's also Mac vs. Windows.
  • December 11, 2009
    notmypicture298
    Don't forget the big one:

    Democrats vs. Republicans.
  • December 11, 2009
    Unknown Troper
    I think Dems vs Repubs is a bit of a stretch - if you include non-product examples you'd have to include also every case of opposed ideologies, philosophies, etc.
  • December 11, 2009
    Goldude
    • Edge VS Tag - bodysprays
    • Lays VS Jays - potato chips
    • Mc Donalds VS Burger King - fast food resturaunts
  • December 11, 2009
    Unknown Troper
    I don't know if you could count Barbie vs Bratz, since Barbie has been around far longer. It's more like Barbie vs every other girl fashion doll that has been on the market for the past years. Also, "toys for little girls" is your description of what makes them similar?
  • December 12, 2009
    Unknown Troper
    In Russia, there is a melee atrois between three mobile phone operators: MTS vs Beeline vs Megaphone.
  • December 12, 2009
    iwintheinternets?
    Bratz did not have a reign of terror...
  • December 12, 2009
    archie
    This probably largely varies from country to country. In Hungary, two electronics store chains called Media Markt and Saturn are vested in such deep rivalry that by now pretty much all their ads make fun of the other chain.
  • December 12, 2009
    arromdee
    While we do have Commercial Tropes, this seems to be skirting the edge of exactly what counts as a trope. Remember when someone suggested Restaurant Decay?
  • December 14, 2009
    Unknown Troper
    Bump
  • December 14, 2009
    Frodo Goofball CoTV
    Media formats:
    • 8-Track, whose inventor also founded Learjet, challenged reel - to - reel and minicassettes for the audio - on - the go market. While most critics agreed 8-tracks had better sound quality, they were bulky and their market share fell to just a niche market.
    • VHS vs. Beta. Today, you can still occasionally find VHS movies and players on the market. Beta, not so much.
    • After the 1.44MB floppy, numerous "superfloppy" formats came out. Iomega's Zip drive held the largest market share, but then rewritable C Ds and portable memory sticks came out....
    • DVD-R vs DVD+R vs DVD-RAM: these formats were so similar, customers got them mixed up, so now most writers do both +R and -R. The market is about 60% -R / -RW and 40% +R / +RW with only single digitis for -RAM.
    • Bluray vs HD DVD. Just in the last year or so, Blueray won.
    Computers:
    • Apple was the solution for the novice computer hobbyist that became Mac; IBM wanted a more business - friendly version whose OS became Windows. Ongoing, but Windows still has over 80% market share between all versions.
  • December 14, 2009
    LickyLindsay
    I thought we had something about Format Wars; if not, we need to. Note that the [http://en.wikipedia.org/wiki/Compact_Cassette Compact Cassette] was what most people just called a "cassette", not the minicassette. And don't forget that floppies came in at least 4 different physical sizes of 8, 5.25, 3.5, and 3 inches, although only two of those were common on personal computers. Fun!

  • December 15, 2009
    Lee M
    In the UK in 1989-90 the official satellite TV company BSB lost out to Rupert Murdoch's upstart Sky TV due to Sky's cheaper equipment and better marketing. The result was BSkyB, with Sky as dominant partner. In the 2000s there's a rivalry between BSkyB's Sky Digital on satellite and Virgin on cable, but I couldn't tell you if either is winning.
  • December 15, 2009
    OmegaMetroid
    About the "I'm a Mac and I'm a PC" commercials, it seems to me that Apple has given up entirely on advertising their features, and has chosen to instead start a smear campaign against P Cs (which, honestly, has completely turned me off from Macs, quite the opposite of their intention). Windows commercials (and any other PC-related commercials I can think of) have taken the higher road, choosing to advertise their features instead of their competitor's faults. Sure, Macs get fewer viruses than P Cs, but that's because P Cs make up most of the Internet; if there were more Macs, there'd be more viruses for Macs. Macs are mostly (if not entirely) designed by a single company, Apple, while P Cs are made of technology from many different companies, allowing them to be customised much more than Macs (as in, you can choose which motherboard, processor, and the like you want, while Macs usually have a set mobo & CPU (at least as far as I know), for example). Of course, I'm kinda biased, since I've only used a Mac once, or maybe twice.
  • December 15, 2009
    Unknown Troper
    Soft drinks, of all things, can have different demographics???
  • December 15, 2009
    random surfer
    Satellite Radio: XM vs Sirius, recently won by Sirius when they bought out XM.
  • December 15, 2009
    Lord Aaronus
    Bionicle and Mega Blox's Blok Bots and Neo Shifters.

    Hot Wheels and Matchbox anyone?
  • December 18, 2009
    animeg3282
    Apparently, unknown 199.230.43.36! There are commercials about how MEN CAN'T DRINK DIET SODA SO THEY MUST DRINK PEPSI MAX...A DIET SODA! BUT FOR MEN!
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